Salted Fish’s Self-help Strategy

Turning the day around is the last week before eleven, and I went to work for six consecutive days and went to Sunday in one breath. The project team of "A World in Trouble" has to work harder. It has to go to October 3rd, take two days off on the 4th and 5th, and then continue to work overtime.

Why is this arrangement? Because only this arrangement can make the project portfolio reasonable and get high overtime pay. Now that the company has money in its accounts, Chu Yuanxi's main task is how to legally send money to his brothers without causing confusion.

You must pay attention to the method and method of sending money to employees. Don’t send it randomly. He doesn’t have any good methods in this regard. The general principle is that whoever usually works more overtime is eligible to work overtime on holidays. If you usually work less overtime, you should increase the vacation time. Please also go home and rest, and don't mess with the company.

This work arrangement caused great dissatisfaction from the TCG group. Chu Yuanxi took advantage of the trend and announced that the TCG group's project bonus would be issued in October. By October, the TCG mobile game had been online for three months, and the DAU remained at 1.5 million. The data was quite good. However, the income still remained at more than 30 million per month, with a slight increase, which was considered tepid.

In fact, Chu Yuanxi is very satisfied with this look. The turnover is not high or low, but it is all net profit. Except for the 30% of the Apple Store, there is no channel fee and the advertising fee is not high. Only Liao Xingxing’s operating activities require some expenses. . This calculation is very impressive, enough to support him to start the well-off plan tomorrow spring.

The bonus was announced, and the TCG group calculations calmed down. Liao Xingxing’s operation was put on the agenda again. The next stage of the operation schedule has been handed over to Chu Yuanxi, waiting for him to approve resources and expenses.

This is a detailed operation schedule. Chu Yuanxi was born in Sanjing, and he is not unfamiliar with it. In the past, when he worked at Pengfei Technology, he had many jobs connected with this form.

In fact, after passing through with Liao Xingxinggou before, he has already started to cast media advertisements. Since ten days ago, pre-heated articles on the mobile game "A World of Disorder" have appeared on various game portals and major game forums. What needs to be determined now is when to develop the conference, when to start inviting players, and how many to invite? The location is basically determined in the imperial capital, but at what grade of venues will it be opened, what grade of gifts will be distributed, and what is the budget?

There are also issues such as the date when the file was deleted and when the test was announced, Liao Xingxing listed them one by one. These seemingly trivial matters are in fact all timetables that must be determined in the process of boutique operations, because they represent the rhythm of operations. The content determines the vitality of the product, but the operation determines the speed of diffusion and the radius of influence. Pakistani Entertainment has almost the best operating resources for small and medium independent developers. There is no reason not to keep improving in operation.

Chu Yuanxi's answer is: starting this week, players will be invited, and the conference will be developed during the eleventh period. The level of thousands of people, the budget and the venue are against the high-end industry standards. This means that the operating department will have to work overtime during the eleventh period, and the press conference will be broadcast live, and all short videos and live broadcast users in the Pakistani media matrix will be released.

This release will have a very important function, which is to invite players to pre-register. Others are routine. Only this pre-registration invitation is the voice of the developer, because the number of pre-registrations is one of the criteria for testing truth.

Then it was time to delete files and close the test. Chu Yuanxi was scheduled to announce it on October 20, after the long holiday. The launch time is tentatively scheduled for November 14 and will be kept secret for the time being. It will be disclosed to the outside world after the file deletion and testing is over.

Another important thing in the process is to determine the spokesperson of the game. It's actually possible to make some hype around the spokesperson, but who should be the endorsement?

If it is a movie and game linkage, it is simple, just pull out the male and female protagonists of the film and television drama, but now there is no movie and game linkage, which requires many factors to be considered.

It would be meaningless to let Zhou Minxi or Zhu Yan endorsements, because the product itself is fan-oriented, and the seed users of Baren Entertainment should not be too familiar with these two beauties. The beautiful image can only make outsiders look good. However, there is not much added value for communication, and it is difficult to provoke any topics.

Therefore, this option is rejected first.

However, the traffic star Chu Yuanxi refused, mainly because it was too expensive, and the traffic star did not match the tonality of this product, which was too impetuous. However, he has no experience in asking celebrities to do endorsements, so he has been procrastinating and never finalized a plan.

It must be decided now. Considering that this is a work with historical themes, Chu Yuan thought about it and thought it was best to invite a well-known film and television character who is easy to provoke the topic as an endorsement, as a key point of boutique operation .

As for fan enthusiasm, traffic, etc., it is not necessary, because Pakistani Entertainment itself is a traffic pool, and it needs spokespersons to bring complementary advantages to the product, rather than overlapping bricks and making resources invalid.

Even better, it is better to be a powerful actor who has performed wonderfully in historical film and television dramas to give fans an expectation that he is more likely to be the male lead in future film and television dramas. Such a hype topic will definitely have a good effect and the difficulty is very low.

Chu Yuanxi's endorsement is very purposeful. It is called Breakthrough Dimensional Wall in fashionable words, and to put it bluntly is out of the circle. Pakistani Entertainment has established a big circle. It can actually be very moisturizing to be in the circle, but it can’t enter the national-level IP. This is also the common problem of many original big IPs in China. It is very expensive in the circle, but in There is no influence outside the circle, and no one talks about it.

Although Chu Yuanxi didn't expect to make "Troubled Times" a national level~www.ltnovel.com~, he still had to work hard in this direction.

The simplest and most effective way to get out of the circle, Chu Yuanxi knew that it was a movie, but it had to be a successful movie. In the original world, Xiaokang could play that way, but now Pakistani Entertainment does not have this strength. Therefore, Chu Yuanxi needs this spokesperson to fit the resource map of Pakistani entertainment, and at the same time to fit the theme and content of "Troubled Times".

Popularity, topicality, good acting skills, and achievements in historical subjects?

Chu Yuanxi's mind suddenly flashed two golden stylistic blossoms.

Coincidentally, he also endorsed a mobile game!

But it's a pity that the topicality of the two blossoms is enough, but they are all negative, which is not a big success, and the age is not appropriate.

Also because of age, Emperor Yongzheng, Liu Luoguo, and Ji Xiaolan were not good enough. In a word, the old opera bones must be eliminated first...

At this time, three suitable candidates appeared in Chu Yuanxi's mind...