Silicon Valley

On April 1, the movie "Remains of a Desert Island" was released. ?? And in order to promote the movie, Henry decided to use the Internet viral marketing techniques to promote the movie!

"If you are left alone on the island, what do you do?"

Henry posted this topic to Isearch, then put it on the top and added it to the top, and then used various vests to leave a message below.

"If I were left alone on the island, I would sit and wait for death!"

"If I were left alone on an isolated island, I would build my own ship and leave to find an island!"

"Hehe, if I were alone on the island, I would find a savage sister xxoo."

"The upstairs is so evil, please note that it is an isolated island, an uninhabited island, you can go find a sow xxoo."

""

Subsequently, Henry secretly operated and made Isearch the first place in the search rankings to be the isolated island topic!

IcQ chat software specially set up a short story award based on the hot topic of the isolated island. The topic is if I am left alone in the isolated island, and all short stories are scored by IcQ users, the top ten will receive US$10,000 to 1,000. Bonuses ranging from US dollars! ! !

After a period of fermentation, the topic became hotter and hotter, and the major newspapers were unwilling to be lonely and wrote news about isolated islands one after another!

Just when everyone was talking about the topic of isolated islands, suddenly, the Internet was full of text introductions and movie posters for the rest of the island, and they were also directly connected to the ImdB website! Everyone realized that everything before that was hype, and the real purpose was to promote the movie for the rest of the life on the deserted island!

Although people know that it is hype, their curiosity has not diminished at all, on the contrary, they can not help but enter the website and browse the information of the movie!

The ImdB website focuses on promoting the movie, text, pictures, and comments on the page. Celebrities broke the news, etc., attracting people in a variety of ways. At the entrance of ImdB Cinema, posters for the rest of the deserted island were also posted on the bus! ! !

The blank on the right side of the Isearch search page was replaced with a poster of Yu Sheng on a deserted island, click in. Jump directly to the booking system of ImdB website.

Nicholas Shopping Network’s page launches activities, spend more than US$3oo, give away a movie ticket verification code on ImdB website Desert Island Yusheng, subscribe to a movie through the ImdB online booking system, and enter the verification code. You can get movie tickets for free! ! !

And by giving the movie verification code, users can learn how to book tickets on the ImdB website and develop consumption habits! In the future, if users want to watch a movie, they may use the ImdB online booking system!

Of course, in addition to a lot of publicity on the Internet, in reality, there must be no less in reality. The crew members have to participate in various TV variety shows every other time to increase the exposure rate and at the same time. It's to make the movie famous! ! !

Finally, as of April 1, the number of bookings on the ImdB online booking system has reached 120,000. This number shocked many people. If a movie ticket is $8, it will have nearly one million box office! The website booking alone contributed a million dollars, which is really surprising!

You know, some movies don't have a million dollars in gross box office!

Moreover, ImdB online booking is still very new, although very trendy. But many people have never even used the Internet, let alone how to book tickets! Only 120,000 people have booked tickets now, and there will definitely be more in the future! Then, the proportion of box office brought by online booking will become larger and larger!

Under a series of publicity. People are already looking forward to the movie Desert Island for the rest of their lives.

On the day of the show, almost all the ticket halls of the cinema were lined up in long queues, and online booking audiences could bypass the queues and go directly to the entrance of the movie theater to enter a set of "numbers" and then go in and watch the movie! ! ! Two networked machines and keyboards were specially built to verify numbers at the entrance of the screening hall. The mouse, LCD monitor, and mainframe are similar to personal computers, but they look more high-end. At the same time, the machine also carries voice.

The user input is correct, and the machine makes a sweet woman's voice: "Welcome, I wish you a happy movie!"

If the user enters an error, it will prompt: "Sorry, the number you entered is wrong, please log in to email for inquiry!"

These voices are not synthesized electronically, but after being recorded by someone, they are made into mp3 format. Although there are only two sentences, it looks very hungry, doesn't it?

Just after an online booking audience finished entering the numbers, they were about to enter the theater, and a person called him in doubt.

"Hi, don't you buy a ticket?"

"I have already booked a ticket online, so I don't need to buy a ticket anymore!"

"Booking tickets online?"

"You don't know? It's the ImdB website. They have an online booking system. You can book tickets for upcoming movies in the cinema! After you book your tickets, the website will email you a set of numbers and enter the theater. When you enter this set of numbers, you can go in and watch a movie! Hehe, the price of online booking is one dollar cheaper than the actual price!!! Is your ticket price 9 US dollars?"

"Yes, my movie ticket is 9 dollars!"

"Hehe, it's better to book tickets, not only convenient, but also cheap!"

"Is the ImdB website? I'll check it out next time"

Soon afterwards, the movie began. The actor Chuck, played by Tom Hanks, is a system engineer for Nicholas Express. Because he is a workaholic, he rarely has time to spend time with his girlfriend Kelly, so their relationship is in crisis. . During a business trip, Chuck’s small plane crashed and he was trapped on an uninhabited island with poor resources. When he lost the convenience of modern life and the interaction between people, the only purpose of life was to survive. On the contrary, his outlook on life gradually changed. When the pressure of his current life disappeared suddenly, he began to reflect on the purpose of life, and finally had a new experience and understanding of work, feelings, and even life itself.

The general plot is like this, many of which are promoting Nicholas Express. First, before the plane crash, Chuck was very conscientious in Nicholas Express, and the entire company was running well, showing a prosperous state!

After the plane crash, countless packages fell on the sea. Chuck, regardless of the danger of his life, jumped into the sea, picked up these packages one by one on the shore, and sorted them out, showing the first-class professional quality of the employees of Nicholas Express! ! ! This desert island has poor resources and does not have enough food and water. However, several shots in the movie are transferred to a mountain-like package, thus making a hint that there must be something inside!

food?

Water source?

clothes?

However, as an employee of Nicholas Express, you must have professionalism and professionalism, and would rather starve to death than move the contents of the user's package!

The spirit of Nicholas Express is fully reflected in the actor Chuck!

The whole movie is simply a promotional film for Nicholas Express~www.readwn.com~ Despite this, the movie is still wonderful and touching. Tom Hanks' performance shocked the audience, especially the one-man show on the desert island, which almost made this person live, and the Oscar actor was none other than him! ! !

In fact, after the film screening, people praised the film a lot and recognized Tom Hanks' performance. The whole film's reputation was very good!

On the ImdB website, Desert Island has a score of 9.5 points, and the box office is even more amazing, with 10 million U.S. dollars that day! ! !

On the second day, the number of ImdB online bookings increased significantly. It took two weeks to book 120,000 tickets, but now it has increased by 100,000 in one day. The box office of the second day was higher than that of the first day, reaching 13 million U.S. dollars. According to expert analysis, the movie "Remains of Deserted Island" may exceed 100 million U.S. dollars within a week! ! !

(To be continued.)

The ground is in the cloud. Come. You can get the view.]