Revisiting Future Path

Episode 339

Qiao Yihui explained vaguely: "Some time ago, my senior sister and I had a misunderstanding. She is annoyed at me now, and even less willing to see me if she doesn't answer my phone."

Wu Jingyi was stunned.

No wonder Qiao Yihui personally attended the company reception.

It turned out that she didn't value the friendship between her classmates and Wu Jingyi, but indirectly wanted Wu Jingyi to help her talk. Just as the saying goes, Qiao Yihui gave Wu Jingyi face just now, and Wu Jingyi had to give Qiao Yihui face: "I called and asked if the senior sister had time."

Ran Xiqian said that he was busy and busy, working seven days a week, and had no legal rest time; saying that he was neither busy nor busy, Ran Xiqian was used to receiving friends from all walks of life during work.

After a brief appointment, Wu Jingyi bid farewell to Shi Mengxian and Dou Feiqian, and drove straight to the destination.

However, the misunderstanding between Ran Xiqian and Qiao Yihui was far more complicated and tangled than Wu Jingyi imagined.

Focusing on Qiao Yihui’s web game company, this four-year-old Internet company is actually getting older. The reason is simple. First of all, the profits of the web game industry are increasingly concentrated on channel platforms, making it more and more difficult for the R&D team to make money; at the same time, the advantages of mobile games in the use of fragmented time also make web games unmatched and serious homogeneity. The web game industry is gradually ushering in a cold winter.

In 2010, the total revenue of Huaguo's web game market was approximately 4.19 billion yuan, and the total revenue of the mobile game market was approximately 1.7 billion yuan.

In 2011, the total revenue of Huaguo's web game market was approximately 5.54 billion yuan, and the total revenue of the mobile game market was approximately 3.24 billion yuan.

In 2012, the total revenue of Huaguo's web game market was approximately 8.18 billion yuan, and the total revenue of the mobile game market was approximately 11.24 billion yuan.

In just one year, mobile games came from behind and surpassed web games quickly, becoming the most eye-catching growth point of the game industry. The scale of 5.54 billion yuan has greatly increased to 8.18 billion yuan. Although the growth rate of web games is very optimistic, its proportion in the entire online game market cannot avoid being reduced to a secondary position. Simple and intuitive data comparison clearly shows that the web game boom is past tense, and the future will be the era when mobile games dominate.

Such a result was expected by Qiao Yihui.

When Qiao Yihui started his business in 2009, the mobile game market began to turmoil. Even Qi Lirui, a novice who has just stepped into the investment world, tended to invest in mobile game R&D teams. Qiao Yihui is also vaguely more optimistic about the mobile game market, and soberly regards web games as the first pot of gold in transition. Qiao Yihui thought at the time that when a team with combat effectiveness was cultivated and the mobile game market fully matured, he would decisively enter the mobile game market to grab the real cake. In 2012, when the mobile game market officially broke out, Qiao Yihui initiated the transformation on time, and decisively and bravely invested all the profits from web games in mobile game projects.

Unfortunately, the term transformation is easier said than done.

As far as Qiao Yihui understands, web games and mobile games are the reuse of fragmented time, and the transformation from web game business to mobile game business should be simple and natural.

What do you think, the reality says no to Qiao Yihui.

The transformation is not so simple, and the distance between web games and mobile games is farther than everyone thinks. Although it is also hated by public opinion, the charging operation mode of web games is far from that of mobile games. The small methods used in web games often frustrate the mobile game market; although both rely heavily on channel platform traffic import, web games are used to However, the promotion methods often hit the island environment of APP. Cruel facts tell Qiao Yihui that the dream of transforming web games into mobile games is by no means a natural fit.

During the transition from 2012 to 2013, the mobile game projects developed by Qiao Yihui died silently one after another, and millions and tens of millions of funds were lost. Qiao Yihui’s company does not need to worry about bankruptcy for a short time, because the previous web game products still have stable profit output. But the repeated failures in the transition to mobile games have cast a dim shadow on Qiao Yihui's future. The competition among web game products is getting fiercer and fiercer. If the mobile games cannot be transformed in time to gain first-line vitality, the moment when web games are completely crushed by mobile games may be the moment Qiao Yihui falls behind and goes bankrupt.

The success of a business is indeed more promising than a dead salary.

However, the risk of business failure cannot be ignored. Once the business fails, there will be nothing left.

At the same time that Qiao Yihui’s transformation was frustrated, the Spring and Autumn Department launched an internal rectification called the "Rectification Movement" in 2012, and strictly investigated the lazy government, bribery, entrustment, and abolition of business for private purposes. After Ginguo transferred the equity proceeds to the Spring and Autumn Charity Fund, he immediately cooperated with the internal rectification of the Spring and Autumn Department, and stopped the special preferential treatment of the Spring and Autumn Department channel platform to Qiao Yihui. Qiao Yihui's subsequent web game products must compete more brutally and fairly with other products. This matter is undoubtedly worse, making Qiao Yihui's future prospects even more bleak.

In the early summer of 2013, Qiao Yihui tried to persuade Qi Lirui and other shareholders to stop cashing out dividends in order to ease the pressure on funds, and to invest in new mobile game research and development projects. Because the Spring and Autumn Charity Fund is the real gainer of 16% equity income, Ran Xiqian also occasionally participated in several shareholder meetings.

During the discussion, Qiao Yihui suddenly had another branch.

Qiao Yihui was born in a small county home. Although the family conditions are not as poor as Wu Jingzhong and Wu Jingyi's brothers and sisters, they can't say how rich and generous. In the fourth year of college, web game entrepreneurship became rich, and Qiao Yihui quickly expanded like the nouveau riche he once despised. During the three years from 2010 to 2012, Qiao Yihui bought luxury sports cars to pretend to be forced, spent money on models and celebrities, lingered in the land of fireworks, and lived a life of ecstasy and death amidst wild music. Perhaps, it was his unrestrained appearance that Qiao Yihui missed the best opportunities for transformation time and time again, and countless small negligences and mistakes slowly accumulated and became a dim shadow of bankruptcy.

After three years of being a nouveau riche, Qiao Yihui gradually became sober in the face of the crisis.

Perhaps once the sea was difficult to overcome, Qiao Yihui became a Buddha on the spot, changed his temperament, and began to condescendingly overlook the luxurious luxury of the past. Tired of the scheming models and starlets, Qiao Yihui turned around and began to pursue a calm and demure life, and the thoughts of marrying a good woman, getting married and having children, settled down.

Looking around, there are not many reliable options.

A woman like Qi Lirui is too capable, and Qiao Yihui has no confidence to control it; a woman like Wu Jingyi has only career in her eyes, and she is like a low-match Qi Lirui; Xu Qiping, an old classmate who started a business together, is a typical child-in-law. We must quarrel every day together, and it hurts to think about it. Only a woman like Ran Xiqian, who is strong on the surface, gentle on the inside, and dedicated to charity, adds a layer of moral charm. She is simply Qiao Yihui's ideal wife.

Soon, Qiao Yihui decisively launched a pursuit to Ran Xiqian.

It turned out to be very regretful, Ran Xiqian refused Qiao Yihui without hesitation.

Qiao Yihui had just become entangled, and Ran Xiqian simply blacked out his contact information, and the friendship between the former alumni and the part-time colleagues was instantly cleared. Thanks to Wu Jingyi's ignorance of the complex contradictions between the two, she dared to agree to Qiao Yihui's request.

Therefore, Wu Jingyi is tragic.

Driving to the destination, Wu Jingyi greeted Ran Xiqian's cold words at a loss.

Qiao Yihui wanted to do something, but was depressed to find Qi Lirui with Ran Xiqian.

Regarding personality, Ran Qianqian's rejection often ends with evasive defense. As long as you have a thick-skinned perseverance, she can't do anything with you; Qi Lirui is different. Qi Lirui's rejection does not seem to be as straightforward as Ran Qianqian, but in fact it is more determined and ruthless. Regarding power, Ran Qianqian adheres to the principle of being kind to others, and is habitual to treat people with sincerity. Even with the backing of the Spring and Autumn Charity Fund, she rarely takes the initiative to suppress others. Qi Lirui often takes the initiative to take advantage of her relatives and friends. She would be caught by her weakness and beaten up, and she would never be as harmless as Ran Xiqian.

Qiao Yihui is not afraid of Ran Xiqian, even if Ran Xiqian's words are fierce; Qiao Yihui is afraid of Qi Lirui, even if she rarely speaks against each other.

Seeing Qi Lirui there, Qiao Yihui sighed for nothing.

Qiao Yihui walked away in despair.

Qi Lirui smiled as Qiao Yihui escaped, and joked with Ran Xiqian: "Look at you that scared people."

Ran Xiqian defended: "He is afraid of you."

Qi Lirui smiled and said, "What's so scary about me as a gentle and beautiful girl."

Qiao Yihui's coming and going was just an insignificant episode in Qi Lirui's eyes. She turned and walked slowly back to school with Ran Qianqian. This place is a middle school aided by the Spring and Autumn Charity Fund. Because it is relatively close to Shigan District, Panyang City, Ran Qianqian and Qi Lirui came to personally visit the WeChat account to check the use of the donation.

In other words, although the economic growth rate of Panyang City is proud of the country, its population density distribution is more like Chongqing City than Shenzhen City. The economic engine of Panyang City is the spring and autumn industries. Almost all economic growth is concentrated in the emerging urban areas rising on the ground, indirectly setting off the relatively backward economy of surrounding counties and townships. The prosperous economy of the main urban area and the poor economy of the counties and townships. Such a strong contrast was once cited by the public opinion as the concept of "Beijing Poverty Belt" to criticize the imbalance in the development of Panyang City.

However, the relatively backward county and township economy of Panyang City is fundamentally different from the concept of poverty belt around Beijing. The relatively backward economy of the counties and townships in Panyang City is because the economic scale of Panyang City lacks time history and because Panyang City needs to be built step by step. When the economic scale of Panyang City has expanded to a certain extent, counties and townships will gradually be incorporated into the main urban area from near to far.

When Song Ningxing first served as mayor of Panyang City, Panyang City had only one old city, Xiangshan District; in 2013, after Shigan District, Wuping County was changed to Wuping District, and Tianzhong County’s combined light industrial zone was changed to Tianzhong District. Tiangong County merged with heavy industry area to become Tiangong District, and Hongshan County was changed to Hongshan District. In just a few years, Panyang City has changed from one district and nine counties to six districts and five counties.

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