Salted Fish’s Self-help Strategy

Chu Yuanxi spoke slowly, and Fang Shiling's face became paler the more he said. There are also some advertisements on the Late Night Gallery, but they are all advertisements that are deeply in line with the user's tone, and the effect of the advertisements is quite good. This is also the reason why she has an idea and wants to transform to become a Mogujie.

"Have your investors ever asked you this question? It's easy for you to transform into an APP. Where do you get the goods? What you want to do is B2C. For the time being, you have your own C-side resources. Where does the B-side come from?"

Fang Shiling was dumbfounded by the question, because almost everyone pays attention to the C-end, and her various self-media accounts have a total of more than 30 million followers and are relatively active. This is her foothold and support. It is also where investors approve her business plan. However, no one has ever asked the B-side, and she has not considered it. This has formed a blind spot, as if it is not a problem at all?

Moreover, it is obvious that her business plan cannot be kept secret during the financing process. Many colleagues in the media have heard of it more or less. There are some who are jealous, some are envious, and there are even some who follow, but never People said to her, hello, you can pull it down...

Because it is a public place and there are already many people around, Yang Yuanmei has a strong desire to speak: "Your question is unreasonable, Chu Yuanxi. What source does Pinduoduo have at the beginning? The inferior quality products in the cottage are all good things on top. Fake goods are normal. Some e-commerce companies simply send an empty box to users, but aren’t they doing it? If there is a traffic dividend, do I need to be afraid that no one will sell it?"

"Can Fang Shiling compete with Huangshan in this respect?" Chu Yuanxi smiled, "You know, Pinduoduo is not a company founded by Huangshan Zheng, but an entrepreneurial project incubated by Magic City's game company Youta Network. There is no dime to compete with Huang Shan. The reason why Huang Shan Zheng was able to cleverly obtain the control of Pinduoduo is another story, but the reason why he manages well is because--"

Having said that, he looked at it and saw that everyone was listening attentively, so he said: "It's because Huangshan argues that he has made a ‘Good Good for Good’ app. Have you heard of it?"

Seeing that they all shook their heads, Chu Yuanxi huddled for a while before saying, "We all know that Pinduoduo was full of fakes and inferior products for a certain period of time, so how did they survive? Don't you need to deal with it? That doesn't exist. The reason. It’s that the rate of counterfeit goods on "Good Goods" is one hundred times that of Good Goods! Although Good Goods went on sale, Huangshan Zheng has sufficient experience to deal with this situation, and has proven methodologies to turn the crisis into peace, so he can survive Come here! This is a stunt. It is a skill that you only mastered after sacrificing an entrepreneurial venture. Tell me, Fang Shiling, what does an entrepreneurial entrepreneur compare with others?"

Yang Yuanmei stuck her tongue out, while Fang Shiling looked pale. In this way, her business logic is not satisfactory at all, she lacks a thigh...

But did Chu Yuanxi finish spraying? No, this is just the beginning: "And you have to pay attention to it, and you will know that the promotion of Mogujie burns money quickly but has slow results. Why? Because it is to endorse the quality of goods, it is taking the fashion buyer route , When pushing merchandise, you must include evaluations, which means that even if Huangshan fights, he can't figure it out. This style of play determines that it cannot use Pinduoduo to help cut prices and reduce customer acquisition costs.

With all due respect, the female vertical e-commerce track is very strenuous to accommodate a Mogujie. If you go in again, you have to spend all the money you have spent on Mogujie, and you can guarantee more, because Mogujie has been used for several years. Time has shaped itself as a'fashion matchmaker', in other words, it is a KOL in the field of fashion wear.

This round of financing of more than 20 million yuan is just a start-up fund, and a huge amount of financing is needed later, let's look at 2 billion. I'm talking about financing to RMB 2 billion instead of valuation, and I have to weigh it if I change it. If you must raise this capital, you must be careful not to make any performance promises or gambling, otherwise unless you are an entrepreneurial genius, you will definitely lose control of "Late Night Gallery". "

Zhou Minxi is very curious. She doesn't understand the entrepreneurial projects on the Tianchao side, but she feels very interesting: "How did the 1.8 billion Mogujie lose?"

"Invite celebrities, advertise, subsidize users, and attract traffic. For example, we have invested 300 million in training Internet celebrity anchors to channel traffic through live broadcasts."

Zhou Minxi blinked, and suddenly felt like a fascination with the live broadcast industry of China.

And Fang Shiling was suddenly shaken about the scalping of wool, and the Qing Dynasty was dead. What's the use of scalping this sheep with bald skin? "Well, what is an entrepreneurial genius?"

"I." Chu Yuanxi raised her thumb and pointed to her nose.

This sentence instantly cooled the office area by 30 degrees, but Chu Yuanxi's face did not change and her heart was not beating, saying: "Even entrepreneurial genius like me is not confident to help you raise this money. Your business plan is too attractive. It’s hard to build a super business plan, but even if I am going to be the CEO for you now, with your BP, with the existing conditions of the late night gallery, I will do my best for you and vomit blood. No, the day your financing runs out is the time to pay and gamble."

Fang Shiling finally lowered her head, she didn't want people to see the gray eyes behind her lenses. Chu Yuanxi's remarks were very arrogant. I didn't know if they were sincere, but they were very logical. She was not moved, but persuaded.

Unexpectedly, Chu Yuanxi hadn't finished speaking, but pointed to BP and said: "Moreover, there is a big problem with your wording here. This makes people look amateurish at first glance, do you know? You can just go straight without a translation. understanding."

Fang Shiling was completely lost: "What do you mean by translating?"

"The eight-legged essay starts and turns together. You will understand after I change it for you." Chu Yuanxi swiped through the PPT and changed it. Fang Shiling looked at it with good eyes, and his face changed after a while. A: "Is our company so good?"

BP originally introduced the current situation as follows: The company's self-media matrix covers WeChat, Weibo, Baidu, Toutiao, and other leading public platforms. It has set up a Facebook fan page and has more than 100 active fan WeChat groups.

The company's core team is composed of professional self-media editors and hired writing experts from the English department in China to update Facebook accounts.

The company has established a VIE equity structure, opened bank accounts overseas, and opened up the self-media market in Chinese-speaking regions such as Lijiapo, Malay, Indonesia, and Vietnam.

This is how the future e-commerce system is written: The company will develop a vertical female user community and corresponding APP, build its own e-commerce system, and have a complete set of Android development project plans. Currently, it is recruiting a developer team and outsourcing certain technical work. Give Silicon Valley technology-driven companies to adapt to American standards. In the future, the plan is to first carry out mass promotion in the self-media matrix through small programs, and gradually gather users into its own e-commerce APP.

In terms of financing prospects, it is written like this: Once our business plan was announced, it was misunderstood by peers, causing rumors to fly. However, the company has more than 30 million loyal fans at home and abroad, and has been focusing on fashionable women's clothing for many years. In the long term, this e-commerce transformation will gradually lead the fashion shopping trend and will inevitably increase the valuation. The company's future positioning of the project is the leading vertical e-commerce community in China, which is currently the most dynamic field in the world.

After Chu Yuanxi's ingenious pen, it became:

The company's self-media matrix is ​​highly liberalized, and it has reached strategic cooperation with leading domestic public platforms such as Ali, Baidu, Sina, and Toutiao, and has cooperated with world-leading Penguin and Facebook to deepen global community operations.

The company accepts the supervision and protection of Lijiapo, Malay and other countries in an offshore form, which makes it easier to develop overseas Chinese markets. The company has a highly international technical and editorial team, but compared to technology, the company pays more attention to ecological construction. Partners are the world's top teams from Silicon Valley, adopting the current small program development model for initial promotion.

According to the plan, the company aims to build a global female vertical social ecology, relying on the ecological relationship of strategic partners to adjust its own status to promote user awareness upgrade. The underlying logic is the traffic pool to drive the business innovation of the user's thinking model, and the company's industry advantages in the self-media field are fully utilized through precise advertising to promote the realization of a new generation of global leading e-commerce APP prospects.

The company's project has received widespread attention and discussion from the entire industry once it came out, but the company does not focus on short-term value orientation, and focuses on laying out the world's most dynamic entrepreneurial track in the future to reward investors.

Fang Shiling glanced at it again and again, and then wowed, "Chu Yuanxi, is this how your valuation of 1.5 billion came from?"

"Why don't you say that you are an entrepreneurial amateur?" Chu Yuanxi raised her head, but she heard Zhu Yan whispered: "You are an entrepreneurial genius, this business plan is called "We are so bragging", right?"

"It's a pity ~ www.ltnovel.com~ I don't have access to such an awesome business plan." Fang Shiling said quite sadly and decisively, "This financing is pulled down, I will tell investors to forget it now."

Zhu Yan was surprised: "Why cancel it? What a pity to cancel it at this stage?"

Fang Shiling gave her a pitiful look: "Financing must have a purpose, especially in the entrepreneurial stage, either to do projects or M&A. Although some people raise funds to supplement their cash flow from the A round to the G round, but that If you have no future, how can you convince investors that your valuation can rise and you can do it in the future? So you must have a reliable goal to discuss financing."

After that, she suddenly sat upright and faced Chu Yuanxi, "What is a project that is more attractive and suitable for me? Didn't you just say if you can build a super business plan?"

Chu Yuanxi was startled, and hesitated: "There are projects that are more attractive, but also require charisma and traffic, but as far as I can see, there is nothing that suits you. I said. I started to build a plan to raise 2 billion from the starting point of entrepreneurship, not a project that you built halfway."

"Just talk about it."