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Just the second day after the end of the Madrid city derby.

Chen Yuan's cell phone is like a mall doorbell.

It rang for ten hours.

Except for a call from the club manager.

Mr. Jones, the agent, also became unusually enthusiastic.

He has contacted his Premier League clubs Chelsea, Manchester City and other teams before.

After the end of the same city derby.

It became even more frenzied.

The endorsement contract for sports brands was once again brought before Chen Yuan's eyes.

Nike and Adidas.

They all gave endorsement fees of up to tens of millions of euros.

Especially Nike.

They even want Chen Yuan to be their spokesperson for life.

The rewards given are also generous enough.

The annual endorsement fee is as high as 8 million euros.

this price.

It's even comparable to superstar-level treatment.

It is impossible for even a first-class star to have such a contract.

And the reason why these companies are willing to pay such a high price.

The purpose is naturally self-evident.

Basically, they all took a fancy to the huge market behind Chen Yuan.

Football is a blank in Takikuni.

The birth of Chen Yuan has already set off a frenzy of watching football in Long Country.

Once Chen Yuan is able to sign with their company.

Chen Yuan will be a key key for them to completely open the Takiguo market.

07A consumer market with more than one billion people.

In particular, the consumer market for its sports brands has not yet been fully developed.

Once successful.

The economic benefits cannot be estimated at all.

In addition, Chen Yuan himself has a sunny and handsome image, and his age is also relatively young among professional players.

The future potential is limitless.

This is also one of the reasons why major sports brand companies are willing to quote high prices.

After receiving letters of intent from these sports brands.

Gwen almost collapsed.

For an intern.

I have never seen such an exaggerated endorsement fee.

even.

Because of Chen Yuan's affairs, she has not been to school for a long time.

Gwen persuaded Chen Yuan to agree to sign a lifetime contract with Nike.

after all.

From the point of view of the contract.

The endorsement fee given by the brand is not only generous, but also can help Chen Yuan increase his popularity to the greatest extent.

However.

Even in the face of sky-high endorsement fees.

Chen Yuan is still unwilling to change his position easily.

From the bottom of my heart.

Chen Yuan just doesn't want to sign contracts with these foreign brands.

After a while.

Chen Yuan continued to speak.

"For the time being, I only consider the endorsement advertisements in Taki Country, and I also want to choose companies with high-quality brand images."

Gwen seemed to have known that Chen Yuan would say that.

Before Chen Yuan finished speaking.

Gwen immediately took out several letters of intent from the document bag.

Long country sports brand.

An TA's quotation: the endorsement fee is 15 million euros per year, and the contract is signed for five years;

Li Ning's quotation: the endorsement fee is 10 million euros per year, to build a personal brand belonging to Chen Yuan, and a lifetime contract;

H Xingerke quotation: the endorsement fee is 12 million euros per year, and the contract is signed for three years;

Then there are some other company quotes.

Chen Yuan met briefly.

Among them, An TA's endorsement fee is the most generous.

Annual endorsement fee of 15 million euros.

Converted into soft sister coins.

Almost every year, the endorsement fee alone exceeds 100 million.

The development of Anta in recent years has been extremely good.

Therefore, when it comes to signing a spokesperson, Anta Company is extremely generous.

The other is Li Ning's contract.

Although the annual endorsement fee is much less than that.

But the latter will create a personal brand belonging to Chen Yuan, a lifetime contract.

Even if Chen Yuan retires in the future.

You can also get paid continuously from the company.

And H Starke's offer is in the middle.

The advantage is that the contract period is shorter.

It will be convenient for Chen Yuan to change the endorsement contract in the future.

Relative to the quotations of foreign sports companies.

Obviously.

Takiguo's offer was even more exaggerated.

Typical people are stupid and rich.

In fact, this is also impossible.

Most sports stars want to improve their personal image.

So when signing the endorsement contract.

Will deliberately choose well-known brands.

Local companies like ANTA want to sign a big foreign star.

It is simply impossible.

Unless you're throwing money at it!

otherwise.

With Chen Yuan's current achievements, although he has won the German Cup and the Bundesliga Golden Boot.

But it is far from enough to reach the level of hundreds of millions of endorsement fees.

If it is someone else.

Maybe you will choose to sign a contract with Nike and Adidas.

But Chen Yuan is different.

After earning a handsome sum of money at the World Cup.

Chen Yuan is not short of money at all now.

Even if the price offered by a local company is low, Chen Yuan will still choose a local company.

not to mention.

Compared with Nike Adi, who is bullying customers in stores.

The treatment given by the former is more generous.

Finally, after Chen Yuan's consideration.

Chen Yuan took out H Starke's contract from many contracts.

"Speak to a representative of the company."

"the price is negotiable!"

"But I want to sign a short-term contract, preferably within two years."

After Gwen got the letter of intent.

His eyes suddenly became surprised.

"Chen, have you considered it clearly?"

Gwen said with a look of surprise: "I have investigated this company a long time ago, and its annual revenue is only more than 2 billion yuan."

"Do you know what this amount is for an industrial company?"

"I even seriously doubt that this company will go bankrupt within two years."

"If you sign a contract with such a company, you will undoubtedly damage your own image."

"Even if you want to choose a company from Long Country, I suggest you consider Anta..."

Speaking of which.

Gwen suddenly realized that she was just a secretary or something.

Now at most add the identity of a broker.

He has no right to interfere with Chen Yuan's decision at all.

Chen Yuan smiled blandly.

"It doesn't matter!"

"I'm the one who speaks for this company."

"I don't think it will be long before this company's quarterly results look good."

Gwen saw Chen Yuan insisting repeatedly.

Simply can only choose to do so.

And the reason why Chen Yuan is so obsessed with this company.

Perhaps only Chen Yuan himself knows.

On the other hand.

Several sports brand companies are waiting for Chen Yuan's reply.

Especially the representatives of the three companies, Nike, Adidas and Puma.

All full of confidence.

Because it was shown during the numerous 067 signings before.

But any normal person.

Will choose one of their three companies.

However.

in a few days.

The representatives of these companies were all dumbfounded.

H Xingerke Company suddenly made an official announcement.

Chen Yuan will be the global spokesperson of Starke.

Originally, the senior executives of H Starke didn't think that Chen Yuan would consider them.

Even the contracts offered are for chance.

so that.

When Gwen called H Starke.

The company's advertising department was not prepared at all.

at last.

The company discusses the details of the contract on site.

after some discussion

Finalize the contract:

The annual endorsement fee is 100 million soft sister coins;

1 year contract;

When the contract ends one year later, H Xingerke has the priority to renew the contract for one year based on the same offer.

Compared with the three-year long-term contract, although the agency fee is less than 10 million yuan.

But fortunately, the contract period was shortened.

Generally, this kind of sports brand is signed for a large sum.

They all start in five years.

However.

This time Chen Yuan chose the "1+1" mode.

Although H Xingerke's top management thinks it's very strange.

But for this kind of good thing that falls from the sky, naturally, he will not refuse.

He even wanted to clap his hands and applaud.

After the official website is forwarded.

Chen Yuan also updated the news of endorsement H Xingerke on his personal social account for the first time.

And about Chen Yuan's sports brand poster.

also overnight

The company's stock market value has skyrocketed even after the market opened. .