Salted Fish’s Self-help Strategy

The former video arena may once become a hunting ground for returning home next week.

When returning to China next week will be based on TV and related platforms, and mastering the entrance will also take the initiative to some extent. Although his project is very general, the traffic ranking ranks out of the top 100 in China, far less than Youtu, and not as good as Cool 6, but he turned his hands on the cloud and completed the IPO in 2010. At this time, he became a noble listed company, raised a large sum of money from the open market, and instantly grabbed a valuable pole position.

In 2010, smart phones were still on the eve of a major explosion. The epoch-making model of Iphone4 has just come out, and there is not much sales in China. At that time, when I return to China next week, I will start to lay out IP and buy copyrights to stock up.

The hoarding mentioned here is not about buying the copyright of movies and TV, but "buying when you see what is good", no matter what the carrier. Even the excellent web works worth adapting to the Chinese website of Starting Point have been bought, but as a hoard, the possibility of starting up is very low.

Therefore, there is no doubt that returning to China next week will be at the forefront of all the peers. Giant companies including Ali Penguin have not even realized the strategic significance of the video platform at that point in time.

This healthy state continued to reach its peak in 2015 after the hot sale of Super TV. When returning to China next week, it will open a new era of webcasts with "The Promotion of the Princess".

Before "The Princess", the online video platform was nothing more than the upper and lower functions. To take over the finished product of the TV station from above for broadcasting, which is equivalent to a network broadcasting outlet of the TV station. Among them, Sou Li video was once very popular because of its focus on the introduction of American dramas, and it briefly ran to the first position.

Below, there are mass-produced UGCs that produce low-quality self-made videos, but winning with creativity can also be drawn to fixed fan groups and audiences, most of which are young people. These UGCs also emerged at the time, and later developed into a leading force that cannot be ignored in the domestic self-media industry. Give a representative example-"Tang and Tang God vomit bad".

But in the middle, a large piece is missing, a spine is missing.

This missing part is invisible until no one finds it. The entire video industry also looks flat because no one has discovered that there can be such a spine to support it, and it is looked down upon by the big capital collectives.

This and the spine is a high-quality drama that is only broadcast online, referred to as web drama.

You must know that the TV stations of the year were restricted by policies and many themes and content could not be broadcast, but the review of online broadcasts was not as strict as later, and it was in a state of semi-barbaric growth. Obviously politically related **** cannot be broadcast, but it is no problem to win by pollution. of. As for the supernatural themes and cross-themes that are not allowed to be broadcast on TV, they are all very open. (This refers to 2013-15, not now)

Before "Prince Princess", some prototypes of web dramas were put on the video platform, including the "Drifting Monk's Diary" when they returned to China next week. These prototype works are either too short or of poor quality, and the effect is not significant, and they have not re-empowered the video industry.

During that time, with the overall explosion of smart phones, the entire network traffic ecology was undergoing tremendous changes, which also gave the video industry, the field of traffic, ushered in an opportunity for an explosion.

With the advent of "Prince Princess", the length is worth chasing, and the production is made with enough care. It only targets online users without TV. It suddenly brings huge traffic and new users, re-energizing the entire video industry, making webcast video The ecology is earthshaking.

After "Prince Princess", everyone understood that it turned out that playing this way can support a video website, which can bring what you want in terms of input and output, and it is better than other content, so the world is wide. It shows great value in the entire traffic industry. The "Prince Princess" also defines the standards for online dramas, including total duration and single episode duration, including baseline production level and procurement costs.

Before and after the launch of "Prince Princess", Ali began to acquire Youtu. At this time, Youtu is still the overlord of the rivers and lakes, and iQiyi is also continuing to explore the right model. Penguin Video has not yet taken off, while Souli is gradually falling behind.

If you return to China next week and can work on the video platform with peace of mind, take advantage of the excellent financing environment of listed companies, and give play to your financially proficient skills, you are likely to become a real leader. However, it is a pity that the fraudsters who are listed on the market are not righteous, and when they move their brains, they are naturally easy to deviate. They do not want to be a video overlord in the district. They have to be the disruptors of the industry, obsessed with the ecological reaction, and embark on a misleading way. .

After returning to China next week, the situation is surging. When the dust settles, penguin videos have taken the lead, iQiyi can barely go hand in hand, and Youtu is also showing signs of decline.

And the dust settles there is a price, these costs are the UGC who used to be extremely active. Once they were able to get the homepage recommendation of the video APP, but when the dust really settled, they went to sites like station B to become UP owners, and then opened a new world of the second element.

In the past, Yuan Mu did not have such a clear understanding of the video industry. Her job is to invest in good film and television projects. If the producer needs it, she will help introduce some key people and even help with some business clarification, but she will not Help negotiate the price.

And now Chu Yuanxi’s task entrusted her not only to negotiate the price~www.ltnovel.com~, but also to discuss other business cooperation conditions, but also to consider the situation of Pakistani entertainment and the future development of the IP of "Troubled Times". . This is also a huge test for her. Many things that did not need to be understood before must be mastered on a surprise basis, otherwise they cannot be considered comprehensively.

On the 27th, that is, Tuesday, Yuan Mu dragged her tired body to Pakistani Entertainment. She finally finished talking. She had already passed through the four big platforms of the Imperial Capital in turn.

As soon as she sat down, she said, "Youtu is really not good at it, Chu Yuanxi, I think it is necessary to visit Big Penguin, none of these four are particularly perfect." After speaking, she took out a small book from her bag. Youtu has too many problems."

Chu Yuanxi felt that there was going to be another vomiting meeting, because he also knew that Youtu had a lot of problems. However, he would like to hear what Yuan Mu said, because in the future he hopes to bring Yuan Mu into a well-off society as CFO. To become CFO, he must also have the ability to judge the overall situation.

"So, what do you think is the most important question for Udo?"

"The most important problem is that aging is too obvious and amazing. A video platform that has strategically invested in Station A is actually very aging."