Rise up Hong Kong! Build a super wealthy Zhuang family

Come to the To Kwa Wan factory.

Zhuang Rongxu walked directly into the workshop and saw a large number of workers busy working.

"Chairman, why are you here?"

"Well, I just came here to take a look. By the way, all the products that have been produced have been inspected and there are no problems, right?" Zhuang Rongxu asked seriously.

He must strictly ask them to carry out careful inspection when the product is put on the market for the first time. He does not want to wait for the product to be sold and let consumers find trouble for him.

This will greatly affect the reputation of his company.

If there are enemies in his company, they may even be used to suppress him.

So he never allowed the factory to make mistakes.

"Chairman, please rest assured. Please come over here and take a look." The person in charge of the factory took Zhuang Rongxu and others to another workshop, which is responsible for testing.

"Chairman, please see, this is the first step of internal software testing. If there are no problems, we will come here for the second step of assembling the casing. After completing the assembly, we will come to the third step here, the finished product inspection area. "

"Please see, each product will be manually and carefully inspected before entering the packaging."

Zhuang Rongxu nodded with satisfaction after seeing the work steps of the assembly line: "Yes, this is the way it is. Only by carefully completing each product can the company go further and become stronger."

"Great, very nice."

“Remember the chairman’s teachings and approval.”

"Let's go, go to the warehouse and take a look. How many goods are currently in stock?" Zhuang Rongxu asked again.

"After today, we will have 200,000 units in stock."

"Not bad, not bad. We have almost 200,000 units in stock, which is enough to handle the first wave of sales."

About half an hour later, Zhuang Rongxu left the factory and came to Mong Kok, Kowloon.

He came here just to take a look at the offline publicity and promotion.

In addition to TV stations and newspapers, Zhuang Rongxu also asked multiple departments such as the sales department and marketing department to jointly carry out on-site offline promotions for his company's Walkman products.

Come to the scene with the prepared sample, let the citizens on the scene experience and understand the product in advance, and increase the sales volume after it is put on the shelves.

Originally, Zhuang Rongxu's most important promotion was advertising and the promotion of the movie's plot, but because that movie (Shanghai Bund) has just been written and is currently being prepared and filmed, it will take some time before it can be released.

But his product is already ready for sale, so he can't wait until the TV series comes out to promote it. The only choice is to choose a more down-to-earth publicity method.

After arriving at the event, the crowds of people were surging. Zhuang Rongxu also couldn't believe that the event attracted so many people. It seemed that the advertising was good.

"Boss, our advertising has been effective in the past few days. At offline on-site events in various regions, many people come to learn about and consult about the products every day." Que Yi reported from the side.

Zhuang Rongxu nodded while listening to the report, with a faint smile on his face: "It's very good."

"Queyi, the product will be on sale tomorrow. Are you confident about the sales?" Zhuang Rongxu asked, looking at the scene intently.

"Of course, I have made statistics. According to the data analysis of daily activities in various regions, I think the number of consumers who will buy our products will reach more than 80%. This means that it will be popular as soon as it is put on the shelves."

"Hahaha……."

"You are very confident, then I will wait and see and wait for your good news." Zhuang Rongxu laughed loudly after hearing this, then turned and walked to the car.

"Let's go, contact all the management to come back, have a meeting, and arrange work for tomorrow."

"Okay boss."

Two hours later.

In the conference room of Dingsheng Company.

"Everyone, all departments have worked hard during this period, and our products have been promoted for half a month. The results will be tested tomorrow. I hope all departments can cooperate with the sales department."

"Tell me about the situation from the sales department. How are the sales plans for the Golden Seven Days arranged?" Zhuang Rongxu looked over to Que Qi and asked.

The sales department, marketing department, finance department, human resources department, and other core departments have all been managed by Zhuang Rongxu's own people.

This makes him feel more at ease as the hands-off shopkeeper.

"Boss, the golden seven-day sales plan is not fixed. I will decide based on the situation."

"My plan is this. On the first day of product sales, I will launch a lucky draw for products purchased on the first day. The prizes include a direct 20-20% discount and a 100-500 Hong Kong dollar consumer voucher."

"Customers who have drawn and returned consumer coupons can use these coupons to deduct electronic and electrical products at any store of our company. The consumer coupons are valid for one month."

"For external publicity, we will announce that the event is limited to today, so as to attract more consumers to come and spend. If the sales on that day are good, I will observe the next day and see the situation before launching discounts."

"It's very good, but I always feel that relying on promotional activities to promote it will only treat the symptoms but not the root cause, and it will not be able to highlight the preciousness of our products."

"Everyone thinks about it, there is no better sales plan. I want to make the Walkman a new era trendy product that is recognized by the public. I want to make this product a product that is quite prestigious for whoever owns it. This is what I want.”

"Boss, you mean that the discount is useless?"

"No, no, no, you misunderstood me. Promotions can certainly stimulate consumers to come and spend, but I want the product to be like that..." Zhuang Rongxu couldn't express what he meant.

At this time, Queyi suddenly interjected: "Things that are rare are valuable. Boss, I understand what you mean."

"Secretaries, please take notes."

"The boss is right, a product cannot rely on discounts to increase sales. We need the product itself to have a way that people can pursue it, become something that everyone wants to own, and create a desire to buy."

"It is definitely very difficult to achieve this effect. In addition to the excellent products and various product conditions, the way we operate is also very important."

Que Yi stopped here, she was thinking, and after a while a charming smile appeared on her face.

"I understand, rare things are valuable."

"What is rare is valuable?" Zhuang Rongxu immediately understood what he meant after hearing this.

He is looking forward to Queyi's next marketing plan.

Except for the people in Zhuang Rongxu Space who understood, everyone else in the conference room looked at a loss.

"General manager, what does it mean that things are rare and valuable?" the sales executive asked.

"Hunger marketing." Que Yi responded calmly.

"There are still people who are hungry for marketing?" Everyone was puzzled, but Zhuang Rongxu couldn't hide the smile on his face. It also reminded him of the marketing model of Guo mobile phones in later generations. Isn't it like this?

"Quiqi, don't withdraw from any activities after the product event tomorrow."

"In addition, the Propaganda Department immediately formulated a message and sent it out, listen: Due to the complicated manufacturing process of the Walkman, and in order to ensure product quality and safety, Dingsheng Company can only produce 10,000 units of the product per day, while supplies last. "

"Ten thousand units, does that mean we won't sell them after we sell 10,000 units every day?" the sales manager asked in confusion.

Others in the conference room were also confused.

"It can sell well on the first day of sales. If the sales are hot on the first day, starting from the second day, I will ask the publicity department to issue another announcement, and only 10,000 units will be sold every day."

"General manager, why is this?" the sales executive asked, still puzzled.

"Create purchasing tension, increase the rarity of the product, and make people feel worthy of pursuit and proud to own the product. This is what the chairman just said he wanted."

"Hahaha……."

"Just follow General Manager Queyi's plan. I need to see the detailed plan tomorrow and adjourn the meeting." Zhuang Rongxu left the office with a smile on his face.

It's really great that Queyi and the others can understand his inner thoughts. They can give him the best solution without him needing to say anything.

Yes, Zhuang Rongxu wants to do this kind of hungry marketing, so as to arouse more people's curiosity and pursuit of his Walkman products.

This will gradually make his product an idea that everyone likes to own.

It is better to have a long-term flow of water and not worry about food and clothing than to make quick money in a short period of time.

And there is another possibility of doing so, which will arouse a large number of consumers to pursue it, which will naturally increase the product's popularity.

So once the news gets out, it will definitely attract agents from other areas to come to understand and cooperate.

What Zhuang Rongxu wants most is to launch the product into other areas. After all, the Xiangjiang market is too small.