Super Marshal

Two distinguished guests came to the Bernabéu Stadium in Madrid, Spain.

Real Madrid even dispatched Sanchez, the head of the business operations department, to welcome them in person and ushered them into the high-level conference hall of the Bernabéu Stadium. Club President Calderon and General Manager Mijatović have been waiting there for a long time.

"Welcome to the Bernabeu, Mr. Weigel, Mr. Luno."

"It's our honor."

The two are Gunter Weigel, head of Adidas Football Affairs, and Jan Luno, head of Adidas Global Public Relations.

As the number one sponsor of Real Madrid, the heads of the two departments of Adidas visited the Bernabéu at the same time. This is a rare event that Real Madrid has not seen in recent years, so Real Madrid pays special attention to it.

After the people briefly greeted each other, they sat down.

"It should be the first time for both of you to come to Bernabéu. I'll take them around for a while, especially our honor exhibition hall." Calderon laughed and said with a smile when he mentioned the honor exhibition hall.

Real Madrid's number of championship trophies is second to none in the entire European football scene.

Unexpectedly, as soon as he finished speaking, Jan Luno smiled, "This is the second time. The last time I came for Beckham's transfer. Although it has been four years, there should be nothing too much. big change."

A simple sentence makes everyone in Real Madrid unavoidably embarrassed.

Beckham joined Real Madrid in 2003. After that, the Bernabéu has not been able to add a significant championship trophy, whether it is in Spain or in the Champions League. .

Even in the domestic league, Real Madrid has always been suppressed by Barcelona and city rivals Atletico Madrid.

From this sentence, it is enough to see that the two high-level Adidas come together, and there is a reason for it.

"Let's just talk about it directly." Gunter Weigel was more direct and straightforward. "We came here this time to want to know whether all the rumors from the outside world are true."

Hearing Gunter Weigel's tone so strong, Calderon, Mijatovic and others couldn't help being a little surprised.

After all, what should come is here.

But when it's time to pretend to be foolish, you still have to continue to pretend to be foolish.

"I don't know what the rumors mentioned by Mr. Weigel mean?" Mijatovic asked with a smile.

Gunter Weigel frowned, "Do I need to clarify this? Of course it is the rumor about your internal rectification and cleaning. You have already sold a Ronaldo. You shouldn't tell me there is no such thing?

This news has indeed made a lot of noise throughout Spain and even the whole world in the past period of time.

The cause of the incident was when Mijatović publicly stated in an interview with Sear Radio that neither he nor the head coach Capello would only trust those responsible players, but not Real Madrid players who could not meet the requirements. Will not rule out being purged from the team.

The reason why Mijatovic would say this is because Real Madrid's performance in the first half was terrible, the management was very dissatisfied with the team's performance, and it did decisively cleaned Ronaldo afterwards.

Not only that, the club management also resolutely blocked Beckham who refused to renew his contract with the club.

The whole thing caused great repercussions within the Real Madrid team, and it can even be said to be panic, because who has a sense of responsibility and who has no sense of responsibility, what do you think? Who will judge?

But after cleaning Ronaldo and banning Beckham, Real Madrid’s most glorious galactic battleship has long since fallen apart, coupled with Zidane’s retirement, Figo’s departure, and Robert Carlos’s old age, the most glorious superstars of the year have long since faded away. The commercial value of Real Madrid has also shrunk dramatically.

You know, Real Madrid’s current sponsorship contract with Adidas was signed in 2004, when the Galaxy Warship was at its best, and ended in 2008. Although there is a renewal clause in the contract, But this series of actions by Real Madrid will still make the sponsors dissatisfied.

It can be said that the management is also mentally prepared for this.

"This is indeed the case, Mr. Weigel." Mijatovic admitted honestly, "but it is definitely not as serious as the outside world has heard, especially after the sale of Ronaldo."

This matter is also something that Adidas is not satisfied with.

Ronaldo’s sponsor is Nike. When Real Madrid hired Ronaldo from the Nike-sponsored Inter Milan team, the sponsor Adidas contributed a lot, purely to seize the market with Nike.

Everyone knows that although Ronaldo is wearing Nike boots, he is wearing an Adidas jersey. This leads to Nike's investment in Ronaldo, which is more like advertising for Adidas.

The same goes for David Beckham and Barcelona's Messi.

When Real Madrid wanted to purge Ronaldo, they did not communicate with Adidas in advance, and even almost sent Ronaldo back to Inter Milan, which was absolutely unacceptable to Adidas.

Although Ronaldo has passed his peak, he is one of the greatest stars in football history.

"Mr. Weigel, Mr. Luno, you all know professional football. It should be clear that the reason why our team's performance has been sluggish over the past few years is because of internal discipline. This season, we have invited Capello to coach, just to rectify. The team, but from the first half, the effect was not obvious, so we decided to rectify."

Speaking of this, Mijatovic also had a helpless expression, "But unfortunately, many of our high-level discussions have been leaked out by the media, which has caused a lot of controversy, but please believe that the situation is still under control. Within range."

The locker room riots have appeared twice in the Real Madrid team in the past few years, once during Camacho's coaching and once during Luxemburg's coaching, so Mijatović made a very decisive shot this time.

"What about Beckham?" Jan Luno asked concerned.

The two of them just made it clear that Beckham was introduced by Adidas, and even his No. 23 jersey was selected by Adidas for the purpose of fighting against Nike's Jordan brand.

Unlike Figo, Ronaldo, Zidane and other superstars, Beckham has maintained a very good state so far, but he was blocked by the club due to the renewal issue, which made Adidas have to intervene to understand the situation.

"Our club has also been working hard. We very much hope to reach a contract extension with him. We have also given quite generous terms. However, Beckham has always refused to make concessions on some terms, which led to our contract renewal negotiations. rupture."

At this point, Mijatovic said, "But I can guarantee that we have never banned Beckham. The team arranges who will play the game. The head coach Capello will make the decision. We will not interfere."

is it?

Gunter Weigel and Jan Luno doubted Mijatovic's statement.

According to the information they obtained, the main reason why Real Madrid and Beckham didn’t talk about it was that they didn’t talk about portrait rights. The current management refused to fulfill what Florentino had promised and returned Beckham. 50% of the portrait rights, because everyone knows the commercial value of Beckham.

In fact, Adidas has already heard about the practices of Real Madrid's current management, especially Calderon and Mijatović. It is said that they have cleaned the traces of the Florentino period on the one hand, but on the other hand. On the other hand, they are using the golden signs laid down by Florentino in the past to unscrupulously accumulate money, especially brand licensing.

Adidas is very dissatisfied with this approach of Real Madrid's new management.

However, due to the current situation in La Liga, both Barcelona and Atletico Madrid are sponsored by Nike. Adidas can only barely compete with their opponents if they hold on to Real Madrid.

But in terms of sponsorship...

Mijatovic has been paying attention to the expressions of the heads of the two departments of Adidas. He knows better than anyone else that the two determine Real Madrid’s annual sponsorship fee of tens of millions of euros. He is also very aware of the current team facing The situation.

"Mr. Weigel, Mr. Luno, frankly speaking, not only you are not satisfied with the current situation of the team, we are also very dissatisfied, but I have communicated with the coach Capello and the players in the team. Now, they are very confident that they can...attack...defeat...high...cold at the Bernabéu Stadium!"

"What?" Both Weigel and Luno heard them in shock.

"Beat Gao Han?"

But soon, the two shook their heads and laughed, "This is impossible!"

"How can it be impossible?" Mijatović asked rhetorically.

"Capello personally assured me that you should know that during his Serie A coaching period, he had a few contests with Alpine. He knows Alpine very well, and Inter Milan is good at attacking and Capello is good at defending. We are playing at home again. I think you should be very clear that everything is possible at the Bernabéu Stadium."

The Bernabéu Stadium is indeed the most difficult fortress in world football to be broken by the visiting team, especially under the guidance of Capello, the best defensive tactician. It is impossible to say to restrain the cold Inter Milan.

Defeated, maybe a little too late, but can hold the tie, then it is really possible.

Alpine’s sponsor is Nike, and Adidas has never been able to deal with it. If this time I can really beat, no, even if I only need to draw Alpine’s Inter Milan, it will definitely make the whole world a sensation.

Gunter Weigel and Jan Luno are both executive-level seniors of Adidas. They know better than anyone that if Real Madrid can really do it, it will definitely be a great help for Adidas.

They heard that Nike intends to sign a huge sponsorship contract with Gao Han. If it breaks Gao Han's golden body at this time, it will be interesting!

"You...really sure?" Gunter Weigel asked cautiously~www.readwn.com~ Mijatović rolled his eyes and smiled and said: "Frankly speaking, it's a bit difficult to defeat, half right. Half of it, but if you want to hold on to a tie, I think it's very possible."

Gunter Weigel and Jan Luno looked at each other for a while, and finally believed what Mijatovic said.

Real Madrid is famous. It is also at the Bernabéu Stadium and Capello, the tactician master, is in charge. It is really necessary to guard against the dead, and the possibility of a tie is still very high.

Even if Gao Han is really so magical, the Inter Milan under his hand is not omnipotent, especially when facing a copper wall.

Throughout the past few years, the team coached by Gao Han is not without encountering a situation where it is almost tied.

Thinking of this, Gunter Weigel immediately decided.

"Well, as long as you can draw Inter Milan, everything is easy to talk about!"

This tie alone was worth the one-year sponsorship fee that Adidas gave to Real Madrid.