Salted Fish’s Self-help Strategy

In this case, you must either find a reliable research report or ask a reliable person. In essence, it is the same as the reaction of A-share leeks after seeing a certain stock that they like but has not yet bought.

Of course, the hottest investment areas nowadays are still chips, AI, and 5G, with hard-core technology as the mainstay. Mode innovation is a bit weak. Convenience stores are not even clear about the innovation points of mode innovation and are far from being developed. Race track. Therefore, it is not always certain who is reliable. The same person has different degrees of reliability in the eyes of different investors.

This is an excellent phenomenon for the country, but not necessarily for the individual. This should be the reason why Hu Shiheng considered deeply involved in the well-off society, right? Xu Xin thought so. It's easy to find a convenience store company that is financing a little bit, but it is not easy to get involved in depth, because it is not only money that is lost if the intervention is wrong, especially a powerful investment institution like Orchid Capital.

Chu Yuanxi felt the same way. So that he had to admire Yuan Jing. Yuan Jing in the original world is not looking from the top down from the oil hammer initiation, but looking at the local life industry, and studying it in the way of sitting and watching the sky. Looking up, how big this market can be supported, can it be? Prop up a national level.

There are many ways to become a top investment master. The simplest way is to have money, and the most complicated way is to research. Every bit of effort on the valuation model will be realized at some point in the future.

At this time, the hot dining area in the store became busy, and the clerk began to restock the food cabinets that were sold out in the morning. Hu Shiheng keenly noticed that the dining cabinet was basically empty, and only two shaomai were left unsold.

"You almost sold out this morning?"

"Yes, big data control, delivery is delivered according to the indicators given by the data, and cross-predictions are carried out according to the specific customer's purchase rules and the total data, and the accuracy is accurate."

This SKU management model has extremely low waste, so Chu Yuanxi is not without pride.

Of course, occasionally a certain model may be sold out early, reducing the user experience, but overall it is very cost-effective. "Three changes a day, in the morning it is steamed buns, siu mai, fried dough sticks, and millet porridge. At noon, it is replaced with fried foods and grilled products, sesame seeds with meat and chives omelets. In the evening, steamed buns and hot vegetarian food. Chinese dinner and fresh food Sell ​​it."

"Can it be so precise?" Hu Shiheng was a little surprised. He has seen a lot of big data. It should be just a coincidence? "Is it all program control or man-made adjustment?"

"It's okay. Someone has made adjustments. There is a feedback item from the clerk to increase or decrease by one."

After hearing this, Hu Shiheng walked to the cold shelf where the salad was placed, and looked at the electronic ink price tag. "This price tag is expensive? Is it convenient to use?"

"The cost is definitely higher, but it saves manpower. Just use the iPad to scan the barcode. It's definitely more convenient than paper, and it's faster to change. Convenience stores like Xiaokang are too fast to introduce new ones, especially fresh food and hot food. Meal. SKU management is also fluctuating and may change within a day. The key is that various short-term discount activities are taken over by the system after the ink price tag is used, and there is no need for staff to operate, only replenishment or stop discounts. Many things cannot be done without the ink price tag."

Hu Shiheng's eyes went dark, and he said that what was terrible was the short-term discount. Originally, memberships at all levels + coupons + shopping rebates were enough annoying, but it can be counted anyway, but once the discount is limited for a limited time, you can only patiently use the APP to repeatedly operate the shopping cart, add, delete, and enter the exit settlement interface , Let the system do the calculation.

Yesterday, he experienced it by himself. The operation was too slow. The operation was as fierce as a tiger, and then the time limit was over, and the price was restored. It was all for nothing...

Is this the so-called premium user experience? what--

As everyone knows, for cost-effective users, this is a high-quality experience. You can find the best solution through your own efforts, spend the least money to buy the most things, pursue the highest cost performance, and get the ultimate experience. For them, no matter how good the experience is, it is not as satisfying as the price.

In convenience stores like Xiaokang, short-term fresh food is a very profitable point, but the feature of short-term quality products is that regardless of whether the shelf life is three or five days, the shelf life must not be close to it. It is best to sell within one day. It is suitable for discount sales, and it hits the hearts of cost-effective customers.

At this time, a normal customer came in, and then walked straight to the oden, without saying a word, began to click on the touch screen. Hu Shiheng hid and watched with interest. It is estimated that this person should be a frequent visitor. He is very skillful in operation. He quickly ordered seven or eight things, such as bamboo wheels, crab buns, etc., and then confirmed, scanned the code and paid. .

Most products in Xiaokangli are paid at the door scanner. Either the user takes the mobile phone and directly scans the barcode or QR code of the goods to complete the payment, and then confirms it on the door scanner. However, oden cooking and hot meals are not. Oden cooking is paid immediately, and the robot will be activated after the payment is completed. This will be the case for future coffee.

Hu Shiheng noticed that Chu Yuanxi’s expression was a bit like a sneer, and saw Chu Yuanxi waved her hand to stop talking. The customer over there was a man. This hot day was wearing a short-sleeved and short-leg tights. He was a little sneered. It felt like a superman wearing underpants, and then swept the code, and the robot on the opposite side of the cabinet immediately slapped the thing out with a soft stroke of three times.

This process is very fast, but when the guest scans the code, he has taken out another mobile phone and posed it in advance. The robot has started to take pictures before it starts. When the robot finishes taking the meal, before pushing the plastic box into the plastic packaging machine, Immediately be mad at the first mobile app.

Soon, an anger resounded throughout the convenience store: "Why can't the order be refunded! Why can't the order be refunded!" According to the rules of oden, the order can be refunded or partly refunded within half a minute after the order is placed, and the robot will wait until half of the time. Minutes, the food box will be sent to the laminator. In a well-off society, only hot meals cannot be returned, nor can the coffee that is about to be sold. Oden cooking is a bit more troublesome and requires the operation of the clerk. It is difficult to complete the operation of the robot.

At this time, Chu Yuanxi slowly walked over, and said slowly as he walked: "That must be, you are operating too fast."

"What do you mean?"

"The meaning is...you just do it again and watch it for yourself." Chu Yuanxi smiled and watched Brother Superman reselect the money and pay again.

When it came to the payment link, his eyes suddenly went wide. In the payment process, after scanning the code, all the selected cooking items and the quantity are listed in the APP. Below is the confirmation button. At this time, Xiaokang has not started to make payment, so click to jump to WeChat or Alipay.

But after clicking the payment button, he does not jump immediately, but a bubble tip pops up: You can’t refund the order after buying oden, continue to buy?

At this time, with a single finger, the bubble tips disappear and the confirmation button is still on. Obviously, the old man was operating too fast just now, and he focused on operating the second step of shooting with his mobile phone. The blind Jaguar passed as soon as he clicked.

"Nima! You are a fraud! I will go back and expose you on Weibo!"

"You are a fraud!" Chu Yuanxi didn't mean to be polite at all, "I will expose you on Weibo now."

"Who are you? I have 200,000 followers on Weibo!"

"Who are you? I have 20 million fans on Weibo!"

Before the words fell, the other party already knew who Chu Yuanxi was, and he choked back. This place was also easy to meet people from Ba people. Superman opened his mouth but didn't know what to say. He immediately thought that if he could start a curse war with Chu Yuanxi, it seemed to increase his popularity? But just like this, the four of Chu Yuanxi and his party have already left...

Following Chu Yuanxi to the Ba people, Hu Shiheng's problems were still not seen, the old problems were solved, and the new ones continued. But what is certain is that Xiaokang is definitely the most technologically advanced convenience store. In this regard, he is sure that no one can compare. Not only robots that sell oden, but also big data, the back-end system for controlling discounts, self-checkout, etc.

At the beginning, his understanding was that Xiaokang did not pursue one-sided pursuit of "no one". The presence of employees made the guests feel at ease, and they could also receive cash. But now he feels that Xiaokang is a kind of in-depth interaction between clerk and system, such as ink price tags, etc. The existence of people is not only cost and expense, but also a great improvement in efficiency.

In other words, a store with a large enough scale may have five people in 724 and five people in Xiaokang, but the reception capacity of Xiaokang is ten or even twenty times that of 724. At present, the well-off society is just that the flow of people did not come up in the early days of the establishment.

It is precisely the problem of passenger flow that is not in Hu Shiheng's list of problems, because he believes that Chu Yuanxi's historical record is absolutely no problem and does not need to be concerned.

So his first question is: "Mr. Chu, what do you think of the opener?"

"No opinion." Chu Yuanxi poured the tea calmly and said calmly, "What does the opener plan to do? I can't see it now. At least I have to wait for them to finish their preparations before I can see it. It's best to wait for them to open the shop. Get up and experience it again. But I don’t think they will have any special experience. It’s not possible that they are composed of the top layer unless you ask me to give them a lecture."

At least Chu Yuanxi's momentum, Hu Shiheng, was convinced. If he hadn't studied it hard, he would even think that Chu Yuanxi was a veteran of convenience stores, not the president of a cross-border game company.

But if Chu Yuanxi didn't understand it, and it didn't look like it, Hu Shiheng's fans were lost here. The feeling of loneliness of Xiaokang was actually made by Chu Yuanxi deliberately. This is intriguing. How can a crossover player understand the issue of style? How could a shelf with a "gable" specially designed to block the user's line of sight and increase this feeling?

Just as Chu Yuanxi guessed the opener, no one noticed that there is still such a thing as "style" that is the norm.

The key is that it's not easy to learn even if you want to learn. I don't know how the disciple Chu Yuanxi from the post-95s generation opened the door? For the supermarket, loneliness is a disaster. The supermarket must be lively. If it is quiet inside, it is cold. But the convenience store is fine. I guess the disciple who opened the door will have to spit a few blood after knowing the truth?

His second question is: "I just noticed a detail. Many fast-moving consumer goods in your store are written low in sugar and fat. Why? Even if coffee is low in sugar and fat, bread is also low in sugar and fat? Is it lower? "

"Hey, it's a bit lower than normal, and I didn't say sugar-free." Chu Yuanxi sneered, because the truth is indeed a bit rogue. "Convenience stores have more female customers, so low-sugar and low-fat products are easy to sell."

This is no business, no evil! Hu Shiheng said that you are embarrassed to admit it!

"Then I'll ask some commonplace questions. I also read the Xiaokang models. Although they are not exactly the same as the 724 models, the homogeneity is still quite serious. What do you think of this problem?"

"The models are the same, but the experience is different. The experience includes many aspects, such as the environment, such as free band-aids, free power supply, which can be seen now. There are also some invisible things, our online content, and our stickiness to local users. Wait, the difference is obvious. In fact, every convenience store knows that 724 provides goods + services + experience, but different people have different opinions on what the experience is. Domestic convenience store creators have too little in-depth thinking. We first start with wisdom To win on top, I play cross-border and use wisdom to fight against their experience."

"You belittle others again..." Yuan Mu's biggest headache is Chu Yuanxi's vice.

Sure enough, Chu Yuanxi replied to her immediately: "This is not called degrading, it is a fact. Even if everything in your store is as good as 724, at most it is a copy of 724, but the real thing about 724 is Supply chain and logistics. Shanzhai 724 is just letting the framework of 724 restrain itself, and it doesn’t dare to leapfrog one step further, the more it will become dissimilar.

"Okay, then another question."

Hu Shiheng is gradually moving towards the core problem, which is also the place that bothers his position: "I am a person who likes to invest in O2O. Now takeaway is more than just food delivery, like Meituan, more food, and even the opener will definitely deliver food to the door in the future. And the cost of running errands is getting lower and lower. Meituan doesn’t even need to pay for running errands. I want to know how the convenience store can compete with them? Will it kill the convenience store after taking out the instant noodles?"

"Convenience stores that are not well done will definitely face this problem. A large number of mom-and-pop stores will become more and more difficult to do, but good convenience stores are not." Chu Yuanxi nodded in a rare nod, "I think, the takeaway service is Going straight can be understood as the demand for straight men. As long as there are enough categories, you can buy what you need, but takeaway users are not sensitive to experience and price.

This is where differentiation is needed. If the service you provide to shop users is the same as the needs of straight men, or even worse, it must be replaced. "

"What should a good convenience store do?"

"A good convenience store has to treat customers like a female spare tire to a male god. Only with this cautious attitude can it provide a good experience, changing tricks all the time to attract attention, and the products are all masculine."

Xu Xin was silent for a long time: "What do you say?"

"Straight men have no aesthetics, but female spare tires must have them. For example, this fried food, ordinary fried chicken legs are almost meaningless, at least it must be vine pepper drumsticks, then fried chicken chops, fried cuttlefish balls, Tang Yang chicken Skewers, char-grilled chicken skewers, and stone-grilled sausages are all relatively normal. A spare tire that achieves this level is less likely to be favored by a male god. The so-called cut male color is fried blood tofu and charcoal grilled black. Fungus rolled potato shredded cakes, green onion beef shortbread, this kind, you have to take your time to change the trick."

"This is really okay?"

"Really, I know that a friend sells this kind of male-colored buns, spinach stuffing, pumpkin stuffing, sweet potato stuffing, and tomato scrambled egg stuffing. They can sell 500 pieces a day, which is extremely exaggerated. Qingfeng single store a day It’s only sold for a thousand."

"Yes, let's go to the store just now for lunch, what do you think?" Xu Xin said and looked at his watch. It was almost eleven o'clock, just in time to check Chu Yuanxi's slenderness.

"Okay, I will downgrade my consumption too." Hu Shiheng laughed, "By the way, I have used Pinduoduo recently, and it works well."

Xu Xinxin said that it was because you were willing to shamelessly let us chop you!

But Chu Yuanxi was quite surprised, "You mentioned Pinduoduo is a consumption downgrade? Pinduoduo is clearly a consumption upgrade~www.ltnovel.com~ What? Why don't I, who pay attention to the concept of consumption upgrade, know?" Hu Shiheng said His eyes narrowed.

"Consumption upgrade is to add new services to the original consumption. The price of the upgrade is less than the experience brought by the service, and users will be willing to spend more." Chu Yuanxi has worked **** Pinduoduo. It is the 18th line, the sinking channel, and even the new countryside. People in these places have never shopped online. Now they have entered the era of online shopping. What is online shopping? Choosing hands! This is not an upgrade of consumption? If the money is cheap, I think it’s a downgrade, right?"

Hu Shiheng was said to have been stunned, but it seems to be true after thinking about it. Otherwise, since last year, why sinking channels and residents of third, fourth, and fifth-tier cities have suddenly become the targets of major businesses' aggressive attacks? It is equivalent to Pinduoduo dug up a treasure market.

This is also the reason why Pinduoduo's market value is catching up with Goudong. Nothing else is valuable, but it is a pioneer in this treasure market, and its big data is valuable.

"Since you are talking about this, Mr. Chu, I heard Sister Xu say that you also have ideas about sinking channels? But the exquisite female spare tire gameplay you just used is clearly aimed at urban youth, right?"

"Yes, but I also designed another set of models. In itself, our community...community and business districts are both. There are also some tools to attract elderly users, which can definitely be multi-channel parallel. Then the main target It is to do subtraction, and then merge a set of sinking users' gameplay. This set of SKU management based on big data is definitely effective for sinking users."

What Chu Yuanxi said was a bit vague, because he had a theory for sinking users, but there was not enough time to practice in the original world.

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