Salted Fish’s Self-help Strategy

When the beta version was first released, every competition in the arena was a flying battle. Many players who participated in the test strongly demanded the development of the arena function for online battles between the two sides.

However, this is an unbearable burden for Zhao Jie, not that he can't, but that the time is too tight to do. The online real-time linkage function is definitely not the same workload as the battle against fake data. It is necessary to consider that the frequency of bugs in the case of networking is not in one dimension, and it is still such a complicated battle logic.

In short, as soon as Chu Yuanxi went online, he took a bunch of cheats and equipment by means of the package code, and then began to abuse people in the arena, a living official nursery. Moreover, his nickname was "Baren Group Chu Yuanxi", which blatantly clarified the unfair competition, and immediately angered a lot of gods, and the battle report flew into the mailbox built in the game like a snow flake.

Relatively speaking, Yuan Mu played more elegantly, doing tasks step by step to upgrade the plot, experiencing how the sect was expanded, experiencing how the sect was beaten back, and he started to drop his mobile phone within an hour!

"Chu Yuanxi, how did you design this game? Why did my gang win the mission, not only did it not expand, but was beaten back? The sect rating dropped instead?"

Yuan Mu pointed to the martial art map in the game and questioned Chu Yuanxi. Chu Yuanxi took a probe and then continued to read his arena battle report. He casually said: "Since you are called martial art, you will not be alone. Your martial map has shrunk, but it's not the one where you did the task. The martial system of this game... Did you know that Zhao Jie is a back-end programmer? He gave you a group of pig teammates."

"What do you mean?"

"That's when the back-end programmer changed to do game design, there will be a lot of honey operations, even I can't understand. He allocated a bunch of random numbers to the martial arts, originally for the player to trigger tasks, but he used it to simulate It just makes you feel like you’re not playing a stand-alone player, there are other people working in the martial arts, they will expand or contract in other directions, and they will be beaten back after being beaten.

After you reach level 20, rescue missions will appear, as well as recover lost ground and defend the main hall. In short, there are a lot of playable content. I think you seem to be the captain of the fire fighting team. "

I think the six members of the Aoshitang team did not have the slightest game experience, but they were developed based on strict logic and brought the entire web game industry to a new height. What does this show? It shows that you can design games without relying on the traditional planning and promotion model.

Zhao Jie's gameplay belongs to this kind of alternative. It is not a planning style at all. Whether the gameplay appears in front of the player depends entirely on the random number. Players who are lucky enough to play afk will not see the scene of the main hall being besieged. If this kind of design plan is planned and written, it can be hacked to death by the project manager, but the project manager's own waywardness cannot be managed.

But this kind of wonderful design sometimes has miraculous effects, which is ingenious for designers, and it is a new version of the game experience for players.

Chu Yuanxi put the game down after three o'clock, and the overall feeling was quite refreshing, although he had been abducted by the gods in the arena. The key is that the server did not crash. This is the most important thing. You must know that Zhao Jie has empowered a lot of complex system gameplay for this on-hook game. He has paid a lot of effort in places where the players casually did not know that there are too many people. Will it collapse afterwards.

The only thing that feels unsatisfactory is the plot, because it is not triggered according to the level, it is changed into separate short plot units to trigger separately, so it seems a little messy, for those who are familiar with the content of this ip, they can even see the gangbang. The timeline is out of order.

But fortunately, this ip currently has neither novels nor comics, no standard reference material, and the key is that the game is an on-hook game, and it is not the kind of brainless drawing and hanging, there is no linear drawing structure, so this problem does not affect the experience .

This is completely different from those coquettish **** who changed the first-generation card push chart mobile game mode to Pakistani and turned them into a copy of the phone. Those so-called on-hook games are nothing more than transferring some of the resource output in the card mobile game to the on-hook function, secretly changing a concept, the card still needs to be drawn, and the krypton gold still needs krypton gold. And the players can only go to the mall to open treasure chests to buy cheats and equipment...

When he walked to the operation side, he saw Zhao Jie's eyebrows dancing. The new product manager assigned to him is Gu Jia, a newly recruited beauty Sankei, who is talking to the marketing manager.

This is the first time that Zhao Jie has full personnel rights. In the past, when he was a company manager at Pakistani Games, although he was nominally the head of the branch, he could only be called the company manager, not the ceo.

Although ceo is called the chief "executive" officer, it is not really only doing executive work, but Zhao Jie's manager is basically executive work. Many functions, including personnel, are held by the group and can be recruited, but the group's personnel must be recruited and then allocated.

Now, entering a similar incubation mode, he finally entered a state similar to Yang Jiangang. Although he still had to act under the command of the group, he became a little sparrow with all the five internal organs.

Then he recruited a beautiful woman to pass by backhand. Isn't this too arrogant?

Chu Yuanxi is an old-fashioned Sanjing herself, so she asked if she would check Zhao Jie's job and interview again? Don't get in with a lot of money and ruin this hard-won project.

But listening to Gu Jia and the marketing manager's questioning, it is still the same, not a layman.

When he was hesitating whether to lose the face of Zhao Jie, Zhao Jie also saw him, and immediately rushed over happily, and shouted, "In one hour, 300,000 yuan! It's still growing crazy!"

"Wipe, isn't that as fast as it was then?"

"Wait, don't you see what level of promotion was originally? Is there this time?"

Zhao Jie was actually right. This time, not only did the publicity efforts fail to reach the level, but also did not engage in publicity activities such as press conferences and pre-registration. The level is completely different, and it can be said to be very low-key.

If this is the first large-scale revenue product of Pakistani Games, it must not be so relaxed when it is placed in the position of last year, but it is not, and it is not even intended to be revenue. It is only because of fear that the game will be uncomfortable before adding the mall. In fact, it is easy to get cheats and equipment through hanging up and missions in the game, and you can get a lot of tokens to open treasure chests in the mall by sharing new ones. This operating routine is followed by learning.

Why do large-scale announcements? The only data that is valued in the logic of the mini game ip is the retention rate and the distribution rate. Even the pcu, which is the highest simultaneous online data in a day, is not important. Its essence is placement and leisure. What it needs is that seed users find it fun and spread naturally. In this era of peaking traffic, content continues to get traffic dividends.

If the retention rate cannot be raised, and the game is not a type of forced krypton, there is no need to wash the players, and large-scale announcements are meaningless; if the retention rate, especially the long-term retention rate, is reliable, it only needs to stimulate user distribution. The effect of official hard promotion is good. As long as you stick to long-term operations, the target users are nothing more than the difference between coming at the beginning or coming later. and……

You must know that the so-called large-scale publicity by the Pakistani people is actually nothing more than three channels. Either push messages to users within their own radius of influence, or sign to various channels and get exposure, or buy volume.

The Pakistani game transaction originally included some users, and it was enough to push short video dramas to users in the past. It has been pushed for several months, and the users who should be touched by this ip have already touched it. Now that the Pakistani game has been determined to be sold, it is naturally suspected to be sold within the radius. It is ugly to squeeze a wave of oil before selling, and even if it is to be announced, it will have to wait until the transaction is completed.

Therefore, it is just right to maintain the previous short video drama push, and the smart people can't say anything.

As for the other two models, not to mention the amount of purchase, this kind of product signing channel that does not make income is not open to people, and it also comes with its own IP, which is a naked channel user, and people can have a good face. Weird.

Therefore, under this situation, the data of 300,000 users in the first hour is enough to make Zhao Jie swell, and even Chu Yuanxi is also very swollen. Look, this is all the credit for the release of the beta version in advance!

He took a look at the detailed data table and found that it was similar to the original tcg mobile game. The number of actives was very good, and the recharge data was relatively sluggish, but this is inevitable, except for the limited divine trenches, ordinary players play Hanging games is unlikely to have the impulse for krypton gold. On-hook games are long-term development. Even if you want krypton gold, it is not the first hour.

"Zhao Jie, the server hasn't crashed, I think you should be praised." Chu Yuanxi watched Ms. Sanjing walk away, and immediately whispered: "But what's the situation with you recruiting beautiful women? Are you? Gone?"

"If you recruit according to your face value, I should hire the sixth one!" Zhao Jie quit at that time and almost jumped three feet high. "Gu Jia is definitely the most suitable one considering all factors."

"Considering comprehensively...is there also a factor of beauty?"

"Big brother, the times have changed!" Zhao Jie said plausibly, "Sankei shoulders the heavy responsibility of communicating with players, and Pakistan is a company based on live short videos and has advantages that others do not have. This is not appropriate and should be used. Get up? It is very necessary to recruit a high-value Sankei. We can let the Sankei directly communicate with the players through live broadcast."

"What do you think? I can't refute it!"

It is impossible to refute it because when there was no such thing as selling Pakistani games, the small game ip plan itself included live broadcasting, especially the abuse of small games, the live broadcasting effect is good. This is a proven methodology.

Unexpectedly, Zhao Jie really found the theoretical basis! This is an obvious improvement...

Of course, it is Lu Yu who is bald for the live broadcast. There is no other reason, mainly due to manpower problems. He just transferred a few people to Pakistani games to recreate the self-media wheels with new ones, and they were sold. Now Zhao Jie, this is the essence of knowledge, and he has to make another wheel. , Lu Yu was immediately stretched.

But at this time he was quite excited, and he went to Chu Yuanxi to find Zhao Jie directly. When he saw Chu Yuanxi and Zhao Jie, he said auspiciously as if they had just finished eating chicken: "I saw a funny thing."

"Say it." x2

"The game, which is a bit like us, has been renamed."

"What?" x2

"It's time to call."

Zhao Jie looked relaxed: "This obviously has nothing to do with us."

Chu Yuanxi patted him on the shoulder: "You have to learn to be afraid and scorn, it doesn't necessarily matter."

With that said, he turned on the Apple phone and glanced at the appstore list. As expected, there was no suspense on the free list, and he went straight to the top five.

This time the server was opened as usual for both Apple and Android. Because Chu Yuanxi deliberately pressed time, Apple's review passed a few days earlier, and the server has not been opened.

"Didn't you buy it?"

"I didn't buy it, I definitely didn't buy it." Zhao Jie knew that Chu Yuanxi asked about spending money to buy the list. Although Apple has been fighting against the list, the two lists of free drinking and paying are still hard to stop.

"I didn't buy it, but someone definitely said that we bought it." Chu Yuanxi knew that she had actually recruited a black physique, and this was impossible, so instead she had the consciousness of "You guys are black, afraid that I will lose".

On the one hand, it is the counter-effect of his mocking personality that is easy to get black, and on the other hand, it is too fast to get rich. It is no longer as easy to avoid the sight of others as last year, and it is impossible not to attract people's envy. So as long as there is a suspicion, it must be hacked.

"I'll set a small goal for you, Zhao Jie, work with Monica to deliver this product to the US, and then make it to the top five for free. Are you confident?"

Chu Yuanxi must be talking about Apples in the U.S. Zhao Jie understands but can't understand, because Android can directly obtain promotion resources through the advertising alliance. It is nothing more than spending money to buy volume. Only Apple's list It's just a test, where free corresponds to downloads.

"Isn't this, a typical extra-junction? Didn't we do it to develop the rpg platform? Even if ip becomes popular in the United States, what use is it? It feels like a waste of money."

"Oh! Don't just look at your own three-square-foot land, a little bit of overall thinking, OK? You haven't left the group yet..." Chu Yuanxi made a weak state, "I can be sure that the current The on-hook product is a very good suction tool, but I don’t know how to go to the U.S. for suction. If possible, I will use it to go to the U.S. for suction, and then feed it back to Yu Wenhui and feed it back, understand? Who says? Can't connect two different ips and connect them together?"

"Damn!"

Zhao Jie understood it at the time, and the big step should be to first localize the US, and then use Monica’s overseas self-media to pre-heat the ip content, that is, short videos, and then push the game, and give it to Monica in the promotion process. The external sea matrix is ​​absorbed, and the traffic is washed by combing means, and finally sent to the ip. Although he doesn't know how to do it, he has watched it many times, and the process should be consistent.

With that said, I feel that the operating expenses for the US area should not be a small amount. Apple’s list is more popular, but it also needs a certain promotion. Needless to say, Android, Google has achieved the greatest degree of standardization and modelization of game traffic.

Therefore, if you increase the arpu value, you can achieve a positive cycle. Not only can you make money without spending money, but now, the ads in the game are estimated to point to Monica's matrix, and you must spend money to get in.

In the past, Zhao Jie didn't have to think about this kind of problem, he just followed the group's instructions. But now it is impossible not to think about it. It doesn't matter if the Pakistani Group has money or no money, because under the new company he is leading, who will pay the cost? If the Pakistani Group came out, the finances were not clear, and the new company was unreasonable. He didn't need it.

As a result, Chu Yuanxi asked this question on the spot, "Are you stupid? Your domestic operation is for the establishment of a small game ip plan ~www.ltnovel.com~ spend your own money, the overseas part is the demand of the Pakistani group. Wouldn’t it be over if you sign the power of overseas agency issuance to Pakistani Group or directly to Pakistani Overseas? As long as the price is reasonable, it’s not a problem at all!"

This left-handed-right-handed asset operation is Zhao Jie's blind spot all the time, and he suddenly thought.

Just listen to Chu Yuanxi said: "Don't worry, my premonition can't be wrong, our game quality is very good, you have done a very good job, so maybe the rice area is more popular than domestic. It is hard to say. Some U.S. players We are more obsessed with martial arts than we are. At the beginning, there was a swipe screen game, which is similar to the fruit ninja type but the experience and feeling are better. It is very popular in the United States."

"More popular than the domestic one?" Zhao Jiexin said you can be down! "Do you believe that the domestic free list will be number one by tomorrow at the latest? What you said..."

It was four o'clock in the conversation, and he took the freshly released second-hour data, "Newly entered 430,000. You Kangkang!"

This 300,000 or 430,000, is the official Android server + Apple’s data. In fact, Apple is also considered the official server. Therefore, the number of entry of Apple alone is not that large, but as a single hour of data, it is quite a lot. Don’t wait for tomorrow. Chu Yuanxi estimates that at this growth rate it will be almost at night. After all, many people have not seen the latest push. Information.

The launch of this game is not completely unpublished, all the media matrix units are being pushed, but there is no separate large-scale event, not in the mobile game.

Sure enough, after dinner, as promised to climb to the top for free. This number of downloads is not excessive, because after all, it has adjusted the player's appetite for a long time. There is no appointment activity but there is actually an appointment behavior.

Then, it was also true that rumours were blown out in Apple's messages, and the one-star rating surged.