Silicon Valley

Miramax Films was established in 1979, much earlier than Galaxy Films, and they own a lot of film rights. At this time, Nicholas IMDB urgently needed to purchase a large amount of film online copyrights, just to use them!

Nicholas IMDB spent more than 200 million U.S. dollars to purchase tens of thousands of film and television works.

Real-Networks has also improved the RealPlayer video player, dividing the "online movie library" into categories. After users click in, it's clear at a glance!

Because of the IMDB website, it is not difficult to promote RealPlayer video player.

The IMDB website is the world's largest Internet movie library, and its website traffic ranks among the top ten.

The IMDB website had no "online viewing" function before, but now it does.

In fact, the so-called "online viewing" has secretly changed the concept, and current browsers still cannot prompt to watch movies on the web. After clicking "Watch Online", there will only be a black screen on the webpage with a line of "Please download RealPlayer video player to watch this film. If RealPlayer video player cannot play, please refresh the page once"!

A "RealPlayer download" option appears at the bottom of the black screen. With one click, you can download RealPlayer video player!

The RealPlayer video player was launched at 12 o'clock noon on July 20, and the homepage of IMDB website also provided promotion and download links.

At present, there are various downloading software on the market, the most famous is Xunlei P2P.

Thunder P2P is a software developed by the P2P department of Williams Laboratories. The software is less than 1MB, simple and practical. The most important thing is that the software, like its name, has a tendency to be overwhelmed by lightning, and the download speed is very fast!

It is precisely because of this that Xunlei P2P can quickly occupy the download software market. Become one of the current mainstream download software!

at the same time. Xunlei P2P also launched its own website. The website is different from the software, the content is rich, all kinds of software can be found on the Xunlei P2P website, and there is even a download list. For reference.

When downloading RealPlayer video player, if there is no Thunder P2P on your computer. Then, Xunlei P2P will be downloaded by default, and then RealPlayer will be downloaded.

Past life. When Henry downloads games, he always downloads the company's download software by default. Then download the real game through this download software! This is the Chiguoguo Bundle, regardless of whether the user wants it or not, it must be the case anyway!

The launch of RealPlayer. It means the opening of the era of online viewing on the Internet, which immediately caused a huge wave on the Internet!

July 20th this day. The slogan on the homepage of the IMDB website is: "Era-breaking software—RealPlayer online video player!!!"

When you click in, a detailed introduction to the RealPlayer video player will appear.

"RealPlayer uses the current most advanced technology, no need to download and wait. You can watch while downloading, even at lower Internet speeds, users can watch videos smoothly! At present, RealPlayer's online library has the hottest movies There are tens of thousands of works, click to watch, users are welcome to download and use!"

Some people downloaded RealPlayer after reading the slogan on the homepage; some people saw an "online watch" option appearing under the pictures of some movies, so they couldn't help but click to download them curiously.

Regardless of the method, after downloading and using RealPlayer, user satisfaction is high.

"It's cool, I can only see the pictures and introduction of a movie in the past. If I want to watch it, I can only rent a video tape. It's too much trouble! Watch online, this hang!!"

"Oh, that's so cool, I can watch a lot of movies at home! Oh, tens of thousands of movies to choose from, if they are put together, it would be dazzling! However, RealPlayer has been considered for users, and it is very user-friendly , Separate movies and TVs into categories, including science fiction, horror, action, etc. What kind of movies or TV series do you want to watch, just look for it under this genre!"

"..."

The layman looks at the excitement, the insider looks at the doorway.

The industry was shocked by RealPlayer!

"I am a programmer, and online viewing involves many technologies, such as video compression technology. The difficulty is very high. There is no company that can implement this function. Real-Networks is too awesome!"

"It is foreseeable that the launch of the RealPlayer video player will rewrite the Internet video field and even have a huge impact on the traditional industry!"

"The most critical technology of RealPlayer player lies in the video format. Only video formats with high compression efficiency can be downloaded and watched online. We know that Microsoft launched the avi video format this year. When the avi video format just came out, Many people were surprised and called it the best video format. In fact, the avi video format was true at the time! However, within a few months, avi was overtaken. To be precise, It is completely different from the video format supported by the RealPlayer player, and it can be said to be a world of difference!"

"The video format supported by RealPlayer is called the rmvb video format, which was developed by a little-known company called Real-Networks. Before this, we never knew about the existence of this company until the release of the RealPlayer video player. However, After some investigation, it turns out that Real-Networks is not the small company we imagined, because there is still a person behind it, a person everyone must look up to... This person is Henry Williams!!"

"From this, we know that success is not accidental!"

…

The number of downloads of RealPlayer exceeded 1 million within a week, and the number of movies played using the "online library" reached more than 15 million.

This data was just released, and the film company was shocked.

15 million times, if used to rent or buy video tapes, that would be tens of millions of dollars!

You know, this is RealPlayer's performance for a week!

The film company was a little crazy. Even regretted selling the online copyright of the movie to Nicholas IMDB. So much so that when Marcy Fremont wanted to buy the copyright of the movie network again, it was very difficult.

However, it won’t be long before pirated videos will come out.

The culprit for accelerating the emergence of piracy is Real-Networks. A week later. Real-Networks company has released a software tool-rmvb format converter, which can convert various current video formats into rmvb video format.

RealPlayer can support "online viewing". The function of "local viewing" is natural.

There are already some pirated video download sites on the Internet, but due to network speed limitations. These pirated websites are difficult to develop. The rmvb format converter released by Real-Networks is simply tailor-made for them. So that they can convert all the video formats stored in the server into rmvb, and then provide it to netizens to download!

On the one hand, it has increased the number of downloads of RealPlayer and increased its influence; on the other hand, in a sense. It can be regarded as enriching the movie resources!

Netizens download pirated movies on pirated websites. What does Real-Networks do?

and so. The boss of the pirated website was like a treasure. After getting the rmvb format converter, he stayed up all night with excitement. Immediately organize the staff to carry out the conversion work!

Henry then went to Real-Networks to find out about the situation. Never thought about it, but I ran into someone here.

"Mr. Williams, hello, I am very glad to see you here. My name is Jiang Wanmeng and I am from China!" When Jiang Wanmeng saw Henry, he felt a little shocked and hurriedly stepped forward to say hello.

Henry knew who he was as soon as he heard him introduce himself.

Jiang Wanmeng is the founder of Wanyan VCD Company. The first VCD in the world was made by Wanyan VCD Company. In 1992, Jiang Wanmeng originally worked at Anhui TV and went to the United States to participate in the International Radio and Television Technology Exhibition. At this exhibition, Jiang Wanmeng was firmly caught by MPEG decompression technology, an inconspicuous technology exhibited by C-CUBE Scoping Microsystems in the United States.

Jiang Wanmeng is keenly aware: MPEG technology, which can store images and sounds in a relatively small CD, means that a high-quality and inexpensive audio-visual product can be created for ordinary people to use at home.

The chairman of C-CUBE Skoper Microsystems is named Sun Yansheng, who is of Chinese American descent.

The two cooperated and established Wanyan VCD Company together. Even the company name is a combination of their two names.

What Henry didn't understand was that he should have cooperated with C-Cube Scooper Microsystems. How did he come to Real-Networks?

However, Henry knew that C-CUBE Scooper Microsystems was a miserable company, and Wanyan VCD was miserable. The real core technology of VCD is the decoding chip, but it is controlled by C-CUBE Microsystems.

Obviously, how could Jiang Wanmeng's small arms and calves have a wrist with C-Uube? Jiang Wanmeng will definitely not get the patent for the decoding chip!

Jiang Wanmeng originally thought that C-Cube could be **** with shares. However, C-Cube saw that China’s VCD market is huge, selling decoding chips, which is more than the money allocated from Wanyan VCD, so he turned to Sell ​​decoder chips to all buyers.

Wanyan VCD started with glory, but ended in failure.

In fact, another major reason for the failure of Wanyan VCD is that Jiang Wanmeng did not apply for a patent for the whole machine for Wanyan VCD, so everyone can get a share of it. Perhaps, in Jiang Wanmeng's view at the time, it was useless to apply for a patent for the whole machine. Because what he knows is that China is a country where piracy is rampant, patents or something, there is a use of wool. It costs money to apply for a patent, so save it!

As a result, 1,000 units came out and sold out as soon as they went on the market. Then, the buyer took the VCD back and took apart the counterfeit.

The VCD player basically has no technical content. If there is a technical content, it mainly lies in the decoding chip. With the decoding chip, anyone can make VCD.

Henry looked at Jiang Wanmeng and asked, "Well, hello, may I ask, what are you doing here?"

"I'll come to visit and consult Real-Networks about the rmvb format!" Jiang Wanmeng replied.

Henry rolled his eyes and thought, does Jiang Wanmeng want to use rmvb as the video format of VCD?

"Have you consulted?" Henry asked with a smile at him.

Jiang Wanmeng nodded: "I have consulted!"

"what do you think?!"

"Very good video format, better than all current video formats!" Jiang Wanmeng praised.

Henry smiled, did not speak, but looked at him and asked him to continue.

Jiang Wanmeng was silent for a moment, and said: "Mr. Williams, it is true that I came to inspect your company this time, in fact, I want to cooperate with your company! Before, my idea was to design a Wumart based on MPEG technology. A cheap trial product, but after seeing rmvb, I think rmvb is better than MPEG!"

Henry knowingly asked: "Have you looked for other companies before?"

"Yes!" Jiang Wanmeng nodded, "I have seen C-Cube's MPEG compression technology at the International Radio and Television Technology Exhibition, and this idea was born! This time I came to the United States and originally wanted to cooperate with C-Cube. The company cooperated, but at this time I saw rmvb, so after thinking about it, I came to ask about the situation first. As a result, rmvb made me very excited!"

Henry's heart moved, but his face was calm. He looked at Jiang Wanmeng and said, "Well, that's good. In that case, we are also happy to cooperate! Mr. Jiang Wanmeng, please come to the office and we will talk about cooperation in detail!"

"Good!" Jiang Wanmeng replied. UU reading www.uukANAnshu.com

Henry smiled slightly and took him to the chairman's office. As Henry walked, he thought to himself that C-Cube was unlucky and lost a cash cow!

"Please sit down!"

Henry then asked the secretary to give Jiang Wanmeng a glass of water, and then talked about cooperation.

Jiang Wanmeng said: "This kind of product, I call it VCD. The current CDs are all audio discs, and what we want to do is video discs, and V stands for video. The most important core component of VCD is the decoder chip. I The original way of cooperating with C-Cube was to entrust them to design decoding chips and hold a part of 30% of the shares! What do you think of our cooperation in this way?"

Henry smiled and joked: "Aren't you afraid that I will sell the decoder chip to other companies in the future? The 30% stake may not be as much money as I can sell the decoder chip..."

Jiang Wanmeng's face sank when he heard this. In fact, this was what he was most worried about.

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