Simulation: Great Power Technology
Chapter 96 Asymmetric Strategies
Ye Zhou didn't continue to simulate. Judging from the 1% completion rate, he already knew that the simulation plot this time was not something he could easily complete, so he might as well collect some necessary information in reality first.
For example, the cause of the nuclear fuel reactor explosion accident, etc., after figuring out the general cause, it will be better dealt with in subsequent simulations.
He exited the simulator. At this time, less than ten minutes had passed in real time. He glanced at the time and was about to wake Ye Lan, who had slept for nearly 6 hours and hadn't eaten a single bite, for lunch. Thinking that she opened the door and walked out of the room by herself.
Seeing Ye Lan's dazed appearance, Ye Zhou persuaded a little distressedly:
"There's no need to be in such a hurry! It's not a matter of life or death for this matter!"
"Then you didn't suffer the same way when you were in the Spark Factory. The dark circles under your eyes haven't disappeared yet, so you're ashamed to tell me."
"...I have a mission. If I can't complete it, an accident will happen. What mission can you have now?"
Ye Lan rolled her eyes and walked around him, then sat in front of the computer again.
"I didn't do it well, and I didn't mean to stay up late... I starved to death, brother, have you ordered something to eat?"
"You order it yourself, I have to go out now, I have to attend a seminar of Chen Hao and the others, and ask Chen Hao to ask for equipment by the way."
Ye Lan glanced at him in surprise, and asked a little puzzled:
"I can understand if you want someone. What does it mean to want equipment? Didn't you say you should buy it yourself?"
Ye Zhou shook his head and replied:
"Most of the things I want to do are not available on the market. Saying that I can purchase it myself means that I will allocate funds from the R&D budget, but the specific supplier still needs to discuss with them. After all, there are Some of the equipment may involve classified technology."
"Aero engines? But I see there are also many commercial engine manufacturers... Boeing and the like? No, Boeing is really not a real commercial company, well, I understand."
Ye Lan has studied economics, and she is well aware of the twists and turns behind these international manufacturers.
How many of the current international manufacturers, especially the equipment manufacturers, are fundamentally clean?
More or less, it has something to do with military industry, officials, etc. She remembered that there was a hell joke about three questions that could never be asked.
You can't ask a woman's age, you can't ask a man's salary, you can't ask what Volkswagen did from 1933 to 1945.
Like Volkswagen, Boeing is not a pure-blooded military-industrial enterprise like Lockheed Martin, but they do a lot of dirty work.
"It's good to understand."
Ye Zhou glanced at her and pushed the door to leave.
The seminar he is going to participate in today is about how to expand the influence of domestic communication equipment in the world, the core of which is the promotion strategy of lithography machines. At this conference, he will combine technical theory and business logic for the first time. , to express your opinion.
If his views can be approved by the majority, then he can take advantage of the situation to ask Chen Hao for some engine-related resources.
......
When Ye Zhou rushed to the seminar site, on the other side of the sea, a seminar with an almost identical theme was also underway.
The only difference is that the other party's theme is "how to prevent Huaxia from expanding the influence of communication equipment around the world".
The speaker is a white-haired old man who was once the CEO of Qualcomm, and is still active in the chip manufacturing industry as a consultant after his abdication.
"If according to my point of view, after the other party has fully mastered the 5nm chip manufacturing technology, the first thing to do must be to fight us on price, because our 5nm chip is about to be launched, and they will not give us any chance to breathe. , but will stifle us in the cradle with our abundant supply at low prices before our chips grow up."
"This point, we have learned many lessons before."
"So, my suggestion is that, like them, we should announce the price reduction in advance and lock some orders in advance, so that we can at least get enough breathing time under the price shock of the other party."
"As long as there is time, as long as our chip industry is not directly defeated, then we can regain the initiative with the accumulation of technology."
Most of the people in the venue nodded in agreement, but there were still some people who frowned and didn't respond.
"However, if you follow your strategy, isn't that the equivalent of us taking the initiative to enter the price war trap of the other party? This is not the result we want at all!"
"We have never had a slight advantage in a price war with them. Have you forgotten about rare earths? At the time, we thought they had been defeated, but now? We are the ones who are really being eroded! "
"Most of the time, their price war is just a cover! It's a cover for their ulterior motives!"
A man in a suit retorted sternly.
The white-haired old man sighed and said:
"Richard, what you said is right. We really can't get any advantage in a price war with them. However, this is the other party's answer. Now, if we are not willing to sacrifice our queen now, then we can only watch the king be checked to death."
"This is the broken arm to survive, and it is our only chance."
After hearing the painful voice of the white-haired old man, the man named Richard became quiet.
What he said just now was just out of anger, but in fact, he himself knew very well that a price war in a short period of time was both inevitable and the only chance.
Seeing that there was no longer any objection, the white-haired old man nodded to the official staff of Yipan.
Hours later, an unwritten instruction was sent to executives at all the companies involved.
The price war against China's chip industry is about to kick off.
......
At 15:00 in the afternoon, the seminar organized by Chen Hao started. The first speakers were various leaders in the domestic economic management field and related industry personnel. As the actual opinion leader of this meeting, Ye Zhou was placed in the final sequence to give a final speech. .
The suggestions in the previous speech are mainly focused on the expansion channels that have been proven to be effective, such as price wars, supporting services, resource exchange equipment, land exchange equipment, etc. Although they are very stable, in fact, everyone knows that in the chip In this unusual industry, these strategies may not really have the desired effect.
So, when it was Ye Zhou's turn to speak, everyone looked at him expectantly, wondering what kind of advice he would give.
Ye Zhou took a sip of the mineral water on the table, cleared his throat and said:
"I think the suggestions given by the seniors here are very good, and they are in line with the laws of the market economy. But, to be honest, we can formulate such a strategy, and our opponents can 100% guess it."
"So, from a practical point of view, I don't think these strategies can bring much advantage to our equipment promotion. What we need is an asymmetric strategy."
"The most important thing in the sales of a product is to seize the pain points of customers. Now, there are only two pain points in the chip industry, and everyone knows it."
"It's not the price, it's not the volume."
"First, confidentiality, to ensure that the chip does not have backdoor programs; second, patent barriers, to allow the other party to copy the chip to a limited extent."
"If we go to a price war, the other party will indeed have to respond, but that will not fundamentally touch their interests."
"Only the two points I mentioned above are the actions that they absolutely cannot call."
"I have two suggestions."
"First, open patent restrictions, and customers who have signed exclusive contracts for more than ten years, provide them, or their designated beneficiaries, with chip design licenses. Note that this is only the chip design, and the license expires after a few years."
"Second, make a commitment to the confidentiality of the chip based on the CDB's worldwide credit. If a backdoor is discovered, a huge amount of money will be compensated at one time."
After hearing Ye Zhou's words, everyone present was silent for a few seconds.
After a while, someone asked:
"It is understandable to open patent restrictions. After all, we have always been a leader in the field of chip design, and it is not a big loss to authorize some patents. But... I don't see any advantages in terms of confidentiality commitments."
"We can promise, and the other party can promise, anyway, customers can't detect it, they can only trust them."
Ye Zhou smiled slightly and asked back:
"The customer can't detect it, but we can detect it."
The man frowned, shook his head, and continued:
"In most cases, we can't detect it. The backdoor is not that simple. If we want to do it, the other party can't detect it... Wait, I understand what you mean. But What if the other party uses the same method to deal with us?"
Ye Zhou had already figured out the answer to this question, and he answered without hesitation:
"We can prove our innocence. Worried about our confidentiality? Quite simply, customers who have signed a ten-year exclusivity contract with us and need to use our designs to produce their own chips in the future will definitely speak for us."
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