Silicon Valley
Vol 2 Chapter 203: Launch eBay after reorganization
The core technical talents of cymer company are the two founders, Henry decided, or slowly, don't push too hard!
This year, Clinton frequently attended various social occasions to promote the presidential election next year. His slogan was to develop the economy and promote the development of the US information superhighway. Clinton's speech has won popular opinion, and the support rate is very high!
This year, the Internet industry is surging, and there are countless companies challenging Nicholas Shopping Network, global online portals, and iseq instant messaging. However, they have not yet shaken their position!
However, market share has been gradually eroded.
More than a dozen e-commerce websites have sprung up in the United States. Nicholas Shopping Network can't catch all the netizens, so many users are naturally divided. Under Henry's investigation, some websites are supported by giants in certain industries.
Because Henry rejected FedEx and UPS, they couldn't hang themselves on a tree in Nicholas Shopping Network, so they supported one or two other websites with more potential to form a confrontation with Nicholas Shopping Network!
With the help of abundant funds, these e-commerce websites are developing rapidly!
Geely Hutt reported to Henry that although the Nicholas shopping network increased in volume last quarter, the growth rate decreased! Previously, the growth rate was more than 50% every quarter. After entering 1991, the growth rate declined to less than 40%. The main reason is the increase in the number of e-commerce websites, and the rise is too fast, and many users are attracted away!
Henry carefully understood and analyzed it, and felt that the situation was a bit grim. If Nicholas Shopping Network does not make changes, if it continues like this, American e-commerce will form a chaotic pattern of princely separatism. Nicholas Shopping Network is certainly one of the biggest "princes". However, I want to command the heroes and become the overlord. It is very unlikely!
Although the Internet penetration rate in the United States is high, not every American is online! More than 60% of the people just know about the Internet. It is not clear what it is. Therefore, let alone know something about Nicholas Shopping Network! Those who are new to the Internet do not have a strong sense of identity with Nicholas Shopping Network, which creates opportunities for other e-commerce sites!
The Internet is still developing rapidly, the real pattern has not yet been determined, everything is possible!
"Let's do c2c!!!" Henry thought for a while, and finally said to Jilly Hutt.
"C2c is..." Geely Hutt hesitated. Said, "E-commerce between individuals?"
Henry nodded and said: "Yes, that's right. We let consumers sell things to another consumer through the Nicholas Shopping Network platform. Simply put, we build a platform that allows individuals to open online stores and sell on the Nicholas Shopping Network. To other consumers!!!"
Geely Hutt's eyes lit up and excitedly said: "Yes, this is a great idea!!! If c2c is launched, there will definitely be a lot of people interested and stand up to open stores. Then the popularity will increase greatly, and the traffic of our website will also be Then it skyrocketed!"
"That's it!" Henry laughed, "The more popular it is. Users will come to shop with us. The essence of the market is a zero-sum market. Once users shop with us, they will not buy the same things in other places... …"
"Chairman, then he will open an online shop. As a third-party merchant, can we also charge?" Once the c2c model is launched, the traffic of Nicholas Shopping Network may blow up the server, Geely Hutt The thought of this made him excited. Can not help but eagerly asked!
Henry smiled faintly: "Yes, just like b2c. b2b, there is a charge for opening a store. A part of the charge will be charged for successful transactions!!!"
Nicholas Shopping Network started by self-operating, followed by b2c, allowing third-party merchants to settle in, then b2b, and now it is starting to do c2c.
Henry thought for a while and said to Geely Hutt: "Then I plan to reorganize the Nicholas Group, which will also include Nicholas Shopping Network. Regarding the Nicholas Shopping Network, my idea is that the c2c is called eBay and the b2c is called Amazon, the b2b company is called Alibaba, and the troika goes hand in hand to build the Nicholas e-commerce empire!!!"
eBay, Amazon, Alibaba? Three weird names... Geely Hutt looked dumbfounded, but the names were second, he said to Henry: "Well, then I am going to reorganize the company!"
"Ok!"
Henry responded, and then said: "The launch of eBay will inevitably have fakes! Therefore, it is very necessary for us to develop an evaluation system. When shopping, users can read the store evaluation first, and then choose to shop! In addition, A complaint function should be added to the evaluation system. When consumers complain about the store, we will freeze the funds for this transaction until the problem is solved! In this way, the existence of fakes can be eliminated as much as possible! , I have been complained about selling fake products, not only can’t get the money, but the evaluation is low, and no one will enter the store to buy things!!! Of course, this evaluation system is not only used on eBay, but also Amazon and Alibaba. It can be used!"
Geely Hertz nodded and wrote down Henry's words.
Within the following week, Henry reorganized the Nicholas Group of Companies.
The original Nicholas Shopping Network was changed to Nicholas International E-commerce Company, under the three brands of eBay, Amazon, and Alibaba, and it also owns Nicholas Express!
The original holding group was changed to Nicholas imdb, which owns the station cinema square!
This change of Nicholas Group Corporation surprised the outside world. Obviously, after this change, the company's development has become clearer and clearer, segmenting the market, creating sub-brands, and creating a strong competitiveness of the company!
The main website of Nicholas International E-commerce Company is Amazon, and the main page is Amazon's self-operated. There are three link options in a more conspicuous position: Amazon Mall (third-party merchants settled in), eBay, Alibaba! At the same time, Nicholas International E-commerce has also launched independent eBay and Alibaba websites, and each website will leave a link to the other two brands in a more conspicuous place!
In fact, this method is equivalent to the independent operation of the three brands while organically combining together, with the powerful combat effectiveness of "sea, land and air" ternary integrated operations!
Everyone has seen the b2c model of Amazon and the b2b model of Alibaba. But eBay in c2c mode is not common!
After Nicholas International Electronic Commerce Company launched eBay, it quickly caused a huge sensation!
Anyone can auction things on the eBay website, or open a shop, even if you are auctioning broken game consoles or selling second-hand goods, eBay allows it anyway! ! !
The slogan of the eBay website is: "Let the people around the world, everyone is a seller, everyone is a buyer!!!"
"There are no gates!"
"If you want, you can do it!!!"
Countless curious netizens sent their electronic products, toys, magazines, diaries, etc. to the eBay website for auction, to see if anyone would buy them. But after a while, he was auctioned away! Some were bought by netizens, but some were bought by eBay. The purpose of this website is naturally to create a hot sales atmosphere, so as to attract more people!
The American people saw other people auctioning their useless items on the eBay website, and they actually sold them. They couldn't help but take their own home items to the eBay website to sell. Some are sold, some are not!
Two weeks later ~www.readwn.com~ A 17-year-old man in California wrote about his eBay shopping legend on the isearch post.
"When the eBay website first came out, I exchanged a cup of brooch for an old Marvel comic. Later, I exchanged Marvel for a Transformer, and then I exchanged Transformers with someone else for a dilapidated bicycle. After that, I continued to exchange items with others on the eBay website. Now, do you guess what I have exchanged?!!!"
"You must have never imagined that I switched to a Ford car now. Although this is a very old Ford car, it is my first car. Therefore, I will cherish this car very much and do not plan to do Change other things! Now, I drive this Ford to school every day, listening to the whistling wind in my ear, it feels really great!!!"
The transaction information and pictures are also attached to the post, which is enough to prove that this is a real shopping experience!
Subsequently, this post quickly became popular and became the hottest topic on the Internet! ! ! (For subscribing, one pack less money, and one month of genuine books. This book comes from the starting point website, please support!)
(To be continued.)
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