Senior Superstar

  Chapter 1062 Attitude is very important (please keep a monthly pass!)

   During this period, Li Shixin devoted himself to the production of the film. All the chores related to the publication and review of the film were handled by the film and television company.

   Feeling the strong publicity of "Awakening of the Alien", Li Shi said in confidence that it is impossible to frankly.

  Although this is an age where talents will not be easily buried, entertainment to death. But under the fast-paced rhythm of life, the smell of wine is also afraid of the deep alleys.

  For example, the novel "The Elderly Superstar", which has a high-powered plot, a wonderful plot, prominent characters and full of milky white positive energy, on the Chinese website of Starting Point, because

  Forget it, don’t mention it, take the movie as an example.

  Because the publicity is not in place, there are many works that have fallen into the dust, or the box office has not reached the same height as the word-of-mouth expectation.

  For example, in the time and space before him, Mifan Entertainment was responsible for the anime film "The Shape of Sound".

  The popularity and reputation of this film in Japan is in fact not inferior to the other anime film "Your Name" in the same period.

But it is precisely because of the stubbornness of the company’s food that the publicity and distribution methods only use the two-dimensional tags such as "cosplay", "house dance", "barrage", and "call", and finally a good hand is played. It's so pulpy.

  Compared with the 570 million box office of "Your Name" in the same period, "The Shape of Voice" only got 43 million box office.

  While word-of-mouth is overwhelming, the evaluation is extremely high, but because of the mistakes in film arrangement and marketing, there are far more cases that led to the box office rushing to the street.

   is also another film that Mifan Entertainment is responsible for. The domestic folk music youth film "Flash Girl", the two-dimensional combination of folk music elements is novel enough, and to be honest, the quality of the film is also quite good. Youth and inspirational, the performances of the actors are fairly solid, and it can be regarded as the best in a lot of youth films that only fall in love.

However, because the posters of the movie were announced exactly with the wedding band scene, the title of the movie was even more confusing, so that a youth film that could break 500 million box office only got 49 million box office in nine days. Embarrassing situation.

  Finally, under the pressure of the fans and the film production team, the publicity team of Mifan Media kneeled down and begged to arrange the film.

  But even if Cai's sincerity, there is no way to save the box office of the fiasco.

  Although "Wandering Earth" has a large fan group and reputation because of the first half, it is announced!

  The matter itself is still very important.

how to say?

  The announcement of the matter itself is the same as the starting point author’s online monthly ticket request.

  It’s one thing for the audience to look down, but it’s an attitude to ask for a monthly pass sincerely.

  You don’t ask for a ticket, you update it quietly every day, and the readers take a look; good guy, this dog author only knows the code every day and doesn’t even ask for a monthly ticket. What does he mean? Are you embarrassed to ask for a monthly pass because you feel that you are not writing well?

  Na,

  Attitude is very important.

  Li Juan’s call was quickly connected.

   "God! I just received the final edited version of the movie! Now it is urgently submitted for review, and we have already greeted the radio and television side. The Propaganda Department attaches great importance to our project. I will definitely not delay the 11th premiere!"

   Li Shixin smiled when he heard a hello from that side.

  What the **** did you say?

  Old man’s movie, go and ask anyone from Radio and Television who can’t open their eyes and choke my neck?

  I think life is going too smoothly, that is!

   “I’m not telling you about this, I want to ask, how is the publicity of the movie going?”

  Faced with Li Shixin’s inquiry, Li Juan let out a hiatus.

"You ask this! According to our company's plan, we have to wait until the day after tomorrow, that is, a week before the release of the large-scale publicity campaign before the official start. But in the past few months when you filmed the film, the topic of "Wandering Earth" has become popular with our company. It has been maintained, and the fan activities of "Wandering On" are also continuing. Don't worry, this is absolutely indispensable. Under "Wandering Earth" is our company’s first major project in the second half of this year. It is announced that the company has allocated 80 million yuan in expenses, and I will not leave a penny to the company!"

  Good boy!

  God father didn’t hurt you in vain.

  I'm just at your unhelpful attitude. Congratulations, your rating in the eyes of godfather has been raised again!

  Return to S for you!

   silently praised Li Juan in his heart, and Li Shixin let out a long sigh of relief.

  "If you have time, please send me the publicity plan. I want to take a look."

  "When I put down the phone, I will send you the plan immediately!"

After    responded to Li Shixin's sentence, Li Juan hung up the phone.

  Only five or six minutes later, his mailbox came to the prompt of "new mail".

  Open the file with the attachment, and the complete publicity plan of "Under the Wandering" is shown in front of Li Shixin.

  Good guy!

  Seeing the publicity plan of the film and television company, Li Shixin directly said a good guy.

  Basically, in addition to using popular characters to create scandals to increase the topic of the film, the company has almost arranged the distribution channels on "Awakening of the Alien".

  Although it is not as dense as "Awakening of the Alien", there are a lot of advertisements and necessary hot searches like the 30-second long advertisement on the homepage of Weibo!

  In addition to online, the offline advertising method relying on Huaqi advertising is also dazzling.

  It can be seen that the company is really willing to throw money in this time.

  But after passing the plan quickly, Li Shixin frowned and smacked his lips.

  What does this plan say?

  As the director of "The Wandering Earth", he was very happy to see such a publicity plan full of sincerity and attention.

  As a friend of the chairman and a shareholder holding one million shares of Huaqi Group, he only felt that meat really hurts when he saw such a publicity plan!

  Too proud!

  Moreover, it’s a bit too much. In many places, the way of publicity is optional. I'm sorry for those who announced the cost of the announcement that may have a benefit to the box office.

  Thinking about it, Li Shixin took out the ballpoint pen he didn't know who was going to take out from his pocket, and took out the small notebook he carried with him.

  After writing down a few lines of remarks and revision comments, I took a photo and sent it to Li Juan.

  "It is recommended to keep only the Weibo homepage and necessary hot searches. Except for the first-line and second-line key box office contributions to urban subways, offline advertising should be cancelled to avoid excessive publicity and cause audience fatigue."

  Here, Li Shixin’s WeChat has just been sent, and Li Juan’s phone call over there is violent.

   "No, godfather, you are crazy! I started calling to ask me about the strength of the announcement, as if it was not strong enough. As a result, now I think the announcement is too intensive, how can I do this?"

  Li Shixin sighed quietly upon hearing Li Juan’s anxiously roaring questioning.

  Really young.

  I don’t know about temperance!

  Money is not so much spent.

   "Let me ask you, is "Wandering On" available online now?"

   "It has been released. Since the end of the key period in July, members paid to broadcast on our own tea beans. It has been broadcast for almost three months now."

"Oh."

  Hearing this, Li Shixin nodded.

   "In other words, those who are willing to spend money to watch "The Wandering One" have almost watched it now?"

   "Well, it's almost the same. It has been online for half a year now, and basically everyone who is willing to pay to watch it is almost the same."

  "Have you considered the blame?"

"what?"

  Li Shixin laughed when he heard Li Juan's bewilderment on the other end of the phone.

  "Go, communicate with Doushou, Bizhan, and Weibo. It’s best to start from today, "Wandering on". It’s free for the whole network!"

  Following Li Shixin's thoughts, there was a crisp bang on the forehead on the other side of the phone.

   "Hey! Why did I forget this! Godfather, Gao! This move fully proves that you are still in the atmosphere! I will arrange it right away!"

  Nothing!

  What is the nature of "Wandering One"?

  That is a large-scale promotional film!

  This "Wandering Down" is about to be released, and there is a paid broadcast with it. Can the man who earns those three melons become the world's richest man?

  Nothing!

   Silently complained about the announcement team, Li Shixin stopped Li Juan.

"Wait a minute!"

   "Goddaddy, what are your plans?"

   "October this year, if I remember correctly, have you been with the Mid-Autumn Festival, right?"

   "Yes, October 1st is also the Mid-Autumn Festival, and the two holidays collided."

"Ok."

  Li Shixin nodded, with a sense of clarity in his heart.

"The publicity plan will be fine-tuned, plus a set of Mid-Autumn Festival publicity texts with elements of the National Day. Chinese science fiction should also reflect Chinese characteristics. Forget it, let you do too much work. I will do it myself. "

  Only a sound of Li Juan, Li Shixin stopped the ink and hung up the phone directly.

  Back to his office on the second floor of the Children's and Children's Center, he silently turned on the computer.

  I extracted several sets of shots about the moon from "Under the Wandering" and quickly edited them.

   Just when Li Shixin worked overtime and was ready to output.

  On his Weibo, the sand sculpture netizens who have been waiting for "Under the Wandering" for more than 140 days are completely unable to shout.

  As the long-awaited approach gets closer, the feeling of scratching your heart is hard to suppress!

  (End of this chapter)