Salted Fish’s Self-help Strategy

　　Because she wanted to teach Chu Yuanxi, Mother Yang said with rare patience: "Do you know what a brand is and what is OEM? Do you have a brand for your toys?"

"No."

"That's a pure miscellaneous brand. If you can sell it for thirty or forty, you can burn high incense." Yang Ma looked at Chu Yuanxi like a salted fish out of the water, and said: "People have brands, let alone 80. Eight hundred or a few thousand can be sold, regardless of the cost. OEM can also be sold, but most of the profits have to be turned in. As for the miscellaneous and copycats, hehe, young people, don't be too high."

　　 "You're up to the point." Chu Yuanxi saw that Yang Ma could still communicate, and quickly said, "Then why do you say that they have brands that can sell for hundreds of thousands?"

Madam Yang herself is the general distributor and she has a clear mind: "Of course it is because the users recognize and recognize the brand. Users who buy branded goods don't count the cost of this product. You won't tell me that you want to create your own brand? "

"That's not true." Chu Yuanxi turned on the phone, opened Douyin's Ba Ren account, and showed Ma Yang: "Tell you why our toys can sell for 80 yuan. You see, our work, including Yang Yuanmei is all about attracting fans for short videos. This is now a hot spot. Now we have only opened for ten days, and we have not been on the right track. We have attracted more than 500,000 fans, and we will only get more and faster in the future. What do you do to attract fans?"

　　 "You don't need to introduce Douyin to me." Yang Ma said strongly, "I understand, every night my husband plays that hapless live broadcast answering questions."

"Okay, it will be better if you understand it. Live broadcast. One of the things we plan to do is to do live broadcasts. Of course, we will focus on short videos. Then..." Chu Yuanxi thought for a while and decided to tell the truth. Video is the same as copycats, especially after one method has become popular. After we have tens of millions of fans in the future, if we do something unique, I mean to do live broadcasts and short videos, others must follow us, right?"

　　 "Is it... right?" Mother Yang began to hesitate, and the topic entered a field that she didn't understand.

Chu Yuanxi clicked on the quote from "Ye Ye Ye Ye Ye", "Look, this is all following us in the short video. It hasn't been a week since this work was released. Now more than 50,000 and nearly 60,000 people have followed the trend. There must be more people following the trend in live broadcast."

"I sell this toy to these people who follow the trend." Chu Yuanxi puts away the phone, "This toy, the product we developed, must be very unique, and the effect is very significant, so that people who follow the trend feel that they must immediately The one I bought, and the price is not high."

　　 "Why do people buy it?"

　　 "Because, after they bought it, they spent less than one hundred dollars to win a chance to become popular. This is very cost-effective and very attractive."

　　 "It's red, what's the use? How red is it useful?" Ma Yang's momentum weakened unconsciously.

"It's a long time to talk about it. This is called the Internet celebrity economy, the fan economy." Chu Yuanxi reversed the offensive and defensive posture unknowingly, "In short, you are still very modern. You should know that many people want to be an online celebrity. , Internet celebrities can also make money, right?"

Seeing Mom Yang nodded, Chu Yuanxi finally concluded: "Then suppose we have ten million fans, and if we follow the trend, our anchors have one-tenth, one million, and there are few anchors who don't want to be popular, even half of them. , 500,000 want to be popular, these 500,000 will definitely pay for the bill, as long as the things are useful and not expensive. This transaction excluding costs and express delivery costs are all profits. The reason why we can make a high profit in this job The amount of profit is due to the direct access to users..."

When Chu Yuanxi was talking, Ma Yang took out her mobile phone and turned on the calculator. She suddenly raised her head: "In other words, you plan to earn 35 million yuan in this job Meimei does? Then you plan to give it to her. How many?"

　　 "First of all, this work is the work of the team. It was not done by Yang Yuanmei alone. She played less than 5% in it, and I also gave her 3% options." Chu Yuanxi said calmly.

"What you said is righteous, young man..." Madam Yang is still full of distrust: "The problem is that this is the ideal situation you said. What if you can't do it? Or do it, but in a certain link of production and distribution. Didn’t do it well? Do you have experience in this area? Do you think money is so easy to make? Back then, when Meimei and her father started from scratch, they thought they were more beautiful than you. I have encountered many setbacks and can do it. Do you know how lucky it is to be in the top 100 in the country?"

　　 "Do you know what is called building block entrepreneurship?" Chu Yuanxi became more calm, "The way of doing business now is different from what you used to be."

　　 "What? I have made a lot of blocks."

"Building-block entrepreneurship means that I do not ask for a business to be wiped out, but seek upstream and downstream cooperation. For example, if I don't know how to sell, I will find someone who can sell to cooperate with me. UU看书www.uukanshu.com Everyone takes their share, and the profit distribution is fair."

"Then I have to pick you up too. You can't sell this toy for a lifetime, right?" Madam Yang began to analyze her understanding of the Internet: "Let’s not talk about how much money you can make in the end. Your toys are sold out. , There is the next batch? How long can you cut the 500,000 leeks in a circle? Is it because you are a business to make one or two yuan?"

"I have many ways to make money, but there is no need to explain it to you." Chu Yuanxi smiled relaxedly, "I just explain to you that what we are doing is serious and did not delay Yang Yuanmei. She will not do this. Some people are rushing to do it. Your girl is not in the list of people I designed at the beginning, and I didn’t even get the parachute clause. I gave her the opportunity to join this team because she was in your so-called serious company before. My job was abandoned for two years because I talked a lot, and I was a little bit sad. So—"

　　 Yang Yuanmei and Zhu Wei crawled quietly at the door to listen to the root of the wall. When they heard Chu Yuanxi started bragging, they couldn't help but look at each other.

　　 "So she must work hard to keep this job, or she will have to go home and inherit hundreds of millions of fortunes."

　　 Chu Yuanxi's sudden toughness made Yang Yuanmei's face pale. But in fact, her daughter, Chu Yuanxi who had not met for the first time knew her mother.

　　 In the short contact, Chu Yuanxi has already analyzed Yang Ma's personality. She is mainly a loyal personality. Such a person is cautious and unbelievable. She likes to think badly when things happen, but she believes in authority and needs a sense of security. This is why her daughter was expelled from Pengfei Technology and she was still because Pengfei Technology The reason for "being serious with a big company" and resigned.

　　 The stronger Chu Yuanxi is, the more confident she is, but it is easier to convince her. On the contrary, if she is polite, Ma Yang will become more and more insistent on herself.