Salted Fish’s Self-help Strategy

Chapter 1089: Start selling to me!

It’s just that the next dialogue made Chu Yuanxi a little bit dumbfounded. The Riba people invested 5 million US dollars in the film project of "Enemy of Rome", plus the copyright shares, which accounted for a total of 20%, so I was congratulated by Banner. A good deal.

   Chu Yuan Xixin said that this small amount of money is also considered money? Do you know how much money I can make as long as you don't hit the street?

   Therefore, he highly praised the production level of the film, warmly and sincerely congratulated DreamWorks on the box office explosion, which made Banner quite moved.

   The other party made this overseas call at the right time, and the propaganda machine of the mobile game "Enemies of Rome" was launched! The Christmas Festival is not only a good time for movies, but also for games. Pakistani games have to increase their sales! Why did Pakistani media open all over the world before? Banner saw the assists to the movie, but in fact, why not warm up the game?

   In fact, the order to "start selling to me" has already been issued, and it is impossible to wait for the movie box office to come out. The publicity plan of "I'm served" depends on the box office of "Enemies of Rome", but the game is not watched. Even if the movie hits the street, the game has to be sold bitterly.

  Since it is sold out, the advertising material must be produced in advance, and the advertising buyer must communicate in advance. The first step is the appointment of the mobile game. The appointment advertisement is also scheduled to start on Christmas Day. It was officially selected for the new year of 2021. The reason for the slight rush is that Chu Yuanxi did not know about overseas operations, especially when there is a movie and game linkage, how long is the best time to warm up in advance, then strike while the iron is hot. .

Because the Pakistani people under the auspices of Yu Peng changed the operation strategy of this game, and the VR and mobile games were also launched overseas at the same time, and different devices can be served at the same time, Chu Yuanxi also gave up the entanglement of the past year and went abroad. With the assistance of the media account, it directly entered the mobile game buying market.

   This entry is another death roll.

   At present, the more influential Pakistani people in overseas, Feng Xueling is the first YouTuber of Feng Xueling's food and broadcast shop, which currently has 1.6 million fans, followed by Zhou Minxi's tiktok in the universe, with 1.5 million. Once again, xixitube’s virtual idol account on youtube, the operating time is not as long as the previous two, but the stamina is very strong, it has reached more than 900,000, and it has exceeded one million, showing the power of the virtual idol model.

   After the fact, these accounts with obvious personal settings are indeed more prone to fire.

   In comparison, Monica's external network account was not satisfactory at the beginning. IGTV can be regarded as a representative of failure, carrying a lot of Pakistani entertainment content in the past, and as a result, there are smart people in China. Since 2018, it has become a business to transfer high praise videos from domestic Douyin Kuaishou to YouTube to make money. It is a pipeline operation business, and it is a one-stop watermarking to do mirroring and sound matching, so the Pakistani account lives like one Handling number...

  Monica is also very aggrieved. When she was horizontally youtube, she didn't have any videos of moving to China. So how to live unlike a high imitation account is also a new challenge for her.

  Slightly better than this kind of tragedy is the account of Ins and other comics. Back then, when Netmabao exported the mobile game "Troubled Times" to East Asia, it left an internal channel for the Pakistani account, and it was a wave of traffic. However, with the sale of Pakistani games and the IP change, Chu Yuanxi tried his best to resist at the negotiating table. It was just to save the account, so the new content was changed later, but the expansion momentum was interrupted.

   Changing the content from the media is a very delicate work. It's not that you can't change it, but you must know how to change it. But Chu Yuanxi really didn't understand how to change overseas accounts, so he could only rely on exploration. And because "Unwind in the Troubles" focuses on comics while "Wu Dao Faun" focuses on live-action videos, and "Enemies of Rome" focuses on animation, and the style gap is too large, there is no particularly good result no matter how to explore.

   This makes this batch of accounts not high enough to be low, each of them has more than one hundred or two hundred thousand fans, but they can't grow up, sinking for the middle-waist accounts, Chu Yuanxi simply called it the trumpet cluster in the matrix.

This situation has been in this situation for a long time. Later, under Lu Yu’s suggestion, Monica turned more energy to the auxiliary position. No matter which account in the entire group went overseas, as long as it showed signs of rising, Monica led a team of trumpets. We use assistance to quickly pass the cold start phase. The rapid explosion of xixitube's virtual idols is hardly irrelevant.

   I have to say that she should be the most discouraged one on the road to the rise of the entire Pakistani group, without any sense of accomplishment.

   But the legs of mosquitoes are meat. These accounts also have their value, because there is no one set up, so even if it is destroyed, it will not be a pity, you can put down your life-saving marketing!

   Even he still feels a bit regretful, and regrets that he cannot personally experience the sorting and operation of this overseas account like a real self-media person. Whether it is changing content, the dilemma of high imitation accounts, or the development of mid-waist accounts, he is very interested in trying it out with his own hands, and believes that he can do a good job if he really spends his energy to do it, but unfortunately he doesn't have this energy.

   Said this in front of Monica, maddening Monica that one Buddha was born and two Buddhas ascended to heaven! But the frustration was completely washed away.

   Moreover, according to Chu Yuanxi's words, Gao Fanghao must have the way of survival of Gao Fanghao. Many times the Pakistani Group has to carry the shelf, and this time it can finally lay down the burden!

   That's why he defined Monica's marketing as death roll, of course the focus is roll.

   Monica felt that her hands were getting hot while holding the special funds for buying advertisements, mainly because there was too much money. Outsiders think that the game "Enemies of Rome" must be very profitable, but she knows very well that this is not the case.

The domestic area is already very low in all MMO types of games, and the overseas version also specifically castrates the ARPU value, which is really like some games that promote themselves as true legends. The same, the materials all depend on hitting. Even the most picky European and American players cannot single out more problems with an MMO in the current game environment, so its income will certainly not be particularly high.

   This can also be seen from the previous soft articles of the Pakistani group on the domestic mobile game "The Enemy of Rome", the soft article must be mainly advocating, and reporting the good and not the worry is the meaning of the topic. From the perspective of these articles, the situation is not generally good, but very good. Look at this dau, one million, two million, and it will cost three million. However, there is no mention of "flow" or "income".

   In this case, can the ROI of the purchase volume remain positive? Even if Google provides full support for game purchases, she does not have much confidence. Especially when Chu Yuanxi still took the precious $ of the Pakistani Group to buy stocks!

   As a result, Chu Yuanxi said, "Uh...you don't have to worry about the money. I will sell Tesla shares in May."

   "Huh? Why?" Monica hurriedly looked at the K-line, and found that Tesla was going well at that time?

"Because Musk was crazy, and I was frightened to reinstate the California government in order to resume work. I think he might want to blend in with the US election and vote for the Republican Party, plus the introduction of a domestic subsidy policy for new energy vehicles is considered good I sold it out and quickly sold it."

   But what he didn't expect was that the influence of Pakistani death and rollover on the Internet seemed to quickly rebound back to China. Almost at the same time, there were a lot of discussions about the movie "Enemy of Rome" on Weibo, XX, XX, etc. public information distribution centers.

   In the general sense, this is definitely a good thing, but the Ba people don’t know what’s going on. During this period of time, the main operation was the external network, and there was no big push in the country. The real domestic hype will not start until the Oscar official announces the nomination.

   It seems that the higher the concentration of intellectuals in the community, the higher the degree of discussion. Weibo is only ranked in the 30 or so hot searches, and it seems to be directly on the homepage. On the contrary, there is no sound on Douyin, Toutiao APP, and WeChat. Only some second creations sporadically appeared on station B.

   Chu Yuanxi looked anxious and said that you guys are talking about games! What is the value of just talking about movies? VR headsets have also started to be sold in China simultaneously. At present, e-commerce on various platforms has been opened, and they have even been put on the shelves in Xiaokang. Today's well-off is a fairly novel channel for electronic equipment. Chu Yuanxi herself can't guarantee the effect, but since the Ba people can help the well-off, Xiaokang can certainly spare no effort to help the Ba people.

   In fact, Xiaokang and Pakistani people still have many areas where they need to cooperate. For example, Xiaokang has already had a VR product development plan, but it has been a milestone. If the Pakistani helmet can be pushed away is the biggest benefit for Xiaokang's own virtual reality products, the two companies went around and finally found a business coupling point in the VR and AR fields.

   It’s just that although the same game is being promoted at home and abroad, it is different from the perspective of operations, including the way of doing activities. This is the norm in the mobile game industry and is part of "localization". That is, the same content adopts different strategies for different regions in order to efficiently operate different groups of people.

   Therefore, domestic VR has a more efficient and grounded ground promotion model.

   The problem is that device promotion seems to be unable to take advantage of the popularity of the Internet. Some and a certain part are not the advantage of the Pakistani people. It is too late to open the trumpet and the rhythm. You can only witness the brutal growth of topics in various discussion areas.

   Of course, even this is a good thing, but the topic quickly turned to the cultural output, and then many people found a very strange thing, that is, this IP has no oriental elements in the content except that the copyright belongs to Guochao Company.

  Chu Yuan Xixin said that of course there is no more. Isn't this called cultural output? Of course, if others have to crown the Ba people with the crown of cultural output, there is no need to refuse it. Of course, you don’t have to be responsible if you don’t take the initiative or refuse.

   Originally, he thought there would be nothing new before the annual meeting, but he did not expect that Xue Ming suddenly found him and brought a demo.

   Chu Yuanxi was stunned at that time, and said to her heart that you are not developing AI for hearing? What kind of demo did you do?

However, since Xue Ming started to incubate Zhenniu Technology in April, Chu Yuanxi has taken out the Pakistani and well-off businesses that need AI support as an outsourcing to Xue Ming, and has not cared about him much, nor did he incubate like Yang Jiangang back then. Just like starting a business, go to Zhenniu Technology and take a CFO position. Therefore, he is really strange to his recent situation.

   Only Xue Ming smiled: "It's a game demo."

   "What? Game? What game?"

   Chu Yuanxi asked stupidly. He hadn't turned his mind yet, and only heard Xue Ming say slowly: "It's a... a football manager game."

There was a flash of inspiration in his mind, and Chu Yuan stood up instantly, "You have been in a company for more than half a year, and the main business did not give me a good job. Why did you develop a football manager game with the investment I gave you? Similar to CM?"

   "I don't want to... But, but, it's like this, listen to me..."

   Xue Ming shrugged, keeping calm and talking. It turned out that he had a quiet time in the Ba people. Seeing that Chu Yuanxi can do everything he can quickly succeed, I didn’t expect that when he went to Zhenniu Technology, he immediately encountered a lot of problems. Normally, I can’t imagine some corners. The company's things can actually drag the company down, and I can't believe it unless I do it myself!

   It took him only two months to determine one thing, that is, he would not hold on to the audio AI directly. This is not the time for the Pakistani people. In the past, he could simply take on Chu Yuanxi’s development tasks, and then get things out according to his needs. Now he must first consider the weird question of whether the business logic will work, whether there is technology is just a prerequisite...

Even if it works, there will still be a lot of business, marketing, etc., and the service of toB is not the same as in the past to make products for consumers. The cost is not only the research and development expenses, but the money on the account looks a lot. Spread out like it is in the water, you must stop immediately!

You might ask Chu Yuanxi for help if you change your person, but Xue Ming still has a bit of arrogance in his heart, especially since the incubation of Zhenniu Technology still has a certain spirit. In the past three years in Pakistan, the AI ​​department has always been a special one. Exist, just like the blockchain department in a well-off society. As a result, he also made a gangster who jumped out to start a business. Now that he really encountered difficulties in starting a business, he should immediately cry to Chu Yuanxi? This will never work!

   Fortunately, he personally experienced the whole process of Ba Ren Entertainment to the Ba Ren Group. He saw the rise of Chu Yuanxi all in his eyes, so he quickly adjusted his direction.

   "The biggest thing I have gained in Pakistan in the past few years is that I understand that only money can do what I want."

   Xue Ming said meaningfully, and immediately thrown out half of the pot of illicit business. Chu Yuanxi said how to be rich? Make a game as a cash cow? The problem is that you have to be a cash cow!

Xue Mingyue said that he was more excited: "I think about making football games. First, it does not conflict with all the game categories of Pakistani people. Second, I designed this game. The game process is very AI-driven. The level determines the game experience. It is roughly equivalent to two AIs playing Go, and the player is watching. Whether the game is good or not depends on the level of the AI."

   Xue Ming himself understands games, and making game AI is what he is good at, this Chu Yuanxi admitted. But the experience he described Chu Yuanxi couldn't understand, and it was too surprising! So that Chu Yuanxi said that Xue Ming is a typical example of applying what he learned to use, is this?

   Therefore, he had to silently open his demo to take a look, and then found that not only could he watch it but also play it.

   The demo also has a degree of completion. Isn’t the pure demonstration demo the same as the demo that allows players to operate? This version provided by Xue Ming just doesn't have the network function, and all the calculations are carried out locally on the phone, but according to the terminology of the game, the "core battle" and "core gameplay" parts are already very complete.

   Then Chu Yuanxi found out that her guess was wrong. This game was not CM at all. In CM, player trading is the main thing. The process of the game means meaning. To solve the problem of "whether or not", watching the process sometimes feels very mentally retarded. Xue Ming seems to be dedicated to show off his skills. The demo is mainly used to demonstrate the game process, which is very realistic.

   Yes, it's lifelike! This is Chu Yuanxi's first feeling. While playing the demo, he said: "You have a high degree of completion in this game!" It is more appropriate to continue playing after that, or "Next to enjoy the game".

Watching this game is just like watching a football game from the perspective of a TV broadcast. The performance of the players is very emotional. The difference from the real game is that both the players and the venue are 3D~www.ltnovel.com~ Not a real person.

   But the athletes in it are not mentally retarded! This is a feature that Chu Yuanxi quickly noticed, an extremely eye-catching feature, even if the pseudo-fans watch it for half a minute, they can feel a huge difference.

   Although there are many features that can be made in various football games on the market, even the battle-based football of the FIFA series inevitably makes people feel mentally retarded. Anyway, real fans must be able to distinguish the difference between the progress of the game and the high-level match in reality at a glance.

  One of the most mentally retarded is the players' movement.

  Football is a very special sport in the country. There are only 1.4 billion people who really understand football. Many fans can talk about all kinds of tactics with one mouth, and the stars are as precious as every family, but this is the understanding of the so-called fanciers, and it is not the same as the understanding of real football professionals.

   It can be said that the sport of football is both simple and complicated. 11 people chased the ball and ran from one side of the field to the other side and then back, but the mystery of it is hard to tell. In this regard, even coaches in the same gear can compare a huge gap in tactics.

   One of the most funny is that the "grab, push, and encircle" guided by Shenhua Xu in the A era was very efficient, so the Beijing Imperial Forest Army told the outside that their tactics were "grab, happy, and lively". .

At that time, Chu Yuanxi was very young. There were many question marks on the children's heads. They asked his father Chu Jingxiong: "Dad, Dad, people's'grab, force, and encircle' is indeed a tactic, let's'grab, be happy, live' , Shouldn't it be the player's ability?"

   Chu Jingxiong said solemnly: "If Dad can answer this question, Dad will sit on the coach's bench."

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