Rewrite the Technological Landscape

On May 23, China Railcom Group merged into China Mobile Group, and China Communications Industry began to see some changes.

On the same day, Meng Qian came to Yanjing again and met the leaders of the Academy of Social Sciences, but it was not because of the previous events to claim credit. Originally, Meng Qian really wanted to keep a low profile recently and let things go like this. I had to come here today, mainly because of other things. The main department that invited Meng Qian today is ****, as well as the Ministry of Foreign Affairs, the Ministry of Culture and other departments.

And everyone came to Meng Qian because of a very helpless thing, and also a thing mentioned before. In 2008, the slander against China by external forces reached its peak since the 21st century. It has become more and more fierce, and even frequently started making fuss about Huaxia’s bottom line. There have been bad cases of harming Huaxia people abroad, and Fengxin has always been a product that rushes to the front line to fight against external forces, but only depends on one Fengxin. It's somewhat weak.

That's why today's meeting has come. The theme of the meeting is China's public opinion strategic development plan.

The leader said, “External forces have become more and more unscrupulous since last year, especially the bottomless public opinion attacks of overseas media have caused great harm to our country. We have always adhered to the development strategy of not interfering in other countries’ internal affairs and keeping a low profile. In the face of the setbacks of other countries, we have always adhered to the principle of a clear conscience, but the problems of international public opinion in the past few years have become more serious than we thought.

On this issue, we had an in-depth communication with President Meng of Dafeng Group not long ago. President Meng said that the development of the Internet is changing the general public opinion environment, and we may not have paid attention to this issue before, so today we gather everyone together and invite President Meng Over time, I hope that all departments will discuss this topic together, and also provide an important theoretical basis for our next step in the development of public opinion strategy. "

After the big leader finished speaking, everyone turned their heads to look at Meng Qian. Meng Qian got up immediately. In this situation, Meng Qian was still very serious, "I am very grateful to all the leaders for their trust, and I am honored to stand here with everyone. To discuss this issue, on the issue of public opinion, first of all, I would like to say that I think the most important recognition is that as China becomes stronger and stronger, we will be attacked by more violent public opinion. This will definitely happen and must To face.

Okay, let me talk about public opinion itself. I told my leaders before that the development of the Internet has changed the environment of public opinion. Why do I say that? Let's analyze it directly from the gameplay of public opinion in the United States.

Public opinion in the U.S. has three main directions: government caliber, think tank caliber, and folk caliber. Why do they divide it this way? Because it is inconvenient for the government to say many things, they will let the nongovernmental media or research institutes talk about it, so that they can tell the difference. Relationship.

At the same time, the caliber of think tanks and the folk caliber have their own clear division of labor. From a research perspective, think tanks have the so-called professionalism, while the folk caliber has a lot of room to play, and can completely irresponsibly carry out all kinds of purposeful speculation and incitement. , According to different goals, the three calibers can be matched correspondingly, which is flexible and convenient.

Next, I will illustrate the meaning of the Internet from these three calibers. "

Meng Qian said that he turned to the side and opened the PPT. "Look at the folk caliber first. When there is no Internet, the biggest problem with folk caliber is the lack of dissemination. Everyone can only spread it through word of mouth, and there must be some big incidents to cause big waves. It’s hard to cause waves of small things in weekdays, but the emergence of the Internet has solved the limitation of dissemination. Any irresponsible remarks can be spread through the Internet, which greatly catalyzes the incitement of private caliber, perhaps just A small thing, as long as it is promoted properly, can cause great repercussions on the Internet.

The most common thing the folks do is to provoke, spread rumors, and spread opposition. After all, there are problems in any one person, any team, and any country. Anyone can do this kind of job, and it is easier to spread rumors. What’s more convenient than just opening your mouth. As for the spread of opposition, it is a great weapon in the folk caliber. The opposition between men and women, the opposition between the rich and the poor, and the opposition between beliefs are all topics that are most likely to destroy internal conflicts.

The most terrifying part of the folk caliber lies in expelling reason. The development of the Internet in recent years has also highlighted this problem. The Internet has gradually begun to be controlled by extreme people. Reasonable people dare not speak or want to speak, but extreme people It is also the easiest to be used, so this is a terrifying force.

Looking at the caliber of think tanks, the caliber of think tanks cannot be as irresponsible as the folk caliber, but the caliber of think tanks has a strong guiding nature. When there is no Internet, this kind of guidance pays more attention to the objective facts themselves. Most of the channels for people to obtain knowledge are books. Newspapers and magazines are channels, and these traditional media can only find ways to increase their brand power so that more people can see their own things, but they can only do this, so the public has more opportunities instead. independent thinking.

But because of the Internet, there are various Internet recommendation mechanisms. For example, the hot search invented by our Dafeng Group. Now the hot search of MSN has become a guiding tool. The people are beginning to get used to obtaining knowledge from the Internet. In China, everyone has become accustomed to acquiring knowledge from some recommendations, such as hot searches. At this time, think tanks can use these recommendation mechanisms to guide the public’s cognition.

Therefore, in our Dafeng Group, we often discuss a question. Does the Internet broaden everyone’s horizons or narrow everyone’s horizons? It is indeed easier for everyone to obtain all kinds of information through the Internet, but more and more information is available. It's the information someone wants everyone to see.

For example, in a social survey report in the United States this year, in 2003, 90% of the U.S. under-18s knew that the Middle East was a war-torn area. In 2008, only 60% of the U.S. under-18s knew that the Middle East was a war-torn area. Even if the war in Iraq is not over yet, because in the past, everyone would always see some news when watching TV and newspapers. Now children learn about the world through MSN, but they can't see the situation there anymore.

Finally, let’s look at the official caliber. The official caliber is the largest credibility caliber, but at the same time, the official caliber is also the one with the most sense of distance for the public. Then let’s take a look at what the U.S. official caliber is doing. This is me on MSN. Intercepted official speech of the United States. "

"The top leaders are all playing MSN." Someone subconsciously said.

Meng Qian nodded, "Yes, this is a major change in the official caliber of the United States in the Internet era, sinking, and the United States has been strengthening the sinking of official caliber over the years to eliminate the long-term sense of distance."

"In the opinion of President Meng, which of the three calibers is the most important."

"I think this is a triangular relationship. It won't work without any link~www.ltnovel.com~ I have to admit that this model in the United States is very mature."

"But the original intention of this model is to attack. This is an offensive public opinion structure." Some leaders pointed out the essence sharply.

Meng Qian immediately answered, "Yes, I have to admit that public opinion is a weapon, and it will become an increasingly lethal weapon. Therefore, when discussing the development of public opinion, we should actually consider a problem first, which is for Offensive, or for defense, or for what."

The leader understood Meng Qian's words and gave Meng Qian a look, "China is not interested in things in other countries."

Meng Qian nodded subconsciously, "But although we are not interested in others, others always come to rub our heat, so even in defense, we have to think of ways to build our nuclear weapons of public opinion, so as not to be bullied. "

"Meng Meng has any thoughts, please let Meng speak frankly."

Meng Qian opened a new PPT, "Some of the things you have prepared, let's see if there is any value for leaders."

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