Rewrite the Technological Landscape

When everyone's eyes were focused on the 2 hours of Hongmeng 9, they found Lightning, which had been unknown for nearly a year, and when everyone's eyes began to focus on Lightning, they turned around and suddenly saw the Hema Supermarket.

　　 Lightning has brought surprises to people, but it has also raised doubts. After the 2 hours of Hongmeng 9 is over, what else can Lightning give away?

　　 It is still an indisputable fact in many countries that there are few stores on the platform. If there is no delivery, Lightning can't afford to scale no matter how hard it works.

　　The solution of Dafeng Group is to open the shop by myself!

Hema Supermarket’s overseas stores are characterized by large scale and comprehensive categories, whether it is daily necessities, fresh fruits and vegetables or catering and cooked food, all of which can be found in the physical stores of Hema Supermarket or online on Lightning APP or Hema APP. After purchase, the Lightning delivery team will provide delivery services.

　　 At the same time, Hema has the core competitiveness and price that a supermarket must have.

　　 Wal-Mart’s success is inseparable from excellent price-performance ratio, and price advantage requires the cooperation of information technology and powerful resources.

　　 In terms of resources, Hema is still inferior to Wal-Mart, but in terms of informatization, Hema is ahead of Wal-Mart.

　　 In addition, in addition to the global supply chain jointly created by Dafeng Group and Ali, Dafeng Ali has also prepared a 20 billion cash burn plan.

　　 For these ten stores, Dafeng Group and Ali have already prepared one to burn 2 billion first.

　　Berlin, Germany, a group of young people who are having a dinner are doing hot searches.

　　 "Is Hema Supermarket owned by Dafeng Group?"

　　 "Well, Dafeng Group is the major shareholder, and the other shareholder is Ali."

　　 "Ali? That company that does Taobao?"

　　 "Yes, eBay Asia."

　　 "Since it is a supermarket run by Dafeng Group, let's go around? It's just time to have dinner."

　　 "Okay."

　　 With the brand endorsement of the shareholder Dafeng, the overseas brand power foundation of Hema Supermarket has been laid there, including Ali's overseas influence has also increased in recent years.

　　 When everyone hears that Hema Supermarket is owned by Dafeng Group and Ali, even out of curiosity, they are willing to come and take a look, especially for young people.

　　 The first Hema supermarket in Berlin has six floors.

　　 "This should be the largest supermarket I have ever seen in my life. I think I can go shopping here for a day."

　　 "Hey, this place is really cool. This architectural style reminds you of the ancient world."

　　 "By the way, what new characters are you planning to have this year?"

　　 "Fuxi should be coming out this year. I heard that it is the earliest documented creation **** in China."

　　 "I still hope to get Queen Mother West out first."

　　 "Anyway, I really like ancient mythology, which has a real historical basis, and it feels particularly interesting. It is much better than a purely constructed plot."

　　"Stop talking about the antiquity? 　Download the app first, right? 　There are so many discounts."

　　 "What discount?"

　　 "Newcomer red envelopes, full category reduction? 　Distribution fee reduction...you can see a lot of things for yourself? 　Let me see what functions are there."

　　 "Does Wal-Mart have an APP?"

　　 "It's out, but the interface is ugly? 　 is definitely an anti-human design, it is recommended not to download it? 　 It will only take up memory."

　　 "Really? 　 The Wal-Mart app does not appear the same. If there is nothing on it, it will push advertisements all the time. Carrefour is also the case. I don't know what their purpose is."

　　 "The light interface of the Hema APP won."

　　"More than the interface? 　Will you explode the Wal-Mart app? 　 Look at this side, it is so multifunctional, product search, can display the area of ​​the product, scan the code into the shopping cart, and what product recommendation? 　The app of Dafeng Group is comfortable to use."

　　 "That's all here, buy something and go back."

In 2015? 　Walmart and Carrefour started to make apps, but they were all very simple display apps? 　There is a saying, although the China bubble is not something to be proud of? 　 But judging from the results of the big wave, 　 China’s APP does follow The integration of traditional industries is very timely? 　Most of the boutique APPs produced by Omi are independently developed APPs. Traditional companies such as supermarkets are obviously a little slow in responding to this matter.

　　Perhaps long-term industry advantages make them less eager to transform or even unwilling to transform. The specific reasons are difficult to understand.

　　...

　　 "The price of Hema's products is comparable to that of Wal-Mart."

　　 "Can you still remember the price?"

　　 "I go to the supermarket every week, and I know the prices of these things. The daily necessities here are cheaper than Wal-Mart, but the food at Wal-Mart is cheaper."

　　 "Hema in the import area is obviously cheaper than Wal-Mart. Wal-Mart's imported goods are very expensive. There are still a lot of things from China here."

　　 "I like this selection channel. The specific information of all products can be queried on the APP, and the source can be traced. I will come to Hema to buy things in the future."

The selection in Germany is a very important thing Hema does. It respects localization. Germany has high requirements for quality. Therefore, Hema has a special selection column. For countries with high after-sales requirements, Hema Ma has launched a worry-free after-sales service. For cities with high price requirements, Hema introduces more cost-effective products. In some fast-paced countries, Hema focuses on the booking function.

　　 Adhere to localization, Dafeng Group has always regarded it as the focus of overseas development, and the results have proven time and time again that such respect will be rewarded.

　　 "Let's go and pay the bill."

　　 "Did you bring your bank card?"

"what happened?"

　　 "The Hema APP can be bound to the bank, and then the bank can be used for payment, or it can be recharged, and there are recharge activities."

　　Germany can be regarded as the most cash-rich country in Europe. Germans don't like to use credit cards. The credit card usage rate is less than 15%, while the usage rate of credit cards in European countries like Britain and France starts at 50%.

　　 This is related to German culture. Germans are extremely averse to debt.

Hema APP has not been able to bring Paypay or Alipay into Germany, but Hema APP has brought the concept of mobile payment into Germany and opened up a group-led mobile payment model. Through cooperation with German banks, users can Bind the bank card to the Hema APP and use the bank card to pay. The money is taken directly from the bank. There is no third-party payment such as Alipay~www.ltnovel.com~ At the same time, the Hema APP launched a recharge service. , You can recharge with cash or bank card. They don’t like credit cards, but they don’t hate recharge.

　　 The first introduction of the concept of mobile payment is also an important layout in the development of Meng Qian's globalization. Of course, the effect will have to wait a few years to see, this is something to be said.

Hema Supermarket continues to increase its promotion through Hongmeng’s 2-hour sales promotion. More and more people download Hema APP and begin to experience the services brought by Hema. In 2015, when the informationization of the retail industry is still not perfect, Hema is growing fast. Stirring the entire retail market.

Compared with Wal-Mart, the online functions of Hema Supermarket are obviously more complete. Not only are online purchases convenient and cheap, but also a reliable delivery team. Compared with eBay, Hema’s physical store is clearly incompetent by eBay. Stores can give people a sense of safety and quality, and many people in the West regard shopping in the supermarket as a way of life. They need physical stores. Compared with Amazon, which has also started to be a physical store, the category of Hema Supermarket is far larger than that of Amazon. .

　　 If the Hema Supermarket enters the overseas market in five years, it may not be able to make a big wave, but the comprehensive advantage in 2015 is too obvious.

　　 On the evening of June 28, China Time, that is, the evening of the first day of Dafeng Global Developers, a Hongmeng 2-hour sales promotion is continuously generating chain reactions.

　　 The development of Dafeng Group’s overseas distribution team and the expansion of Dafeng Group’s overseas retail business have all embarked on a new journey.

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