#160-Chapter 160

After Lei Luo and Cheng Farong separated, they also sighed. They didn’t expect Zheng Dangmin to dream of returning to the Nanyuan action video, and finally overthrew Zhang Yang and uncovered Zhou Guodong, the big carrot.

“I don’t know if the current acting district mayor is in good contact.” Lei Luo shook his head. He had already arranged to meet Wu Jianjun, the acting district mayor of Huangpu District tomorrow. He was originally the deputy secretary of Huangpu District. After Zhou Guodong’s accident, he temporarily The post of acting district mayor.

“I don’t want to, in short, it will not be worse than Zhou Guodong.” Lei Luo dispelled his chaotic thoughts. Now that he has determined his goal, he must face up to the difficulties no matter what the problem is.

On January 20, 1999, the headquarter building of Soni, Konan 1-7-1, Minato-ku, Tokyo, Neon Country.

Suo Ni President Kazuo Morita was looking at daily company emails in his office. One of the emails from the planning department caught his attention:

China creates the world’s first mp3 player!

Kazuo Morita clicked on the email and looked at it.

It’s okay for Kazuo Morita not to look at this, but when he saw it, the more he looked at it, the more frightened he became. His brows became a word for Sichuan.

“Convening a meeting between the Planning Department, the Strategic Planning Department and the heads of the Consumer Electronics Division”, Kazuo Morita didn’t hesitate, and immediately picked up the phone and called the secretary Kawashima Midori.

Ten minutes later, the conference room of Suoni headquarters building.

“Kun Takano, let’s talk about the situation first,” Kazuo Morita went directly to the subject without being wordy.

“Okay, that’s it. Recently, our colleagues in the planning department first discovered that mp3 related patents were registered in the patent offices of various countries a few months ago. At that time, we did not pay attention to this. I am very sorry.”

Takano Yushu, the director of the planning department, bowed to Kazuo Morita and said apologetically.

“Not long ago, China National Magic City News suddenly broadcasted such a news: China created the world’s first mp3 player, which attracted our attention.”

“So we launched relevant resources and channels to collect relevant information about the mp3 player and its company Moluo Technology, which is the documents that everyone currently has in hand,” Takano Yushu continued.



“Okay, let’s not gossip. Let’s read the information first.” Kazuo Morita signaled everyone to seize the time to look at the files in their hands. A few minutes later, after everyone had basically browsed through them, they continued to speak.

“What do you think the emergence of mp3 will have on our products? Let’s talk about it, Mr. Yoshida.” Kazuo Morita pointed to the file in his hand. This is all the mp3 information that Soni can collect at present, indicating consumption. Yoshida Masaichi, Director of Electronics Business Department, expressed his opinion.

“This impact on our tape drives and CD players will be huge,” Masa Yoshida, the head of the Consumer Electronics Division, said with a solemn expression after reading the documents in his hand.

“This is a technological transcendence and a subversion of the operating model. It is not just a simple matter as a competing product.”

Masaichi Yoshida is in charge of consumer electronics products. He is very clear about the current sales model of traditional products, but the entire MP3 product and operation model has shown him another possibility.

“Oh? Tell me,” Kazuo Morita said.

“From a technical point of view, the mp3 player does not require any special media at all. It can be played by downloading music files directly from the Internet.”

“From this point of view, it is much more advanced than our tape drives and CD players. After all, our products also need tapes and CDs and other playback media.”

“Because of this, the emergence of mp3 will completely overturn tapes and CDs. Although they will not completely die out, at least mainstream user groups will no longer use them.”

“From an operational perspective, from the information currently obtained, all mp3 playback files come from a unified and unique website, www.music.com”

“And this website currently has the right to broadcast the songs of Sony Music on the Internet.”

“I guess he also got the rights to broadcast songs from other record companies.”

“From this we can see that it not only sells mp3, but also bundles song content.” Masaichi Yoshida sorted out his thoughts and said.

“But its music downloads are free, mainly to assist in the promotion of mp3 players!” Masao Kosaka, director of the strategic development department, asked puzzledly.

“Attention, they only claim to be free for the time being, not forever,” said Masaichi Yoshida.

“Even if they want to be free forever, how can those record companies agree?” Masaichi Yoshida added.

“Once everyone develops a consumption habit and charges for music downloads, it will be a very terrible thing,” Masao Kosaka said solemnly.

It is possible that the user bought an mp3 player for only 2,000 yuan, but downloading songs, every day, it will cost hundreds of thousands of yuan a year, and it is a continuous purchase, unlike the mp3 player which is only a one-time purchase.

And as long as the song gets the network broadcasting rights, there is no other cost. The mp3 player still needs manufacturing, operation and promotion, sales, logistics, etc., each link has a cost, and a 2,000 yuan player will be allocated to each link. In fact, the final profit is definitely not as high as song fees.

“Okay, then at the technical level, how long will it take for us to research and develop?” Kazuo Morita looked at Yoshida Masaichi with a solemn expression.

“I just looked at the patent information in the information. I think that it is not technically difficult, but their patents have almost blocked our chance to find another way. Even if we want to research and develop, we must obtain their patent authorization. “, Yoshida said.

“It seems that Moluo Technology has come prepared,” Kazuo Morita said thoughtfully.

“Yes, from chip design, PCB design to appearance design, to audio files, to decompression algorithms, from the entire mp3 production and operation links, a complete and strict patent barrier has been formed.”

“I looked at the patents they applied for in our country, and there were nearly 50 patents,” Masaichi Yoshida said, the heavier and heavier it became. The related patents of Moluo Technology’s mp3 player have left peers with nowhere to go.

“From the operational level, can we build our own music website, let the mp3 player we produce, download the music of our music website, is this okay?” asked Kazuo Morita.

“It depends on whether Moluo Technology has authorized the algorithm patents of the mp3 file decompression format. If they are not open, we will not be able to operate our own, and we can only use their music website.”

Yoshida thought for a while, and said in a low mood that he had no hope at all about this.

Comparing your heart to heart, if you are Suo Ni, you will definitely not let go of the music website. This is the next cash cow.

“Well, then trouble Yoshida-kun to get in touch with the entire Moluo Technology to see how far it can be talked about?” said Kazuo Morita.

“Okay, please rest assured, Morita-kun, I will go all out,” said Masaichi Yoshida.

~~ Dear book friends, if you think the writing is okay, please recommend and give a reward. I would like to thank the old lion~~

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