Steel Tycoon Reborn

"This is a big plate worth tens of billions!" Zhu Li said with emotion.

After Zhu Li arrived in Xucheng, he rushed over to see Shen Huai first. It was not without reason that the former Xucheng Oil Refinery and the surrounding small chemical factories were demolished. The total area is as high as 1,500 mu. The listed company has 400 mu due to compensation for relocation and subsequent auction and acquisition, and nearly 1,110 mu of demolition and storage in the city. At this time, it has not entered the auction process. .

Didn't enter the auction process, it wasn't that the city wanted to hold this piece of land in its hands. The main reason is that the city plans this land to be a comprehensive land for commercial, residential and office building construction. The positioning is high, the land base price is also very high, the investment requirements for developers are very high, and the final construction grade and scale requirements are required. very high.

For such a large piece of land, there is currently no construction development company in the province that has the strength to develop such a large comprehensive plot of land once.

Even if there is no competition, the 111-plus acres of land in Guangshi will cost 2 billion yuan at the reserve price. Adding the 400 acres of land in the hands of the listed company Meixi Industry, the land price alone will add up to nearly 3 billion yuan. , plus the construction cost and the corresponding taxes, the total investment can never be less than 10 billion.

There is no Duili real estate project in the province that has a scale of more than 3 billion, not to mention a super real estate project of tens of billions.

In addition to capital, the most important thing is the market.

Construction development enterprises in the province do not have such a large capital strength, but in first-tier cities such as Yanjing, there have been super real estate projects with two or three million square meters and an investment of more than 10 billion yuan in the early years. There are still powerful real estate groups. So a few.

The most critical problem is to build such a large-scale commercial real estate comprehensive project in Xucheng, and eventually it will be sold or rented out. It is impossible to say that it will invest tens of billions of dollars and build a house of up to two or three million square meters. play it?

The urban development level of Xucheng, not to mention the first-tier cities, even the second-tier cities are somewhat out of reach. How can we digest such a large real estate project?

The real estate developers in the province do not have such great capital strength, while the big real estate developers outside the province have the capital strength.

Such a large piece of land would not be appropriate to be split up and auctioned off.

To invest in the construction of an office building or a hotel, ten or twenty acres is enough.

More than 1,000 acres are cut into small pieces of 10 or 20 acres for auction. How to coordinate the construction planning of the entire plot?

It is easy for a development company in the province to spend 10 to 20 million to get a dozen or 20 acres of land, but after getting the land, how to develop and construct it, and when to develop and construct it, is extremely sophisticated.

Everyone wants to improve the efficiency of capital operation, and everyone wants to sit in a sedan chair lifted by others, rather than helping others carry the sedan chair. The city really wants to cut more than 1,000 acres of land into dozens of pieces for auction in batches, and the entire land may not be built on any scale for ten years.

Xu Pei also intends to implement the land acquisition and storage system on a pilot basis in Xucheng. It has been half a year since the demolition of the Binjiang Chemical Plant Area. It was not ideal, so the auction of the corresponding plot was delayed and did not enter the program.

Now Shen Huai has promised to eat the entire plot, and only 2 billion will be spent on land transfer expenses, and the 2 billion is for the financial emergency of Xucheng City, it is impossible to delay the payment, but the 2 billion If the land payment is paid, then they can't delay development, otherwise it would be too wrong to spend the two billion now.

Although Meigang took over Xucheng Refinery and relocated the old Xucheng Refinery plant, Song Hongjun and Zhu Li have been staring at this plot for more than two years.

It’s just that we were staring at each other before, but in the operation of such a large-scale comprehensive commercial real estate project, everyone is repeatedly weighing and hesitating in their hearts, and they are constantly gaining newer and deeper understanding of the opportunities and risks hidden in the project.

It is precisely because of the recognition of the great risks of this project that because of the Xu Mian incident, we have to start this project as soon as it starts, and everyone still has a psychological hurdle to overcome.

Shen Huai heard Zhu Li's sigh, and asked with a smile, "Why, are you scared?"

"Of course I'm not afraid. Zhujiang Construction does not have the courage to take on such a project. If we don't take this step, we will not be able to establish a first-class real estate development company in China. We must do it," Zhu Li laughed. "However, only Relying on the construction of Zhujiang River, it is impossible to read and support this project. It is not difficult to get a general plan tonight, but if it really needs to be put into operation, it is necessary for Secretary Shen to call Mr. Song and Mr. Sun of the Evergreen Group together. what!"

Most of the rich in Hong Kong started by developing real estate. They are not very interested in investing in heavy chemical industry, but they are very interested in investing in commercial real estate.

This project will leverage tens of billions of capital. In addition to the direct participation of Hongji Investment, if Song Hongjun can coordinate the introduction of some partners in Hong Kong, it will undoubtedly reduce the financial pressure.

In addition to leveraging tens of billions of capital, the completion of the super commercial real estate complex will eventually be digested in the market. With an investment of more than 10 billion yuan, the final commercial building area is as high as 2 to 3 million square meters. How to digest it is the most troublesome problem.

If the problem of market digestion cannot be solved, and there is no considerable market prospect, it will be very difficult to introduce partners or obtain bank loans for this project!

No one is a fool, who will come over for something that has no future?

Evergreen Group mainly develops hotels, shopping malls and other businesses in China. If it can cooperate with Evergreen Group to directly introduce five-star hotels and high-end shopping malls under Evergreen Group into this project, in addition to directly digesting 20,000 to 300,000 square meters In addition to the commercial building area of ​​2000, the sales and investment promotion of other built-up areas, as well as the mature and successful comprehensive operation of this project, will have a direct and huge role in promoting.

In addition to these, the cooperation in Xucheng is also essential.

Such a large investment and built-up area are enough to form a new commercial and financial and trade enterprise gathering center for Xucheng in the Binjiang area. Xucheng must not only have a far-sighted plan, but also provide supporting and strong support for investment enterprises stationed in this area. Preferential policies will facilitate future investment and mature operations. It is also necessary to promote the transformation and upgrading of soft and hard conditions such as infrastructure in surrounding areas.

That is to say, Xucheng City must position the Binjiang plot as a sub-center of the city in the overall urban planning and carry out corresponding supporting and development. Only then can the entire project be successful. A sub-city center, a new landmark, and a second business district can be considered a success.

The benefits of this commercial project to Xucheng are also huge and obvious.

The 2 billion land fund income can immediately relieve Xucheng's current financial constraints, and in the process of construction, investment and sales, it can almost provide Xucheng with more than one billion in tax and fee income.

After the project is completed and successfully operated, it will enable the entire commercial and urban development level of Xucheng to enter a new stage. The development of surrounding plots will be accelerated, and the municipal finance’s income from land transfer will increase rapidly. , trade, and financial enterprises can also continue to provide sufficient fiscal and taxation sources for Xucheng's finances.

In theory, there is no reason for Xucheng not to actively cooperate, but some things never make sense.

Xu Pei currently chooses to cooperate with the Meigang Department. It is difficult for anyone to say whether there will be repetitions in the future.

And Zhou Renjun, as Zhao Qiuhua's direct descendant, obviously doesn't want to see this project run successfully. Even if he has to support it on the surface, it's hard to say what kind of thoughts and actions will be behind it.

Zhu Li has great ambitions to do this project, but he also knows that he cannot succeed alone. For this project to operate successfully, the resources that need to be coordinated and mobilized are too huge.

Although the whole project is very risky, it also has many favorable conditions. It can be said that now is the best opportunity for Zhujiang Construction to become the first-class real estate developer in China.

Shen Huai pursed his lips and pondered for a moment~www.readwn.com~ said: "Although the development of Xucheng has not been so fast in recent years, the potential of the city's population of three million cannot be underestimated. At least in the next ten years, the commercial scale will come to the fore. It is said that Donghua cannot catch up with Xucheng; urban commerce still depends on the urban population to support. Moreover, the scale of the central business district of Xucheng at this time is too small, and the scale of the core business district of Xucheng at this time is extremely small, which means that in the future The potential for commercial real estate to explode in three to five years is greater. As for how to coordinate and operate this project well, it is your problem with Lao Xiong, you can’t blame me for any problems.”

Zhu Li touched his head and smiled.

This project is crucial to the construction of Zhujiang River, but it can also be said to be Xiong Wenbin's battle for a foothold in Xucheng. The investment of tens of billions of yuan has already been regarded as a super project in Xucheng. At the same time, this project will also have a profound and direct impact on the formation of a new pattern of urban, commercial and financial development in Xucheng.

Of course, this project can be successfully operated, and the foundation of Meigang's first deep rock formation in Xucheng will be laid.

The coordination of this project is naturally dominated by Xiong Wenbin, but everyone is used to Shen Huai as the core, and Shen Huai can't be lazy if he wants to.

Shen Huai looked at his watch and said to Zhu Li, "Old Xiong may still be with Xu Pei now, and now I have to make Xu Pei feel good about the overall situation. It's not appropriate for me to come over and show my face. You go directly to Lao Xiong. Well, I have to go and sing."

Shen Huai also knew that Xu Pei really wanted him to stand up, and he would never let Li Gu come forward before. As the secretary of the Xiapu County Party Committee, his level was not enough. He stood in the spotlight for everything and defended Xu Pei and others. Prestige and authority were useless, Shen Huai thought that he should know how to advance and retreat, and asked Zhu Li to meet Xu Pei and Xiong Wenbin in the past to come up with a plan before tomorrow.