Shenhao started after the college entrance examination

In the No. 1 box of the Ruyi private restaurant, Cai Yushan fell into deep thought when faced with various analyzes put forward by An Liang.

Cai Yushan felt that An Liang was right, especially the theory that things are rare and valuable.

She imagined for a moment, if the hall of Ruyi Private Restaurant had 160 tables instead of just 16, how could she be busy?

If it really expands to that extent, she will definitely hire more second and third chefs and hand over some unimportant dishes to the second and third chefs.

But when the second and third chefs take over too many dishes, customers will inevitably be dissatisfied.

This is a dead end!

"Auntie, if you hope to get higher benefits by opening a branch, there are actually other solutions."An Liang took the opportunity to propose a solution.

"any solution?"Cai Yushan looked at An Liang.

An Liang responded with a smile,"When the efficiency has not changed and the scale has not increased, if you want to get more benefits, of course you have to increase the price of the product. An

Liang continued,"We have raised prices once before, and the profit margin has increased after the price increase, right?" Cai

Yushan responded affirmatively,"Well, after the price increase, the profit margin did increase a bit." However, our current dishes are very expensive. Can we still increase the price?"

"Hahaha!"An Liang burst out laughing.

Cai Yushan looked at An Liang doubtfully.

An Liang continued without showing off,"Our vegetables are not expensive. The most expensive representative of Xichuan cuisine here in Tianfu is Magnolia, with the per capita price exceeding 2,000 yuan."

"The per capita price exceeds 2,000 yuan?"Cai Yushan was surprised.

An Liang nodded,"They claim to be just Xichuan cuisine, but they actually use a lot of seafood and various Western-style Chinese dishes. I've eaten there before, and I think it's really different from our private kitchen. difference"

"Really?"Cai Yushan asked a little embarrassed.

An Liang responded affirmatively,"It must be true. An

Liang added in more detail,"If evaluated according to the standards of Michelin star restaurants, Magnolia Restaurant is indeed more suitable to participate in the evaluation than ours.""

"Magnolia Restaurant is a model of Western-style Chinese food. The dishes are served one by one in small portions, completely imitating the routine of Western food. There is no essence of Sichuan cuisine or the tradition of Chinese restaurants."An Liang added

"But our private kitchen definitely beats Magnolia in terms of taste, and is also far cheaper than the other one in terms of price."An Liang praised his own Ruyi Private Kitchen Restaurant.

But An Liang also said the truth!

If he wanted to eat Xichuan cuisine, An Liang would definitely choose Ruyi Private Kitchen Restaurant instead of Magnolia.

Logically speaking, the high quality of Ruyi Private Kitchen Restaurant The price is good value for money, but Magnolia's high price is a consumption trap.

Cai Yushan listened to An Liang's analysis and the affirmation of her cooking skills revealed in the analysis, she was in a very good mood and asked,"What do you think about our price increase this time?" How much is appropriate?"

"Auntie, do you have any ideas?"An Liang asked.

The net profit margin of Ruyi Private Restaurant in August and September was about 33%.

The profits of the catering industry are really not high!

Some people always think that the profit margin of the catering industry exceeds 50%. That's because people who think this way think that the cost of the catering industry is only the cost of ingredients.

But An Liang has long analyzed the costs and profits of the catering industry. The net profit of most catering companies cannot exceed 15%.

Therefore, Ruyi private restaurant The net profit margin is already very powerful in the catering industry.

Of course, if we insist on comparing it with a consumption trap restaurant like Magnolia, then Ruyi Private Restaurant is still the younger brother, and it will definitely not be able to compete with the other party in terms of profit margin. Comparable.

However, Magnolia’s turnover cannot be compared with Ruyi Private Kitchen Restaurant. The monthly turnover of Ruyi Private Kitchen Restaurant in August and September has exceeded 1.5 million, and business is very hot every day. If it were not for the venue to limit the business scale, the monthly turnover will only be higher!

If the price of the dishes is increased, the turnover will inevitably reach a new high, and then the profit margin will further increase.

Faced with the problem of An Liang's Tai Chi push back, Cai Yushan thought silently for a while before responding. He said,"I think we can increase the price by 20%."

If the price is increased by 20%, according to the current popularity, the monthly profit may increase by 300,000!

Even if Anliang takes 50% of the profit, Cai Yushan can also get the other half

"A twenty percent improvement?"An Liang repeated Cai Yushan's suggestion.

"Too high?"Cai Yushan was a little worried about gains and losses.

An Liang smiled and shook his head,"I think Auntie is a little more cautious."

"The Magnolia restaurant I just gave an example of has an average consumption of 2,000 yuan per person, but the taste is actually far from what we want."An Liang explained

"At present, the average price of a seat in our lobby is 1,380 yuan. Even based on two people dining, the per person price is less than 700 yuan, which is really cheap."An Liang read the account information before and naturally understood the data.

Cai Yushan was a little speechless. She still felt cautious about increasing the price by 20%?

So how much do you want to increase the price?

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Update time: December 17, 2021 00:02:06, good night,