Salted Fish’s Self-help Strategy

What is Alpha City? It is a visual user community. There are streets and other units on the virtual map. Users are looking for like-minded units to join. They are organized from scratch to form a collective free social, mainly for discussion and sharing. This is a certain petal.

　　What is the city treasure? At first glance, it looks like an LBS construction game. In fact, it is an advertising engine that uses health coins as user feedback. It distributes gift packages based on the virtualization of real maps, distributes map advertisements, and guides users to consumption. This is very good.

　　 But thinking about it carefully, the city’s treasures and Alpha City’s communities really look a little bit like!

　　 It was only that Alpha City gradually declined after a large influx of users. The users became bored with nothing to do, and the attrition rate increased and eventually became a waste city. The reporter said that Chu Yuanxi's comparison with Alpha City is not very lucky...

　　 He took a sip of his tea, "Sorry, Mr. Chu, although the two have some similarities, what does this have to do with the ambition of a certain petal?"

　　 "Yes, Alpha City can become a treasure of the city with just one shot, but a certain petal has no ambition to shoot this kick."

　　 The reporter almost spewed a sip of tea, saying that your old man’s city treasure has not succeeded yet! It seems to have been a huge success! What's the difference? This is so far from the national football to the World Cup, okay? They just want to be a socialist. You are playing for real, just like someone just wants to play as a football manager. You run the Premier League and bought a team. Is this something ambitious?

Of course, you can’t vomit so freely in the interview. The reporter suppressed the ambition of Chu Yuan Xi Yitong and said: “Chu, in my opinion, a successful social networking means changing the lives of certain users. After the emergence of QQ, classmates The connection has been established. After the emergence of Weibo, Weibo Control was born. Needless to say, WeChat. You are so optimistic about your project. Can Urban Treasures change the lives of users? It is now more like a shopping guide than a social More?"

"This is Xiaokang's ambition. The product always shows its functions step by step. When QQ was first launched, it didn't even have a group function, and only one-on-one chats." Chu Yuanxi began to lightly zhuangbility, "Ours Social is not just conversation, chatting and sharing in the traditional sense, but regional-based social networking, which will definitely change users’ lives. For example, a new feature will be launched this month, and the name is still being demonstrated internally. I want to call it'wish to play'."

Seeing the reporter's increased attention, he confided in the things he had prepared to promote in this interview: "This is actually a method of crowdfunding with healthy coins. For example, users can start a badminton hall. The system will apply for the crowdfunding activities, and the system will start the crowdfunding. A certain amount of health coins will be collected before the scheduled time, and Xiaokang will come forward and pack the designated stadiums for users participating in crowdfunding to play.

　　 This is the most basic form. It is a BtoC service, essentially providing a channel so that ordinary users can pool their power to do bigger things. Originally, it is difficult for them to have this kind of organizational strength, but corporate intervention provides organizational strength. This is how well-off social interaction can change the lives of users.

　　 In the future, when the number of health coins in the hands of users increases, it will not only be for private venues, but also can directly buy venues, restaurants, and theaters through crowdfunding. In reality, they will be bought and operated by Xiaokang. Users can not only play, but also make money through the well-off social network, directly earning RMB.

Users can recommend representatives to enter as a partner of the operating company, learn management experience, supervise finances, etc., from an ordinary citizen to the path of professional managers, and gain entrepreneurial experience. Do you think this will change the user’s life? "

　　 The reporters were all stupid, and after a long while, they said dumbly: "This, how many health coins do you get?"

"When we have tens of millions of active users, we basically crowdfund a venue every minute. How many health coins can this cost? In fact, not many when calculated in units of 100 million. You may be doing Internet interviews more. Right? Don’t think it’s a big deal to build a stadium or restaurant in reality. I personally invested in a ski resort the year before, and now it’s quite big, and the operation is fairly healthy. Anyway, the first half of the year was Survived."

　　 The ski hall is the most expensive of all venues. When Chu Yuanxi invested in it, he never expected that after two years as a shopkeeper, the snow project would still be quite tenacious.

　　Although Chu Yuanxi doesn't care about anything, he can see the experience of the snow project in his eyes. It can be regarded as a "run-through" process of a large-scale project. At critical moments, he can also use himself as a link to find some capable and "doing" people in the snow project. Whether it is hired or a consultant, or for larger projects, it is very important to know who must be "worked on".

　　 These are the hidden marginal values ​​of participating in snow projects.

Seeing reporters stupidly unable to ask questions, Chu Yuanxi's mouth turned upside down: "This is the ambition of our well-off people. If we want to socialize, we must do our best. If everything goes well, it will probably be the New Year's day. Crowdfunding to build venues or restaurants can be a pilot."

　　 "Well, your ideal is so great, I think it should be Abe that envy you more."

The reporter suffocated for a long time and said this sentence, Chu Yuanxi hurriedly managed her expression: "No, no, I envy him. He is relatively pure, he makes products according to his own wishes, I am not, I have a purpose Sexual, so I envy it."

　　 In the distant 2011, when he wanted to recruit a certain petal through the school, as a Mengxin, he also collected intelligence on the opponent's big boss. It is said that Mr. Abei failed to start his business when he was in his 30s. He was sitting in Starbucks drinking coffee and saw workers squatting and eating boxed lunches at a construction site not far away. Two groups of people coexist in an area, but there is an air wall between them, and there is no scene of interference with each other.

　　 Inspired by this, Abei wanted to create a cyberspace where anyone can find people who have the same **** as their own, and discuss and share life with each other. So I turned on the computer in Starbucks and turned my thoughts into line after line of code to interpret the world in my mind.

　　 At that place, called Douban Hutong, all kinds of people passed by and inspired him to create a colorful online community that is useful to people.

　　 So what Chu Yuanxi said in the end was the truth, that entrepreneurship is much purer than his entrepreneurship. He couldn't even think of this entrepreneurial state.

After this interview was released, the toad pit was almost blown up. It seems that Chu Yuanxi’s daily tearing was nothing more than Chu Yuanxi’s daily tearing. This time he fired on a certain valve and dissed the online sociological experiment of a certain valve. The problem is that a certain valve has always been Buddhism, this tear is boring. Unexpectedly, there was such a big anise behind the plan, the magnificent plan shattered the glasses.

　　 The problem is that Xiaokang's data is too hard to describe in one word. How can a convenience store company imagine that it has tens of millions of active users? Station B is a big Internet-only platform. How many years did it take to achieve 100 million daily activities?

　　 But the people who need to pick up glasses unanimously think of the Pakistani Group’s 20,000 games and its huge fan base. Did this experience of easily acquiring users give Chu Yuanxi any illusion?

　　 You must know that the so-called "holding hundreds of millions of fans" companies on the market are not rare. Among them, there are more than one merger and acquisition scandals with listed companies. There are also those seeking IPOs, those seeking backdoors, and have performed in various poses.

　　 Although the Pakistani group did a good job from the media, compared with these performers, the number of fans is still a bit worse, and the number of fans from the media is tens of millions. Could it be said that Chu Yuanxi was playing the idea of ​​online earning users?

　　 Recently, online earning companies are launching a Jedi counterattack. After Xiaokang's high-profile play of health coins is equivalent to getting a big catfish in the online earning market, the effect on the catfish of that batch of XX pig farms is extremely obvious.

　　 First of all, small and medium players have left the game because they can’t follow. Wangzhuan pays attention to an ROI, that is, the income must be greater than the cost of advertising purchases in order to maintain an expanded cash flow. The revenue is the contribution of the user's point of advertisement minus the user's withdrawal.

　　 But the emergence of health coins is equivalent to giving a high unit price for user withdrawals. If you don’t follow it, users will lose one after another. Follow up, and ROI will collapse in an instant. Originally, if only Xiaokang made health coins, their users might not know that there is something like Xiaokang, so the loss is not so serious, but after the top players who raise pigs followed, the user churn rate quickly cleared out the small and medium players.

　　 The original big-headed player can still follow through gritted teeth. In the past, there were too many fools to do this business, so everyone enjoyed themselves and even advertised each other. But the emergence of a well-off society has forced the industry to upgrade, and the people who hate it are itchy.

However, just follow-up is not a solution at all, because their capital entrance is only advertisements, and mainly low-quality junk advertisements, while Xiaokang’s capital entrance is the purchase and sale of cloud computing resources. It is a trillion industry, and Xiaokang can digest it internally. The battle is impossible to fight.

　　 So recently, every three days on the market, there must be a black PR about a well-off life. Negative hot events are endless. If the big ones are not produced, they will go three ways.

　　 The problem is that it is catching up with Chu Yuanxi's large-scale access interview, and it calmly resolved to the invisible.

　　 Even many people in the industry finally realized how uncomfortable it is to have no self-media in their hands. You know that Chu Yuanxi has offended people in the past two years. After seeing someone open fire violently and using the methods of Jianghu people, it is not a small number of people who want to come up and beat the bargain. The characteristics of the sunspots of the Guochao have always been that he can't do business, messing up the first place, and he is very skilled in spreading rumors and rhythm.

　　 Actually, it's not just a country, this kind of thing is a virtue all over the world. Otherwise, Bill Gates in the United States will not be hacked by the entire Internet. This kind of overwhelming cyber violence is for the richest celebrities like Gates. If there is no one behind the rhythm and no means, it depends on the average wisdom of the Americans. Spontaneous action may not even form a complete logical chain of conspiracy theory.

　　 The problem is that with the firepower of the Pakistani group's media channel, the so-called Jedi counterattack has no pressure at all, and even the few slaps that follow the trend are all blown out.

The most hateful thing is that every time Xiaokang sees black material flying over, not only does he not rush to refute the rumors, but he calmly goes up and spreads the benefits of a wave of health coins, and even prepares a dozen copies of video materials. Whenever there is a black manuscript, it will be thrown out like a conditioned reflex, and the popularity will be too much.

　　 If the other party wants to be black, naturally they have to work hard to speculate on the black material, otherwise there will be no black value. So, doesn't Chu Yuanxi feel that the enthusiasm for this kind of speculation is just the traffic for herself? I laughed!

So much so that the Pakistani pens responsible for writing manuscripts collapsed. According to the president, Xiaokang not only forces the industry to upgrade, but also reshapes the reputation of "online earning". To make the cake bigger, it must be fully upgraded The threshold of Karma-like products. Isn't it just to provoke war if you write it like this?

　　Actually, as an organization, dealing with black public relations is actually a basic skill. The smart even has enough experience to know how to turn passive into active, and how to use limited conditions to fight back when there is a real mistake. Want to know how many heads have fallen from the media? In 2018 alone, four Taishan Beidou-level figures died, two men and two women, one of whom has always wanted to resurrect.

On the one hand, this situation shows that self-media is easy to swell, prone to indiscretions, and lack of roots in the brain. On the other hand, it also shows that public relations is a required course. It is best to never use it after practicing cost. It may be a life-saving skill.

　　Can the Ba people guarantee that they will not make mistakes? Who can guarantee this? The reason why the self-media industry is fragile is because it is easy to make mistakes, and if something goes wrong, it is a big deal, and it goes straight to the cold, so the life-saving skills cannot be omitted.

　　 Therefore, the Jedi counterattack may not know that he happened to be hitting Chu Yuanxi's strongest point.

　　 However, this trick is useful in many situations, and it's not to blame that they rolled their eyelids by mistake.

　　 For example, Feng Lin was extremely trapped in black public relations some time ago, and it was not her who blacked her, but black Xiaomi. The main reason is that Xiaomi is too ruthless. The latest system MIUI12 launched has a triple quality aimed at protecting user privacy, which has greatly broken the rules of the road.

　　 You must know that user privacy is extremely valuable. Therefore, many APP manufacturers have tried their best to obtain it, and even if it is sold, it will be a profit in vain.

　　 This is also the reason why Apple's mobile phones are valuable. Its hardware is actually not worth that much, but the services are valuable. One of the services that users cannot see is auditing. All apps that fail to pass the privacy check cannot be put on the Apple Store, which greatly protects the privacy of users from being controlled by others. Apple only allows it to be controlled by itself.

How harsh is 　　 in this regard? It is so demanding that the basic function of entering a gift package code to get a gift package in a mobile game has a chance to be returned by Apple, on the grounds that this function may sneak into user privacy.

　　 But when it comes to Android, the Eight Immortals cross the sea and show their magical powers. Whether it is the rules of the Tao, or the tacit understanding between mobile phone manufacturers and application developers, no one has ever cared about this kind of thing. In fact, it’s very simple to manage, just like Xiaomi’s casual manipulation can make major application developers ecstatic, and some can’t wait to launch a special version of Xiaomi APP, just like the IOS version.

　　 Of course, it is more hateful.

　　 If Xiaomi does this, it will definitely gain the favor of users in the long run. It doesn’t even take a long time. A few days after the release, the number of experienced users will exceed one million. This is a feat that the domestic mobile phone industry has never had before, and it will be proud for a while. But if the rules on the road are broken, someone will start.

　　 From a moral point of view, Xiaomi’s approach is the same as that of Xiaokang. It reshapes the reputation of domestic Android phones, improves the user experience of Android phones, and forces the industry to upgrade. Maybe it can expand Android's user base to Apple.

　　 It's just that Xiaomi's usual accumulative tone on Weibo and Xuhu, this will be **** without a few thousand black public relations. Black PR will not directly hack MIUI12. This is a well-known thing. Just like black PR will not directly hack the well-off health currency to harm users, everyone who has used it knows that getting health currency does not need to invest in cash.

　　 So they all concentrated their efforts to hit the weak points of the Xiaomi mobile phone, and the other is the Weibo of Xiaomi's executive Tiantuan.

　　 Even though Xiaomi’s executives are not self-media players ~www.ltnovel.com~ does not belong to them, they will make the same mistakes. The key is that they do not have the necessary self-rescue skills for training institutions, so they are particularly vulnerable to hacking.

　　 Feng Lin is the unlucky pond fish. Unluckily, he listened to Chu Yuanxi's suggestion to sell Xiaomi's mobile phone, but he was also ecstatic.

　　 But Chu Yuanxi didn't care about helping Feng Lin for the time being, because Milestone 7 was about to begin.

　　 Milestone 7, as far as R&D is concerned, it is the end of the R&D of the original world's well-off. The latter is mainly the work of operation and promotion, including franchising and so on. Of course, R&D still needs to be researched and developed. Version updates, old features are improved, new features and new activities are launched. However, from the perspective of the big framework, Milestone 7 has completed the main functions that need to be done in the framework.

　　 The key feature that needs to be launched in this milestone, that is, the milestone 6 completed the development, is another game called Monster City, which is a pure VR game. Among the milestones 7 needs to develop is the ticketing function of movie tickets and the joining system.

Well-off milestone 8 is definitely a top priority. However, considering the franchisee’s mentality and the actual use of the well-off system in franchisees, especially considering the interests of the franchisee, it is necessary to develop a system based on the well-off system. Do subtraction, and provide a system of subtraction options for franchisees.

　　In this way, different franchisees can customize their own options, how many subtractions to do, and which level of franchise contract to sign. A well-off franchise is unlikely to be like a large number of unscrupulous franchise stores. It is only responsible for collecting money and fines. It will never appear when it is time to provide services.