Start with the script killing shop

What is the concept of a boxed copy priced at 29 yuan per person and a city-limited exclusive copy priced at 49 yuan per person?

Even those pirated stores that print copies directly on A4 paper are not so cheap.

As far as Jiang Qi knows, the average number of pirated script shops opened next to universities is more than thirty people.

"With such a low price, can these scripts participating in the competition be profitable?" Yan Huaiyou looked in disbelief, "Normally, the commission for a six-person boxed book priced at 78 yuan for the host is 100 yuan less, right? ?”

Adding in the rent, water and electricity, and the clerk's basic salary, the boss is simply losing money to open the store at this price.

"Perhaps the hosts of these stores are willing to reduce their commissions for love, along with the original price." Manager Xu said with a rare sense of humor.

Of course, everyone knows this is impossible.

If there is such an employee who is willing to work for the boss for love, Jiang Qi said that you are welcome to the Galaxy script.

Jiang Jun smiled bitterly: "No matter what model they adopt, as long as they start this way, I'm afraid the entire market will be destroyed by them."

Unlike Jiang Jun and Jiang Qi, who open a store by cheating, and Yan Huaiyou, who open a store by spreading money, they are different from the unconventional script-killing store owners. She and her fiancé are serious about cultivating employees, accumulating customers, and accumulating savings from scratch. Thanks to word-of-mouth, I met the financial owner dad, and gradually improved my soft power and hard power. Hard work, strength and luck are all indispensable to open the store to the scale it is today.

When JC opened, there were less than five script-killing shops in Xuncheng. At that time, Jiang Qi didn’t even know what script-killing was.

Jiang Jun knows better than anyone what bad impact Boss Zhen's actions will have.

"Indeed." Store manager Xu also stopped joking, "This kind of marketing method that hurts the enemy eight hundred and loses one thousand, I really can't come up with it if I don't have some problems."

"What kind of mentality do these people have?" Jiang Qi said that he didn't know what kind of mentality these people had. Anyway, his mentality was a bit broken.

Isn't this just causing trouble?

Originally, everyone's pricing was consistent. The boxed price of 78 yuan was exclusive, depending on the situation. There were discounts during holidays and recharge activities, but this was considered normal.

Although these script killing shops in Xuncheng usually steal each other's customers, work undercover, and diss each other on WeChat Moments, they at least have reached a consensus on making money.

A group of people were having a good meal around a pot, but suddenly someone with a bad idea jumped out and joined the others to overturn the pot, as if everyone was going to die together.

This is not a disease.

Jiang Qi couldn't figure out what Boss Zhen's starting point was.

Do you think the profit from script killing is too high and you decide to give back to your customers and quit this business?

Jiang Jun thought for a while: "Maybe it's because the store can't be opened and I want to make a last ditch effort."

"Can't the store open?" Jiang Qi and Yan Huaiyou both looked confused.

Although business is not very good now in the off-season, it’s not like the store can’t open and it’s a disaster, right?

Jiang Jun:......

Looking at the two evil capitalists in front of him with big eyes and small eyes, a well-fed man who doesn't know how hungry a man is hungry, and a complete lack of understanding of the hardships that a normal store should have during the off-season, Jiang Jun suddenly felt that it was a mistake to come to C.C. today to find these two people.

"Do you know how many script-killing shops there were in Xuncheng this time last year?" Jiang Jun asked.

The three shook their heads.

Not to mention Jiang Qi and Yan Huaiyou, store manager Xu doesn't know either.

"If I remember correctly, there were only 21 stores last year, and the number of script-killing stores patrolling the city doubled within a year."

"The year before last, there were only a dozen."

"Screenplay is not like restaurants, KTVs, or movie theaters. Except for a few emotional books, most of them will not be read again after playing it once. Of course, except for those exclusive books in your store, Boss Jiang."

There are even customers in Jiang Qi's store who have played "Horror Doll House" for the second and third time. There are always unconvinced customers who want to see if they will be as scared when they play the game for the second time as they were when they played it for the first time.

Facts have proved that it will.

The considerate Lili will always give guests who play second or third time a more profound gaming experience.

"Based on Xuncheng's current average income and consumption level, script killing is considered high consumption."

Yan Huaiyou looked at Jiang Qi and asked him with his eyes whether script killing was really high consumption?

Jiang Qi gave Yan Huaiyou a look, "How could I know?"

No one in my family works seriously.

Jiang Bing takes orders for painting, his parents are doing business abroad, his second uncle is out of town, his sister-in-law and uncle open a clothing store, his uncle is retired, and his aunt is a full-time housewife and has never worked. How does he know what the average salary in Xuncheng is? .

Jiang Jun noticed the eye contact between Jiang Qi and Yan Huaiyou:...

It might have been a mistake for her to come here today!

Jiang Jun could only bite the bullet and continue: "The current market in Xuncheng cannot accommodate 40 script-killing stores."

Jiang Jun's words were on point.

Jiang Jun began to analyze the current situation to the two.

Most stores that blindly follow the trend of opening stores will choose to open in the peak season, and very few, like Jiang Bing and Yan Huaiyou, open in the off-season.

Whether it's winter vacation or summer vacation, as long as it's during these two major holidays, any script store, no matter how informal it is, can make money. After all, most script stores only make money in these three months, and they spend the rest of the time struggling.

Jiang Jun has been opening stores for so many years and has witnessed countless of his peers that cannot survive the off-season closing down their stores during this period.

Jiang Jun also summarized the following stages of stores that are about to close down.

The first stage is layoffs.

Full-time employees in script killing shops are required to pay a basic salary, but part-time employees are not. Therefore, many script-killing shops hire a lot of part-time students who do not need to be paid a basic salary. This way, there will be no shortage of people during the peak season, and they can pay less during the off-season.

The second stage is to engage in activities.

If there is no business, use activities to create business, such as recharge activities, full discount activities, free orders for a few people traveling together, etc.

If layoffs and activities cannot save the stores that are about to close down, then we can only enter the third stage - selling off capital.

The original boxed copy originally bought for four or five hundred was sold at a discount of more than two hundred, until I could afford the store rent.

If there is no way to sustain the store even by selling money, it will usher in the final stage - bankruptcy.

These stores will try to transfer them when they go bankrupt to see if there is a new takeover willing to spend a sum of money to take over.

This month, many stores in Xuncheng are publishing transfer information, trying to make a last ditch effort to find a victim and escape unscathed.

Boss Zhen is uniting with stores in these stages. The store will not be able to open anyway, so why not try to make a profit at a loss, just in case it turns out to be successful.

"There are 29 stores willing to participate...has the market been so sluggish recently?" Jiang Qi was shocked.

Jiang Jun:......

Why are the market conditions in other stores so sluggish? Don't you two have any idea?

Originally, the market could only accommodate 20 stores, but as a result, 20 more stores were opened this year. The number has doubled and the competition is already fierce.

As luck would have it, two rising stars emerged in the second half of the year. One was the number one in the 8th trending search and had an amazingly large customer base, and the other had deep pockets and was advertising all over the city.

The cake was only that big in total, JC took a piece, Galaxy Script Club and C.C each got a big piece, and the rest was divided among other stores.

But Jiang Jun didn't think it was a big deal. Doing business was not an easy task. The weak eat the strong, and the fittest survive. Galaxy Script Agency and C.C are using their strength to seize the market. If they are not as skilled as others and cannot make money, they will end up going bankrupt. This is how it is.

Jiang Bing saw this very clearly.

Jiang Jun sighed: "Actually, the market atmosphere has not been good in the past two years, and pirated stores are common. In the past two years, the first pirated store opened in Caida, with a cost of 39.9 per person. You know how outrageous that store is. ?"

"They don't even buy the pirated version with the box on the Internet, because it's too expensive. After all, the pirated boxed version costs fifty or sixty yuan a copy, and the city-limited hardcover copy costs hundreds. Their copy is all I bought the txt for 19.9. There is a printer and a dozen folders in the store. Customers can print whatever they want to play with, and the DMs are all part-time students."

"You don't know how much influence that store had on other genuine stores when it first came out. Just because this store made money, several pirated stores appeared later. At that time, JC was not as big as it is now. We The store was almost overcrowded by these pirated stores and could no longer be opened.”

"What happened next?" Store Manager Xu asked.

"Later I didn't want to open it, so Lao Cao persuaded me to stick with it for a while. Although these pirated stores were cheap, they were not good at DM. The decoration in the store was also very bad, and there were no props, scenes or mechanisms. After that period, the business came back. Well, many of the first batch of pirated stores have now closed down."

"But this time it's different. This time it's the genuine store that does what the pirate stores did back then. The genuine boxed copy is 29, and the city-limited exclusive is 49. Who would want to come to a store like ours to buy a copy?"

"Although some stores have been deceived by so-called group buying websites and messy platforms before, offering flash sales of 9 yuan for 9 yuan and 19 yuan for 9 yuan, but after all, the purchase is limited to one time."

"If Zhen's activity continues for a month or two, will the entire market be completely disrupted by him?"

Both Jiang Qi and Yan Huaiyou knew that Jiang Jun's worries were justified. Boss Zhen's behavior of turning over the table before I could eat would undoubtedly cause a devastating blow to other normally operating script-killing shops.

The off-season is already hard enough, but if you mess around with it, the boss with a bad attitude may actually close the company out of anger.

This may be what Boss Zhen wants.

Among the stores he has united with, his own is the largest and most profitable.

To put it bluntly, the activity he conducted was a price war, and the price war was all about family wealth. When he didn't have enough money, he gathered a group of struggling shopkeepers to fight with him in a last ditch effort.

At the end of the day, those who engage in activities that should go bankrupt will most likely go bankrupt.

If you don't engage in activities, you don't have to go bankrupt. If you are unlucky, your mentality will collapse, and you may go bankrupt in anger.

If all these stores are closed down, the market share will automatically be evened out, and Boss Zhen can have a big meal on the table.

Of course, this is what Jiang Qi figured out about Boss Zhen’s mentality.

Because this gameplay has a very fatal problem.

You have disrupted the market, and you have lowered the price that customers expect from the script to such a low level. Even if you crowd out your colleagues and sit down at the table to start eating, why do you think this mouthful of food can be eaten in your mouth?

Waging a price war, killing competitors to seize market share, and finally creating a monopoly and raising prices are what capitalists do.

Do you have the money to be a capitalist?

Do you have the skills to clean up the mess?

If you kill this group of peers, a new group of peers will still emerge next year. Do you have the ability to create a monopoly?

Of course, it's possible that Boss Zhen really has this ability, but Jiang Qi just can't imagine it.

However, Jiang Qi still felt that anyone who could do such a thing would most likely be a pure troublemaker.

Realizing that the matter was really serious, Manager Xu took Jiang Jun to another room to discuss it in detail, leaving Jiang Qi and Yan Huaiyou, who were full of stomachs to vomit, drinking tea in the office.

"Boss Zhen's situation is still too small." Jiang Qi sighed, "What can you accomplish by engaging in internal fighting? It's better to engage in side business than engage in internal fighting."

"That's right." Yan Huaiyou agreed very much, "The script business in my store is not doing well this month, but if the script business is not good, I can start other businesses. This month alone, I have added seven or eight new snacks to the menu in my store. , two new mahjong rooms have also been added, I don’t know how to adapt.”

Jiang Qi nodded: "The script business in my store is not as good as before, but the braised vegetable business, vegetable noodle business, and colorful rope business are still good. Recently, I am also planning to start a toy business. Isn't it better to develop more side businesses than fighting in the nest?"