Rewriting the Technological Scenario

In September, the market ushered in a warm calm, because since this September, the IT industry ushered in further recovery. The history of the later generations called an important time node in September this year, saying that it is a financial crisis. The beginning of recovery.

And this beginning is inexplicably calm, because each company is riveting and developing, grab technology to grab the market is the most important thing.

At the beginning of October, the company's three-quarter results were released, and a market in the mobile industry has triggered a lot of attention.

In this third quarter, the Nokia market accounted for the first time in the past two years, Hongmeng mobile phone as the only high-end mobile phone, the first market accounts for 6%, and the iPhone4 has risen slightly in the Sales of Omi, but the overall global market share is still 1%.

At the same time, neon mobile phone brand market share is low, tired, blackberry has almost no market in Asia, and the market share of HTC has directly fell below 5%, Google announced consideration to give up ourselves to produce mobile phones, concentrate Service Android system.

Of course, the most worse or Samsung, Samsung surpassed Motorola last year became the world's sales of second mobile phone brands, of course, is the data of functional machine + smartphones, and in the field of smartphone, Samsung mobile phone market share has dropped more than half, honest.

In the third quarter, or the most fluent in 2010 is Chinese cool charm, the market share has risen steadily, and the four-quarter brand global market share exceeded 15%.

"Why is this?" In recent months, the number of Samsung Electronic Conference has increased.

"There are such reasons." The analysis of the market is coming, "First is the system problem, everyone knows that the weakness of Huaxia is in hardware, but this instead inspires the outbreak of China's large number of software talents, even the wind group is also from the software. This year, Huaxia mobile phone manufacturers have received favorable markets in the market, and the fluency is greatly improved, second only to the market for the evaluation of Hongmeng systems and IOS systems.

At present, the use of Android mobile phones have declined, and the sales volume in the third quarter declined by 22%, Google mobile phone is directly ready.

And our Samsung was originally a heavy hardware company. In the case of the Android system, our system department did not do what optimized, this is what we are now urgently need to solve problems.

Secondly, the mobile phone model problem, in the field of smart mobile phone, the world has only such a mobile phone, but there are more than 60 mobile phones in Huaxia, and a ZTE launched 15 mobile phones, Huaxia smartphones. Covers a full user from 100 yard to 1000 meters.

In particular, the low-cost smartphone in Huaxia is very large, the same price, and more and more users choose non-smartphones.

In terms of this, it has to mention the next problem, channels, and policy issues. Huaxia low-cost mobile phones also impact Nokia and Motorola, but Nokia and Motorola have channel advantages and policy advantages in Omei, so they can hold this round of impact. And Nokia and Motorola have been expanded in the fast expansion.

They can fight for themselves through channels and policy advantages, we can't do it, we don't have their advantages in Omi, and in Asia, the channel of Huaxia mobile phone is too fast, just two years, mobile phones in the Southeast Asian market. Almost all of the shops can see Huaxia mobile phone brands.

Then there is now the current market public opinion is also very unfriendly, recent public opinion has been singing our Samsung, which has a big impact on our image in the user's heart.

Of course, there is also the most intuitive point, we have plunged in the market in China, and the data shows that Huaxia accounts for 19% of the entire smartphone, but such a world's largest smartphone market is basically eaten by Huaxia local mobile phone manufacturers. "

"It is very difficult to sell sales over overseas, how do these mobile phone brands in Huaxia have opened so many national markets in 2 years?" Li Yun felt incredible.

"According to the survey, it is because they have taken multi-channel parallel models, and some of them have natural advantages, that is, online channels, because Huaxia Enterprises have been very penetrated in Asia, this Huaxia The promotion of mobile phone brands provides convenience.

For example, a little search and white search are now basically forming things with Google confrontation, and a little search and white search are all good advertising.

In addition, the current Asian Downloads first Ju Peng browser is a wind group, and the browser is a good advertising display bit.

There is also the world's largest social software letter, and it is also the wind group.

Even ... like in Southeast Asia, the largest e-commerce platform is also a wind group.

As for the offline channel, Huaxia companies do two things, the first thing is crazy acquisition.

Under the gradual situation of intelligent machine, more and more mobile phone brands have begun to fall, and the development of smartphones is just during the financial crisis.

Therefore, many companies have to give up some overseas markets, and the Chinese mobile phone brand has acquired the mobile phone industry overseas in the past two years, so they directly swallow their sales channels.

Then the direct store mode, can say that the direct store mode is leading the wind group, and now it has become the characteristics of the entire Huaxia brand. They have established direct stores everywhere, and quickly establish the new store channel and take this further brand image. .

There is also the localization of Huaxia Enterprises, such as Indian consumers like to buy mobile phones in physical stores, they pay attention to physical store marketing, Omi likes to work with operators, they will give profits to operators.

Chairman, I didn't pay attention to Huaxia Enterprises before, and more concerned about it in these two years. "

"You said."

"I don't know if it is more backward after the past, because there is such a culture in Huaxia, China's overseas development always has a pragmatic and humility.

This is completely different from the output type overseas marketing model represented by the rice companies.

I have heard a number of friends in many markets to tell me, and I am very comfortable to deal with Huaxia companies. "

"Localization has indeed become the foundation of this era overseas development." Li Runwei is recognized, "this is what you should change as soon as possible.

But in addition to localization, what else do you have? "

"In fact, how competition is to put in front of you, improve product quality, expand the product line, strengthen promotion efforts, and problems is ... I have done in the back of China's business."

Although the employee said a lot, it turned into a word in Li Yunyu ear: money.

Where is it to spend money, and the question is so much money.

"How do I feel that the three-year time we are behind ..." Li Yunyu couldn't help but produce this doubt, but in the face of employees, it is necessary to show positive energy. As the chairman, the chairman can't have a negative emotions, Li Yunyu is busy encouraging the road. "This is the consequences of your own year!

I remind you again and again, the IT industry turns rapidly, what? Every time you have to change the market, you know that you know the opponent! This is your attitude!

Samsung Electronics, I have seen it in the newcomers, I have seen it when I have been training. Samsung Electronics can have much effort and persistence today, but now Samsung Electronics become in your hands!

Huaxia Enterprises go to acquire overseas channels during the financial crisis, why did you respond? ! what? ! "

Encouppearing employees all straight back, "Chairman, is our work negligence."

"I said, no matter what you need, I will try to fight for you, you have to talent, you have to product line, to promote funds, I can give you, but I want your attitude!

The dilemma under the eyes of Samsung is just a moment, but if you don't change, it will become a forever problem! "

Li Runwei's outbreak is true that the employees realize that Samsung Electronics is facing at this moment, but also inspired the employees ready to fight.

Just don't know, Meng Qian will give them an opportunity to return to God.

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