Start With a Fake University

Chapter 686: Now is the era where word of mouth is king

New Year's Day.

On the first day of the New Year in Xia Guo Spring Festival, people do nothing on this day, just play.

With the development of film and television entertainment, the cinema on the first day of the new year has become a way for young people, even middle-aged people and even the elderly to entertain.

Therefore, the Spring Festival of the film has become one of the two most important periods of the year.

The other time is the summer time.

Every year during the Spring Festival, many large-scale domestic films are officially released in major cinemas across the country, and this year is no exception.

For example, "Xiangjiang Talks with People" by Liu Hui, director of Hong Kong.

During the Spring Festival in previous years, a new Hong Kong movie must be indispensable, and the new Hong Kong movie released this time is a new masterpiece by the director Liu Hui who has directed many classic Hong Kong movies, and many actors were selected. The heavyweight is even the king of heaven.

Such a new Hong Kong gangster movie must be very popular.

In addition to the "Xiangjiang Talking People" directed by Liu Hui, Xia Guo's famous director Zhang Master also blended into the popular schedule of the Spring Festival.

Director Zhang's new film "National Games", this time can be described as using an all-star lineup.

The all-star lineup here does not refer to those traffic stars or the like, but the actors and celebrities that Director Zhang has been using over the years. It can be described as a gathering of superstars and has attracted much attention.

Then there is "New Year's Day" in Comedy Paradise. Comedy Paradise's humorous drama movies have dominated the box office list for many years. Audiences have often said that comedy Paradise produced must be a boutique.

What's more, this time Comedy Paradise withdrew from "New Year's Lucky", it can be said that all the comedians of Comedy Paradise have gathered in this "New Year's Lucky", so it is extremely competitive in the Spring Festival file.

Finally, Q Entertainment Media claims to have spent nearly one billion yuan in the magical masterpiece "The Legend of the Demon". It uses a lot of traffic stars, depending on its appeal.

Today, the cinema in the mall of Wucheng University of Arts and Sciences is full of people.

Many students staying in school, like Principal Ding, came to the cinema to watch movies, and the movie they watched was naturally the science fiction film "The Wandering Earth" directed by Su Yangfan.

In the largest IMAX hall, Ding Yue and his friends watched this scene, and in a blink of an eye, the seats were full.

"Brother Yue, I took a look at the major platforms. Our science fiction movie "The Wandering Earth" has a very low output."

Sitting next to Ding Yue was Huang Youjie. He said after watching the film series.

"how many?"

Ding Yue asked.

At this time, An Yujia replied: "President Ding, our series of "Wandering Earth" is currently only about 7.5%."

"So few?"

After Ding Yue heard the words, he was slightly surprised.

Although I knew that "The Wandering Earth" may have a small number of films at the beginning, but I never thought it would be so small, because Ding Yue predicted that it would have to be 15% no matter what.

This turned out to be good, which was half of what was expected.

"Guess which one is the highest-volume movie in the first row of Lunar New Year today?"

Huang Youjie asked with a smile.

"I should be Master Zhang's "National Fortune", right?"

Director Chen Yilin guessed.

After all, in Chen Yilin's view, a famous domestic director like Director Zhang, even known as a national director, has a variety of actors in "National Games", so Chen Yilin guesses that Director Zhang's "National Games" has the highest number of films.

"NO! NO! NO!"

Huang Youjie shook his head.

"Does this still have to be guessed?"

Ding Yue shrugged and smiled calmly and said: "In the new year's first day of the film, capital usually dominates the position of the film, so it must be Q Entertainment Media's "Feng Mo Zhuan" with the highest rate of filming."

"Really, the film arrangement rate of "The Legend of the Demon" exceeds 30%, which is simply outrageous!"

Huang Youjie nodded in a dubious manner.

"People Q Entertainment Media has money, and it claims to have invested one billion in "The Legend of the Demon"." Xu Bin said.

"Hahahaha, one billion, it is estimated that nine billion are spent on publicity, right? I saw the promotion of "The Legend of the Demon" is overwhelming, any APP opened, it is the "Legend of the Demon" publicity."

Huang Youjie teased.

"more or less."

Ding Yue also participated in the discussion, but soon, the movie will begin to play: "It's the beginning, let's prepare to watch "The Wandering Earth" quietly."

After Ding Yue finished speaking, everyone fell silent.

Before the movie was played, everyone was talking in the whole movie theater, but as the movie was about to start, everyone fell silent.

Because all the students of Wucheng University of Arts and Sciences know that watching a movie must be a quiet and civilized viewing.

When the audience saw the amazing scenes in the movie, they couldn't help exclaiming.

Especially the long shot from the Earth to the Navigator Space Station has amazed countless viewers.

Ding Yue also never expected that Director Su Yangfan could restore this long shot, and Ding Yue looked at it, and it seemed that the restoration was even more shocking than the original, especially in the processing of the picture and the soundtrack, which was simply worthy It's perfect!

The shocking sci-fi movie "Wandering Earth" was officially released in cinemas across the country at nine o'clock in the morning on the first day of the new year, and it has received unanimous praise from the audience.

Although the sci-fi movie "Wandering Earth" only has 7.5 percent of the film, but the number of viewers watching is very large, and the attendance rate is extremely high, almost every show has an attendance rate of more than 90%. .

This means that basically every viewing of "The Wandering Earth" is almost full.

It's just that, because the filming rate of "Wandering Earth" is really a little lower, it is definitely not as good as those "blockbusters" with a high rate of filming in the box office for a while.

For example, Q Entertainment Media’s "The Legend of the Demon" was the first to hit the box office of 100 million yuan.

It was followed by "Happy New Year" in Comedy Paradise.

Unexpectedly, the national director Master Zhang’s "National Destiny" does not seem to be as good as ideal. The box office results are similar to the "Xiangjiang Talker" by Hong Kong director Liu Hui. The two films basically exceed 100 million at the same time. Box office.

Finally, it was the turn of the sci-fi movie "The Wandering Earth". When the afternoon approached the evening, the box office only exceeded 100 million.

At night, it was a period of strong box office growth.

Because the big guys are playing outside during the day, at night, after eating, the big guys will make appointments to watch movies or something together.

Since today's New Year's Day is still the first day of these movies, word-of-mouth or anything has not yet been brewing.

Even if the sci-fi movie "The Wandering Earth" has a very good reputation, the rate of word-of-mouth spread is not so fast due to the low rate of filming on the first day.

After Ding Yue watched his company's "Wandering Earth" in the afternoon, he felt that he had chosen director Su Yangfan to direct the film. He really did not choose the wrong one.

The plot of this "Wandering Earth" is basically not much different from the one on the previous world, and it has become more delicate and fuller in terms of emotional processing.

Therefore, Ding Yue even thinks that "The Wandering Earth" directed by Su Yangfan is better than the previous one on Earth, so let’s add one more point to Yazi.

With this rhythm and quality, Ding Yue believes that it is only a matter of time before the "Wandering Earth" was produced by Wucheng University of Arts and Sciences.

However, Ding Yue still couldn't help but check the box office before dinner.

Now Q Entertainment Media’s "Feng Mo Chuan" has a box office of more than 250 million, and Comedy Paradise’s "New Year's Lucky" has a box office of more than 200 million.

Currently these two movies are leading the way on the first day of the Chinese New Year.

Q Entertainment Media’s "Legend of the Demon" was able to have this box office data on the first day, which is actually what everyone expected, after all, it exceeded 30% of the filming rate.

Moreover, large traffic is used. Ding Yue can even see this trend. Under normal circumstances, the box office has soared in the first three days, and then there is no box office ability to attract money.

Because of the quality of "The Legend of the Demon", Ding Yue only knew that it was just like that after watching the trailer.

If it was 100 points, Ding Yue would score sixty points if he died, and these sixty points would still give the special effects face.

After all, Q Entertainment Media really spent money, so there is basically nothing to say in terms of special effects, but in terms of the plot, after just watching the trailer, Ding Yue knows how terrible it is.

It's unexpected that this "New Year's Lucky" in Comedy Paradise is so strong at the box office.

This has not reached the peak of the evening, and the box office has exceeded 200 million. If this trend continues, it is possible to exceed the box office of more than 400 million on the first day.

And this "New Year's Lucky" in Comedy Paradise is based purely on its own word-of-mouth box office, not because of the extremely high rate of filming or the strong pre-publicity.

"Brothers, the box office of this comedy heaven's "Happy New Year" has exploded. The lineup is not as high as Master Zhang's "National Fortune", but the box office is almost doubled."

After taking a look at the box office statistics, Ding Yue said to Huang Youjie and Xu Bin around him: "Should we go to watch this "New Year's Day" at night?"

For this parallel world comedy heaven movie, Ding Yue still likes to watch it, and thinks that the quality is not bad.

If this "New Year's Day" also has the same quality as the previous ones, it is normal to be able to get out of the Spring Festival and get a good box office result.

I just don’t know how much box office this "New Year's Lucky" will get from its own "Wandering Earth" in the end?

Ding Yue is even wondering whether his "Wandering Earth" will be the last duel with this comedy paradise "New Year's Day" in the later period?

Ever since.

After having dinner, Ding Yue called on his two little friends Huang Youjie and Xu Bin, and went to the cinema to prepare to watch this "New Year's Lucky" in Comedy Paradise.

After watching this "New Year's Lucky", it is already more than ten o'clock in the evening.

When walking out of the movie theater, Ding Yue looked at Huang Youjie and Xu Bin and asked, "How do you feel about this "New Year's Day"?"

"The plot design is very clever, and there are a lot of laughs, bursting with laughter!"

Xu Bin replied very pertinently.

really.

When Ding Yue watched this "New Year's Lucky", he also laughed several times. It is indeed a very funny comedy, even in Ding Yue's opinion, this comedy is very successful.

In an instant, the pressure fell a bit on "The Wandering Earth".

"Comedy Paradise is really awesome."

Huang Youjie said with emotion: "Each of their comedy movies are very strong. This "New Year's Lucky" may become the strongest, and the reputation is estimated to be very good."

"Now is an era where word-of-mouth is king, so it seems that "New Year" will become our most powerful competitor to "Wandering Earth"!"

Ding Yue also said with emotion.

It's just that Ding Yue's emotion is not the same as Huang Youjie's emotion.

"It's really possible, but if I really want to choose which movie is better, I think it's our "Wandering Earth", because in terms of the theme and concept, our "Wandering Earth" is even better. "Good luck" is just a comedy movie after all, it just makes everyone laugh."

Xu Bin conducted his own analysis.

"I agree with A Bin's analysis."

Huang Youjie nodded and said.

In the eyes of these two friends, "The Wandering Earth" is still stronger overall. Even if the subject matter is different, the feeling it gives people is that "The Wandering Earth" is better.

After all, "Happy New Year" is indeed like Xu Bin said. It only brings a comedy hilarious laugh. After laughing again, it doesn't feel much.

But "Wandering Earth" is different, Xu Bin and Huang Youjie even want to watch it a second time!

After 11 o'clock in the evening, an unexpected scene happened.

Comedy Paradise’s comedy movie "Happy New Year", in terms of box office data on the first day, successfully surpassed Q Entertainment Media’s "The Legend of the Demon" and temporarily ranked first!

【Real-time movie box office ranking】——

1. "Happy New Year", with a box office of 478 million yuan!

2. "The Legend of Feng Mo", the box office is 450 million yuan!

3. "Xiangjiang Talker", with a box office of 310 million yuan!

4. "National Transport ~www.readwn.com~at the box office of 240 million yuan!

5. "The Wandering Earth" has a box office of 190 million yuan!

Not surprisingly, among the five most popular Chinese New Year films, Wucheng University of Arts and Sciences' "Wandering Earth" had the lowest box office on the first day, not exceeding 200 million yuan.

This is also in Ding Yue's expectation.

Who makes the filming rate so low? Even if you want an explosive box office data, it is impossible. There are so many shows!

However!

After seeing the box office data on the first day of the Lunar New Year, theaters across the country immediately adjusted the film scheduling rate the next day.

Fortunately, the "Wandering Earth" of Wucheng University of Arts and Sciences increased the rate of film placement by 2.5%, reaching 10%.

The filming rate of "The Legend of the Demon" has plummeted directly, and it has been the "New Year's Good Fortune" of Comedy Paradise...

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like