Shenhao started after the college entrance examination

Come to the hot pot restaurant again.

Hao Ren sat down at An Liang's table and waited for An Liang's advice.

"Let me make my conclusion in advance. An Liang was ready to get straight to the point,"If Boss Hao wants to learn how to fish from the sea, then Boss Hao will definitely die an ugly death!""

Hao Ren frowned slightly. An

Liang turned a blind eye and continued,"You practitioners in the hot pot industry only see the surface of Haixiaolao, and do not see its true purpose."

"As its name suggests, Haixialao's profits come from Haixia, not from the catering industry."An Liang said with a sigh.

"Mr. An, I don’t understand what you mean."Hao Ren hesitated.

"Boss Hao should know that Haixialao is a listed company, right? An Liang asked.

Hao Ren nodded affirmatively,"Of course I know." Haixialao’s boss Zhang specially immigrated to the Lion City in order to go public, allowing Haixialao to be successfully listed on Hongkang Island."

"As a listed company, Haixialao needs to publish financial information. Has Boss Hao studied the financial information released by Haixialao?"An Liang asked.

Hao Ren was silent. He had not studied these things. After all, in Hao Ren's knowledge, he did not need to trade in stocks. Why did he want to study the financial information released by Haixialao?

An Liang did it on his mobile phone. , then handed the phone to Hao Ren

"This is Haixialao’s public financial information. Boss Hao will take a look at the situation first?"An Liang reminded him.

Hao Ren took An Liang's cell phone with both hands politely, and then quickly checked it. The operating costs of Haixia Lao were displayed on An Liang's cell phone.

"Found the problem?" An Liang asked.

An Liang did not wait for Hao Ren to answer, and continued to explain the answer,"From the operating cost information released by Haixialao, we can clearly see that the rent cost of Haixialao only accounts for 4% of the operating cost.%！"

"Rent costs in the catering industry can basically account for 20% to 30% of operating costs under normal circumstances, so catering practitioners often joke that they work for landlords and bosses."An Liang said jokingly.

After An Liang's reminder, Hao Ren also discovered such a problem.

"Why can the rent cost in Haixialao be so low?"Hao Ren was confused.

In Hao Ren's opinion, most of Haixialao's stores are in commercial centers, so the rent should be very expensive. But the rent cost is actually so low?

"This is the benefit brought by brand effect." An Liang explained,"Like Ah Xing Coffee, Haixialao has formed a strong enough brand influence, and Haixialao has greater bargaining power when negotiating with property owners."

"Some less popular commercial centers may even not charge rent and provide store decoration subsidies when facing well-known catering brands like Haixialao."An Liang added.

After all, for a commercial center that is not very popular, Haixialao is a popular brand.

"Haixialao transferred the saved rent costs to staff wages, so that Haixialao's service staff are willing to endure hardships and stand hard work. Boss Hao, you don't have such an advantage. If you expand the scale of your business and maintain high wages for your employees, what will happen to you? Guaranteed profit?"An Liang asked.

Hao Ren fell into silence again.

"Even if Boss Hao solves the problem of rent costs, it will only be like a tiger and not a dog. An Liang teased.

Shen Shizhong asked on Hao Ren's behalf,"Is there something fishy in this?""

"certainly!"An Liang nodded.

"Haixialao is expanding rapidly recently. Does Boss Hao know about this? An Liang asked casually.

Hao Ren replied affirmatively,"I know." Although Haixialao is expanding rapidly, Haixialao is very popular and they will not lose money."

An Liang listened to Hao Ren's words and he laughed again.

Although Hao Ren was very smart to borrow the high-end consumer groups brought by Yuyue Supermarket, Hao Ren's level was too low, so his vision was also low. One point.

From Hao Ren's perspective, he thinks that Haixialao can make more money by relying on more stores. In fact, there is nothing wrong with it, because in Hao Ren's perception, this is how hot pot restaurants make money.

"According to the financial report released by Haixialao, the cost of expanding Haixialao's stores is between 4.5 million and 4.8 million. If you rely on stores to earn back this money, it will not only take time, but also careful management."An Liang explained

"As we said at the beginning, Haixialao is a listed company. When Haixialao opens a new store, its valuation in the capital market will increase."An Liang explained in detail

"The cost of opening 100 stores in Haixialao is only 480 million according to the top estimate, but in the capital market, such a valuation can be doubled or even tripled."An Liang cleared away the fog.

"The store that was just invested can earn back double or even triple the profit in the capital market in the blink of an eye. When Haixialao expands its stores, will it care whether the stores make money?"An Liang asked teasingly.

"It is too easy for Haixialao’s boss Zhang to make money through the capital market. While Haixialao is expanding its stores to push up its valuation, Mr. Zhang is reducing his holdings of Haixialao’s stocks. Judging from the current public data, Mr. Zhang has already More than 1 billion Xia Guoyuan was cashed out."Anliang told the data collected by Anxin Investment

"If you want to earn more than 1 billion Xia Guoyuan by operating Haixialao, how long will it take?"An Liang asked back.

"Obtaining profits through the capital market is the real way to make money in Haixialao!"An Liang has completely cleared away the fog and seen the truth!