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When everyone heard about the "Earth Partner", they were both curious and puzzled. What platform is this "Earth Partner"?

The movie "Chinese Partner" starring Huang Xiaoming, Deng Chao, and Tong Da has not yet been released, so I don't understand Henry's "global partner".

Henry created this "global partner" with the purpose of investing in entrepreneurs on a global scale, including college students.

The term "partner" will be very popular in the future, mostly referring to entrepreneurial partners. In fact, in 2016 in Henry’s previous life, Shenzhen Satellite TV launched a venture capital show. With the help of the popularity of the movie "Chinese Partner", the program was named "Partner Chinese". This variety show became a phenomenon-level venture capital show. , The ratings are not bad!

There are five investors in each issue of "Partnership Chinese". They conduct real negotiations with entrepreneurs on commercial financing, and conduct in-depth observations and free questions on entrepreneurial projects. If the business model is sufficiently eye-catching, investors will compete for investment rights on the spot and become entrepreneurs' full-course entrepreneurial mentors.

With the current popularity of venture capital companies, these kinds of programs are a good learning opportunity for many entrepreneurs who want to seek venture capital, and they also inspire many entrepreneurs!

Entrepreneurship is not easy. If you have experienced people to guide you, you can definitely avoid a lot of detours.

Henry actually wanted to make a similar "Partner Chinese" program, but his name was "Earth Partner", and Henry's goal was terribly limited to the earth!

"Partner Chinese" has some flaws. Each issue of the program is fixed with five investors, which is a bit monotonous. If Henry wants to get it, he will replace one investor every two periods. After all, newcomers have a new look. Every new investor can add a bit of freshness to the show... In addition, there are too few young entrepreneurs who come to sign up, and there are not enough entrepreneurial projects. wonderful. However, this is not a problem for "Earth Partners". If everyone knew that "Partners of the Earth" was a show founded by Henry, people who came to sign up would definitely flock!

Of course, if it were purely a venture capital show, then Henry would be underestimated.

Henry said to build a huge platform, so a platform for variety shows is too small! Henry wants to develop an Internet entrepreneurial ecological service platform to provide the most professional products and services for entrepreneurs looking for investors and investors looking for investment projects. The essence is an equity crowdfunding platform! In addition to getting investment returns and communicating with entrepreneurs, investors can also become shareholders of the companies they support! ! !

Of course, this is different from the general crowdfunding platform.

Common crowdfunding platforms, such as Kickstarter, the world's largest crowdfunding platform in the past, work in this way: investors contribute funds to a project, but they will not get the shares of the project development company, and the reward is usually the product of the project. For example, if you invest a small amount of money in a VR glasses that is under development, then your reward may be a VR glasses!

In terms of development potential, equity-based crowdfunding platforms obviously cannot be compared with Kickstarter. One is mainly for startups and investors, and the other is for startups and owners. But in fact, the two are connected.

Investors rarely directly invest in start-up companies that do not yet have actual products, and what a start-up company lacks is start-up capital. The Kickstarter platform gives start-ups a platform to obtain start-up capital. Later, if the product is developed and recognized by the market, at this time, for the rapid development of the enterprise, financing is usually required. Equity-based crowdfunding platforms have also played a role! Of course, even if some companies do not have a product, they can still enter the equity crowdfunding platform, and maybe good ideas will be favored by angel investors!

Henry introduced the “Earth Partners” equity crowdfunding platform to the students at Tsinghua University at this moment, and then said: “It is normal for a startup company to have no funds, but as long as the project and entrepreneurial team are good, the Williams Royal Investment Company , Blackstone Group, Taobao, Baidu, Google, Facebook, ICQ and other companies can become your earth partners!!!"

After hearing Henry's words, the students present were very excited.

"The name Earth Partner sounds so domineering!!! However, there are so many Fortune 500 companies that can become their own partners. They are indeed awesome!!!"

"After listening to Henry Williams's words, I'm so excited, I really want to start a business!"

"Me too. In fact, I have always dreamed of starting my own business, but I have no start-up capital!"

"..."

Henry then raised his hand and made a quiet gesture.

"In addition, I also plan to hold "Earth Partners" variety shows in countries around the world. You can not only seek investment through the online platform, but you can also get investment through the "Earth Partners" variety show!!!"

The variety show "Earth Partners" is used to create gimmicks ~www.readwn.com~ Its purpose is to promote the "Earth Partners" online crowdfunding platform. The higher the ratings of the program, the higher the reputation of the Earth Partners, and more companies choose to raise funds on the Earth Partners platform, and Henry's goal is basically achieved!

As the saying goes, the moon comes first near the water!

When the Earth Partners platform becomes the first choice for corporate financing, Henry can capture all start-up companies in one go, select promising companies among them, and then win! ! !

In this way, Henry will have more and more high-quality companies in his hands, so as to be invincible in business!

Therefore, although the equity crowdfunding platform of "Earth Partners" has a much smaller audience than ordinary crowdfunding platforms, and naturally creates much less profit, it is more important to Henry because of " "Earth Partners" is a strategic platform!

Therefore, Henry will choose to take the lead in launching the "Earth Partners" crowdfunding platform, rather than a crowdfunding platform like Kickstarter.

So, can these two types of crowdfunding platforms be combined?

Henry has thought about this question.

The "Earth Partners" equity crowdfunding platform favors financial investment, while the Kickstarter crowdfunding platform favors Internet consumption. Consumers want to spend a small amount of money to buy the project's products.

Differentiated competition and market segmentation are very important!

Only by doing professionally and well, the company can be big!

However, the two are related to each other, so they cannot be completely separated.

Comprehensive considerations can be made into two softwares, "Earth Partners" and Kickstarter, and put them together in Alipay, as a subsidiary of Ant Financial!

(More on tomorrow)

(To be continued.)