Salted Fish’s Self-help Strategy

Chu Yuanxi suspected that An Qi might be under some pressure in the Magic Capital Golden Group, so she had no choice but to come to him cheeky, and only listened to An Qi said: "Why do you want such a high valuation? Is it necessary to raise funds? Start-up company financing involves gambling, not that the higher the valuation, the better, do you understand?"

Chu Yuanxi really cannot refute this, because what An Qi said is true, and this is also the most common mistake for entrepreneurs who are entering the venture capital circle for the first time in the general sense. ◢Щщш.suimeng.lā's high valuation may be the starting point for take-off, more likely a poison pill.

However, Chu Yuanxi certainly didn't make a price everywhere. The so-called “Han Xin’s more soldiers, the better the good” is not that Han Xin’s lions open their mouths and need to ask for too much. It means that others can’t bring so many soldiers, so they can only bring 10,000 to 100,000. For Han Xin, any number of soldiers can be brought. , So the more the better.

For a master of capital operation, the truth is exactly the same. The purpose of the high valuation is to obtain a higher amount of financing without transferring a large proportion of the equity, so that the founder can obtain valuable funds while ensuring control of the company.

So what comes with it? Harsh gambling agreement.

Getting investors to spend large sums of money successfully is only the first step. Assuming that investors are not the kind of people who are stupid and quick to make money, they are willing to make high investments and don't care about the proportion of equity. They are either extremely optimistic about this company or value some of the company's hard assets. No matter which is the same, the counterparty will be required to show high performance after financing. This performance may be turnover, net profit, or scale.

There are even more outrageous requirements, such as ipo.

This is the meaning of Han Xin’s point pawn. Different entrepreneurs who get 10 million in cash may have similar effects, and the gap of 100 million is not obvious, but when they get 1 billion, the capital efficiency of A may only be 5. B's efficiency can reach 100!

In other words, the more money is not the better. Let Yang Jiangang start a business, he may only need 10 million, but he dare not ask for 50 million, because he at least knows what b-number he is, and what he can do with the extra money is On the negative side, the performance requirements of 50 million gambling must be different from 10 million. The interest of 40 million on the bank account is definitely not enough to fulfill the extra gambling requirements.

What if you replace it with someone who doesn't have a b number in your heart? The elated valuation is five hundred million, high, really high! After getting 50 million in financing and forgetting about it, after two years of failing the bet, the company has become someone else's, which is equivalent to an investor spending 50 million to buy a company's underlying assets back.

But Chu Yuanxi is not the case, I have the confidence to spend how much you give me...

In short, when the financing is beyond the ability of the entrepreneur, if you can only lie on the account and fail to make a turnover, it is basically impossible to bet against each other. Therefore, many companies set up a special position called fo, whose responsibility is mainly to sort out the expected changes in the company's cash flow, so that their own development can complete the gambling.

Be aware that sometimes gambling agreements are hidden deep pits. For example, let’s bet on performance. After the company gets the investment, it will take a certain period of time from production to release of performance. This time may be as long as several years.

So if there is no fo to sort out the gambling performance, it is likely to be cash. For example, it is not predicted that a large amount of money will be needed at a certain point in the future, so that the first financing is used for production, but the second money is lacking for sales. Therefore, the company's production process is doing well, but it cannot be financed. The capital stared, and the investor cheerfully took over the production line according to the gambling agreement.

For example, these are all expected, but the sales cycle is not affected by the outside world, so that the performance of the second year is postponed to the third year, so the performance of the first year and the third year can be completed. Only the second year cannot. The result is meow meow? Does the company belong to investors again?

You know, entrepreneurial failure is not a big deal, anyway, it's just death, pulling investors together. But if the entrepreneurship is obviously successful and the future of the company is very bright, but the equity is taken away because of financial problems, then the founders will not be able to vent their anger...

These thoughts flashed through Chu Yuanxi's mind, and a thousand words were combined into one sentence: "I understand what you said. Of course, I need a large amount of financing to be useful. Basically, there are 100 million to 1.5 billion. Needs."

An Qi almost sprayed it at the magic city, and said that you will spend a small goal on this mouth, dear! "Where are you going to spend it?"

"This should be explained during the roadshow, but I will give you a thorough understanding in advance." Chu Yuanxi opened the documents and said one by one: "First of all, it is acquisition. I need to buy money to improve the industrial chain and develop slowly. Before it's too late, this kind of investment will definitely achieve the effect of 1+1 greater than 2. I will invest.

Secondly, money is needed to improve the product line, buy advertisements, make publicity, and store offline. You have to know that our main profit is the realization of ip after making it bigger and stronger. This realization requires early investment whether through games or film and television.

Finally, I still have some investment ideas, and I also need money. "

In fact, the last point is the key point. A well-off society needs money! Although according to Chu Yuanxi's own calculation, Pakistani Entertainment has already started to make a profit when the well-off starts, and it produces cash itself, which can be used for supply, but if there is room for it, it is definitely good to have an extra reserve team.

"Okay...huh? How much do you value yourself now?" An Qi said slowly~www.ltnovel.com~ but she thought in her heart: It's over, you have to be criticized when you go back!

If you are fooling a college student at school, he can establish a relationship first, and then give the other party a sinister contract. Tell the other party that if you don’t sign your brother, I will have to be expelled when I go back. This contract doesn’t really matter if it looks bad. Okay, will I cheat you? Do me a favor too, don't make me feel confused.

However, he felt that he had been fooled by Chu Yuanxi almost. If he wanted to fool Chu Yuanxi, he had to forget it. This valuation is impossible to fall. It is impossible to fall in this life. It is good not to rise too madly.

Just listen to Chu Yuanxi's slightly questioning voice from the WeChat phone: "Let's look at 1.2 billion first? Don't forget that my artifact company has already made a lot of money, and I will suffer."

Suffer? Eat your mother! what--

Chu Yuanxi closed the WeChat phone, and said that An Qi shouldn't look at the investment circle, she was still a little tender. He didn't realize the real big problem in Pakistani entertainment financing.

What is the real big problem of Baren Entertainment in the investment and financing link? In fact, it is neither the valuation nor the amount of financing, but the fact that it cannot attract investors at the level of real predators.