Super Role Player

After the end of the continuous back-to-back, the 76ers returned to Philadelphia to take a rest.

Anxi also took advantage of this time to meet with Nike's top executives.

Anxi’s sneaker contract was about to expire. Li Ning was the first to find it, followed by Under Armour. Li Ning had a 10-year long contract and the price was higher, while Under Armour had a five-year contract and the price was twice as low. Anxi has never made a decision.

Now, Nike, the leader of the nba sneaker industry, can't help it. He sent Dong Wei, Nike's vice president of China, sincerely to negotiate a new sneaker contract with Anxi.

Dong Wei, which sounds like a male name, is actually a strong woman.

I called in the morning to meet with Anxi and arrived in Philadelphia in the afternoon.

Under the leadership of Ivor Clark, he approached the door directly.

Then, Anxi saw this strong woman, a thin and thin woman in her thirties, wearing a little yellow coat, and sitting in front of Anxi.

They are also Chinese. One is a big star in the NBA and the other is a regional executive in Nike. When the two met, they naturally talked about hometown.

Dong Wei’s hometown is in eastern Guangdong, and Anxi’s memory is almost the capital, so after a chat, there was nothing to tell.

After thinking about it, Dong Wei said directly: "Xiao'an, I am not going to be in circles anymore. You are also an old player who has been in the NBA for two or three years. You should also understand about the shoes. I came here. The company’s commission, I’ll talk to you about the sneaker contract."

An Xi nodded and looked at Dong Wei.

"I won’t say much about our Nike’s advantages, just say one thing. Nike is the leader in the basketball shoe industry. Neither Adidas nor Under Armour has the capital to compare with us, especially in terms of technology. Nike’s basketball shoes are top-notch, and Nike’s air-cushion shoes are the strongest in the entire industry..."

Listening to Dong Wei’s introduction, Anxi nodded in his heart. Technically speaking, Nike does have an advantage, but Adidas also has an ultra-light technical advantage, so Anxi also feels that Nike’s technical advantages are not as good as they thought. Great, everything depends on the specific contract terms.

Therefore, after introducing Nike's advantages, Dong Wei began to talk specifically about the conditions Nike is willing to offer.

"What do you think about the contract?"

Dong Wei asked Anxi for his opinion. Anxi is not a fool, on the contrary, he is also a good individual.

Dong Wei asked this sentence, which means that Nike has a lot of plans for Anxi, so Anxi is not polite, and Da Lala put forward all his requirements: "First, I hope that the number of years will be shorter."

Dong Wei nodded.

"Secondly, none of the conditions that match my current worth is missing."

The second article Anxi said is relatively broad, but to sum it up, it is-custom sneakers, personal logos, etc. can not be missing.

"Finally, in terms of the amount, I hope it will be at least the market price."

Anxi guessed that Nike’s offer might not be too high, or even higher than Under Armour. After all, Nike is the industry’s leader and does not need to spend high prices to dig star players.

Dong Wei nodded again, and after listening to all Anxi's requests, he wrote and painted on a piece of paper, and then handed it to Anxi.

What is written on the paper is the contract offer that Nike is willing to give. The six-year contract has an annual average of 20 million U.S. dollars.

Seeing this, Anxi was a little moved.

This offer is the same as Under Armour’s amount, and it is one year longer, but considering Nike’s technical advantages, this extra year is not unbearable.

Take a look at the standard configuration conditions for players such as customized sneakers and personal logos.

Therefore, in Anxi's mind, Nike's offer has climbed to the first place.

First Nike, second Li Ning, third Under Armour.

However, Anxi did not directly agree. He tilted his head and pretended to think for a while, and then said: "Ms. Dong, this contract is very good, but compared with other sneaker brands, the advantage is not big, so I still want to consider a few more. day."

Dong Wei nodded to express his understanding, and then stopped mentioning the shoe contract, and began to talk about domestic matters.

In the chat, Nike's marketing advantages are always mentioned intentionally or unintentionally.

Indeed, Nike compares adidas, the technical advantage is not as big as imagined, but the marketing advantage is not small.

After chatting for a while, Dong Wei left. After leaving, Ivo Clark said something that made Anxi feel very reasonable.

"Ann, Nike's marketing advantage is not that important. You are Chinese. Without Nike, you would have a vast market. So next time I talk about it, ignore the impact of marketing."

What Iwo Clark said is very reasonable. Marketing and marketing are Anxi's natural advantages. Thinking of this, Anxi suddenly felt that since he has such a big advantage, why not just make his own branded sneakers?

With this idea in mind, Anxi immediately brought it up: "Yivo, then, what do you think, how about creating a sneaker brand by myself?"

"Create it yourself?" Ivo Clark hesitated for a moment~www.ltnovel.com~ didn't dare to answer, creating a brand by myself involved too many things, and Ivo Clark didn't dare to say anything.

It happened that Abby was also nearby. Anxi looked at Abby and asked Abby's opinion.

"I think it's ok. There are many benefits to create a brand by myself, but the biggest question is, where does the technology of sneakers come from?

Although Anxi has no mature ideas about the technology of sneakers, there are general ideas.

"Technology can be acquired. There should be a lot of small American brands? You can buy one. As long as technology, Ivo, that's it. I want to create my own sneaker brand. You can help me find a professional manager. , To take care of this matter. In addition, find a team to design the logo of the personal brand first..."

"What about the name? The name of the brand?"

"The name of the brand is simple, just call it ‘An’."

"Okay, no problem, I will do this as soon as possible."

Just do as he thinks of it, Anxi arranged things all at once, and Ivo Clark nodded, and he should be busy again.

Anxi took advantage of the rest and stayed at home for two days, and the plan of creating man continued.

Then, when Anxi was about to embark on a road trip to the west, an exclamation came from the bathroom.

Anxi was taken aback. After rushing in, she only saw Abby slowly lifting a pregnancy test stick. Two red lines were displayed on the pregnancy test stick, that is, two bars.

Anxi guessed something, but was not sure.

"Well, what do the two red lines mean?"

Abby blushed and looked at Anxi: "I have it."

Anxi showed a look of surprise, then hugged Abby directly and cheered loudly. (To be continued.)

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