Shenhao started after the college entrance examination

Faced with An Liang’s inquiry, Liang Xue responded,"There are many restrictions on the specific cooperation method."

"First of all, the invitation fee for the live broadcast is 2 million."Liang Xue explained,"But there are restrictions on sales volume and return rate. If the sales volume is not reached, the invitation fee will be reduced according to a certain proportion, or even canceled directly."

"The return rate also affects the invitation fee. When the return rate is greater than 10%, the invitation fee decreases by 10%. For every 1% more return rate, the invitation fee decreases by 1%."Liang Xue continued to explain

"If the return rate is greater than 40%, the invitation fee will be canceled directly."Liang Xue added.

An Liang raised his eyebrows,"What is the sales requirement?"

"Two million!"Liang Xue responded

"What type of clothing is being sold in this live broadcast?"An Liang asked again

"Mainly summer clothing, a self-operated Internet celebrity national fashion brand. The average price of summer T-shirts is around 100 yuan, and shorts are about the same. The price of a set fluctuates around 200 yuan." Liang Xue explained.

After An Liang listened, he sighed,"You little fool, the other party obviously wants to have sex for free."

"Um?"Liang Xue was confused.

"Although the sales requirement of two million does not seem like a big problem, in fact there is a secret hidden in it!"An Liang directly cleared away the fog and saw the true knowledge.

"What's the meaning?"Liang Xue was confused.

"Although the other party's sales volume is only 2 million, which seems easy. After all, the sales volume of 10,000 sets is 2 million sales, but in fact this goal is difficult to achieve."An Liang first pointed out the problem.

"Looking at the entire Internet, why is it that when celebrities bring goods, there is a high probability of overturning, but it is no problem for Internet celebrities to bring goods?"An Liang raised a new question.

Liang Xue was confused,"It seems that there is indeed such a problem, but celebrities should be more famous. Why do celebrities overturn and Internet celebrities sell well?"

"Your statement has pointed out the reason!"An Liang put one hand around Liang Xue's waist and pinched Liang Xue's tender face with the other hand.

"ah?"Liang Xue showed a confused look.

An Liang explained,"You have said that celebrities are more famous, but what is the actual use of fame?"

"Fame, popularity, popularity, etc., are all illusory concepts. According to traditional concepts, these are the foundation of stars. However, more and more things have proved that the popularity and popularity of celebrities may not necessarily be converted into economic benefits.."An Liang added

"Take movies as an example. Some movies cast popular young actors as protagonists, but why did they fail at the box office?"An Liang cited examples

"Not to mention in the field of live broadcasting, there are many examples of celebrities failing, and things overturn one after another."An Liang gave an example again.

"For consumers, the quality of the product is the essence. For example, Apple does not hire celebrities to endorse its mobile phones, but it dominates the mobile phone field."An Liang listed another example.

"Now let’s go back to the field of live broadcasts to take a look at the situation. Celebrities’ live broadcasts hope that fans will pay for them, thereby creating value for the stars. But fans like celebrities because they like their works, whether they are songs, TV series, or movies, not the stars. Endorsed products."Anliang analysis

"Take the national fashion clothing you received this time as an example. The price range of around 100 yuan is indeed not expensive, but there are a large number of fast-selling brands to choose from in this brand range. Your fans can watch your live broadcast and treat the live broadcast as your movie. The work is treated, but if fans pay for it, that’s completely different, okay?"An Liang shook his head slightly.

"As for the success of Internet celebrities in bringing goods, that is because the Internet celebrities who bring goods are doing the work of bringing goods. The viewers who watch their live broadcasts also know that they are doing the work of bringing goods, and know that they can indeed do it during the live broadcast. Bring economic benefits."An Liang added

"Take Li Xi's live broadcast as an example. When he sells goods live, most of the products are indeed cheaper. For consumers, it means there are discounts and benefits, so they are willing to buy."An Liang pointed out the essential reason.

In fact, it is still because of interests!

Because consumers have interests, they will choose the live broadcast of Internet celebrities.

Interests are the answer to everything behind the scenes!

"Celebrities bring goods to market, while Internet celebrities bring goods to sell well. The essential difference is whether there is profit or not. If you want to carry a product of a well-known brand, and it is genuine and has a discount, it can also be a hot seller."An Liang said the correct answer.

After An Liang's explanation, Liang Xue finally figured out the reason.

"Speaking of which, this cooperation really means that the other party wants to have sex for free!"Liang Xue hummed.

"certainly! An Liang said affirmatively,"The mystery of 2 million sales is that even if you buy 2 million products out of your own pocket, the other party will cheat you through the return mechanism, so you can't use the 2 million invitation fee to get 2 million for nothing." commodity"

"No matter what, you will lose! An Liang said with a sigh,"Businessmen have also learned to be smart, and all of them are thinking about live broadcast promotion for free.""

"Then I won’t accept the live broadcast this time."Liang Xue explained

"Um."An Liang nodded.

He was thinking secretly in his heart, could it be that Liang Xue is short of money, and is he considering everything including live streaming and selling goods?