Son of a Conglomerate at the Highest Level

＜ Taesung Department Store VVVIP ＞

Right.

I crossed my fingers.

‘Hey, guardian deity.’

For some reason, the grim reaper did not appear right away.

strange?

Right. Right. right!

Only then did the grim reaper appear like smoke.

[What’s going on?]

‘What happened to you?’

[I was appreciating Gyeomjae’s landscape painting that you brought earlier.]

Gyeomjae?

Ah, Jeong Seon!

[Sambuyeon Waterfall was drawn quite nicely.]

‘I didn’t know you liked Joseon Dynasty works. I’ll find and show you other landscape paintings next time, so I’ll start with reconnaissance.’

[reconnaissance? Where?]

‘Taesung Department Store President’s Office. I was curious about what my aunt is doing now.’

said the grandson.

It is said that the landlord is ignorant of all battles.

You need to know the enemy to find a way to attack.

* * *

The grim reaper glanced around.

This was the president’s office of Taeseong Department Store, decorated with bold colors and sophisticated furniture.

A woman in her 30s with straight short hair that goes well with a luxurious dress, flashy accessories, and heavy makeup.

Slamming the desk with the nameplate ＜CEO Cha Man-yeong＞ written on it, the aunt pointedly said.

“Year-end sales are the performance, pride, and signboard of our department store!”

The year-end regular sale season, which was crowded from Christmas day to New Year’s, was the part where department stores posted the biggest sales.

“We started the end-of-year thank-you sale 15 days ago. The biggest discount event of the year! When customers open their wallets the most!”

Taesung Department Store was also plastering the entire store with phrases such as ‘up to 70% discount’, ‘super special sale’, ‘lowest price’, ‘additional discount’, and ‘price reduction’.

Of course, it was a time when many customers who wanted to buy products at discounted prices flocked to break the record for the highest sales every day.

Perhaps because of this, the first floor of Taesung Department Store was also crowded with customers who had no time to set foot.

“But sales, which had been going well, suddenly plummeted by 17% compared to the previous week.”

My aunt tapped the weekly sales report posted by department store.

This was the reason why the president of Taeseong Department Store summoned the executives of the department store from the morning and got angry.

This was the reason why the executives called to the president’s office kept their mouths shut and bowed their heads.

‘There are so many customers flocking here and buying things like this, but the fact that total sales fell by 17%…’

I had a guess.

‘It seems that VIP customers who contribute a lot to department store sales have suddenly left.’

There is something called Pareto’s Law.

The top 20% of people own 80% of all wealth, and the top 20% of customers account for 80% of all sales.

This is why VIP customers are so important in business.

‘Come to think of it, there was a special year-end discount event at Taesung Department Store’s Luxury Hall. Even if it’s empty here, it’s too empty.’

Rich people are people too, so who wouldn’t like to buy the same thing at a discounted price?

However, only flies flew in the luxury goods hall of Taesung Department Store, and the staff of the luxury goods hall are not idle.

‘The top floor is completely empty. It sounds like there are fewer imported luxury stores that want to open compared to other department stores.’

It meant that department store management was difficult.

“The future of Taeseong Department Store may be determined by this year-end performance. Rumors of the sale of the department store have been circulating viciously these days, and even if you can’t roll up your hands and run to raise year-end results, you’re going to let go of your hands and say you don’t know me?”

The executives still had their heads bowed.

My aunt was bummed out.

“Why are VIP customers suddenly ebbing away? We heard that only flies fly in the luxury goods hall of Taeseong Department Store, but the luxury goods hall of Woogwang Department Store is bursting with blood?”

The executives hung their heads and did not respond.

“I don’t know if you are a regular customer who comes and goes for regular winter sales. Once VIP customers leave, they rarely come back. So, how much effort have I put into!”

From noble mtl dot com

No matter how much Aunt tries to make eye contact, she doesn’t even raise her head.

just be quiet

Even if you look at the wall and talk, you won’t be this frustrated.

From the aunt’s point of view, it was a situation where a thousand dollars would explode in many ways.

“What the hell happened to this, how to solve this, if everyone has a mouth, talk!”

“…”

“Isn’t that why I’m paying my salary? Is this what everyone wants to be cut off?”

“…”

“Do I recite it while counting the performance one by one? Or should we just have a five-hour meeting on countermeasures?”

From noble mtl dot com

No one willingly took up arms.

“From now on, executives who cannot answer my questions will be considered incompetent and will be fired immediately.”

It was a strong threat.

My aunt pointed at the executive with her finger.

“Executive Director Kim, why did VIP customers drop out of Wookwang Department Store?”

“We conducted extensive VIP marketing at Woogwang Department Store.”

“What is Wookwang’s VIP marketing strategy in detail?”

“Our Taesung has a 10% sale, while Woogwang’s basics are 20%, up to 35% off.”

he added in a low voice.

“I heard that if you bring your Taeseong Department Store membership card, your Wookwang Department Store membership will be extended for another year and a special discount coupon will be added.”

“It means that we will take out only the VIP customers of our Taeseong Department Store! Did you know that and just let it go?”

“What can I do? It is the customer’s choice. We can’t force that.”

My aunt grabbed the back of her neck.

“So you’re just going to keep your eyes open like this? Then, what are our Taeseong’s countermeasures?”

“We also exchange it for discount coupons at Woogwang Department Store. In fact, we are doing a 40% off sale.”

bang!

My aunt hit the desk with her fist.

“If you start a bloody competition like that, Woo-gwang may not know, but Tae-seong will end up in the red and go bankrupt. Taesung’s department store market share is the lowest! Because the deficit is growing every year!”

The problem was not only that.

“Why is a luxury item a luxury item? Is everything expensive and good quality luxury? Because there is no discount! It is a symbol of wealth that ordinary people cannot easily carry, so upper-class customers buy it!

Auntie brushed her hair.

“How long do you think Woo-gwang can fight like that? I can’t go far! Because it’s falling!”

The executives were also silent.

“Nevertheless, the problem is that Woo-gwang started running wild with flowers in his hair like a crazy b*tch. Why?”

Still don’t open your mouth

Inevitably, my aunt had to nominate again.

“Director Song, I asked why Woo-gwang suddenly rolled his eyes like that.”

“That, that, that…”

“Yeojin Kim of Woogwang Department Store, even though she nastyly took away Taeseong’s VIP customers, she didn’t run amok like a crazy b*tch like now.”

“That, so…”

“You can’t answer because you don’t know? You know, but you can’t open your mouth?”

“Okay.”

“great. If you don’t want to open your mouth, you should get a notice of dismissal. Then Director Choi answered…”

“It seems that the marriage with Tae-seong is gnashing its teeth after a fight!”

Director Song desperately replied.

“President Kim of Woogwang Department Store is famous for loving the fiancée of his nephew, Master Seongjun. Since the marriage was broken off by the nephew whom he cherished, it seems that he has started to retaliate against Taeseong.”

“under!”

“At this point, there is also a glimpse of the intention to monopolize by taking out VIP customers. I heard that it is combined with the Woogwang Golf Club membership and offers a discount.”

“Why is Seong-jun coming to my department store to take out his anger on the wedding?”

My aunt exclaimed nervously.

“I really want to be such a beggar b*tch…! Leave it alone!”

My aunt let out a nervous scream.

The aunt was vigorous for a long time, then glared at the executives.

“Executive Director Kim, what are the measures to bring back VIP customers who have fled to Woogwang Department Store?”

“Competing at a lower price than Wookwang Department Store…”

“I told you! That’s negative both in the short term and in the long term. Do you openly advertise that Taeseong is inferior to Woogwang?”

“Okay.”

“Director Park, what are the countermeasures?”

“We are selling Taeseong Golf Club memberships as well as Taeseong Resort tickets at a discount.”

“Do you mean to ask me to apologize to Mrs. Jung?”

Ms. Jeong is the wife of the chairman of Taeseong, that is, my father’s mother and my grandmother.

“Director Choi’s countermeasures!”

“The secretly leaking rumors and trying to fight public opinion…”

“Let’s cut Wookwang Department Store down and start cheating? If you stick with department store management skills, there’s no chance of winning. Is that a solution?”

Executives shut their mouths again.

A heavy silence fell in the office of the president of Taesung Department Store.

Tick tock, only the sound of the wall clock resonated heavily.

“Does that make sense? No matter how bad our Taeseong is at the bottom of the industry, how can he be fooled so easily? under! This is so infuriating!”

My aunt sighed as she touched her temple.

“Is there really no way to solve it? You don’t have the mind to solve it, do you?”

I have, that way!

I just came up with a marketing method for a woman who hit an unprecedented hit that killed not only upper-class wives, but even a woman in the neighborhood.

* * *

I cut off sight sharing.

A satisfied laugh came out.

‘Now then, shall we begin soon?’

The first place I targeted was the luxury department store in Taeseong Department Store.

“From here to here. One of each color.”

It took less than three minutes for me to sweep the luxury bag store and leave.

Employees at a luxury bag store ran out in unison to see them off.

The department store is leaving, shouting, “Please visit us again next time!”

“From here to here. Size 245. In the most popular color.”

The staff at the luxury shoe store also cheered.

I bought each type of heels, shoes, and boots, one by one.

Employees of a luxury shoe store rushed out in unison and shouted, “We will serve you with the best service!”

Other luxury store employees looked at him with envious eyes and said, ‘Wouldn’t he come this way by any chance?’ and waited impatiently.

“From here to here. Size 11. As a set of rings, earrings, necklaces and bracelets.”

As soon as I turned the corner, the employees of a luxury jewelry store ran out and greeted me, calling out to me with a hurrah.

I bought a set of diamonds, rubies, sapphires, opals, garnets and pearls.

“From foundation to tint. One of the best-selling cosmetics brands.”

“We will serve you by color, use, and product! We will be in touch as soon as new products come out next season!”

Employees at luxury cosmetics stores smiled as they swept products into baskets.

One shelf was emptied in an instant.

The last place I stopped by was a women’s clothing store.

“From here to here.”

Employees of luxury women’s clothing were so happy that they nodded their heads as if they were about to faint.

It’s as if you can’t even guess how much incentive will fall if you sell all of this.

This was because women’s clothing was exceptionally diverse in products and types.

“Guest, do you know the owner’s size?”

“36, 23, 38.”

With that said, the ladies’ dresses are ready.

“S-Three sizes. By any chance, the specific size…”

Right. Even if they are the same size, they are not all the same size.

“E cup.”

“Guest, speaking of women’s clothing sizes, the width of the shoulders, the cross section of the chest, and the length of the sleeves… oops!”

A women’s clothing manager stabbed a young female employee in the stomach with an elbow, forcing her to shut up.

The women’s clothing manager smiled and bowed to me.

“I will bring it right away according to the three sizes you said! Don’t you need women’s underwear?”

“Do you have fishnet stockings and a garter belt in leopard print, black lace, a set of red thongs, and a silk chemise?”

“…”

The women’s clothing manager opened his mouth wide, and Yoo Jong-tae washed his face dry with his face flushed.

“It means to pick out something particularly s*xy and pretty and take care of it. Don’t look at me like that for nothing.”

“I understand well what you mean.”

Again and again and again and again!

At that time, along with the sound of high heels that sounded extremely urgent, my aunt burst into the luxury goods hall with her straight short hair.

“Where are you, the VVVIP customer who broke our department store’s all-time high sales record? Did you finish shopping and go home already?”

Answering my call, my aunt came running immediately.

“Boss, he is here now!”

Following the guidance of the women’s wear manager, my aunt’s eyes turned to me.

I put my hands together and nodded my belly button.

“Hello, aunt.”

“aunt?”

“My name is Cha Jeong-hyeok. My aunt’s younger brother is my father.”

“…!”

My aunt opened her eyes wide.

“A big-time new face who showed up like a comet at a department store and overturned luxury goods with cash! I asked whose family he was, so he was my family’s child?”

“When families are in trouble, they help each other and survive.”

My aunt covered her mouth with both hands.

＜Taesung Department Store VVVIP＞ End