Siheyuan I can simplify skills

“Little Master, someone from the department store is here, and we are told by Huahuang TV Factory not to supply supplies to those self-employed people in the future, otherwise they will stop selling our products in the future.”Guo Dapizi told Xu Yang a situation

“what’s the situation?”Xu Yang was a little surprised. Now that he has opened an electrical appliance store, department stores can’t stand it? Can Yan Jiecheng’s small electrical appliance store shake up department stores?

“It was the electrical appliance store opened by the one in your hospital.

It ended up taking away the business of a nearby department store.

Department stores are probably worried that too many individual electrical appliance stores will open in the future and take away all their business.

Selling our TV sets, earning 300 yuan per TV set can cover the monthly salary of three or four salespersons.

Their department store is now overcrowded, and it is a problem to pay wages every month.

” Guo Dabo said

“Ignore them, if they don’t sell our electrical appliances, we will open electrical appliance stores in 49 cities. From now on, any city at or above the county level across the country must have our electrical appliance store.”Xu Yang said

“Little Master, if department stores suddenly stop selling our TVs, we won’t be able to expand to the national market all at once, and we will have some troubles in a short time.”Guo Da Pai said worriedly.

“A TV set, a profit of 300 yuan, am I still afraid that it won’t be able to spread the market? As long as we let the news out, those who come to sign with us will be overwhelmed!

In the future, we will establish a provincial sales company in each province, and then radiate to various prefecture-level cities and then to various counties.

The market for color TVs is only that big now, and it is enough to cover prefecture-level cities.

What are you afraid of? When the time comes, you will see who can’t hold on, us or the department store.

When department stores go bankrupt, we will eat them up and build our sales channels.

We now have more and more products, and we must continue to develop household appliances, large appliances, and small household appliances.

We must make them all, and make them high-quality products, so that they can compete with the appliances of Xiaoriguo!

“Xu Yang said

“Okay, then I will reply to the people in the department store. Guo Dabo said.

This time, the person who came over was Gui Jianping, the deputy general manager of the department store.

I thought that Xu Yang would see him in person, but after waiting and waiting, in the end he only saw Guo Jianping, the director of the Huahuang TV Factory. big hand

“I’m sorry, Mr. Gui. Our Chief Engineer Xu is currently working on a major research project and really can’t get away from it, but he gave his opinion on this matter.” Guo Dabo said

“What is Mr. Xu’s opinion?”Gui Jianping’s face looked a little bad.

“Mr.

Xu said, our group does not rely on a TV factory to maintain its operations.

When doing business, there should be rules for doing business.

The profit margins we give department stores are already very large.

Now the higher authorities are also advocating for multiple economic models to complement each other and encourage the development of individual economy.

Therefore, under this general situation, it is impossible for us to keep up and work together.

Regardless of whether department stores continue to cooperate with us in the future, we will definitely continue to supply products to self-employed individuals.

” Guo Dabo said

“But have you forgotten that without the help of our department stores, you would not be able to roll out TV sets nationwide in a short time.” Gui Jianping said

“That’s why we give department stores such a large profit margin. Will Xiaoriguo’s products give you such a high profit margin? Will other TV manufacturers give you such a large profit margin? Guo Dabo asked.

Gui Jianping had nothing to say.

Nowadays, the cheapest black and white TV is one or two hundred, the average is four or five hundred, and the most expensive one is only one thousand yuan. Even if it is one thousand yuan The profit margin of a TV that costs less than 200 yuan is less than 200 yuan. An ordinary TV that costs 400 to 500 yuan has a profit of less than 100 yuan. Selling three sets is not as good as selling one color TV.

In In the city, no one buys black and white TVs at all now. As for rural areas, even if they are black and white TVs, few farmers can afford them. When people can afford them, they will no longer be able to afford black and white TVs.

Gui Jianping is in sales, so he knows very well that the color TV sets that are very expensive now may be about the same price as the current black-and-white TV sets in a few years. The price of electrical appliances fluctuates greatly.

“However, we have made great efforts to open the market for you. If you insist on having your own way, our department store will stop selling all products of your electrical appliance group.

“Gui Jianping threatened.

Guo Dabozi smiled and said:”Our General Manager Xu also asked me to tell your department store that the profit margin of three hundred yuan is enough for our electrical appliance group to spread electrical appliance sales outlets across the country. But there is no such thing as electrical appliances. , how long can your department store survive?”

Gui Jianping was speechless for a moment.

In fact, Yan Jiecheng’s electrical appliance store did not have much impact on the 49 City Department Store. The electrical appliance group’s televisions, washing machines, and refrigerators have become the best-selling products in department stores. It is also the one with the largest profit margins. Without these products from the Electric Appliance Group, department stores would really have a hard time.

The main reason is that in the past few years, there have been too many people cramming into department stores from all aspects.

Leaders from all walks of life are constantly pushing their family members and relatives into department stores.

These people with connections also need to occupy good positions, take advantage of opportunities, and make money.

As a result, those who are truly capable in department stores have been sidelined.

As a result, the performance of department stores is getting worse year by year, but they are feeding more and more people.

There are also more and more people poaching department stores.

Is it surprising that life in department stores is so easy?

“Your electrical appliance group is not the only one among flower growers that can produce the three major appliances. There are many companies across the country that can produce the three major appliances.” Gui Jianping said

“However, besides our Kyoto Electric Group, who else can beat the domestic electrical appliance companies in Little Japan? In overseas markets, we have beaten the little devils to pieces. It is no exaggeration to say that the overseas market alone is enough for our electrical appliance group to survive! Guo Dabo said.

Only then did Gui Jianping think of this. Kyoto Electric Group has its own halo. These great achievements of Kyoto Electric Group have already spread throughout the country through TV newspapers.

Now there are three major electrical appliances of the group They can’t compete with individual electrical appliance stores. If they use other brands, it’s probably impossible to win.

Gui Jianping didn’t know what to do and returned to the head office of 49 Department Store with a livid face.

“Mr. Duan, it’s hard to talk to the electrical appliance group. They said they would respond to the call from above and support the individual economy.” Gui Jianping said

“how do you say? Duan Yuhai asked

“I said if they continued to supply individual appliance stores, we would stop selling their products. As a result, they were very tough, as if they didn’t care at all. He also said that if they stop selling their products, how long can our department stores survive?”Gui Jianping said.

Duan Yuhai’s expression also changed.

“Mr. Duan, I think if we really stop selling electrical appliances from the Electrical Appliance Group, our department store will suffer too much loss.” Gui Jianping said

“Do you think that if we continue to sell their electrical appliances, they will not establish their own sales channels?” Duan Yuhai said.

Gui Jianping’s face changed. If the electrical appliance group really established its own sales���channel, then department stores will naturally be left aside in the future. After all, the profit margins of the electrical appliance group are too large.

In Red Star Department Store. Experience Zhao Jinhua held an all-staff meeting. (To read exciting novels, go to Feilu Novel Network!)

“This week, our department store has zero sales of Huawang TV sets!

But I visited an individual electrical appliance store and within an hour, they sold 4 TV sets.

I don’t know what his sales volume is in a day, but he definitely makes no less than our department stores.

There is an electrical appliance store, just a couple.

How many are we? He couldn’t even sell it to a self-employed person!

Do you know where we lost? When I went to the individual electrical appliance store, I found a large group of people watching TV around a 32-inch TV.

When I first arrived, the landlady immediately came over to offer cigarettes.

I didn’t care if I went to the store to buy a TV.

Then someone bought a TV and could try it out in the store.

The store owner then sent it home, including installation.

What kind of service is this? What about us? Customers come to the door with a straight face!

The TVs were all sealed in packaging boxes, and no samples were allowed to be shown, let alone TV programs.

Where did we lose? We lose in service attitude!

“Zhao Jinhua became more and more excited as he talked.

Salespersons in department stores used to be the most popular ones, and customers always begged them! They have always been aloof. When customers come to buy things, they always accompany them carefully. For fear of offending the salesperson.

Frozen Three Nothing changes in a day. The bad habits they have developed over the years cannot be changed at once. Only when they are unemployed and have endured the torture of society can their minds be turned around.

“Starting from tomorrow, every salesperson at the counter must greet customers with a smile and be patient with customers!

Customers’ opinions must be carefully listened to.

If you can’t do it, your bonus will be deducted from your salary!

I will introduce a reward and punishment rule.

Those who do well must be rewarded, and those who do poorly must be punished.

In addition, an after-sales team has been established to provide door-to-door delivery of large-ticket items within urban areas.

Technicians come to install and debug!

What the self-employed can do, can’t our department stores still be able to do it? Compared with human hands, who can compare with us? Comrades, if you want to get the bonus, you have to work hard!

“Zhao Jinhua said.

Zhao Jinhua spoke with great passion, but what he said was not very inspiring. Due to the limitations of the state-owned enterprise, there are strict regulations on the payment of wages and bonuses. No matter how great an individual’s contribution is, the bonus can only be so many[]

In the end, it’s all about eating from the same big pot and egalitarianism. Those who are capable and proactive in their work will naturally suffer. Those who cheat and cheat will still get their wages.

Under such a mechanism, who is willing to contribute?

If Zhao Jinhua hadn’t acted vigorously and resolutely, not one tenth of what he said would have been implemented. Speaking of which, Zhao Jinhua is still very capable. Under his strong promotion, Red Star Department Store has undergone great changes.

On the TV counter, a large 32-inch color TV was also turned on. But it’s impossible to give smoke to customers. But when customers stand here and watch TV, no one will chase them away.

The service attitude of the salespersons at various counters is much better.

Sure enough, the effect was good. On the first day of implementation, two or three TV sets were sold. All after-sales services are delivered to your home, installed and debugged.

Not only the TV counter has achieved results, but the sales of other counters have also increased significantly.

Seeing the sales data, Zhao Jinhua smiled.

But when Zhao Jinhua asked people to go to the head office to replenish the goods, the head office informed him that after the electrical appliances group sold out, they would switch to selling TVs of other brands.

Zhao Jinhua quickly went to the head office

“.Mr. Duan, has Huahuang TV Factory cut off our supply?”Zhao Jinhua asked

“That’s not the case. The electrical appliance group is planning to build its own sales network, so we are planning to stop selling their products.”Duan Yuhai said,

“Mr.

Duan, can you change your mind? Even the little devil’s TV sets can’t beat Huahuang TV, so what do you expect from the state-owned TV manufacturers? Then we will lose even more miserably.

In fact, even if they build their own sales channels, we don’t have to worry.

In terms of channels, who can compare with our department store? These are some of the changes achieved after our Red Star Department Store carried out some reforms.

I came here to report to you after I prepared to try it out for a week.

But now I have to move ahead.

Those individual electrical appliance stores are actually not a problem at all.

As long as we don’t mess up our position, they have no chance to shake us.

“Zhao Jinhua said

“What did you do? Why did sales increase so much yesterday? Duan Yuhai asked

“It’s time for some improvements to our previous sales model. Only by improving our service attitude can we win any challenge such as an individual electrical appliance store. These are some practices of our Red Star Department Store. Please take a look.”Zhao Jinhua compiled a series of his actions in Red Star Company into a report overnight.

Duan Yuhai read it over and over:”Well, it seems that you have put some thought into it. I’ll think about it again regarding the electrical appliance group’s product issues.”

“Mr. Duan, there is something I think I should remind you. The Electrical Appliance Group is a subsidiary of the Technology Group, and they don’t just sell electrical appliances. That is a group that can even build strategic bombers. Do you think you really want to arm-wrestle with this kind of group?”Zhao Jinhua reminded.

When Duan Yuhai heard this, he suddenly felt chills running down his spine. He almost forgot that the electrical appliance group had this background. Department stores have a great say in facing many large state-owned manufacturers, so Duan Yuhai is also domineering. I’m so used to it. I actually forgot the background of the Electrical Appliance Group. This is not an ordinary private enterprise! It is a private enterprise with direct access to the sky!

Duan Yuhai quickly informed the purchasing department that the products of the Electrical Appliance Group will be purchased as usual. No conditions are set!

“Comrade Zhao Jinhua, you must be mentally prepared. The head office may have to give you a heavier burden.”Duan Yuhai said

“Please rest assured, boss, I will definitely do my job well!”Zhao Jinhua said excitedly.