Salted Fish’s Self-help Strategy

Salted fish's self-help strategy 568, the author looks like a master, the total number of words is 2,227 words

Li Jingfei was taken aback, because he, a loyal user of "Yin Yang Liao", had abandoned the pit for a long time, and almost lost his memory after long time. Just listen to Chu Yuanxi said: "What is the selling point of "Yin Yang Liao"? Is it chasing fan, right? The plot is the highlight, just like us. Compare us to eating chicken and pesticides, is it faint? Can it be the same? How many people can play a game of chicken and pesticide? How many minutes can one game be played? That is a purely fragmented gameplay, can it be more continuous with the plot? Whether "Yin Yang Liao" or "Troubled Times", the peak ratio is high It's normal. Your focus should be on the user's single-day usage time." Li Jingfei can accept this logic, but is even more confused. "The monthly income of "Yin Yang Liao" is 1 billion, and your dau is not comparable but it is just one day. , It should be tens of millions in the future, and the peak must be surpassed. Wouldn’t it be appropriate for your monthly flow of 1.5 billion and 2 billion?" "You wake up. The account is not calculated like that!" Chu Yuanxi also thought of monthly flow 20 100 million, 2 billion can’t understand the hatred, 3 billion is better, it’s better to surpass pesticides, the problem is impossible. "Our Arpu value is very low, and your favorite "Yin Yang Liu" is super cheating, do you know? The ARPU value has broken through the sky! The penguin is "How can you become stronger if you don't recharge?" Do you want to become stronger?' We are different from the core charging point of "Yin Yang Liao"! Zha Yi relies on seduce players to draw SSR to kill players, and our players can play very well as long as they draw one or two story cards. Okay, basically ten consecutive draws solve the problem, whether it is SSR or not. Do you understand the difference?" "I don't understand." "What I did is actually a stand-alone RPG with many networking and interactive features. Players mainly It’s dead to yourself. SSR is nothing more than the strength of the value and the skill. Whether the story card triggers or does not trigger the story of the relevant character, it has nothing to do with the strength of the card. Players can draw a card and play its story without training. "Li Jingfei decided to enter "Out of the Wind" and play carefully. "I understand, but why not make all the plot cards SSR? Isn't this more pursued?" "Because I don't want to rely on one game to cut the IP of "A World of Disorder" to death! It's gone now The direction of national-level IP has developed, and high turnover can earn for several years. Why should I kill chickens and get eggs? My current game is to improve IP reputation, okay?" "But you now have no special pursuits for players. I play "Yin Yang Liao" Maybe I just want to draw a big tengu, even if I draw it before Yuzao, I will draw again. But it’s useless for me to draw a certain plot card for your game. The plot is random, and the plot is not necessarily the case with the card. The plot I want, even after the plot card in my hand, the role I want does not necessarily enter the plot, everything is random." "This is exactly what I hope, nothing can be perfect, and it must be done. Choose, the current mechanism can effectively reduce the player’s impulse to pay. Your so-called pursuit is the pursuit of forced krypton cards, referred to as the pursuit of the gods. I admit that this product is not friendly to the gods, and the experience of playing other games is different. , More civilians, this pursuit of yours happened to be the part I was left behind.” Seeing Li Jingfei still have to speak, Chu Yuanxi had to stop his mouth with domineering: “The project team has considered everything you have considered. Can you stop commenting on the product? You are equivalent to the keyboard man teaching national leaders how to govern the country, so that your upper country will collapse in three minutes." Li Jingfei was stunned. Don’t want it. It’s the first time you have been an investor in so many years. Entrepreneurs became like this, and 86,000 pores all over his body opened instantly...For player recharge, there is a concept called LTV, user lifetime value, which means how much you plan to let a paying user squeeze out in this lifetime The money comes. Through simple calculations, it can be known that this is equivalent to the user's payment curve integrating points on the time coordinate. Chu Yuanxi's vision is that the game has been in operation for a long time and the recharge intensity is low. This is complementary, the recharge intensity is low and the content can keep up, then the churn rate is low, so that users can effectively contribute long-term value, and the total LTV is higher. And it can provide long-term heat, which is even more useful for some games than the turnover of a half-time. The mechanism of "A World in Trouble" also supports this idea, because ordinary games will soon face the dilemma of no play. After quickly clearing the level, players can only brush the dungeon arena PK and brush various activities every day, boringly. Wait for the game version to be updated, introduce new gameplay, and then play for two days without having to play again, and enter the next cycle. The problem is that the so-called new gameplay, especially the new gameplay introduced when the version is updated, are usually "numerical gameplay", commonly known as the pit money method. For example, in the new version, weapons can be punched, inscribed, and players can hang wings. These functions are used to increase the value~www.ltnovel.com~ and players who are watching the world in the old version if they are not in the new version It is difficult to get the specific props of the new version when you charge up the money, so you are instantly slapped, and then you are faced with a choice, whether to continue the gold or withdraw from the pit to ensure safety. Relatively speaking, launching new heroes is a more gentle way to dig money. This is nothing more than allowing players to train new heroes and buy new skins, but they can still play without the money. Of course, it is not ruled out that a shameless game like "Dota Legend" is launched. Everyone has to buy a PA. If you don't buy it, you can't play. There is no unplayable situation in "Unwinding". The gods who have cleared the customs can go back and play the plot, as long as they are willing to spend money to buy action. Therefore, what constitutes the main body of the krypton gold in "Unwinding" is drawing cards + buying power, and buying power is just needed, you have to buy it every day, otherwise you will not play. There is a simple truth in the game world, as long as players don’t force players to buy games with value, they can recharge happily. Of course, for some gods, it’s only happy to buy the value. Then they should play "Zhengtu". Players who recharge 100,000 in "Zhengtu" are the most undesirable, because the recharge will still be abused by a large number of gods. The little Rs and non-Rs below don’t feel any pleasure when tortured. Such a game requires life krypton gold to be happy. The ARPU value of "Troubled Times" can be about one-fifth of "Yin Yang Lao", which is Chu Yuanxi's good expectation. Therefore, Chu Yuanxi has no time to deal with the sourness in the various groups, and they will be sour for a long time behind them. He pays more attention to whether the functions designed in the game have realized the original idea. For example, the communication function of H5. But this can't be anxious. You should know that "Yin Yang Liao" was only launched on a large scale in the circle of friends after more than half a month, and the story sharing function is not just needed at present, and the players who just launched have no urgent need to recharge the story, so the product is really far away The outbreak of the virus has to wait a few days.