Salted Fish’s Self-help Strategy

There are three types that can cause book-type transmission. Either the function is simple but magical and easy to lead people into the pit, so users who enter the pit are stimulated by forwarding rewards, resulting in book-type spread.

The more classic ones, such as "Running Kun", are simple in function, triple magical, and shared game currency. Many new users have to pour it into various WeChat groups like trash, which once caused WeChat to sink completely, as if being caught. Conquered the same.

Even many people speculate that WeChat’s “hard core ban” seven-eighths of ten times was forced by Kun and various copycats’ books, and forced it out.

The other is light-to-use with a certain level of challenge and easy to learn, easy to learn but difficult to master, and includes PK rankings.

There are too many examples of this kind, there is a jump near, and a nervous cat far away. The essence of this type of book lies in the grasp of the four words that are easy to learn and difficult to master.

The third is the ability to generate rich and interesting content and include self-expression by new users.

More classic ones, such as "poison stories." This H5 is also very simple. The user enters his nickname, and then randomly generates a toxic story. The user himself is the protagonist. Take Yang Jiangang as an example:

Example 1. On the first day of school, Yang Jiangang called the same table. The teacher said: "Yang Jiangang will call your parents to come with you tomorrow."

Yang Jiangang smiled and said, "It's okay, I can beat them all by myself."

Example 2. Teacher: "What word can perfectly combine human and animal?"

Han Meimei: "Mermaid."

Teacher: "Very good, Yang Jiangang, you say one."

Yang Jiangang: "Single dog."

Example 3. Yang Jiangang used to be a network manager. Once a gangster came to find the fault, he broke the Internet with a rush. Everyone in the Internet cafe stood up instantly. The momentum of the scene made the gangster scared away.] When Yang Jiangang said this, he was excited to follow Get up in the wheelchair.

——The poisonous story of Yang Jiangang in 2018.

This kind of content is filled with the nickname of the new user, a picture is generated, and the key paragraph is highlighted with the keyword body, which will make the new user who sees others share it feel extremely novel and interesting, and are especially willing to show it to real friends, which also causes book spread .

The once very popular "face cute" actually belongs to this kind.

However, such dissemination requires very good content. The average content producer may not be able to do it. The key is that the content should not be repeated, the content library should be large enough, and the good content should be enough.

However, there is an AI plot maker that can quickly generate plots. This generation step can be presented in units of scenes like in the game, or in the format of a machine summary, because the story presented in the H5 function itself is a summary of the player’s copy experience, and Xue Ming made it specifically for this function stand by.

Therefore, Yang Jiangang suggested adding the re-creation function of passerby users to H5 sharing, so that WeChat users who could only help friends to collect plot points, after clicking help, instantly generate a short story about this WeChat user. The material is copied from the player's deck he helped, and the content starts from a random opening to the level produced by this plot point. If passers-by want to see the next, you can only enter the game yourself.

Yang Jiangang had always planned to ask Chu Yuanxi for an option, but was cruelly rejected by Chu Yuanxi—this suggestion is yours.

This is also a direct reason why the H5 function has not caught up with the file deletion test.

So today, the project team was stunned to discover that the story sharing of troubled times could touch the blocking threshold.

Seeing that Chu Yuanxi didn't speak, Wang Le briefly explained a few words, and then everyone was stunned, because the principle of this ban was not written in plain text. Without a standard, you can only rely on guessing, and the experience can only be summarized if there are more dead products. .

So even after Wang Le finished speaking, the concept was still vague, and everyone had the same question in their minds: "What to do?"

Chu Yuanxi looked at it, and everyone's expressions were different. Some were thinking hard, some were stunned, some were wandering away from the sky, and some were thinking.

At this time, he didn't have time to vomit and made a decisive decision: "This is the last big problem we need to face. My approach is like this. Please refer to the details."

Chu Yuanxi thought of a way so quickly to make Zhao Jie's heart happy, but when Chu Yuanxi's method came out, the whole room looked at each other.

"Our number of users will not be as many as many national-level users. It is optimistic to estimate that there will be 6 million DAU before the channel is already exaggerated, right? Even if the omni-channel is used, I estimate that at most 15 million DAU, our ceiling That's it.

Taking the day as a unit, people at the national level also share it every day. The number and number of people who share each day must be far more than us, and also more than many H5s that have been killed. Why not be blocked? I personally guess that it is because of the explosive transmission of H5, which caused a short-term infection, and the instantaneous speed was too fast. Let's just reduce the speed. "

"The question is how to drop it." Yang Jiangang burst his head and asked whether he should roll back H5 to the previous version? The last version is the version without book attributes. The problem is that if you roll back, the bug will also roll back, which can be a big trouble.

In the same way, sooner or later, the two words rollback appear in the minds of team members because this is the simplest solution. Chu Yuanxi is the same, but he is not reconciled, because book-based marketing is what everyone dreams of. Unless there is no doubt about death, there is absolutely no reason for self-castration.

"Diversion. Time, type." Chu Yuanxi asked Yu Wenhui: "If we think that the story types are divided into four types, for example, four sets of H5, the appearance of the UI is different, but the core is actually the same in UU Reading www.uukanshu.com , Do you think it is too late?"

"Which four?"

"The heroes and heroines, the martial arts romance, aren't these four?"

Wang Le nodded and flicked: "Book-based transmission, divided by 4, is still book-based transmission, no big difference."

"Then let's divide the stream artificially." Chu Yuanxi sullenly, "This feature, let's limit the date according to the server, and link it to the opening day. Don't let users share every day for help. There is only one day a week. Please, the day of the week when the server is opened, the server can share the day of the week for help. This is divided by 28."

Yang Jiangang clapped his hands, "In this line, in fact, players will not ask to share once a day ∝ Don’t be the ones that need this function are non-R and small R, and the VIP level is not enough. Their mobility is not enough, this function is just a mobility. Bottomless pit, once a week is actually just right."

Zhao Jie didn't say anything at all. At this time, he finally took a breath. Although the server needs to be adjusted, it is better than being blocked. Once Big WeChat is blocked, even if his options are over, he has to find Yang Jiangang desperately.