Salted Fish’s Self-help Strategy

Chapter 700: The value of variety shows

The process of relocating residents’ lives to the Internet is a long-term continuous process, and it cannot be done overnight. An island country is just beginning. If the existing network technology is not enough, the relocation may not be completed in five or even ten years. Of course, it will be soon after 5g is launched. some.

This change started in the country a few years ago, but it cannot happen overnight. Even if 5g comes, the long-established living habits will not change so quickly. As for wanting to see the network comprehensively defeat the comprehensive network, three years are already a relatively optimistic estimate. This has not considered the policy impact. It can be imagined that such a large force as satellite TV is definitely not willing to wait for death, and it is the mouthpiece. Identity, **** if there is no change in policy.

And a powerful variety show can make a media company stand tall and even bigger, but the structure is too small. Unless it is fast-tracked, it can last for ten or twenty years and lead the trend of the entertainment industry, otherwise it is nothing more than to increase the valuation of the Pakistani Group by hundreds of millions to more than a billion, a breakthrough of 2 billion. When Qi Yu was sent away last year, a powerful variety show was very valuable to Chu Yuanxi. Now the development of the Ba people has reached Chu Yuanxi's requirements. If it is just for the valuation, it is not worth bothering.

For Chu Yuanxi, the Taiwan Comprehensive Composite still has great appeal, but the value lies in its promotion of well-off. Well-off is a nationwide business. The first two steps are to expand in the five major cities, and then to go to the whole country. At this time, you will face a certain degree of "sinking" of users in non-first-tier cities, known as sinking users.

The distribution and attributes of the Taiwanese comprehensive audience have a great overlap and relevance to the sinking user groups to be acquired during the well-off nationwide stage. In other words, advertising on the Taiwanese comprehensive is a kind of precise advertising. In particular, for these users, the Pakistani media matrix's ability to reach will be greatly weakened, and it is impossible to count on it. This is a problem of user tonality and there is no way to improve it.

The Pakistani information matrix is ​​used to promote the first-tier cities, variety shows will sink users' publicity, and the third plan of the movie will be connected to the township publicity. This is the perfect promotion structure. However, there is not much difference between the user attributes of the users of Wangzong and the Pakistani self-media matrix. It is not bad, but not useful.

It is precisely based on this basic judgment that one must completely dominate a TV channel in order to promote it at will. You can insert advertisements as you want. If you only cooperate with other advertisers, it is impossible. Bidding, in accordance with the rules of the satellite TV. In this case, what is Chu Yuanxi still struggling to do with her main variety show? There are so many variety shows in China, so don’t you just buy commercials for the money?

Variety shows' advertising fees are not cheap. If you make money, you will not be as effective as you are completely leading the promotion of a variety show for one season. But in terms of time, according to the well-off timetable, the stage where variety shows are needed is roughly one and a half years away from now. Therefore, it must be launched early next year and must be broadcast within next year.

It is important to know that a nationwide business like Xiaokang will surely exude a huge attraction as it continues to advance, attracting giants to remake, and you must run wildly to reach the end first. Chu Yuanxi knew that one step would be slow, and the process must be controlled precisely. It is impossible to "wait", let alone wait a year.

So what would happen without this Taiwanese comprehensive? The simplest and most obvious effect is the efficiency of burning money. The efficiency of burning money is the core of whether and to what extent a startup can succeed. It will also further affect financing and affect investor confidence.

When starting a business, in many cases, if you believe in it, you will not believe in it. Although sincerity is not always good, it is definitely not good when you are not. Faith is priceless wealth. There is a strong variety show in hand, which is equivalent to holding a nuclear weapon. It may open financing at that time. Expert investors can directly bid for money as long as they see this publicity lineup. They don’t need to think about things. If they don’t, they will have to repeat. It is estimated that this impact is ubiquitous.

Without this nuclear weapon, it may affect whether Xiaokang will eventually reach the expected height. It is not that it will reach the expected height in a few years later, but it may never reach it. Because there are more people in the re-enactment, it will produce a downward pull. Whether it can escape from the Red Sea depends on the upward speed. Waiting for another year may indeed defeat the Taiwan Comprehensive Development, but Xiaokang has to face many uncertainties, and may have to fight fiercely in the Red Sea.

Therefore, Chu Yuanxi couldn't wait for three years at all. However, he bullied Wei Ning and didn't know this mentality...

Don't look at Mango Taiwan, Jiangsu and Zhejiang Taiwan has fallen into the bird like it is now, but it is impossible for Wu David to completely give up the control of a variety show. Variety shows are their lives, TV dramas are not. On the other hand, Taishan TV, regardless of its reputation and just looking at ratings and market share, happened to rank sixth in 2018~www.ltnovel.com~ only behind the five David TV and the Mango Golden Eagle cartoon channel.

But Taishan Terrace might loosen, this was Chu Yuanxi's early judgment. For this reason, Baisha was jokingly called "the stinky person" because the ecology of Taishan Terrace is bad for others, but it is just right for him.

So the job at this time is to put the shelf up just right, and then put it down just right, to give Weining a face, and reluctantly consider Taishan Terrace.

After listening to Guan Xin's comments, Wei Ning couldn't sit still anymore, and he said that the time spent on horse riding can be longer! Not at all! But seeing Chu Yuanxi sitting firmly on the Diaoyutai, and remembering the reason why Zhang Dongdong almost tore him with him before, he felt a little drumming in his heart. He knew that Chu Yuanxi had huge dissatisfaction with Taishan Station now, because he was afraid that when the TV series was released, the fake medicine incident in Healing City would have a bad influence, and he wanted to break the contract a few days ago!

Thinking of this, he walked up to Chu Yuanxi a few steps, with a sincere expression: "Chu, think about it, where is the Jixia Academy? In our country, Qi is not given to our satellite TV, but to others. They are not on the right board!"

Chu Yuanxi said in his heart that you are "Qi Country"! Did our great capital become the "State of Yan"?

I saw Wei Ning emotionally said: "With regard to Taiwanese, variety shows can never be polished for three years. You have to believe me in this experience, and how many three years can you have in your life? Think about you for one year. From scratch to bring Pakistani entertainment to today’s heights. At this rate, are you still in the mood to do a variety show in three years? Bill Gates will not pick up a hundred dollars because he has a cat waist. You’ve earned hundreds of dollars in your effort, and so are you. It won’t be worth it then. Such a good project is not worth it, and it’s a pity! What a pity! In order to prosper the cultural cause of the motherland, After three years!"

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