Start with the script killing shop

Chapter 194 Advertising War

At 7:25 a.m. on December 2, Xiao Fang, an ordinary migrant worker, was awakened by the alarm clock that is fixed every working day.

As a local young single woman living with her parents in an old community in the old town of Xuncheng, Xiao Fang wailed after looking at the time on her phone and struggled to get up.

At 7:45, after Xiaofang finished washing and put on a simple work makeup, he appeared neatly at his dining table.

Breakfast has been served.

Although living with your parents may cause many conflicts, such as disagreements in concepts, being urged to get married, being nagged and a series of minor troubles, there are also many benefits.

For example, you don’t have to pay rent, you can eat at home, you don’t have to clean when you are busy at work, you can enjoy all the conveniences of living with your parents, and you can occasionally be an older child in your twenties.

"Fangfang, you should have a boyfriend at your age. If you don't go to work on weekends, go out with friends and meet new people. What's it like to stay at home all day without going out? Your dad and I were watching the news a few days ago. What the news said about script-killing should be something you young people like to play. They seem to be doing some activities recently that look very economical. Why don't you invite your friends to go out and play script-killing." Fang Fang's Mom was sitting at the dining table nagging.

"Mom, how economical is it to kill a script? It's so expensive! Yuanyuan wanted to take me to play before, and it cost 78 for any one movie. That kind of money is enough to watch two movies! My monthly salary is more than 4,000 , how can I have that spare money?" Fang Fang said impatiently, blowing a few breaths into the tomato and egg noodles, opening her mouth to take a big mouthful, and swallowed, "Besides, who stipulates that you have to go out to play on weekends? I'm exhausted from working every day. , can’t you let me sleep a little longer at home on the weekend?”

Fang Fang's mother shook her head helplessly and went to the kitchen to pick up yesterday's leftover stewed vegetables.

Fang Fang's eyes lit up when she saw the braised vegetables, and she said excitedly: "Mom, Xinghe Braised Food Store will sell pig's trotters tomorrow. You can buy some for me tomorrow morning. I'll come back to eat in the evening."

"You know how to eat when you eat. 78 yuan is too expensive to go out for fun, but it is not too expensive to eat braised vegetables? Do you know how expensive and hard to buy the braised vegetables in this braised vegetable restaurant? Not only are they expensive, but there are purchase restrictions. I queued up for one yesterday For many hours, I queued at the door before the store opened, for fear that I wouldn’t be able to buy it.”

"This braised pork sausage sells for 160 yuan per catty. Beef heart is even more expensive. Even pig's trotters sell for 80 yuan per catty. Why don't you think it's expensive for you to eat? Why can't you move when I ask you to go out to play?"

Fang Fang smiled apologetically: "Can this be the same? This stewed vegetable sells so well and is so delicious, so it should be expensive."

"It's really a evil, Lao Fang, how do we say that we have given birth to such a daughter? Other things are not attentive, they are unwilling to go out and play. They know that they eat and eat. The mother skipped work to help her line up to buy braised vegetables."

Fang Fang’s father said helplessly: “Next time I’ll line up to buy it on the weekend.”

Fang Fang apologized and said, "Isn't it Tuesday, Pig's Trotter Day? It's easy to grab pig's trotters. Besides, I bought the stewed vegetables the day before yesterday."

"You still have the nerve to say that you lied to me the day before yesterday that you and Zhou Yuan were going out to play. What happened? Oh, I went out for two hours and came back with two bags of braised vegetables. You went out to play just to trick Zhou Yuan into buying braised vegetables with you, right? ? You also bought Zhou Yuan’s share, and you didn’t leave any room for her to wait in line with you for so long.”

"Oh, Zhou Yuan knows the owner of that braised vegetable restaurant. Doesn't her family live there? It's more convenient for her to buy braised vegetables through the back door than it is for us. Yuanyuan will go to play script and kill after queuing, and I won't go." Giving her mother a chance to nag, Fang Fang put down her chopsticks and said, "I've finished eating, Mom and Dad, I'm going to work first!"

After that, Fang Fang grabbed the small bag and ran out of the door as if running for her life.

As an ordinary office worker with a monthly salary of only 4,000 yuan, Fang Fang naturally cannot have the luxury of taking a taxi to work every day. The company is far away from home and riding a battery car is troublesome. There are no charging stations for battery cars in her old neighborhood, so she usually takes the bus. work.

Around eight o'clock, the bus station was crowded with people going to work at 8:30 or 9 o'clock. Everyone was in a bad mood and obviously not mentally ready to go to work on Monday.

Fang Fang was playing on her mobile phone while waiting for the bus.

Looking up, Fang Fang found that the billboard at the bus stop seemed to have been changed.

C.C and other 9 script-killing stores jointly launched a blind box event?

You can draw a blind box once when you spend over 200.

Can script-killing stores draw blind boxes these days?

But why does the name C.C look so familiar? It seems like I have seen it somewhere.

Fang Fang, who had not yet arrived at the bus, began to read the blind box gifts in the small print in a leisurely manner.

Luozi...what is this? Trinkets? The pictures are okay, but not interesting.

The script is free of charge for one time, which is not bad.

Washing, cutting and blowing cards? Fang Fang touched her hair, it seemed that it was time to cut it.

The cat cafe gives you coupons for petting cats three times and canned cat drinks, which seems good.

Script monthly pass? Zhou Yuan should like it.

Xinghe Braised Food Shop offers 15 pounds of any braised food on designated dates during the Chinese New Year.

Ah, braised meat, she only likes to eat Xinghe...

etc!

Fang Fang's eyes widened.

What did she see? !

Xinghe Braised Meat Shop!

Is it the Xinghe braised food restaurant she knows?

15 pounds!

It’s still New Year’s Eve! !

How happy this year would be if I won the lottery! ! !

Why didn't her mother tell her earlier that this script-killing event was a blind box draw, and if she spent 200 yuan or more, she would have a chance to win 15 pounds of braised meat.

I told her that she would have gone to play a long time ago. If it didn't work, she could ask Zhou Yuan to help.

As for the limited number of prizes.

Fang Fang believes that she will definitely be the European Emperor.

It doesn’t matter if you don’t win the braised food. There are also food and beverage coupons, year-round free ice cream coupons, cat petting coupons, washing, cutting and blowing coupons. They all sound good, and the skin is actually not bad. The picture looks good on the hanging bag. Can also be used as decoration.

Fang Fang started to send a message to Zhou Yuan: Yuanyuan, do you know which script stores have blind box activities? Call me next time you go to play. How many books do you usually have to play to draw a blind box?

.

There are many people like Fang Fang who were so overwhelmed by Yan Huaiyou's overwhelming advertising campaign that they couldn't tell the difference between the advertisements on TV and radio and the advertisements on the billboards they could see everywhere on the roadside.

For most people who have little or no knowledge of script killing, this is the same event.

The blind box activity is very innovative.

The prizes look pretty good too.

Even the most ordinary Luozi looks okay, and it will definitely not hurt if you take one shot.

And the threshold is not high. You can draw once if you spend over 200. The event lasts for more than a month. It is very simple to spend over 200.

It can be said that all the money Boss Zhen spent wasted on Yan Huaiyou's wedding dress.

"Tsk, tsk, tsk, your navy offensive is really ruthless." Jiang Qi, who came to C.C. to eat, drink and warm up because he had nothing to do in his shop, sat in Yan Huaiyou's office and looked at the people in each group. The news was astonishing, "You really don't let it go online or offline."

Yan Huaiyou said before that he had lurked at least 20 trumpets in the appointment groups of all stores participating in the competition. Now it is time for these trumpets to come into play.

With rhythm.

Boss Zhen said on TV before that his original intention of holding the competition was to rectify the chaos in the industry, to provide profits to players, to restore clarity to the script-killing industry, to expand the market, and to teach those irregular shops how to behave. .

This can be described as an indiscriminate attack, which severely offended the stores that did not participate in the competition.

He talked nonsense on TV, and Yan Huaiyou let his trumpet talk nonsense elsewhere.

Boss Zhen and the others are playing a price war. The biggest advantage of the price war is that it is really cheap.

No matter how generous the blind box prizes seem to be, there is really no advantage compared to the original price of 78-258 copies compared to the 29.9-39.9 copies.

Most customers still want to save some money. Why should they buy expensive products when they can buy genuine ones?

But script sales are different from most entertainment industries and even catering industries. For restaurants with the same style of cuisine, if one restaurant is not delicious and diners are not satisfied, they can switch to another restaurant. If they want a dish, they can eat it every day. Anyway, they have to eat every day, and it doesn’t matter what they eat. I can eat it, but I can’t kill the script.

If you are not satisfied with one game, you can switch to another one, but it is difficult to play the same game a second time.

If it doesn’t work, it doesn’t work. This is a one-time business.

Guests really have to be snatched. If someone snatches them away, even if they are snatched back, they will never come back.

So Yan Huaiyou chose to fight with public opinion.

It's called disinformation.

Sounds very unethical, but it works.

Aren’t your 29 stores jointly cutting prices to give back to the society? A boxed copy is sold for 29.9 cheaper than the pirated version. This is unreasonable.

I don’t care whether you have any problems or not, but I question whether you have any problems. That’s okay, right?

Why do all the stores participating in the blind box activity not reduce their original prices? You are the only one who has reduced your prices, and you have reduced them so outrageously. Is there something wrong with your original price? Or is there something wrong with your quality? Or do you have other problems?

As an ordinary sailor, a sailor who is willing to spend one or two hundred yuan and just wants to play comfortably and happily, it shouldn't be a problem to question it reasonably, right?

After all, there is a word in this world that does not sound very reasonable: Cheap products are not good.

You are so cheap, is there something fishy about it?

All Yan Huaiyou's trolls seized on this argument and started making quarrels wherever they could, with various rhythms and an overwhelming online advertising campaign.

It can be said that the current situation is roughly that pure passersby have been led astray, thinking that the only activity is the blind box activity.

The non-pure passers-by are eating melons, some are led to the rhythm, and the rest are hesitating whether it is better to play cheap or draw blind boxes.

Anyway, the mentality of most people is, let’s fight, let’s fight!

You don’t have to spend money to watch a show and eat melons. Whether you play cheaply or draw blind boxes, you won’t lose money. The longer this activity lasts, the better.

The instigator, Yan Huaiyou, sat in the office and calmly said: "How can you say that I set the pace? This is a reasonable question. Boss Xu Tazhen poured dirty water on us, saying that we are an irregular store and a cancer in the industry. Those who follow the trend and join the industry have no love for scripts and are trash in the industry who just want to make money. Do you allow me to question them legitimately?"

"Don't we just follow the trend and just want to make money?" Jiang Qi soul asked.

"Of course we both are." Yan Huaiyou readily admitted, "Isn't doing business just to make money? Why not make money? Is it for interest? Is it for love?"

Jiang Qi said that my sister is really true.

Her purpose in opening a store and doing business has always been pure, and it has never been about money.

"Your store should be full every day now, right?" Yan Huaiyou asked.

Jiang Qi nodded: "There are too many books bought at one time for the Autumn Exhibition, and the guests can't play with them at all. There is an event this time, and many people took the time to make appointments. There are also many people at the all-night venue. Fortunately, I have a new recruit in the back of the store. Many are part-time and can work shifts.”

"Now we are divided into day shift and night shift."

"I think you need to hire a few more full-time employees, otherwise you won't have enough manpower when your new store is renovated."

"That's right." Jiang Qi thinks it makes sense. As long as business is good, there is no harm in recruiting more people.

After the blind box activity is over, it will be winter vacation and Chinese New Year in a while, and business will be full again when the peak season comes.

Based on the current situation, we will definitely be able to save enough money for decoration in December, start decoration at the end of the month, and complete it in mid-to-late January. From a time perspective, we can recruit people now.

"Let's discuss something." Jiang Qi looked at Yan Huaiyou and smiled, "Let me put up a recruitment poster on the window of your store!"

"I don't know why, but I find it very useful to recruit people to your store."

Yan Huaiyou:? ? ?

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