Super black tech genius
Chapter 11 Worries of Silicon Valley
On the other side of the Pacific Ocean, tonight is also destined to be a sleepless night.
The dawn illuminates the entire Silicon Valley, but does not illuminate the dark circles of Tim Cook. The current Apple president who is entering the old age obviously did not sleep well. Just like his Apple empire, Apple has not had the glory of the Jobs era. Its new product innovations are minimal and often criticized. The operating system that emerged from the East last night gave Apple another blow.
As early as less than half an hour before the press conference started, the video of the press conference was on the computer of Lu Lei, an Apple vice president who has just completed the project.
No one knows Luray’s mentality when he clicked on the video, but after watching the video, he urgently notified Tim Cook, the current president of Apple in California, of the phone.
However, it is useless after Cook knows it. It is impossible for everyone to come to the meeting in the middle of the night, but to give him a flavor before sleep.
It can be said that this conference caused an earthquake in the entire industry.For ordinary smart phone manufacturers, they have basically reacted and started to hold emergency meetings internally. Their demands are fairly simple. They just want to install the built-in system for their phones. After all, the built-in performance is higher than the external one. A lot.At the same time, the Chinese language turned out to give these ordinary companies a chance to overtake on a curve.
But apparently Apple executives were not so relaxed. Tim Cook was sitting in the meeting room. At this time, the video of the meeting room was playing the system conference of Huaxia Jiangcheng. However, the entire video has been edited and many routines have been removed to ease it. The essence was kept and Bing translated into English simultaneously. After half an hour, the video was played, but the meeting room was terribly quiet. The executives who knew each other began to look at each other, but no one took the initiative to speak.
In the end, the current Apple President Tim Cook broke the silence of the conference room: "Well, Radisson heads, I believe everyone has a general understanding of this system. Now I want to hear from you about this system. The judgment of the new system and the possible impact that this system may have on Apple’s products once it is launched. This meeting is very important and relates to our possible adjustments to the Huaxia market in the future. Everyone is well aware of the importance of the Huaxia market for Apple products. In the first quarter of 2018, the revenue of the Greater China Region increased from 35 billion U.S. dollars in the same period last year to nearly 57 billion U.S. dollars today. The growth rate reached 70%, becoming the fastest growing region for Apple’s revenue. , So please be cautious in speaking. Especially since this system also involves our products, we need to express Apple’s attitude!"
However, after Cook's words, the following is still quiet. It is not that the executives don't want to say anything, but that they don't know what to say. It's like a legion of aliens suddenly landed at their home and was beaten so hard to fight back.The current situation is the same. The function of this system is too powerful. This is simply a blockbuster in the industry, forcing everyone to use this system. After all, this system is really too bad , Who doesn't use it, who is behind.
Senior executives don't have the courage to be hard-hearted. Apple doesn't use it, so next year there may be no Apple brand.On the contrary, using this system and using Apple's strong ecological capabilities to create an ecosystem can minimize losses. This is the current chairman's idea.They don’t care how unique your Apple’s ios system is. They only have money in their eyes. They can make more money using future technology systems. Why not?It's useless to guard Apple's precious spiritual heritage.
Cook actually understands the ideas of the board of directors, but once they choose the future technology system, it means that they abandon the Apple online store, an app store known for high consumption. The impact is also huge, whether to stick to the ground or compromise. He slowly had a choice in his heart.
But soon, several of the latest Apple mobile phones were handed in, breaking the peace of the meeting.Because these phones are Apple phones that have been installed with future technology systems, Cook passed these phones to various Apple executives and engineers.
Everyone has used it. Even though they are the same on the surface, they have been dealing with their mobile phones for many years, but they still clearly feel the difference, and even find that their smart assistant has become smarter?
The slowly quiet conference room was full of various discussions. The person in charge of MAC software began to communicate privately with the IOS system architects about his views on the almost versatile mobile phone system in the video.And those executives in charge of marketing began to consider whether the launch of this mobile phone system is a blessing or a curse for the future sales of Apple mobile phones. As for the last person who wants this system to be launched, it is the person in charge of the Apple mobile phone online application store. After the launch of this system, his high-paying days will be sad.
Before long, Cook named an engineer: "Bruce, you can say a few words first!"
Tim Cook's voice fell, and the whispers in the conference room immediately ceased, and everyone's eyes fell on a middle-aged man sitting at the end of the conference room with black-framed eyes.Bruce Sewell, who is Apple’s general counsel and senior vice president of related government affairs, reports directly to Tim Cook.It makes sense for Cook to place his hopes on him. The purpose of Tim Cook's first speech was naturally to draw relevant conclusions from the legal aspect.
"In fact, this is only a system. If the system itself does not infringe our patents, I don’t believe that Apple can legally sue the developers of the system. Especially in China. It’s like when we sell our laptops, customers You can also install Microsoft's Windows system. We also have no reason to file a lawsuit with Microsoft. So the best way is to solve this problem technically." Bruce Sewell obviously did not give any constructive opinions.
"So Scott, what do you think?" After listening to Bruce's preliminary conclusions, Tim Cook couldn't see the happiness and anger. He just went directly to Apple's vice president in charge of IPONE software, who is also Apple's IOS system. Chief Engineer of Architecture.
Obviously, the person in charge of Apple adopted Bruce's opinion and directly began to ask the technical department for the opinion.
"It's just a video!" After the engineer who appeared to be in his thirties but was in a high position, he paused before continuing: "This is far from enough. There is too little information for us. I still judge We can’t tell the advantages and disadvantages of this Huaxia Ren system. Everyone knows that a stable system needs to be tested for a long time and multiple projects, but now we only see the test results of just tens of minutes in the video. This is not enough for us to draw conclusions immediately!"
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