Super Marshal

"What's the matter?" Gao Han looked at Armando Marcos strangely, unable to figure out what important things he had forgotten.

The general manager of Chinatown smiled and reminded him, "The reform of broadcasting rights distribution."

This sentence made Gao Han's whole person suddenly realize.

As early as 2010, many mid- and lower-level teams led by the Spanish Professional Football League attacked together, forcing the Spanish Football Association, Real Madrid and Barcelona to compromise. The two sides reached an agreement and signed a new La Liga broadcast. Right distribution reform plan.

This plan will adopt the Premier League's distribution model, bundle the broadcast rights of the entire La Liga, and distribute them uniformly.

Since the broadcasting contract between Real Madrid and Barcelona was still three years away, the two parties reached an agreement that this new reform plan will be implemented starting in 2013.

And now it is 2012.

At that time, he urged the adoption of the broadcasting rights reform plan and received strong support from the government. At the time, the vice chairman of the professional league, Tabas, has now replaced Jose Luis as the chairman of the professional league. The reform plan is the biggest achievement of Tabas. .

At that time, Chinatown was just a newly promoted horse who had just been promoted to La Liga, but now Chinatown has become a new force that cannot be underestimated in La Liga. Club general manager Armando Marcos is in the professional league. There is a lot of support internally.

"Tabas has been committed to the operation of broadcast rights for the past three years. At present, it has basically drafted a plan. After integrating the current La Liga broadcast rights, they will be packaged into three packages. The first package is for each round of La Liga. For a game in Real Madrid or Barcelona, ​​the second package is the game from which the first package is deducted, and the broadcast rights for the remaining eight games in addition to a free live game, while the third package It is the right to broadcast in public, mainly bars."

"At present, the most popular and most valuable package is undoubtedly the second package, but the first and third packages are also very advantageous. They have attracted Spanish videos from Sky TV, Spanish telephone companies, and Spanish state-owned enterprises. The company, as well as the Bein TV station of the Middle East consortium and many other companies.

Gao Han and others were also very excited.

The Spanish Professional Football League is different from the Spanish Football Association in that the former is more market-thinking and has stronger business operations capabilities. Tebas is also an ambitious person who wants to do something and takes the Premier League CEO Skudmore as his goal. In addition, in recent years, La Liga has gradually become stronger, and broadcasting rights are definitely hot.

"According to the regulations of Spain and the European Union, the current first broadcast contract is for three years, but the annual broadcast cost will definitely be higher than it is now, and it is expected to be as high as one billion, which is two-thirds higher than the current one."

Gao Han couldn't help but laughed, "Then you think, if the team ranks in the top four in the league, how much improvement can it be compared to now?"

Everyone also looked at Armando Marcos with interest, who smiled.

"We are only about 20 million euros now, but if the broadcast rights are reformed and according to the new distribution plan, we can get at least 60 million euros. Of course, this is on the premise of keeping fourth in the league, and La Liga The relegated team will also double from the current 15 million."

Everyone was in an uproar, 60 million euros? A full increase of 40 million euros.

More importantly, the income of the relegated La Liga teams will also turn around. This distribution plan for broadcasting rights reform is really beneficial to La Liga.

"What about Real Madrid and Barcelona?" Gao Han asked concerned.

"If they continue to stay in the top two in the league, they will basically keep their current income unchanged."

This also explains why the two giants did not oppose, at least they did not directly lose their interests.

Of course, if they abandon other La Liga teams and talk to the TV station themselves, it is estimated that they will definitely get more.

But there is no way, La Liga can no longer be the same as before, let the two giants dominate.

The auction of broadcasting rights will be officially launched in the next six months. This income will start from the 2013 to 2014 season. However, with this future expectation, Gao Han has even more plans to adjust the club’s goals. Confident.

"Well, Armando, you immediately organize the manpower and draft a plan for me as soon as possible. Our goal this summer is to do our best to ensure the stability of the team lineup."

Gao Han's words can be regarded as setting the tone for Chinatown's business strategy in the coming year.

The league must still aim to keep the top four, while the Champions League is to continue to strive for good results. As for the Copa del Rey, this cup is a bit tasteless and Chinatown does not value it very much.

Judging from the current situation, the challenge of the Champions League is not small, but Chinatown may not have the strength to qualify for the group. Within La Liga, Chinatown is bound to be challenged by teams such as Valencia and Sevilla. This goal is not small.

As for going further, it is very difficult for the time being.

Needless to say, Real Madrid and Barcelona, ​​the overall strength of Atletico Madrid is also outstanding.

Torres, Villa, Navas, Carvalho, Ramos, Marchena, Pablo Ibanez, Schneiderlin, Gabi, Mario Suarez, Juan Fran, Fei With Lipe, Oblak, and head coach Simeone, Atletico Madrid's overall strength is good, and the lineup is more mature and stable than Chinatown. As long as you don't make mistakes in a short period of time, Chinatown is difficult to surpass.

What's more, after several years of accumulation, Atletico Madrid is now confident and rich. Before digging for Schneiderlin, now it has set its sights on Chinatown. Herrera is going to strengthen the midfielder, while Godin is It's because the veteran Carvalho is going to retreat.

In summary, the most practical goal of Chinatown is the top four in the league.

…………

…………

After discussing the transfer of this summer, Gao Han and the club's core executives discussed other things.

In addition to the players being poached, the coach Pochettino also faces the poaching.

Prior to Manchester United's coach Ferguson said in a public interview that he thinks Pochettino is the best candidate to replace him.

In fact, this is not surprising, because Pochettino’s team is full of passion and performance is also very good. They won fourth La Liga for two consecutive seasons. Last season they reached the Champions League semi-finals and Copa del Rey finals. , Are enough to prove that Pochettino has completed the transformation and is becoming mature.

Ferguson's Manchester United defeated Bayern Munich to win the championship last season. Retirement has been placed on Manchester United's timetable again. After Ferguson retires, who will take over, this has become a big problem for the Red Devils Manchester United.

In the Manchester United team, Mkhitaryan in the midfield and Alder Vereld in the defense are both Pochettino players, which makes it easier for Pochettino to take over Manchester United.

In addition to Manchester United, Chelsea also extended an olive branch to Pochettino.

The Blues originally preferred Guardiola, who had just stepped down from Barcelona. Abramovich even sent an invitation to Guardiola through an intermediary, hoping to meet him, but Guardiola did not even want to see him. This made Abramovich had to retreat and fell in love with Pochettino, the young marshal.

It can be said that after several seasons of excellent coaching in Chinatown, Pochettino has received the favor of many giants, and leaving Chinatown is no longer an impossible option.

After all, in Chinatown, he had to endure the embarrassing situation of the club selling a few core players every year, and this situation is basically impossible for a wealthy team.

Technical director Cantarello has also made full preparations for this. The club will do its best to retain Pochettino, but if it fails, the team will urgently initiate a coaching change mechanism. Cantarello also has it. The right candidate.

In addition to the club’s competitive affairs, the investment promotion of the new stadium and this year’s Chinatown Youth Invitational are also of concern to Gao Han. The former is related to the long-term development of the club, while the latter is related to Chinese players going abroad. Do not care.

According to Armando Marcos, he has done a good job in attracting investment. Currently, he is negotiating with a number of well-known domestic companies and basically reached an agreement. The new stadium in Chinatown will be the core, and the southern suburbs will be turned into Chinese tourists. A gathering place for tourism in Spain.

As for the second Chinatown Youth Invitational Tournament, it will be held in July. The teenagers from Beijing Chinatown will come to Madrid in mid-June and have a month of training and competition in Europe.

Since the first invitational tournament has attracted a lot of attention in China and Europe, the second tournament also attracted many sponsors. The club even set up a special team to organize the tournament. The tournament will be held at the European Cup in early July. Held after the end.

The seven teams invited this time are all from famous European youth academies~www.readwn.com~ The strength is still extraordinary, and the value of competition and exercise is still high.

Gao Han attaches great importance to this event. The first event held in Beijing last year was hosted by him, and the second event this year was held in Madrid. He even arranged from boarding and lodging to training to warm-up matches, and finally to the competition. He personally intervened, and the technical director Cantarello also knew Gao Han's importance, so he personally checked everything.

Armando Marcos also attaches great importance to this. This event may not have much influence in European football. After all, it is only a youth team event, but it has caused great repercussions in China. This year it is even more important. Many Chinese media are paying close attention to the trip to Europe, and representatives will be sent to interview the team to closely monitor the performance of the Beijing Chinatown Youth Team.

This event can greatly enhance Chinatown's influence in China, and it has an inestimable effect on Chinatown's brand promotion and commercial value enhancement. Therefore, everyone from Armando Marcos to the club attaches great importance to it.

As for the ability of Armando Marcos and others, Gao Han is still at ease. His only regret is that he has not been able to make progress in the matter of Chinese players landing in Chinatown.

However, Gao Han is also very clear that this kind of thing cannot be rushed, and it can't be solved in a moment.

After the high-level meeting, Gao Han called Armando Marcos and Cantarello to the office. The Big Three held another meeting to understand the progress of the invitational tournament and the club’s summer transfer.

When they finished the meeting, it was close to noon.

At this time, Gao Han suddenly received a call from Guardiola.

The European coach who has just retired from the Barcelona coach looks in a good mood, saying that he wants to invite Gao Han to dinner. nt

:. :