Salted Fish’s Self-help Strategy

Lei Siyun was choked by Chu Yuanxi with three "I know" three times in a row, and immediately asked without a smile: "Then why are you indifferent to others' average of three to four hundred thousand advertisements? I compared the data obtained by broadcasters who have about the same number of fans as Pakistani people and the same amount of broadcast. An advertisement is three to four hundred thousand!"

Chu Yuanxi rolled her eyes and asked, "Then do you know how much money the most profitable broadcasters make in a year?"

"I don't know." Lei Siyun was taken aback.

"16 million U.S. dollars." Chu Yuanxi stretched out **** towards him, "This is the number of last year, and it will probably increase this year."

"Isn't this good?" Lei Siyun gave a quick mental calculation, "20 million dollars converted into RMB, and one advertisement per day is exactly less than 300,000?"

"Then do you know what the effective broadcast volume is?"

"I do not know."

"10 billion times." Chu Yuanxi said with a sneer: "Attention is the effective playback. Do you know what this means?"

"I don't know." After Lei Siyun finished speaking, he suddenly found himself like a fool. These three "don't know" were the fool's counterattack.

"The oily turtle is a long video, and people effectively play 30 million times a day, and only earn 300,000. And Douyin is a short video. Do you know how Douyin uses Douyin? A short video may take even one second to browse. I didn’t take a look at it. How much water is there? The value of this single-play advertisement is not even one-tenth or even one-twentieth of the oily soil turtle. Where does their face come from, dare to quote four or five One hundred thousand each?"

In fact, this is a bit of a strong word, because the oily turtle advertisement and the Douyin advertisement are not the same. The oily soil turtle is mainly mid-insertion ads, while the Douyin star map ads are pure ads. Of course, pure advertising videos can also be made on the oily turtles, but they are not mainstream.

However, Chu Yuanxi bet Lei Siyun didn't understand the difference... His ability to ask such stupid questions showed that he was unprofessional. This kind of person, at first glance, is the kind of data-only theory, then use data to kill him!

So when Chu Yuanxi was questioned fiercely, Lei Siyun immediately lost his words, and then he suddenly remembered: "Wait, I remember that at the beginning of the year, you Baren Entertainment received 200,000 advertising offers per piece. Now, your number of fans was much less than now, right?"

Chu Yuanxi said proudly, "But I was the only one who received such an offer at that time."

Seeing Lei Siyun being choked to speak, Chu Yuanxi laughed, and passed a step backhand: "Mr Lei, you don’t pay attention to market changes. You just look at the data published by traffic owners. It is very easy to cause Misunderstanding. If you can notice how strong the demon wind hexagrams on Douyin have been in a week since the two functions of Star Map and DOU+ were provided, you might understand why we don’t want to pick up Star Map ads. Many accounts suddenly The number of fans and the number of views has risen to the sky, and I haven't even applied for this feature."

In fact, this matter is obvious. It is impossible for a company like Baren Entertainment to be ignorant of such a big change in the market. Just after Douyin launched a series of advertiser functions and blue V certification, it seemed to have suddenly opened up, and the data suddenly flourished!

You must know that TikTok’s data is the most difficult to manipulate before this. Zombie fans are rampant on Weibo, and the number of subscribers to WeChat official accounts is no different from that of water injection, but Douyin’s attention is different. Although the activity is very low, However, the authenticity of the data is more reliable.

The so-called star map is an advertising market of official channels. For an account with star map function, the official will provide its data, average broadcast volume, number of fans, etc., and the most important, single advertisement quote. In this way, people who buy ads don’t have to ask one by one how much you’ve played, and it’s clear at a glance.

The DOU+ function is simpler, it is the account that buys the broadcast volume from the official Douyin. When a user uploads a work, if he throws money into DOU+, he can exchange it for the active push of Douyin. No matter how **** your work is, certain users will see it.

This feature is also very attractive, because it is promoted by the official screening of users, and those who are pushed are users who like this kind of work, and there is a high chance of likes. This is equivalent to reading a red envelope at 8pm on the Chinese website of the starting point, clearly marked with a price.

But with the opening of the advertiser's function, I don’t know if Douyin’s defensive strategy was compromised, or if it was deliberately done, or hoped to make people feel the power of DOU+. In short, this is just like a wild horse. Disappeared. Within a few days, the "super-popular" video was born like bamboo shoots after a rain. At the same time, the number of large fans was exploding. The 20 million fans of Pakistani Entertainment were not enough to watch it in an instant, making Chu Yuanxi doubt life for a while.

When the ecological environment undergoes drastic changes, some people embrace this change, while others stand still. Chu Yuanxi was the one who stood still, because he refused to operate.

Yuan Mu visited yesterday, and just before she came, a colleague came to Chu Yuanxi and asked him if he wanted to do it.

The peers first vomited how miserable it was after being restricted by the current flow, and then after the actual operation, the effect was very good, safe and effective. Chu Yuanxi felt that he didn't need to be afraid of safety issues. The problem was that doing so would leave stains, and it would be troublesome if someone turned it out.

In fact, Chu Yuanxi also wanted to do it, because the number of new fans on the two accounts has been a problem recently, and the number of growth has shown a clear downward trend. If the large model has not been released for a long time and the successor is weak, it is understandable, but the popularity of the empty mountain Xinyu that Zhou Minxi took over is quite high, and the activity of old fans is significantly higher than normal. According to past experience, it is exactly what it should be. The old powder brings new powder, and the amount of burst is right.

This is very obvious, the effect of current limiting is very large, and users who are not fans can not brush Zhou Minxi's works, of course, they can't get fans.

For this media support department, I tested the entire self-media matrix. After numerical analysis, Chu Yuanxi waited and found out that, instead of channeling Weibo and official accounts to Douyin accounts, this is putting the cart before the horse.

However, this kind of fundamental contradiction is not a problem that can be solved by "operation". Operation can only make the data look good and make people look like Pakistani entertainment heroes are still there. This doesn't make any sense to Chu Yuanxi, because Pakistani Entertainment does not have "the hero is no longer", and the zombie fan only affects the quotation of Star Map's advertising.

As for whether you want to advertise? Chu Yuanxi wanted to make this money very much, however, whether Zhu Yan or Zhou Minxi, Chu Yuanxi positioned them as "stars of the future." If you are a celebrity, you have to put up the shelf. Doing a live broadcast is already the lower limit. It is also acceptable to bring goods to your own products in the live broadcast, because it does not lose the pattern. However, you must be cautious in advertising, as it will reduce the pattern in the eyes of users.

What Chu Yuanxi hopes to do is to make money and improve the layout of advertising. This kind of good thing is hard to find, at least not from the Star Chart advertising platform, you have to look at the first bullet of OV. After the expiration of the golden finger, there is no sense of having everything under control for a long time, but it is normal to let fate on the road to start a business, and he has long since looked away.

In fact, if the Douyin data is still as real as before, Chu Yuanxi still has the mood to consider the advertising offer. After all, the advertising content is flexible, and it is not necessary for Zhu Yan or Zhou Minxi to appear. Some advertisers have been persevering to quote the price for four months, and they have given a lot of money, which makes him feel embarrassed not to take it. When he refuses, he will reply with a very sincere email and be polite to others for a long time.

However, the drastic changes in the past week made the advertising offer a lot less. Chu Yuanxi wanted to post an article as a KOL to say something.

This kind of thinking is mainly caused by the villain’s psychology, because the star map quotes of some accounts are similar to the advertising orders of Baren Entertainment. The number of fans and the number of views are even higher. However, a discerning person knows how much water there is. Isn't this the moment when KOLs should stand up and speak up?

But after thinking about it, this kind of article can't be posted. After posting, Douyin will kill him!

Thinking about going, Chu Yuanxi decided to remain silent, and it didn't matter if the market was destroyed. Advertisers are not fools either. This kind of quick money looks cool, but it means the first to eat crabs can eat a few bites. Not only can it last for a long time, it is difficult for those who rush in to eat crabs to not let themselves be broken. But care about it? Anyway, this money barren entertainment has no plans to make money.

The problem is, Lei Siyun doesn't understand the principles and stakes here, what he understands is that he is despised by Chu Yuanxi. The impression that Chu Yuanxi left on him before the Spring Festival is not bad, but it is not bad either. Whether from the perspective of selfishness or the public, or from the camp he is in within the board of directors, he will see people like Chu Yuanxi Come on. In particular, the valuation of Pakistani Entertainment, he used to be 100% as a joke at the beginning, but now he actually wants him to do a thorough adjustment, so I really want to lose a cup...

The corners of Lei Siyun's mouth twitched ~www.ltnovel.com~ and said with a straight face: "Mr. Chu, if you tell the truth, you don't do income, the financial report is not good. So I can only tell the truth. Reported to the board."

"Of course I should report truthfully. I don't want to advertise because I don't think the financial statements are ugly." Chu Yuanxi was completely indifferent to Lei Siyun's faint threat, "Do you know the vision?"

"I know, the top-notch emotional self-media in China."

"Then have you read the financial report of VisionZine?"

"I heard it was unexpectedly bad." Lei Siyun smiled faintly, because he thought he knew the domestic situation quite well.

Chu Yuanxi also kept smiling: "What about the valuation of the vision?" It's just that Chu Yuanxi's smirk is not good enough. The more deliberately he smiles, the more hypocritical he appears, so he rarely smiles like that.

Lei Siyun was embarrassed, and instantly remembered the super high valuation of Vision Zhi.

"Why their financial report is not good but the valuation can be so high?"