Salted Fish’s Self-help Strategy

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"What? A price war with us? Xiaokang also deserves it!" In a combat meeting room, Jin Xu's right-hand man at this time was excited by Wang Bo, who had briefly joined Xiaokang and was driven away.

When Huang Tuan pushes his business, he always only considers his own scale. It is an experimental push to verify the logic, or pushes with all his strength after the logic has run through. He never considers who to push or who to push.

In other words, when Pakistani Du Li and Yu Qing went out to start a shared power bank business, they walked around certain points. Those points have been occupied by others, or they are likely to be occupied by others in the future. Don't go head-to-head, but fight for a position that is more likely to fall to you. It's really impossible to fight with people.

Huang Tuan is fully promoted, pushing horizontally, and will never go around anyone.

Because of this, Huang Tuan and Xiaokang ran into each other in an instant, but Xiaokang did not make a detour, but started to fight without even saying hello, which was quite unexpected to some people.

The reason is unexpected, because of course Huang Tuan has already got the well-off promotion strategy, so on the basis of the well-off strategy, it introduced a subsidy for the point position, that is, the user spends eight cents, and the point position is one yuan. Make up the difference of two cents.

This subsidy is better than nothing for catering. A large store will have at most ten arcade machines. No amount of them can be used. It is not because no one uses it, but there is not enough space. How many orders can be placed with the peak power of ten arcade machines?

But most people have to give the face of Huang Tuan, so the advancement is OK. The main reason is that the sharing of arcades is good in itself, but it's not a question of price, but a lot of customers. It is only a useful supplement to shopping malls and KTVs, and it is very important for restaurants in large shoppingmalls. How to transform the flow of people in the shopping center into the restaurant's own passenger flow is itself an eternal topic. Providing shared arcades is a very good means.

Therefore, since Huang Tuan wants to replace the well-off arcade machine, and the conditions are better than those of the well-off, the business is wondering that it is not impossible to talk...

It's just that Jin Xuzhi and his like were happy one day, Xiaokang actually followed up!

Ordinarily, the world is so big, even if you don’t want to see it, you can avoid it. What are you following? Calculated with a piece of equipment of 1,000 yuan, even if the Huang Tuan invests 1 million units, the cost of the light equipment is only 1 billion. It is scattered on the vast land of the country and the density is average, far from reaching saturation.

One shared power bank in one store is enough, but how many shared arcade machines should a store have? The answer is based on the storefront and the flow of people. Therefore, the good points are indeed counted, but the worse points are many. In other words, in the current environment, the weak should not use their energy and cash to fight. It is justified to run out of scale.

Huang Tuan's estimation is the same. When some people want to come, a well-off society can completely slip away. The battle is definitely going to be fought, and even the capital may have to be integrated, but it shouldn't be now...

In particular, Xiaokang is still spending a lot of money to pay the viewers of "I Serve". Doesn't this thing need money? Their money came from the wind?

In fact, the film industry is also asking the same question. Of course, it is the people who are in the mood to watch the excitement and the people who eat melons on Weibo. They count how much money they need to pay to fill this big hole every day.

As for those who have been hurt, they are not in the mood for a long time, because after the turning point, the attendance rate of other films has dropped, which is very scientific, but how can the attendance rate of Xiaokang not drop? It's not inconsistent, from 65% all the way down to...45%, making Xiaokang stunned, and making the people eating melons around Xiaokang either screamed or panicked.

It is the Weibo people who have a simple mind to eat big people. Generally, the melons on Weibo are ripe, but the Weibo people suddenly realize that this time the melon is actually the president?

The box office of "I Serve" has surpassed 3 billion, and there is no sign of declining. Therefore, it was originally a melon that only the film and television industry was trying to tear up. It was regarded as an ordinary melon, but now it has expanded into a melon that breeds suspense. The daily box office of 200 million is very stable! Could it be that the Chinese New Year record of breaking the ball is not a record?

Some of them are well-informed. After reading the public information submitted by Pakistani people for the IPO, they will naturally come to the conclusion that Xiaokang has prepared 4 billion in cash for this subsidy.

So the mood of eating melons is even stronger, because 4 billion are burned out! Some people who are well versed in the rules of the capital market immediately made a statement-Chu Yuanxi played it!

At this time, Pakistani people have already submitted their IPO, and they can no longer give Xiaokang blood casually! Otherwise, the regulatory authorities will not ignore it, do you want to IPO? And the movie's good box office must have exceeded Chu Yuanxi's biggest expectations.

According to the well-off rules, although the cash is paid in accordance with the selling price instead of the purchase price, there is a certain spread, and the decline in cash is definitely slower than the growth of the box office. But with the attendance shown in "I Serve", the audience is so enthusiastic! At least you can get another 2 billion box office, right? Not to mention the small break, even the Wolf Warriors will break it, ahhahahaha——

So, it’s called too much, hahahaha—

So this melon will not only be the president, but it will also change! For a time, Weibo was more lively than the online large-scale eating melon debut draft variety show. Someone is still thinking of ways for Chu Yuanxi, such as withdrawing the IPO? Or simply announce the suspension of making friends? The latter ticket will not be subsidized. Although it is self-defeating, it seems that it is not impossible?

This kind of voice gradually evolved into a feeling similar to a rumor, and it said that it had a nose and eyes, and that it was just right to see the fineness and true attendance of this movie after the ticket was stopped. So Xiaokang had to come out to refute the rumors, and quickly said that there was no such thing, please rest assured to make friends. Anyway, the ticket replenishment is for people, and there is no such thing as a subsidy for the second brush. Therefore, as a precise refresh, the more the better.

For a time, the hashtag #小康还嘴硬# appeared on Weibo, accompanied by #小康嘴硬到几时# and so on, and some people created super chats, and made predictions and red envelopes in it. Chu Yuanxi looked at this also quite helpless, because although there are some caring people sneer and promote the rhythm inside, but the enthusiasm of the people eating melons is also obviously high, and there is a rhythm of carnival.

It seems that these people really don't understand! So he simply put Xiaokang’s Weibo at the top: "You said you guys have time to eat melons on Weibo, why don't you have time to watch the movie "I'm served"?"

And the ones who are anxious are those who signed the right bet. They are not in the mood to eat melons, nor to participate in the carnival. This is because the movie producer has to sign a bet when signing a contract with the distributor, especially big-name movies. This atmosphere is very bad, but existence is reasonable, and the whole system has been running for many years. Many people in the film and television circle have been able to perform routine operations very skillfully.

But when Xiaokang doesn't play cards according to common sense, routine operations become no longer routine!

The fighting in the Spring Festival stalls was equivalent to the sudden emergence of a well-off army and taking away close to 30% of the market share. Naturally, others had to share this part of the damage equally, making the gambling that would have been spared become precarious. After the turning point, it could still be manipulated. When everyone's attendance dropped, it would be acceptable to have a set of friendships with the theater, and to save the row of films so much.

As a result, the attendance rate of Xiaokang is so special, what is the situation! what--

After the turning point, the schedule and schedule returned to normal. Almost all theaters quickly revised their schedules, and the new schedule will begin in a few days. Although the Spring Festival stalls will not be offline, what about the box office betting? do? Even if Chu Yuanxi immediately rushed to the street and died in front of them, it was useless!

Therefore, those who are expected to complete the gambling are all celebrating, and those who have too much appetite but are not worthy of their morals are as good as those who do not. However, there are also people who are desperate to participate in the carnival angrily, clamoring "to die together to die" and other nonsense.

In fact, the efforts of these people have already produced results. Although the attendance rate of "I'm Serving" is good, it does not match the film arrangement rate. In the few days after the turning point, the film arrangement has stabilized at about 40%, but other films have the upper seat The rate has basically fallen below 20%, and it can only be lifted during the three days of the weekend. In this case, only 40% of the film schedule for "I served" is actually very low.

But this situation has almost no effect on Xiaokang now, and everyone except Yuan Mu is focused on the shared arcade. Yuan Mu, of course she was frightened by the expenditure of flood discharge, and her attention would not be diverted, but for others, this is the first time Xiaokang heads up against a giant. She originally prepared for Ali, Huang Tuan, take it. You!

This trick is called adding more weight to the subsidy war. The unit price remains unchanged at 80 cents, while the subsidy points are five cents. That is to say, you get one dollar for every point you play.

Although the price is still better than nothing, but the attitude is clear, and for the merchants, the mood is very good, this is called "establishing expectations of price increases." You must know that the biggest difference with shared power banks is the high frequency of use of shared arcade machines. Shared power banks cost two dollars an hour. Unless you encounter a master with one coin, the arcade machine is absolutely immortal, otherwise you can make several games an hour.

Therefore, although the income of the arcade machine looks like a fly leg, there are 10 machines in a store, and 30 orders per machine per day, and the income of more than 10,000 a month, even for large chain brand stores, this is not particularly small. The numbers are thicker than the legs of a fly.

Otherwise, there will not be a large number of millions of small and medium-sized players invested in the shared arcade battlefront, because based on a single dollar of gross income, it is indeed very profitable.

Some restaurants that haven't been in contact with shared arcade machines are confused. Why can one machine open 30 orders a day? Is it a well-off wool? Huang Tuan's wool and two cents are boring, and Xiaokang has five cents. It really feels very exciting to squash.

In fact, it is not, because with the introduction of the new subsidies, Xiaokang has also changed the rules, and the settlement of points has become a centralized settlement instead of instant payment. And to make it very clear, please take care of yourself. This equipment is made by us, and the system is designed by us. We can see clearly whether the guests are playing or you are playing. If you don't give it to the guests, you will earn us 5,000 yuan by playing 10,000 rounds every day. Not only will you not give it, you will be hacked to death by our legal affairs.

This is called speaking in the clear. Xiaokang really wants to compete with Huang Tuan for high-quality positions. From the first step, he has chosen to fight every inch of the land instead of making concessions, but he does not have to bow to the business. This kind of cooperation is not to say that it is more straightforward than Huang Tuan, at least it must be completed standing, and there is never a reason for a large-scale platform to face merchants.

But for those who have been exposed to shared arcade machines, especially for high-quality catering in large shopping malls, 30 orders per machine per day is very simple! Don't think of yourself as a catering, but as a promotion point for a shared arcade in a shopping mall. Don't treat the arcade as a gimmick but as a profitable business. There is a strong flow of people in the big shopping malls, it is easy to get 30 orders per machine a day! The key is that it attracts people and makes a fuss about sharing arcades and there is no contradiction in business.

In fact, the proportion of large customers in the points of Xiaokang push is very high, and large stores like Banu are not obsessed with wool. However, Huang Tuan must be in great pain when seeing this policy. Xiaokang has smashed channels like this and made it clear that he will not hesitate to fight a price war and cannot continue to take it lightly.

Smoke filled the situation room, and Wang Bo looked at Jin Xu with his eyes after the quarrel. Jin Xu's cigarettes were one after another, and the thought link entangled in the chessboard of the ground battle. Prices, resources, and connections, without over-regulation, how much ground force can you mobilize with your own business group? As far as possible, it is the ability to hit the ground without using or using the Huang Tuan's Thanos deterrent as much as possible.

After all, although the group also supported the project when launching this project, he did not say that additional financing was needed to continue.

I just didn’t expect Xiaokang to start a wireless money printing skill. Is this the advantage of mobile payment?

Wang Bo lay behind Jin Xu's chair and watched Jin Xu click on the document and start writing the application. The funding application was written very slowly, but the number was not small.

"Lao Jin, can you write it like this?" After calculating the well-off cash flow has bottomed out, and because of this, it bluffs and fights with us in a price war. This is the performance of foreign powers and middlemen, trying to frighten us.' , These are all your predictions."

Jin Xu looked bad: "Then what do you say? Just write that I need money? There is no upper limit for starting at 200 million yuan, can this work? We are now working for the regiment, and the sow can do this by spending money. Do it!"

"You feel like revenge. Many people know that we have revenge for Chu Yuanxi's damage. I don't think it will pass. Or... let's threaten Chu Yuanxi?"

Jin Xu was taken aback, "Threat? How to threaten?"

Wang Bo whimsically said: "Isn't he going to want the box office? Although Tigereye Entertainment has long been independent from the group, it is still in the same camp with us, and is currently deeply tied to the penguin. We can mobilize the tigers. Brother over there, can you take the movie tickets off the shelves for you? I'm not really off, just tell him, scare him, what do you think?

It's a pity that our project only started after the Spring Festival, and the peak of Chu Yuanxi's movie appearance has passed, otherwise I promise to pinch his vitals. However, we and Chu Yuanxi have an antagonism, but now we can do it beautifully and let the group see it is true. "

"What's your mind? You and the Penguin don't want to give the girl down? If feasible, would you give it to the girl?"

There was helplessness in Jin Xu's voice, but in fact, Wang Bo could think that he had certainly had similar thoughts, but he knew it was unreliable when he communicated with the senior management. Because the high-level people who communicated with him also had the same ideas, and they were even stronger. They wanted to do it before the Spring Festival, and then hit the wall inside...

Not to mention the fact that Tiger Eye is already independent, the main thing is that although online ticketing is known as a control channel, if it is during the Spring Festival, then the theater will have to die first. The Spring Festival stall is a special time. Cinemas don’t count on your online ticketing services. It is best for everyone to buy tickets at the cinema and save the online ticketing. This is called hurting the enemy 100 and losing 8,000.

What if the Spring Festival stall is over? In normal schedules, online ticketing randomly removes a movie based on your likes and dislikes, and theaters will fry the pan, and the consequences are serious.

Take Tiger’s Eye as an example for the online ticketing platform. Although it is nominally independent, it has been deeply bound with Penguin immediately after it became independent from Huang Tuan because of the merger of Weiying. Today, the big data it provides can be regarded as one of the underlying assets of Penguin Entertainment's territory.

This data is very important, including the cooperation with Penguin Pictures, the large framework signed with Penguin Video, and the guidance of the selection and production direction of homemade dramas and homemade variety shows under the Penguin pan-entertainment industry. All rely on this data. This kind of little action is a bad precedent, which is equivalent to opening Pandora's box. Nobody knows what impact this risk will cause, but neither tiger eye nor penguin can take this risk even if their heads are watts. .

This is because... If you really did it, wouldn't it help Xiaokang avoid burning money? Xiaokang's willingness to burn money and make friends shows that Xiaokang is optimistic about the effect of burning money~www.ltnovel.com~ The key is to be optimistic about the effective conversion after burning money to refresh.

However, others may not be optimistic about this conversion rate! So many carnival parties on Weibo are typical of not optimistic about the conversion rate.

At the same time, one thing is very clear. The burning method of Xiaokang is a burning method with a constant cost for a single user. Every 40 yuan burned adds a new one, and you get what you pay for. It is a primitive and inferior method in the money burning world.

Advanced methods are to have scale effects, that is, burn 10,000 yuan to get 100 users, burn 100,000 yuan to get 2,000 users, and burn 1 million to get 70,000 users. This is an efficient burning. The larger the scale, the higher the efficiency. It is highly respected by all money burning masters.

And Chu Yuanxi's burning of money was hailed as a way of hitting the wall with nothingness.

Therefore, blocking Xiaokang’s money from burning will not cause Xiaokang to suffer scale loss, it will not have scale loss, but it is hard to say that it saves money for Xiaokang...

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