Salted Fish’s Self-help Strategy

Because I watched this live broadcast throughout the whole process, the number of people in Douyin's live broadcast room is relatively real. Chu Yuanxi has been observing the online numbers, and was surprised to find that nearly a thousand people were online at the highest peak. This is quite scary. The normal live broadcast model of Douyin has a total of 100,000 viewers, and they are basically accurate users. .

　　 I am afraid that the reason so many people watched this live broadcast is precisely because the information has found people.

　　 Therefore, Chu Yuanxi even had the urge to give a reward, saying that what Ah-Yu did was really within the business scope of the entrepreneurial mentor. How to guide entrepreneurs to start a business is a mentor, then how to guide entrepreneurs to do live broadcast is not a mentor?

　　 Moreover, due to the impact of special events in the recent period, the boss live broadcast model is gaining ground, but there are very few that can be broadcast well. The live broadcast class started by Ah Ya is indeed very marketable.

The so-called CEO who can't sell goods is not a good anchor. The gimmick of business owners appearing in front of the camera can still attract traffic. In the final analysis, although there are skills in live broadcasting, the difficulty is always much lower than that of short videos. Suitable for CEOs. For example, in the hot pot industry that Chu Yuanxi has been more concerned about recently, several hot pot presidents such as Haidilao, Lafu, Xiaolongkan, etc. have organized groups to start Taobao. Even Ctrip’s President Liang walked up to the stage and went out for 1,000 per hour. Ten thousand yuan order.

　　 What if these CEOs can master live broadcast skills? We must know that the current delivery queen Wei Ya once brought goods for a new store with zero fans, and the sales volume was 70 million in 5 hours.

　　 So it seems that Ah Du who pretends to be an entrepreneurial mentor does not want the founders of Pakistan to be so outrageous in Sparta? Chu Yuanxixin said that it seemed that it was not only himself, but Uncle Sheng and Zhu Yan both looked at people with colored glasses and old eyes. Looking at it this way now, if the opportunity is not really good, why would Ah Ya leave from Weipinhui? According to my own guidance, that is a serious career path that can rise all the way.

　　 When it comes to Wei Ya, one cannot fail to mention another e-commerce live broadcast celebrity, that is, Mr. Gongsun, who enters the venue with a bicycle. On April 1st, Teacher Gongsun Yonghao hosted a live broadcast on Douyin. There was no system in the selection of products. The east and the west were scattered and scattered; the live broadcast had no rhythm, not to mention the high circumstance. Even the speech speed is too slow; the introduction of the product has no content at all, and it attracts little interest.

　　 Compare lipsticks. One brother sells lipsticks: this is the color of Reba, this is the color of Nana, this is the color of Lin Yun in "One Kiss". Then brighten the color number, and it feels like it will come out instantly!

　　 In short, the feeling is four words-God horse stuff! Not to mention that compared with the lipstick brother, even the product name can be wrong, but the effect is remarkable.

　　 General e-commerce, live broadcast is to make money, but Mr. Gongsun’s live broadcast is definitely here to make friends. Especially for the bidding company, it was originally a relatively low price, and it was impossible to make money because it had to pay a high percentage of commissions to Mr. Gongsun.

　　 However, these companies are making a lot of money, because Mr. Gongsun’s live broadcast is not a live broadcast but an advertisement. Traditional TV advertisements are not responsible for selling goods. They still have to pay large amounts of advertising fees to TV stations in order to pursue exposure.

　　 And when Douyin pushed the live broadcast with unprecedented strength, selling tens of thousands of goods is really nothing. Judging by the 46 million headcount of Mr. Gongsun’s live broadcast, each of the 20 models can get an average of 2.3 million exposures. This is still based on the fact that all water friends just walked around at a glance, and there are many others who chop their hands all the way.

What's more, there are soft articles before and after. In various summaries, the brands that have won the bid will be exposed twice or three times. As long as the goods sold do not lose money, they will be earned, and only a few hundred thousand pit fees are needed. , Which is much more cost-effective than TV commercials, and directly floods the brand with precise users.

　　 This is the reason why every product on the shelves is not in seconds. People don't want to buy so many products at all, they promote the brand. Considering the “return” of the companions of “e-commerce”, if there is anyone who dares to open up supply, it may be difficult to say that they have to pay more for advertising.

　　 Therefore, Mr. Gongsun’s live broadcast room was so amazing, how strong he has bargaining power, in fact, did not point out the real value of this live broadcast.

　　 The one who really has bargaining power is Wei Ya, who was on Taobao at the same time as him. Wei Ya sells rockets. The original price of a real rocket is 45 million yuan. After Wei Ya negotiates the price, the price is 40 million. If the two live broadcasts on April Fool's Day are regarded as an e-commerce PK, even with the bonus of Douyin, Wei Ya will win.

　　 Then the question is, what kind of scenes have you seen the queen of goods? The answer is that she has never seen Mr. Gongsun before. Mr. Gongsun’s bicycle is definitely the destroyer of the environment, also known as the track killer. Before he started broadcasting, on March 31, the Consumers Association officially issued a warning on the live broadcast and pointed out the problems with live shopping.

　　 So for the authentic professional goods-carrying kings like Wei Ya and Sanda, use an e-sports term-don't think you won!

　　 For Chu Yuanxi, it is a pity that Mr. Gongsun said that he did not have the ability to control the supply chain, and that he could only select products from well-known manufacturers and use athletes as referees. Therefore, knowledge sharing and related suggestions were all in jeopardy. And when Xiaomi’s Lao Lu entered the live broadcast room, Mr. Gongsun didn’t even pick up the hammer and smashed the Mi 10 mobile phone, and then said affectionately: "thisisforyou."

　　 These two microblogs are in the same frame, which is really a waste of potential famous scenes.

　　 Of course, for him, it is a big good thing that Ah-Yu's alarm has been lifted in half. Maybe he can help him on some occasions. Like Ah Ya, there was actually a disciple called Shishu in the past, similar to the relationship between Xin Yanqiu and Cheng Yanqiu, a famous Peking opera artist.

　　 It is said that Ah Du received a large number of invitations after finishing that live broadcast. People from the media, venture capital circles and even training circles often invite him to give lectures, which is a big shot. It's just that the standard configuration of entrepreneurial mentors is to publish books, so he has to endorse a book for himself.

　　 There are three other things that really attracted Chu Yuanxi's attention during this period. One is that the headline department is preparing to film the web drama "Big Brother Legend".

　　 The popularity of Jackie Chan taking his brothers to attack the sand has dropped recently, but that doesn’t mean that the game is worthless. On the contrary, it will not only make a comeback, but also have a movie and game linkage and come up with a new version of the ship.

After Chu Yuanxi knew that the gossip heart was beating violently, and he inquired countless gossips. It is said that the headline department attached great importance to it. The executives of the game business directly participated in the preparatory meeting of the online drama, and the content team went to thatched cottage to win over Jackie Chan. What kind of conditions.

　　 Hearing such news made him extremely self-blame, because it is said that the reason why Toutiao has assembled so heavily is to test the cross-border feasibility of film and television, and then re-attract high-value users through film and television. The normal film and game linkage is to first produce film and television dramas, and then produce skinned game products to harvest cash.

　　 But in fact, the Erba Group has been doing this for a long time, and it is not new at all. "A Time in Trouble" is the first tour and then the drama. Not to mention, the operation is more delicate and complicated than "A Time in Trouble", and the investment is more powerful, even the idea of ​​a theater line movie.

　　 The same thing is to play games first, then film and television.

　　 It’s just very cheating that the Pakistani Group can’t provide games to reverse the cross-border data of film and television, because the last step of attracting high-value users is that Pakistan always loses the chain, and it is impossible to share this key data with the headlines.

"Unwinding" is a film and television still being broadcast, and the game has already been sold; while "Wu Dao Faunjun" is not a game for making income. DAU is very high, but the value of high-value users is on DAU and non-R users. It's exactly the same, both are 1, and the online time is even worse. Non-R is better.

　　 This is the reason why Chu Yuanxi blames herself. It was because the Ba people didn't work hard, that caused Big Brother Jackie Chan to be taken out of the thatched cottage to take pictures of such cheating stuff. It is said that the content is that after the big brother endorsed the advertisement, he played the game smoothly, and then met a group of brothers in the game, took them to really attack the sand, and became the master of the sand city.

　　 If it is, this is an authentic online game. It is not a slogan, it should be classified as "career" in the game channel category at the starting point.

　　 (This is the previous division method, now there is no career subcategory)

The second thing is actually bigger. It is rumored that Penguin's acquisition of Disney has a nose and an eye. It used to be catching the wind, but now there are details. It is rumored that Apple has beaten Apple at a high price, and it needs to get two-thirds of the equity. After the success, the transformation plan has come out.

　　 This thing feels very weird no matter how you look at it.

　　 In the first two years, Jack’s acquisition of an ordinary U.S. remittance company was blocked by the federal government and had to waste 200 million yuan in the process. Going forward, Sun Dasheng’s acquisition of T-Mobile, the fourth largest telecommunications operator in the United States, was rejected by Oguan Hai with a grin. The reason was anti-monopoly. This is still vivid.

　　 Can Penguin acquire Disney? If you can’t take it down, it’s like Jack paid in a little. It’s probably the beginning of a disaster. Sun Dasheng plunged into the US telecom operation is the beginning of decline.

But this is not as hot as the third thing, that is, there was an explosive news before the opening of Nasdaq on the night of the 2nd. The small blue cup, which often issued 1.8% discount coupons, exploded before the opening of the market, leading to fraud by executives leading to the first three quarters. With the false sales of 2.2 billion, the stock price was immediately discounted by 1.8%, and the price was marked by fate, which was not bad for one percentage point.

　　When the melon came out, Chu Yuanxi was having a meeting with Liang Kenian. Liang Kenian suddenly changed his face and then pushed the news to Chu Yuanxi.

　　 Chu Yuanxi took a look and immediately slapped his thigh! Liang Kenian was shocked at the time; "You also bought the US stocks in the Little Blue Cup? Didn't you?"

　　 "No, no, I still have a few 1.8 discount coupons that are useless!"

　　 Liang Kenian Lushan Waterfall Khan: "It's impossible to fall tomorrow."

　　 "But I may not be able to buy it tomorrow!"

　　 In fact, this melon is so big that Chu Yuanxi doesn't know how to eat it. For the first time, it feels so tiring to vomit, and it is too much to vomit!

　　 First of all, this fake candidate is very problematic. The announcement can make Nasdaq's nose irritated, saying that the COO and several employees have made a big news of 2.2 billion. I would like to ask if there is such a big capacity in operation? Why did the CEO and CFO go? Why did the person in charge of the audit go? A total of 2.9 billion and 2.2 billion are fakes. Is this throwing An Yong's face on the ground to make urine?

At this time, Liu Lu began to speak enthusiastically in WeChat. At night, she was making waves in the Pakistani investment group, and she tweeted three news and comments in a row. The headline was Xiaolan Cup self-explosive performance fraud, and then posted a pre-market screenshot of the rice stock. You can't be scolded by Chu Yuanxi for doing business. Watching the excitement is the first!

　　 Actually, this is because someone placed a huge amount of out-of-value option puts on the Nasdaq two days in advance, directly making hundreds of millions of dollars! Who doesn't jealous when seeing?

　　 You must know that in the United States, insider trading is a felony, and it will definitely be checked by the SEC, so it is definitely not possible to sell short if there are insiders. But the long-term puts are much more concealed, and they are not easy to track. Especially considering that the transaction of such puts is usually dozens of copies a day, and suddenly tens of thousands of copies were sold in the first two days, and the audit committee of the small blue cup has just resigned. This situation is simply that there is no silver 300 here. Two.

　　 But Chu Yuanxi's view is more negative, and it can't be viewed purely as excitement, because the little blue cup is rubbing the face of Guochao startups on the ground fiercely. Of course, it is definitely not him who hates it now, but the star start-ups of the country, led by Pinduoduo, who need to continue financing on Nasdaq.

　　 The night of the Little Blue Cup is going to be recorded in the history of the capital market. It has verified to Europe and the United States that the problem they have always wanted to prove is the integrity of the country. On April 1st, the State and North Korea announced that it would deepen its full opening up, and on the 2nd it would explode mines. The one who couldn't sleep this night should actually be the chief of the relevant department responsible for international direct investment.

　　 I saw that Liu Lu didn't converge at all after being scolded. Instead, she continued to ask in the group: "Why did they blew themselves up?"

　　 Chu Yuanxi: "Look, you don't know how to read the financial report, right? But tell her about it next year."

Liang Kenian sat opposite Chu Yuanxi, and at a glance he would definitely not be able to open it, so he had to say: "This is not a self-destruction at all, and a self-destruction is also forced to self-detonate, because it will definitely not be able to issue the annual report, and the auditor will not sign it. Otherwise it won't be like this."

　　 "Shrimp?"

"You think, the little blue cup just opened a show in January and raised 1.1 billion yuan after telling the new story. The issuance of depositary shares must be audited, and the auditor has to sign it, and if there is a pot auditor, it must continue. It costs tens of millions, and it’s impossible to take it for nothing, right? But in February, it was suddenly shorted by muddy water, and then the Southern District Court of New York opened the case on February 13. The small blue cup denies all allegations in a high profile, but An Yongneng Are you at ease?

In the case of being shorted and filing a case, in accordance with the requirements of the U.S. Securities Regulatory Commission, the Little Blue Cup must establish a special committee to conduct self-inspection, but at the same time the audit must be conducted. Q4, annual review, and financial report. Can you imagine An Yong’s auditor in Magic City What expressions did we look on during the annual review? If this goes wrong again, let alone work, someone may have to take responsibility and bravely walk in! Audit opinions must not be issued casually. "

　　 (The author Jun’s wife is An Yong’s auditor, but she is from the Imperial Capital team. I don’t need to say that I will mock the Magic Capital team when I go home at night)

　　 Liu Lu: "In other words, this is the fault that the auditor singled out? Why was there no problem before?"

　　 Liang Kenian glanced at Chu Yuanxi and wrote: "This problem is still more difficult to pick, but you can always find clues. I don't know the details."

　　 Liu Lu immediately sent out a cute emoticon pack of the universe's celebrity Quanlu Er: "Chu Yuanxi, our President Chu, you surely understand?"

　　 Chu Yuan Xixin said why I must understand? Although I do understand, you have no reason to be so sure! what--

"There must be clues. When you cheat, you can always find out the problem in a tax inspection. It is an inflated income, cost and expense at the same time. It is difficult to find the tax. The tax bureau and upstream and downstream cannot accompany you together. It plays digital games. For example, if you report how many advertisements you have made, and you pay the advertising fee, the other party will invoice you. You just check it vigorously. It's impossible to match them all."

　　 Liu Lu: "Look at you, I'll just say that Chu Yuanxi is really clear! It must be the 2.2 billion that has been found!"

　　While speaking, Chu Yuanxi felt that something was missing. After thinking about it carefully, it turned out that Yuan Mu was missing. Looking again, Yuan Mu was eating melons elsewhere. At this time, the investment circle was full of wailing. It was not the small blue cups that fell, but the Chinese concept stocks were trembling. Wei Lai, who couldn't beat her eight poles, came to a limit.

　　 Fortunately, Baidu's stock price is still strong.

And Yuan Mu's firepower is full: "Look, Chu Yuanxi said nothing will be listed on the Nasdaq. Isn't that awesome? Is anyone still laughing? Is there any foresight? Now I can't go if I want to! "

　　 Chu Yuan Xixin said, what is there to show off? The big hat of the counterfeiters is bad luck for Chinese stocks. The problem is that we are not profiting either. When he graduated from college, it was the most bleak time for Nasdaq China Concept Stocks. Every day I read the financial news that China Concept Stocks were bloodbathed again, and they were very impressed.

　　 At that time, the short-selling institutions were really fierce, and there were a lot of fakers. They were picked up and beaten one by one by muddy water. The situation was so severe that even the work of the four major audit institutions in the country was not trusted, and it fell to the point of being accused by the U.S. Securities Regulatory Commission SEC.

　　Investment means trust. Little Blue Cup has a saying that it is very good, it is called Guochao Coffee and American Coffee, which is the difference in confidence, especially the poor investment is also this stuff! How many startups in China and North Korea went to Nasdaq when they needed financing the most? why? Because good companies in Nasdaq can really raise money. What is a good company? It is to make people believe that you are a good company. Especially for companies with innovative models, what they need most is to give investors confidence...

So you can’t just sit back and relax just because Chu Yuanxi doesn’t want to go to Nasdaq. Those startups that used financing will definitely have narrower channels in the future. Others will question whether your business model can really stand up. Your tens of billions Can subsidies really burn a moat? Then they had no choice but to turn back to raise RMB. Therefore, to say that bad luck is everyone's bad luck together, it's just that the genetic ones are the first to suffer this bad luck.

　　How many domestic startups are accustomed to financing? Can't count! The consequences of the overall decline in overseas credit ratings will eventually be transmitted to the country through various media.

　　 And this is not what Chu Yuanxi is most afraid of. The hidden worry in his heart is whether the market, investors, and users as a whole will continue to recognize the "burning subsidy" gameplay.

　　 Needless to say, the market and investors, users’ cognition is more precious than gold. You need to know that the small blue cup does not need to be approved by the user, and the voucher is issued. You still need your approval for the price of drinking coffee? But Xiaokang is not. The core asset of Xiaokang is membership card membership. Then, when Xiaokang will subsidize users again in the future, do people still have the confidence to spend money to open cards?

　　 If all the marketer users lose their confidence overnight, all membership cards will be eliminated, and the marketer will die immediately. Although Xiaokang will not be finished immediately, because the profit is not all based on the membership card fee, the impact must be extremely deep.

　　 This is the most scary thing.

　　 The most feared in this market is not the master of storytelling, but the seeming master. It seems that the masters can't tell the story well, and they can tell the whole story!

　　 Who do the best storytellers hurt the most? It hurts the honest business people the most, because storytelling can raise funds. First blow the bubbles, and then rely on the Internet to act as a price butcher to kill all honest people.

But this is exactly the basic gameplay of model innovation. In the end, you will become a real master. A master can detoxify himself~www.ltnovel.com~ Whether it is to fight poison with poison or find an antidote, the toxin can dissipate naturally after a long time. In short, it can be on the right track, and then monopolize the market or usher in new masters, and continue to fight. The entire history of Internet development is almost written by masters one after another. In the end, if the bubble does not burst, you can delimit your sphere of influence according to the size of the bubble.

　　 But it seems like a master. The thief written in PPT also received a sum of money, and the result was revealed. It hasn't been held for a year, and the circle can't be round and can only explode. It's just that the power of self-detonation is much more powerful than writing a PPT. Once it explodes, the bubbles blown by the real master far away are shattered. They were originally not on the same track.

　　 This is the real cheating. Fortunately, Milestone 6 is already on the line. When the arrow is shot out, the toxins should begin to be solved. If users want to question, there is no room for questioning. So the most important thing is speed. The speed of blowing bubbles must be fast enough that users can't react.

　　 Just as Yuan Mu arrogantly worked for such a while, a large number of comments came out like snowflakes. It is said that the management has already cashed out through pledges, and the financial institutions receiving the pledges really have the courage. It is said that the major shareholders will run away, which is pure nonsense. It is impossible to escape. Only by staying in the country can you stay, even if you are in jail, you have to squat here. Enron cheated, but the person in charge died directly in prison. They dare to take a step abroad?

　　 And this is not something that can be passed easily. It is certain that someone will go in to eat in prison. How can these funds that have heavily invested in the Little Blue Cup give up? There are some government investment companies in other countries.