Senior Superstar

  Chapter 961 The true face of the film festival (seeking a monthly pass!)

  Li Shixin came to attend the film festival this time, but he was in a hurry.

  Before the Spring Festival Gala, there was a rehearsal for the Spring Festival Gala, and afterwards, the "Three Body" needed to be serialized. After the Chinese New Year, I entered the busy work of re-editing and subtitles translation of shortlisted films.

  For this time and space of the Berlin Film Festival, Li Shixin has little understanding.

  As the saying goes, knowing oneself, knowing the enemy, and victory in every battle, but this wave is indeed a loss of incomplete information collection.

  On the way back from the restaurant to the hotel, Li Shixin used his mobile phone to search the Internet, and the true face of the International Film Festival in this time and space was partially presented in front of him.

  Although the purpose of the film festival is to strengthen the exchange of film workers from all over the world and promote the improvement of the level of film art.

  But with the changes in the international situation in recent years and the penetration of various countries in various fields, the film festival in this time and space has long become a veritable position of consciousness.

  But this is not the most terrible.

  What's terrible is that this is not only the case in Berlin, it is almost the case in any film festival. Where it is initiated and held, it is certainly where the group has the right to speak.

  I have the final say on my own site, this is understandable.

  But what really makes Li Shixin uncomfortable is the award judging system of the International Film Festival.

  Currently, most international film festivals use the small jury system. The jury is very small, usually only about ten people.

  Are there any drawbacks to this review system?

How to say    points.

Because the number of judges is small and the judges are almost all big names in the industry, they have their own independent film aesthetics, so in the process of selecting works and filmmakers, the small jury often has a kind of anti-commercial literary and artistic reversion. psychological.

  For example, you ask ten people who claim to be literary and artistic youths to select a music awards ceremony. Among them, the percentage of talent candidates who lose the selection is likely to be 100%. Because for many people who have been immersed in the real music world for many years, the more news singers and music are, the more he will be aesthetically rebellious.

  The same goes for film circles.

  Under the small jury system, the more unique and even unconventional film works, the more they can be recognized by the jury.

  Under such a system, the various awards of the film festival are obviously beneficial to those directors who have ideas and creativity but have not yet been recognized by the mainstream market.

  Officially, because the small jury rejects the excessively commercialized aesthetic, major international film festivals are often referred to as "literary and artistic refuges."

   But on the other hand, too much pursuit of this kind of non-commercial popularization effect often leads to bias in judgment. It even blurs the macro, objective, and balance that a comprehensive film festival should have.

  In every film festival, the finalists that stand out in the competition are almost the result of a group of judges tearing up by the jury.

  It is the taste of the chairman of the jury that ultimately decides who will receive the grand prize.

  Therefore, there are slobbers in the circle-there is no standard every year, and the standard is changed when you change.

  But no matter who is changed in the jury, it is only a matter of the taste of the work. One thing to know is that the jury is also organized by the organizer. To enter the jury, ideology is definitely a very important option.

   Take the simplest example; the Busan Film Festival will definitely not invite Director Zhuoyue Yuyang as a judge.

  This is the invisible front line.

  In such an invisible front, no matter how the jury is torn down because of personal taste, there is actually a tacit understanding in my heart.

  This kind of tacit understanding is that only those works that echo their ideology can they have the qualifications worthy of their tears.

  Although Bibixi talked a lot of nonsense in the evening, there is also useful information in this nonsense.

  Neither "Ling" nor "Missing the Enlightenment" and "Just Love" have no obvious political inclination. He even said that his most hopeful award-winning "Missing the Enlightenment" and "Just Love" this time have no political inclination at all.

  One of these two films is to explore the problem of "death" that all humans have to face. One is to explore the unchanging theme of "love".

  To be higher, this is a topic that transcends the political level.

  But.

  The theme of the work is not politically inclined, which does not mean that the work is not inclined.

  In the case that the theme of the work has no political inclination, the main creative political inclination of the work is the political inclination of the work.

  It might be a little funny to say that, but that's the truth.

  Unfortunately, at the dinner just now, Li Shixin had already expressed his position very clearly.

Lying on his big bed, Li Shixin sighed quietly, looking at the high ceiling of the hotel room.

go to bed!

  I woke up and worked hard to sell the film.

  What kind of golden bears and silver bears, I don’t want to!

  Make money to make the old man happy!

  We, Li, come to the film festival, we can’t go back empty-handed, right?

  If you can’t get the awards, you have to earn some foreigner’s money to make up for it!

  According to the jury's arrangement, the screening of "Ling" was placed on the first day.

   "Only You" and "Just Love" two films were put on the third day of screening.

After    and a group of old fans took advantage of the gap to go to a few classics around Berlin, Li Shixin drew all his energy back and put it on the side of the show.

  After a day of fermentation, "Ling", which was broadcast on the first day of the show, has already published several film reviews.

  In contrast, film critics have a fairly good reputation for "Ling".

  Especially for the scenes in the movie and the large number of Peking opera elements, several magazines such as "Filmmaker Weekly", "kino&co" and "Feature Film" have given some positive reviews. But for the plot content of the film, several magazines have brought it all at once.

  One of the short film reviews in the Asian film section of "Film Man" can well represent the perception of "Ling" by mainstream Western film critics; a scene setting, lens language and story elements are beautiful, but the role mining is not deep in the Asian film.

  On the online audience rating page of the Berlin Film Festival, the overall score of "Ling" after the premiere only got a score of 6.2.

  It can be said that, in the eyes of Western audiences, this film that set off a round of Peking Opera fever in China last year is a pass.

  In the restaurant of the hotel.

   Seeing Li Shixin staring at the movie review about "Ling" in the magazine in his hand, Xu Xiao and others couldn't help but feel a little worried.

  Huaqi's operation and distribution center is responsible for the operation and distribution of all film and television works under the film and television company. As the main person in charge of the distribution center, when the film "Ling" was launched on Chadou.com last June, it was Xu Xiao who handled it.

   "Ms. Li, don't care too much, in fact, this score is not low anymore."

"Oh."

   Hearing Xu Xiao’s comfort, Li Shixin quietly put down the magazine in his hand.

   "Xiao Xu, I have to ask you. What are the main considerations for international film companies to buy films at the film festival?"

  ? ? ?

  Hearing this question from Li Shixin, everyone who thought Li Shixin could not stand the ratings of the film critics and the audience did not meet expectations and frowned instantly.

  No,

  We thought that you were always frustrated and did not speak all morning.

  Dare to feel that you are always so serious because you are studying the matter of selling movies!

   slapped his lips, Xu Xiao organized the language and explained;

"There are actually many factors. The most important factor should be the award. This is the most intuitive and simple factor. Basically, the feature film that can win the award at the film festival will be given by various international film studios. The price. But there are only a few award-winning works each year, but after a film festival, the distribution rights can often reach more than a hundred films. In addition to the awards, the perception of the film by film critics and audiences, It is also a very important factor.

  Take "Ling" as an example, with a score of 6 online, it has basically entered the eyes of filmmakers. It's just that this score is still slightly lower. If there is no award in the follow-up, the overseas distribution of the film "Ling" may not be sold in several regions. Even if filmmakers in Japan, South Korea and Southeast Asian countries fancy it, it is estimated that they will not be able to get too high a transaction price.

  It is estimated that it is about 10 million yuan in a single region, or about 50 million yuan in packaged global distribution. However, the probability of the latter is not very high. After all, this round of screenings already means that European and American audiences are not interested in the film.

  Of course, the score is actually just a reference. The taste of the film dealer representatives and their own judgment are also very important. The film itself is very small, but it is valued by filmmakers, and many of them are sold at high prices. It's just a matter of luck. "

"Well."

After listening to Xu Xiao patiently, Li Shixin nodded deeply.

   Putting the magazine in his hand on the dining table, he stood up.

   Looking across the restaurant, at the special booth of the Film Festival in the Commercial Center Studios, he squinted his eyes with the huge poster of "The Enemy".

  (End of this chapter)