Salted Fish’s Self-help Strategy

It can be said that traditional film distribution companies basically do not master the skills of using Internet tools except Weibo. Therefore, the negative energy publicity model of Weibo is more common. For example, fans, fan groups, etc., as well as gossip, lace, CP, etc., make the actors very tired, and even for a couple who pretends to be a couple for half a year in a movie, the distorted state of the movie ending immediately after the end of the movie is everywhere. .

　　 Until the rise of Douyin in the past two years, these hairdressing companies have become a treasure, and then put the old style on Douyin into new tricks in the form of video, and the effect is not bad.

　　 But that still did not leave the scope of "Xuanfa", and Chu Yuanxi proposed to start with "activities" this time. Naturally, Lu Yu thought of online activities, and if it were offline, he would not give it to him. Probably it is to attract users to participate before the movie is released, and then expand the influence step by step, similar to the three-stage rocket boost, which is indeed a proposition for him to think about.

　　Moreover, there are a lot of methods that can be used, because the Pakistani people have mastered a large number of Internet tools, and the skills in the use are basically brushed to the full level, except for the tearing skills that are only mastered by the president himself.

　　Especially the appearance of Kangkang gave Lu Yu one more choice than others. You must know that this movie was made for the sake of well-off. This important person is now unknown to everyone. Therefore, it is obvious to use Kangkang's social activities to engage in activities. If not, Chu Yuanxi might use it according to her own head.

　　 This is called pressing the head Amway, and Lu Yu couldn't help thinking about it.

　　 But Zhu Yun was much more straightforward, and he pushed Chu Yuanxi directly: "Don't sell it, hurry up! What's the trick?"

Choosing the Spring Festival file for the promotion of Xiaokang should be so qualitative: the effect is strongest, the number of users acquired is maximized, and the income of Xiaokang is also maximized, but the intensity must also be maximized, and the failure of the competition must be silent. Interest-free. She is the leading actor, and this movie binds her and Xiaokang's promotion, so she can't help but care.

　　 "We can order it."

　　 "What? Click on the screen——"

　　 Zhu Yun and Lu Yu said in unison, and then looked at each other. Because of the special schedule of the Spring Festival movie, it is rare to show them, but if you think about it carefully, it seems not impossible?

　　 "Lu Yu, please consider how to form an online and offline collaboration between the screening and the event. Zhu Wei, stare at Yuan Mu during this period of time, and study with her how the movie circle might attack us and study the response plan."

　　 "Oh, do you dare to make a movie while making up for tickets, openly confronting the regulations of the relevant departments, people won't kill us?"

　　 Zhu Yunxin said you still knew you would be sniped? I thought your tail was up to the sky! Next to him, Lu Yu was taken aback. He still didn't know what the ticket replacement was.

As a result, Chu Yuanxi's tail really went up to heaven. She immediately explained to Lu Yu the idea of ​​replenishing the coin, making Lu Yu even called "Crazy", and then learned how the pseudo-army commander in "Tunnel War" said to the devil's flattering expression : "High, really high! You are sentenced to death for other movies. You will definitely become a public enemy."

"That's not the case! Kuaishou Douyin takes theater movies to the platform to broadcast, in order to make friends. We take platform movies to theaters to make friends, is it possible? The key is that we take it. I made friends with quality films, and I did my best to shoot them. I didn’t use a piece of rubbish. I got my waist straight!

After speaking, Chu Yuanxi turned to Zhu Yan: "Crazy, you are now a part of capital, and you have to learn to use the power of capital. But this is also good. If the level of the film industry is similar to yours, it can basically be understood as a kind of capital. I don’t know anything about power, so it’s good for us."

　　 "Go--"

　　 Of course, Chu Yuanxi was definitely not as relaxed as he might have seen it on the surface. He hurried back to the imperial capital from the south not because of the movie, but because Ali made a move.

　　 Xiaokang has been speculating within Xiaokang whether it was Penguin or Ali who made the move first. In the end, Ali won. Most of the people who stand in the penguins are transferred from Ba people, and even the penguins are strong and domineering in the social field; the people who stand in Ali are mostly in the store system, and the business environment of the market folks has been shrouded by Ali. It can be seen that even within a company, factions are also divided due to various factors.

Alibaba’s move was earth-shattering. It has been four months since Wuwei Xiatong. It is impossible for a copycat to succeed. However, with its strong R&D capabilities and the accumulation of Huazhi over the years, it has quickly upgraded Huazhi. Zhiqing membership system.

　　 Then Alibaba took a shot in nearly 200 large and medium-sized cities across the country, through ground promotion, mad visits and mad signings, and attracted various businesses to access this personalized membership system that can be freely customized.

　　 The so-called customizable means that Huazhi is a set of system, the bottom layer is credit, and it provides various functions for merchants. For each merchant, it’s not just a complete set, but let the merchants build their own choice, just like the shop decoration on Taobao, all merchants deploy the look they are satisfied with, and what Ali provides is the range A wider range of services to meet the needs of businesses.

　　 Of course, too high-end products cannot be provided temporarily. For example, functions similar to urban treasures can only be discussed later. At present, most of them are signing in, issuing coupons, doing activities, and connecting to AutoNavi to place map advertisements.

　　 It can be seen that Ali has worked very hard, and it is not easy to get through the two national-level apps. After such a single operation, Huazhi has been completely new compared to the past. The system of the past is completely official, and it is only suitable for shops below the hips, and is not so particular. Now even the facade can be customized. Every Alipay applet looks different. In fact, the bottom layer is Huazhi. It uses a large framework and large traffic to gain the favor of B-side users.

　　 This kind of update is a demonstration to all players on the track. Of course, for the well-off society, it is not just a demonstration, but a moat constructed by filling the city’s treasures to squeeze towards the well-off side B. Even if the well-off operation area is squeezed and not moved, and the well-off area outside the operation area has not been able to reach the place so far, is it not a request?

　　As soon as Ali moved, Huang Tuan had to move. There is no future for continuing to pretend to be dead. Huang Tuan almost simultaneously produced a sub-channel focusing on shopping and social networking.

　　 Huang Tuan really understands social interaction. There are certainly not many companies that really understand social interaction in China, but Huang Tuan Lao Wang was once a powerhouse who created the school intranet. In that era, starting from scratch to create a social network with only 1 million funds, and then achieving 1 million active users, even if it is a trick to take the campus route, it is not easy, it can even be said to be a miracle.

It’s a pity that Pharaoh didn’t have a cash cow in his hand to milk his own social activities, so although the momentum was great, financing was not easy in that era. In the end, he only sold 2 million dollars to Chen Zhou, and Chen Zhou burned his own money. The burned 5Q campus network was merged into Renren.

　　 On the day when the seller became a seller, it is said that Wang cried and lost his voice, and Chen Zhou, because of his business experience in Chinaran and the cash he obtained from selling to Sou, could imagine his journey of social upstarts vigorously.

　　 This is a story that Chu Yuanxi wrote down on a small notebook. You need to take a warning when conceiving your own business framework. The title is that you would rather cry on a BMW than laugh on a bicycle. However, if Pharaoh got the financing back then, he might have gone all the way to the dark on the social road, and eventually he was killed by Penguin. It is unknown whether the Huang Tuan will appear again. The entire history of Internet development in the later dynasties may be repeated. Structure.

　　 Now Huang Tuan starts to use shopping as an anchor to promote social interaction. In fact, it is the same as Kang Kang, but Kang Kang solves the needs of small circles, and Huang Tuan is included in the framework of a paradigm and does not draw boundaries. The current volume and user scale of Huang Tuan, as well as the industry tone, are just right.

　　 Chu Yuanxi was more interested in Huang Tuan's new trends. On the way back, he updated the version of Huang Tuan and experienced it for himself.

　　 His comment is: "It wiped it, the yellow group moves pretty fast!"

　　 This is actually the combination of cycling in this social version. After all, Huang Tuan acquired the small red car and accumulated a lot of user data. Although it is difficult to sort out the riding trajectory, there are still more things that can be extracted. Moreover, the journey of a thousand miles begins with one step. It has been more than half a year since the realization of the value of cycling data. Not only Huang Tuan and Ali, even if Xiaoju under Didi wants to collect it, he should be able to collect it. Some applicable.

In 　　 Huang Tuan’s social life, although it doesn’t feel very well-off, it’s a visual effect. In its essence, it’s riding + shopping, creating a feeling similar to the AI ​​leader. However, I don’t know if it’s because the time for data mining is not enough, or because of other considerations. Huang Tuan didn’t form an alliance. The purchases were all from the Huang Tuan platform, or the merchants listed on the Huang Tuan were considered. Is it your own alliance?

　　 In short, Chu Yuanxi immediately returned after seeing changes in the rivers and lakes, but he was relatively calm. Relatively speaking, Xu Xin is not so calm. There is also Hu Shiheng, who has not shown up for a long time. The two visited Xiaokang together and found that no one seemed to take it seriously. Just looking at the mental outlook of the grassroots employees is called full of confidence, I don't know where this confidence comes from?

　　 "That's Ali and Huang Tuan!" Hu Shiheng said worriedly.

　　 Chu Yuanxi immediately suffocated her heart: "Moreover, Sister Xu also invested in Huang Tuan."

　　 Xu Xin has capital tentacles all over the country. It is not surprising that he made the right choice between Huang Tuan and Lan Hungry in the early days. But having said that, if Xu Xin had voted for Lan Hungry at the beginning, with her post-investment level and the support she could provide, it would be difficult to tell what the situation would look like.

　　 At one time, Chu Yuanxi was also worried that Xu Xin would build a bridge to facilitate Huang Tuan's acquisition or investment in Xiaokang, which would affect the harmonious relationship between the two people, but she did not mention this matter in the end.

The two investors came, and of course the three well-off giants were dispatched at the same time. Liu Lu immediately said, “Don’t panic. We feel that Huang Tuan’s social life is very average. Many. We have a plan for Ali’s new products."

　　 "What plan?"

　　 "We have accelerated the franchise plan by one and should be able to sustain it." Yuan Mu said confidently, "Ali's move is to ask if we follow or not, just follow."

Yuan Mu has been working in Xiaokang for so long, and it has been two years since the new year. I never thought that she had been so calm and confident recently. Chu Yuanxi's painting of pie could not make her calm down, and she always kept it because she knew that the plan to spend money was too fierce. Stay in trepidation. But this piece of cake is gradually eaten into the stomach, and after digestion, it becomes its own energy, and self-confidence naturally emerges naturally.

　　 Xu Xin tapped the coffee table slowly with his fingers, and slowly asked: "Follow? What is the confidence of follow? Have you evaluated it?"

　　 Yuan Mu was stunned, because she felt that she could follow and had this strength, but it was really difficult for her to say one, two, three, four, five.

"Okay, okay." Chu Yuanxi clapped her hands. "Let me talk about it. First of all, Yuan Mu has been blocking the expansion of Xiaokang's manpower based on cash flow in the past, and I like hoarding shop assistants. Almost every Xiaokang store is super equipped. Shop clerk. Now we suddenly want to speed up the franchise. Do you understand why I have to super match the clerk? Ali’s approach is that there is nothing new under the sun. At the beginning, Huang Tuan was dragged down by this trick and Lan Hungry. This story is Xu Xin Big sister knows best."

　　 An embarrassing scene appeared. Xu Xin and Hu Shiheng two outsiders nodded frequently, Yuan Mu and Liu Lu didn’t understand...

　　 Chu Yuanxi said that Yuan Mu had no knowledge and no skills, why didn't you understand Liu Lu? But thinking about it carefully, in fact, I still didn't stop the resumption and training. In order to make up for his short entrepreneurial time in the original world, Yuan Jing gave him a lot of training courses to teach him the experience of the world. The battle between yellow and blue was a highlight in the history of entrepreneurship. Both sides made a number of mistakes. In the end, the Huang Tuan who made fewer mistakes won. Such a wealth of knowledge will naturally not be missed, and executives have benefited.

　　 This is also the reason why Chu Yuanxi has ample time during this venture. This time he didn't spare time to do similar retrospective homework. But at the same time, Liu Lu and Yuan Mu, as well as the executives who need to improve their background, did not get the opportunity to enjoy the fruits of knowledge.

He can only pretend not to see, and then start a long talk to save face: "First of all, we analyzed the risk, the risk from the giants crushing, Xiaokang is afraid of crushing rather than suppressing. The so-called suppression, how does Ali suppress Xiaokang? Recently Xiaokang issued The power points are all social, and this is not Ali’s strength. Ali can only suppress the AI ​​leader and squeeze on the city treasure business side.

　　It doesn't matter other things, such as mobile payment. Neither Penguin nor Alibaba has the ability to ask the merchant to exclude others, otherwise they would have chosen one of the two.

　　 If it is a dominance, this is really possible, but if the two powers are side by side and not in an alliance, then it cannot be an iron curtain, and there must be a gap. This kind of suppression is not very useful, and even promotes the upgrading of local organizations. If it is useful, then Huang Tuan would have been beaten to death by Ali long ago.

　　 The so-called rolling, Ali's method of rolling Xiaokang is to come up with products that are similar or even better early on. At the user level, it is not worse than Urban Treasure and AI leader. This is over. Not only Xiaokang has finished WeChat payment and other things.

　　 This is also the reason why I have been very afraid of Huazhi a long time ago. It seems to be good now. The upgrade of this light membership product is still available for us, as long as the speed is increased. "

　　 "Where is the penguin?" Xu Xin asked, Hu Shiheng also very concerned.

　　 Chu Yuanxi didn't intend to talk about penguins, but now that he has asked, it doesn't hurt to talk about it. "Penguins are actually not a particularly big problem now, because how do penguins crush Kangkang? It's in the Antarctic, it can't reach me."

Speaking of this, he himself was very happy. "The key to Penguin is that there is no store. Kangkang has a store to play around. How can Penguin copy if there is no store? This can't be copied by the next command. I sent Kangkang’s code to Penguin, and Penguin won’t be able to open even thousands of stores."

　　 Liu Lu suddenly asked: "But can Penguins copy health coins and block clouds? Although block clouds have certain technical barriers."

"Indeed, Penguin has done a lot in the research of blockchain. I think it can be copied at the latest in the next year. But it's a shame, the distributed computing power of blockchain and health coins. The model is called "Future Trend", understand? Anyone can copy, Ali can also copy, and users can copy, it doesn't matter who copies. With 5G and wider bandwidth, everyone must contribute computing power in the future. Xiaokang is just the first to stretch his neck to bite a crab."

　　 Trending products are nothing more than who has the first mover advantage and who needs to catch up. Just like Facebook has established a new form of social networking on the Internet, then Shanzhai Facebook is a new trend in the country to do social networking. This is called ~www.ltnovel.com~ Xiaonei.com must not be because it is the first copycat Facebook in China. And I did it very similarly. I felt a pity when I saw other people's copybooks. No one had such a big face and felt that their first copy was awesome.

　　 It is a pity that it is nothing but Chu Yuanxi who saw this first and became the one being copied. However, unless a thick patent wall can be built, so that people can't wear it, there is nothing to be a pity. It's nothing more than that I am all original, and I say that I am better than others.

　　 Xu Xin could not help but smile when he heard Chu Yuanxi say this: "Hey, you see it very thoroughly. But why is it the next year? Penguins are so slow?"

"This is not thorough, this is bachelor. How can you run in the right direction in the competition if you are not bachelor? As for the speed of giants, this, in fact, the bottleneck is not the speed of research and development." Chu Yuanxi said and thought of fun things. "For the block cloud, we have made the underlying preparations and technical construction from the first day, so we have no risk on the chain, do you understand? This is a late-mover advantage.

　　Penguins or Ali, they must want to copy health coins, but they are too big. If the volume is large, it cannot be said that the chain is on the chain, and risks must be considered. Transforming their existing backbone network into a block structure is a huge project, and the burden is so heavy that it will definitely not be available in the short term. "