Salted Fish’s Self-help Strategy

In short, its IP effect has become more and more obvious today. Not only can it feed a UGC game platform, but the same movie theater has also entered the final stage, and it is not far away. On the other hand, other products that rely on purchasing volume have shown signs of decline, and have to increase the cost and intensity of purchasing volume. This is enough to show the difference between IP and traffic.

In fact, Zhang Ming and Chu Yuanxi did communicate, but it was not as rumored outside, but Zhang Ming made a summary of himself. Up to now, the decision to withdraw from the 2 billion M&A transaction can be regarded as a misjudgment, and if it is an ordinary person, it will be embarrassed because the other party is engaged in activities on its own platform and the momentum is so great. But Zhang Ming is naturally not an ordinary person. He always looks forward when he encounters things. The purpose of reviewing is to avoid making mistakes in the future and to find the reason for the mistakes.

Zhang Ming's review was quite simple, he found the crux by comparing his original thoughts with the actual situation. That is to say, the small game-IP plan described by Chu Yuanxi was mainly described from the perspective of hot and cold start. Relying on the viral fission of small games to acquire users has higher efficiency and lower trial and error costs for the promotion of IP. And very good price/performance ratio.

In other words, to test an IP, you need to pay traffic first. Of course, entrepreneurs can buy the traffic directly, but Chu Yuanxi chooses to earn this traffic through small games, and uses the money from the purchase to develop small games, because small games can It exists as a carrier and pipeline for the contents of a ship.

Even Chu Yuanxi said at the beginning that the IP might not be pushed up. It was indeed wrong according to trial and error, but the project was very painful to earn millions.

This expression seriously misled him and made him think that starting the IP with the mini game was traffic. And if you master the headline system, you can’t run out of traffic. There is no need for trial and error. Just try the IP directly. You can easily pour the traffic into the content to generate an IP. If you find it is not working, the next one.

In other words, as long as Zhang Ming is willing, he can turn the IP with strong cultural and creative elements into pipeline products. What's the use of the small game IP plan?

At that time, Chu Yuanxi agreed with his statement.

But it doesn't seem to be the case now! Because it is not necessarily able to become a big IP just by pouring traffic into content, because the "fan conversion rate" is too low, resulting in low cost performance. This is unbearable for businessmen.

In the process of discovering its own mistakes, the Pakistani Group has demonstrated why the use of small games can improve the cost performance. The answer is super simple, that is, as long as the mini game itself stands, those gamers who open the game ten or eight times a day at least have to touch the plot ten times eight times, and manipulate the characters dozens or hundreds of times. I have more contact with NPC, in other words, passively instill a certain amount of IP content every day.

This is the hidden benefit of starting IP with mini games, and the fan conversion rate is extremely high!

Moreover, the threshold for players to enter small games is lower than that of large-scale MMORPGs and cards. The Pakistani people also artificially fill up the krypton gold points, which makes the life of the game extremely long, compared with the effect of the powder circle pressing the head of the Amway star It may be more still water flowing deeper but also more moist and silent.

Chu Yuanxi now agrees with his summary.

In fact, Zhang Ming is not the only one who understands this style of play today, and all those who have the ability to develop games and have IP needs are beginning to do similar things. Take "Yin Yang Liao" as an example. This mobile game has an extremely long life cycle and has a strong driving force for IP development. In mid-2020, the IP-related on-hook mini game "Monster House" was launched. Players will take care of the monsters. Our daily life.

This is the essence of the promotion of IP by winning mini games.

But by this time, the Pakistani who ran far ahead had already refused to sell "Gobi Network". According to Chu Yuanxi, how can we stop exploring ourselves if we are driving a new trend in the industry?

So Zhang Ming turned to communicate with Chu Yuanxi about how to design this game at that time and why his knowledge of IP can be ahead of the times.

Chu Yuanxi did not dare to answer this question lightly, because the headline system of playing traffic is the world's top, and the art industry has a specialization, which is far beyond Chu Yuanxi's own ability; and playing IP, Chu Yuanxi does not know much about it. The plan was also first proposed by Zhao Jie, and it was to place the old brothers who have made meritorious services in the Pakistani game. Be able to walk all the way behind, nothing more than stepping and tending to cross the river by feeling the stones, but outsiders think he knows well...

So if you answer easily, revealing that you don’t know IP in particular, isn’t it that the human set will be scattered? The head can be broken, the person can't be scattered!

In the end, he said: “In fact, the most worthy reflection on strategy is not the way of playing, but the establishment of strategic goals. My two companies often set up some powerful goals from the company’s perspective, but in the end they are The interests of the users? Is there a way that is more in line with the interests of the users? All these need to return to the original intention to consider, think about what users really need and what they are willing to accept, and then achieve a win-win situation."

Zhang Ming couldn't help but fall into contemplation watching this passage...

During this period of time, not only a lot of gazes appeared from the outside, but the Pakistani people were also intensively preparing for the listing. For example, Ye Ping had completed the training of the secretary of the board, passed the qualification examination, and started to set up the IR department. The so-called IR is investor relations, responsible for information disclosure and communication with investors. Every listed company's official website must have an "Investor Relations" section, which is standard, but generally no one reads it.

However, this department is actually extremely important, even for unlisted companies. It was Chu Yuanxi who was responsible for this matter until now. It's not that he likes to do everything by himself, but that there are fewer investors to face before going public, and there are many hundreds of people. On the eve of listing, exchanges and institutional investors need to be connected. After listing, there are hundreds of thousands of shareholders, and only professional teams can be hired.

However, Ye Ping and Chu Yuanxi had a disagreement in the recruitment of members of this department. Generally speaking, this industry recruits highly educated turtles. It is best to graduate from a prestigious overseas school and give high salaries. This is also Ye Ping’s recruitment plan. But Chu Yuanxi felt that what a Pakistani IR needs is not a high degree, but a professionalism in various new economic models, or a strong learning ability.

In a word, he himself is not a highly educated person, let alone a turtle, but the IR of the Ganba must be rich.

The main tasks of this position are actually two points. The first is to manage investor expectations and pay attention to public opinion and stock prices.

If this is not done well, it may not be a big deal in my big A shares, but not outside. For example, investment banks have very low expectations for the company’s performance this quarter, and the company has not given good guidance. It does not even open a financial conference call. As a result, the actual performance announced is much better. What is the market reaction?

It may rise sharply, but it may also be suspected of fraud, not investment bank Dasha X. To describe it in middle school English is "to……to", the performance is too good to be credible, in short, the stock price fluctuates sharply.

As for my big A shares? Isn't the investment bank Dasha X a consensus? There are also organizations that give the organizers of the scallop sports a buy rating. The reports they produce are generally not read by leeks, so it is not a big deal.

The second is responsible for road shows and company open days.

IR is very busy before and after the performance release. It is necessary to intensively arrange roadshows to answer investors’ questions, usually organize activities for the company, and invite analysts and investor representatives to the company for on-site inspections and exchanges. This is all to establish the trust relationship between investors and the company. In the stock market, trust is king, and confidence is always the first. The reason why my big A shares have repeatedly failed for ten years is precisely because the problem of confidence has never been. Fill in the historical gap.

In this sense, IR also has the responsibility to pass investors’ perceptions of the company objectively to management to ensure that management does not make any misjudgments to investors.

Therefore, it is obvious that people who understand the human relationship should be found. Chu Yuanxi's positioning of this team is to ensure that the company's lower limit is used, and people who work delicately can guarantee that they will not do low-line things. The famous school turtles can only bring a relatively high level of compulsion, and the ability to learn may be an advantage, but unless it is the kind of true elite who has returned to the country for many years, it is a disadvantage to not accept the situation.

Needless to say, the domestic short video format is at least a few generations ahead of the world. Otherwise, short videos in all major regions of the world will almost be monopolized by the country’s overseas short videos. This tide is not limited to tiktok, and products like Likee that catch up to tiktok are also conquering the city.

This new economic form is not necessarily able to hold and live with strong learning ability, and it may be counterproductive. If a turtle is cheating, it is not necessarily an ability, but it may also stem from the mentality.

"What's more, you don't want to listen to what I said, Ye Ping, you hire a few famous school turtles to accept your leadership, do you live in shock?"

Ye Ping wondered, should Chu Yuanxi not oppose my plan in order to save that little IR salary? Although it is said that the excellent domestic IR also has an annual salary of one million, but we are a company that wants to go public, IR is a facade! The sales lady who is equivalent to the real estate developer or the one who drinks foreign ink, is it not normal that the salary is high?

Just listen to Chu Yuanxi and continue to vomit: "If we are listed on Nasdaq, I promise to agree to your plan, but won’t this be listed on the GEM? Listen to me, you may not be able to explain clearly to investors if you hire a turtle to come here. The business logic of the Pakistani people is not to mention accurate, clear and highlighting the highlights. According to me, you might as well have a chat with Lu Yu. From the information of the Pakistani people, two people who are particularly skilled in our business and mature and stable come over to be the supervisor. Are better than your recruitment plan."

Ye Ping rolled her eyes and said to her how low it was? Doesn't it make me laugh when I let my colleagues know?

During this period of time, Chu Yuanxi didn't have time to take care of him. External changes always exist. As a daily homework, doing it every day may not be useful, and once he falls, he may be punished.

For example, there are new trends on the island country.

In fact, although Sun Dasheng and 724 are very powerful and have done everything they should do, at least they think they should do it, but they are not completely matchless in the island country. Take mobile payment as an example, they are very strong.

Many business struggles in Asia can eventually extend to Penguin and Ali. For example, the most fierce domestic penguin war against the headlines seems to have no Jack's shadow at first glance, but Sun Dasheng himself is an important external investor in the headlines. , Whether it is the Toutiao Group or Douyin’s independent financing, Sun Dasheng has made a fortune. This is also the project with the most significant return in his portfolio.

Similarly, Line has always been in the pole position of mobile payment in the island country, and Penguin is the one standing behind Line. Last year, in April of 2020, Sun Dasheng began to join forces with 724, and then launched mobile payment with two screams, and was quickly spotted by Chu Yuanxi. Actually, is Chu Yuanxi more able to detect it? The country also has many projects and investments in island countries, and the penguin with the most tentacles.

Therefore, the two-dimensional code aggregation payment platform invested by Line in May began a new round of war investment, not only to consolidate the domestic status of the island country, but also to impact Southeast Asia. It can be said that it is very targeted at 724, which also has a major layout in Southeast Asia.

Of course, this was something Chu Yuanxi was happy to see, and she shouted to cheer. It is a very good thing that the enemy's enemy is acting.

But goose, this good mood can only be maintained until this year, the enemy's enemy is not necessarily a friend.

When the time came to the end of January 2021, Chu Yuanxi received a report from Elizabeth stupefied that a local company funded by Penguin joined an island country Internet company to start community social networking in Southeast Asia, the first stop in Thailand. And not long after she entered Thailand, she just hit her head and asked Chu Yuanxi when to infuse the well-off Southeast Asia with a complete community social system.

Chu Yuanxi was shocked immediately. Upon investigation, who else could the so-called island country Internet company be besides Line? It is really rare that the two companies can work together in such a complicated relationship between the two countries.

Speaking of which, the Pakistani people have already begun to pay attention to international relations when pushing the overseas version of "Enemy of Rome". Originally the island region was also a key area for investment. Whether it was the soil plowed by "Troubled Times" or the adaptability of virtual idols, as well as the island people’s obsession with Western IP, Pakistani people are more willing to operate the island region, otherwise I’m sorry. People regard "Dragon Quest" and "Sorcerer of Show" as national IP.

In particular, it is analogous to Southeast Asia because there is no powerful Internet, so it entered the mobile Internet era from its original state in one step. So because the mobile Internet is not particularly popular in island countries, is it possible to directly enter the VR era from PC in one step? Will it become the most popular area for head-mounted display equipment in the 5G era? This kind of exploration is often particularly fascinating and also has a very attractive residual value.

However, it was later discovered that overseas operations are indeed difficult, and the areas that were not difficult will become difficult due to various factors. Although the idea of ​​wanting to make a fortune in silence is good, it is not always possible, and the difficulties encountered cannot always be resolved by commercial means.

(The author has done his best to not be harmonious)

Elizabeth's report also stated that the other party's so-called "local enterprises" were from Indonesia, so it was suspected that Indonesia had been occupied by others.

This news of course dilutes a little bit of the joy of submitting an IPO application, but then Chu Yuanxi also wanted to open it, liberating from the sometimes irritated and sometimes troubled mentality, submitting the application with a normal heart, and responding to relevant department inquiries.

The reason why you can think about it is nothing more than globalization. If it is not carried out seriously as a grand strategy, it is not promoted with great execution, and it is not equipped with huge funds, it will not be able to meet the high standards of business. Presented. Relatively speaking, the well-off Southeast Asia cannot be regarded as a grand business strategy in terms of capital, scale, or determination. According to Chu Yuanxi's own statement, it can be regarded as an important strategic preparation.

In terms of the amount of funds, the well-off headquarters has spent more than 5 billion yuan. It is not a financing of 5 billion, but an expenditure of 5 billion. This is not even the latest Pakistani war investment. After the money is spent, the total is It's close to ten billion.

For the well-off Southeast Asia, to implement Chu Yuanxi's business plan, it is faced with a more complex external market, a more unfamiliar social and cultural environment, and a completely different regulation from the domestic one. Elizabeth needed to start from scratch and recruit people locally. Only research and development could get the support of the headquarters. As a result, the functions were artificially compromised by Chu Yuanxi. In this way, priced at 100 million yuan, the total financing is less than 2.5 billion, most of which are still deposited in the accounts.

This is caused by the difference in positioning. It has been almost a year since the official launch of Xiaokang Southeast Asia. If Chu Yuanxi took the initiative in person, the cost would not be much less than the headquarters.

Now since he didn't do it himself, and didn't even put much energy into it, it doesn't make sense to have high standards and strict requirements. Those who are dissatisfied are nothing more than others who learn from me and act faster than me. The problem is that others have more money...

Penguin's money is really too much~www.ltnovel.com~ The key is that there are many allies. This is 20 years of accumulation, and it cannot be matched by a well-off society overnight. Thinking about it this way, the frustration is not so severe. Anyway, no matter how frustrated, Chu Yuanxi knows that she will not become angry and become angry at this time. He especially knows where the limits of his abilities are, and there is really no time for him at this moment.

Moreover, who said that Xiaokang's effective social labeling in China will definitely be effective if it is transplanted to Southeast Asia? The competitive environment is different, and the competitors are different. Betting on Elizabeth is a risky behavior with a gambling nature, but her ability and resource advantages are really impressive.

Chu Yuanxi's gambling is not great, but he can count as mathematical expectations. If the mathematical expectation of investing a dollar is two yuan, he may not do it out of aversion to risk, but if it is ten and twenty yuan, he just needs to make sure that he There is no error in the arithmetic, and I will certainly not hesitate. Now since Xiao Ma is willing to step on the pit first, let him go.

It's just that he always has the feeling that he is still unfulfilled, and sometimes he blames himself for being slow, and he wants too much. Seeking success = seeking stability, business technology is more adept, but it loses the same momentum as the storms in the original world.

Even outsiders exclaimed the rapid development of the well-off society every day.