Salted Fish’s Self-help Strategy

Calculated in this way, there are only a few single-digit movies in the history of the movie that the producer can get a box office of one billion.

But the game is so profitable that the revenue of the TV series can be ignored regardless of the entertainment of the Toba people. Zhang Dongdong was afraid that Chu Yuanxi had changed her mind, and her preliminary preparations would be horrible...

The words before Chu Yuanxi had three meanings. Lao Fan didn't know whether he understood Chu Yuanxi's twists and turns. He nodded and asked, "Then what if our conditions are better than those of the raccoon? I know the condition of the purchase price + new user advertisement, right? We can also give this condition."

"Does Mr. Yang agree with this?" Chu Yuanxi asked a little embarrassedly. I am embarrassed that this question is a bit insulting, because Youtu is supposed to be a unit in the big entertainment, and Lao Yang is the young coach of Youtu. Chu Yuanxi's question is equivalent to questioning Lao Fan's control over his entire platform.

However, Lao Yang himself was the first rotating president of Big Entertainment, and he was also one of the very few people who entered Alibaba as executives after Utu was acquired by Alibaba, so this problem cannot be avoided.

"It's fine in the self-made key drama. This is not a problem." Lao Fan didn't know whether he understood or didn't understand the question. He answered straightforwardly: "Our single-episode purchase price code is definitely better than that of the search raccoon. Give it a bit higher. As for the number of new users..." He paused a little while mocking himself, "The number of new users who are eventually recognized as new users is definitely less than that of Souci, ha! But the advertising share ratio can also be increased. "

Chu Yuanxi said seriously: "I have to think about it, Mr. Fan." The use of Lao Fan's foolish skill made Chu Yuanxi feel very difficult to deal with, because the other party did not answer the words he gave, nor It shows whether he understands his metaphors or not, but simply expresses his own demands and conditions, but there is no room for fooling around.

Lao Fan's face remained unchanged, he couldn't see his anger at all, and he couldn't see whether he was serious or joking: "I still want to go to those two? Our Youtu is actually not bad."

Chu Yuanxi decided to single-handedly versus single-handedly: "President Fan, why don't you tell me what I think is the best plan for us?"

"It's okay to have a chat."

"My plan, in order to take care of Mr. Zhang's interests, there is definitely a need for returns, so IP dramas, with their own traffic, the focus is mainly on the value of new traffic. I think so, using a similar membership to go online and offline Reverse division in the form of is the fairest to us.

For example, through our dramas to become new members or activated old members who have not logged in for a long time, within a period of time, such as three months, their advertising consumption behavior, regardless of the advertising on which drama is clicked, will be given We divide it. In addition, ordinary members normally click to share, so that we can even share as long as they are, instead of purchasing by collection on the website. "

This is more complicated, but the old fan understands it as soon as he hears it, because this method is used when many APPs are new, and it is a bad trend brought up by Qu Toutiao. It's just that it's shameless to take the initiative like Chu Yuanxi.

Lao Fan's simple and honest Chinese character has always had a little smile on his face, but at this time he finally changed and became more festive. He pushed his glasses: "I think this plan is still a bit big, not particularly suitable..."

"I don't think it's appropriate either." Chu Yuanxi immediately followed up.

"Ok?"

"It's mainly because the big IP productions on Youtu are still a bit scarce."

"Hahahaha, mainly because we hope to be able to create explosive self-made content." Lao Fan really missed the point this time.

Chu Yuanxi got this unforced mistake, and immediately began to vomit: "self-made content? You know that Soutan video was better than iQiyi back then, and it was as good as Youtu did?"

"Ah, I know, that was before 2012."

"Yes, later Sou was obsessed with self-produced dramas. What do you think it looks like now?" Chu Yuanxi lost a smile: "So I have never communicated with Sou on this plan. The big platform has enough content to pull it off. The new users who come are retained, and these new users will also have enough consumption behaviors, and eventually they will be divided into so that I can make money. This is a win-win situation. The platform definitely hopes that the traffic of the traffic drama will not leave. But on Souli It's all self-made content. My method can't make money for us at all, and lose-lose."

This time Lao Fan must have understood it-yours is better than Sou Li, but it becomes scumbag when compared with Penguin iQiyi, so it is not suitable, or in other words, not the most suitable.

Although there is suspicion of being judged, Lao Fan did not get angry at all. Instead, he said: "Xiao Chu, do you know the new method of accounting that I plan to implement in Youtu?"

"Have you heard that it is based on the ratio of the members' viewing time to the total time of the series to pay the share?"

"Yes, it is also linked to the rating and the total duration of the series. We have drawn up a formula. Assuming you are an S-rated series, the length of 50 episodes is equivalent to all the content that 10 million members have completely watched, and the amount of split accounts will reach 5. A hundred million. A grade has 400 million. This is more cost-effective for you than purchasing and advertising. Do you find it attractive?"

"Yes~www.ltnovel.com~Chu Yuanxi is very sure, because in terms of the current ecology, all dramas are counted as one. It is difficult to reach this number regardless of the advertising share or the purchase by episode. You must know that this is only platform revenue. , I haven’t counted the purchase of satellite TV, which is millions of episodes. In this way, it is really possible to reach the goal of 1 billion net profit for TV dramas?

After passing Lao Fan's plan in his mind, Chu Yuanxi clapped his hands: "Da Wen Yu is finally ready to burn the money to the point!"

Hearing this, Lao Fan didn't know how to pick it up. Since the establishment of Alibaba Entertainment, it has burned more than 10 billion every year on average. It hasn't been burned to the point before co-authoring? However, it did not burn to the point, otherwise it would not bring the best soil in the industry to the third, and play Xiami He Dongting to death. But this is equivalent to which pot is not opened and which pot is raised. Lao Fan smiled bitterly and asked: "Why do you think we are burning money? We are obviously encouraging high-quality content to ensure users' viewing experience."

Chu Yuanxi said that this is for me to ask a question? "Ming people don't talk secretly, isn't your strategy aimed at traffic dramas? Isn't targeting traffic dramas for adding new users? Isn't it the standard definition of burning money to spend money on new users? It’s a pity that you haven’t had anyone who understands the definition of this standard for so many years in the entertainment industry. After so many years, I don’t know how much money is burned. It’s all burned. It’s really hard for Ali to consistently support it.