Rewrite the Technological Landscape

As computer fire incidents are reported by mainstream media in more and more countries, it really has attracted global attention just like the previous life, and it has developed faster than the previous life, because there is a gadget called the official account in this life.

In the past, the main communication channel for this matter was YouTube, and the way of dissemination of official account text and pictures was obviously much more convenient than that of videos. At the same time, it was much more convenient for text to spread rumors than videos.

After all, when you type on the keyboard, you open your mouth. Therefore, the spread of computer fire incidents through the official account has doubled the efficiency. There are many rumors, such as my computer is okay, I followed up and said that my computer was on fire, and even used online pictures to say that it was my own. The computer is on fire because there is traffic on this topic now.

Of course, some facts are facts, that is, HP, Apple and other brands have begun to recall computers, and Lenovo has also begun to consider recalling some Sony computers, although in fact the batch of batteries that happened this year were basically useless on Sony computers.

Because things are developing faster, by mid-July, things have become a little overwhelming. Apple, HP and other brands have successively issued statements. They have all identified the battery as a problem, and HP was the first to come out and say It’s the Sony battery problem. Apple is the second one. Dell, who has been wronged for a month, can finally throw the pot away. It’s not my problem that Gaoshen yelled!

Several major companies issued statements in succession, and the public's attention was instantly shifted to Sony, and it was no longer possible for Sony to hide.

On July 17, Sony held a press conference, acknowledging that there was a problem with the Sony battery and apologized publicly.

Then, just like in the past, Sony will spend 400 million meters to recall 9.6 million Sony batteries, but there is nothing else to do. This kind of thing is waiting for consumers to "amnesia".

Just like the Samsung battery explosion incident, although Samsung has basically no sales in China since then, it happened because it happened to catch up with the rise of China’s own brand and some policy influences. It also encountered tensions between the two countries, but Samsung is still the number one sales in the global market. One.

But at the time, consumers must be staring at this issue. Since Sony’s battery has a problem, the first thing consumers must resist is Sony’s computer...

"It's terrible. I don't dare to buy a Sony computer in this life. I will blow myself to death in a while."

"I heard that Apple and Hewlett-Packard brands are starting to look for other brands of batteries, but Sony will definitely not replace other brands of batteries, right?"

"I definitely won't change it. I didn't read what the press conference said about a small probability event, and what it said was a timely solution to the problem. Doesn't it mean that you should continue to use it."

"Sony batteries are a large part of Sony. How could Sony give up? Even if the world abandons Sony batteries, his own computer will definitely still be used."

"Then don't buy Sony computers. With so many computer brands, Sony computers are not doing very well in the first place."

"By the way, I heard that Sony Computer seems to have been acquired by other companies?"

"Acquired? I haven't heard of it, fake news."

Like the original acquisition of IBM, Lenovo did not use the Sony brand in overseas markets at all, but sold under the Sony computer brand. Many overseas users did not know that Sony was acquired by Lenovo.

Even after Sony’s press conference, Lenovo immediately followed a press conference. Many people did not know about it. Lenovo also stated at the press conference that the battery incident was just a small accident and will be resolved soon. I hope users can continue to support it. .

"What brand is Lenovo? I haven't heard of it."

"It seems to be a Chinese brand."

"China brand? Is it under the Dafeng Group?"

"No, it has nothing to do with Dafeng Group, but it seems that the local brand in China is quite big."

"Anyway, I have never heard of it. I only recognize Huaxia Computer and Acer."

"After checking the information, it is indeed a small brand. Sony actually sold its own computer to a brand so much smaller than itself."

"Hahaha, it seems that Sony has not only the battery problem, but also the entire computer business unit."

"Alright, I completely cut off my expectations for Sony computers. With so many computers, there is no need to buy Sony computers."

Lenovo wanted to use Sony to go out of China and let the world know Lenovo’s vision. In just two months after he acquired the Sony Computer Division, he realized...

At this time, Meng Qian was invited to come to Sony again. After the press conference, although Sony could not do much other than recalling the battery, it must be done online public relations, and it is natural that it has a billion users in the world. It is a good public relations channel.

This time he came to Neon Country, Meng Qian also brought all the operating talents of the company, including Gu Junhui, Ruan Yongkang, and three PR plans.

"First of all, I need to express an attitude. Deleting content is a taboo of Dafeng Group. This bottom line cannot be touched." Meng Qian first gave Howard a basic line.

Howard nodded to express his understanding. Although he was actually a little uncomfortable, which platform had not deleted the content before, the money was enough, and the account was blocked for you. But Meng Qian said that our Fengxin just doesn't do this, and Howard is not easy to force it. It is not easy for people to come and help themselves with public relations plans.

"The good news at the moment is probably that there has been no personal injury or major property damage." Gu Junhui took out a plan and began to explain to the Sony team, "So our suggestion is to deal with it peacefully. The product itself needs to be resolved by your company. , We have basically identified those real rights-defending consumers on the Internet, and we suggest that Sony can send representatives to appease them in the past.

After that, we can explain the specific situation of the matter through industry opinion leaders. In fact, everyone knows that this kind of thing is really not what the company wants to happen. The lithium battery problem in recent years is an industry-specific difficulty. This time, it is on the computer. This problem is also related to the special product of the computer.

Sony should have seen this information. Many lithium batteries including Samsung have also experienced spontaneous combustion, but the impact is far less than this incident. Therefore, by promoting the objective narration of industry opinion leaders, consumers can be increased. Understanding and control the further spread of events.

Finally, through a sincere apology, brave face, and active handling of label desalination incidents, as long as Sony can solve the product problem, the battery will no longer have problems, and the influence of the matter will end here. "

This is actually a "simple" but practical public relations strategy that many companies love to use. For example, what if a well-known restaurant brand kitchen has hygiene problems? Apologize, solve it, and which restaurant does not have hygiene problems?

Yes, it is obvious that this company has a hygiene problem, and a large number of people on the Internet are saying that which restaurant does not have hygiene problems...

How sincere our XXX is and how good the attitude is. Just make corrections in the future. Are you so unreasonable? Which restaurant is okay? I will definitely continue to support...

Then those bosses who pay special attention to hygiene requirements will find that I'm really a fool. It turns out that if there is a problem, just apologize. Then I will not spend so much energy on hygiene issues in the future, so that I will pay Can save a lot of money.

There is also an advanced version of this public relations method. The premise is that the mistakes made can not cause heinous results, then stand up and admit the mistakes and be beaten. The harder the beat, the better. If the beat is not strong enough, then you will end yourself, beat yourself, etc. The other party was tired and prepared an aggrieved version of the explanation. At this time, some people who played too hard in the early stage will feel embarrassed. It turned out to be like this. I seemed to be a bit too much...

Well, the operation can make the victim apologize...

"But there are a lot of people spreading rumors on the Internet." Howard said angrily.

"Those people don't care, they are chasing hot spots. When the battery incident is no longer popular, they won't spread rumors." Gu Junhui responded affirmatively.

"How does Mr. Meng care about the people who spread the rumors on the platform?" Howard asked without knowing whether it was intentional or unintentional.

Meng Qian smiled and shrugged ~www.ltnovel.com~ We are a company and not a law enforcement agency. I am also helpless. What the platform can do is to ban accounts that are obviously rumored, but the problem is that we are slowly discovering that, in fact, Everyone has the instinct to open their mouths. The most common thing people do in their entire life is deception. But when it comes to the Internet, this kind of deception has evolved into a rumor. If you really want to stop the spread of rumors, unless you shut down the platform.

We even sealed a few numbers before, and someone immediately called us that we are not free, and you said that this matter should make sense. "

Howard also understands, so I won't say more, "The PS3 warm-up matter, you have to trouble your company."

"This is easy to handle. It was originally not the same product. We plan to officially launch the PS3 when public opinion begins to calm down. As long as the PS3 can satisfy consumers, perhaps the current negative effects can still play a positive role at that time."

"You guys have a good match with Mr. Gu." Howard motioned to Sony's public relations team to have a good chat with Gu Junhui about the details, and then took Meng Qian to his office for tea, "Meng Qian, this time I really trouble you."

Meng Qian smiled kindly, "We are old friends, we should."

...