Super Tycoon

Zhang Shengchang came home from get off work and saw Zhang Yangzheng sitting on the sofa reading a book.

　　 "Introduction to psychology, how do you read this kind of book, and find psychology interesting?" Zhang Shengchang put the food in his hand on the table.

　　 "It's okay, just look at boredom. How are you doing recently, are you tired from work?" Zhang Yangcha started the conversation.

"I have a lot of work, but I don’t feel tired, and I’m often a little bit hyperactive. You didn’t know that I thought our Bingcheng was an old industrial base in the country, and the foundation must be particularly good, but I saw some statistics from the city. The data only found that there are too many companies with problems."

　　Zhang Yang opened the bag. The food he bought today is good, and he likes to eat it. Eh? No, why is it that he likes to eat?

　　 "Are you having trouble at work?" A piece of fat liver tip was delivered into the mouth, the taste was just right, not greasy, nor smelly.

　　 "It's not true, it's just that the leader tested me today. I thought for a long time, and I didn't think of a solution."

"The leader knows that the second uncle is the boss of Zhiduoxing, and he asked me, what should the city electronics factory do if it restructures. It requires that both the wages of the workers and the pensions of the retirees are guaranteed, and there is no legal infringement. The problem."

"I just thought, let the electronics factory make some of the more popular electronic products, such as game consoles. Later, I thought about it, the electronics factory can't sell the game console, and it has no advantage in terms of cost. ."

"I also want to make electronics factories make TV sets, but nobody in electronics factories will. The screen size of TV sets has been increasing, and foreign TV sets have also been sold in our country. Everyone prefers foreign TV sets. ."

　　 "If you give Zhiduoxing OEM, I think you can agree, but the profit is too low. It is no problem to guarantee the wages of workers, but also to take into account the pensions of retirees, it is not enough."

　　 "Is there a solution that has the best of both worlds? By the way, the leader said that the electronics factory can be changed to a shareholding system, but it cannot be completely sold. Where does he know that Zhiduoxing doesn't want to buy the city electronics factory at all."

　　Zhang Yang continued to eat without lifting his head: "Who says that everyone now prefers foreign TV sets?"

　　 "Huh? Isn't that true? I heard a lot of people say that the TV set under Songs is better, the screen is bigger, and it's clearer."

"Second brother, Song TV is indeed the world's leading, but it has a big problem, the price is high. It is not that he has a high cost or tax, but that they add a lot of value to the brand. The purpose is to increase profits."

　　 "That is to say, the TV set under Songs is far from being cheap, but should be high in price. Do you remember how the multi-star gaming consoles first opened the market?"

　　 "Low price strategy?"

　　Zhang Shengchang remembered that when the cheapest game console on the market also needed six hundred pieces, Zhiduoxing directly sold four hundred. When the price of other brands of game consoles dropped to 400, Zhiduoxing sold 300.

　　 relies on low prices to enhance product competitiveness, increase sales, and thus increase overall profits. At the same time, some competitors' profits have fallen, and they have even fallen into losses, and their market share has also increased.

　　 "Not only, think again."

What else? Zhang Shengchang thought for a while and realized.

　　 "There are also advertisements, advertisements from CCTV. The advertisements have raised the awareness of the product and turned Zhiduoxing into a famous brand. When you want to buy a game console, the first thing that comes to mind is Zhiduoxing."

"anything else?"

and also? Does Zhiduoxing have so many advantages over other game console manufacturers?

　　 "Is the agent?" Zhang Shengchang tentatively said.

"Yes, it is an agent. There are three advantages of Zhiduoxing. The first is the price. Our price is not the cheapest, but it is the first to reduce the price. At the same time, it guarantees the quality of the product and allows most families. affordable."

　　 "The second is advertising. Advertisement is widely advertised so that families with TV can see our advertisements and know that our Zhiduoxing brand, part of it, is converted into sales."

"The third is the agent, or the sales channel. In terms of game consoles, there is no brand sales channel in the country that can be compared with us. No matter the coverage area or the number of people covered, we are far ahead, which is the most fundamental. , Even greater than the previous two."

　　Zhang Shengchang thought deeply, is the sales channel the most important?

　　 Yes, I remember when the younger brothers made game consoles, the game consoles were only available in the city, not in most counties, even in some prefectures.

　　Even if you have money, even if you want to buy it, you can't buy it.

Foreign game console manufacturers have also done a lot of advertising in China, but their sales are not good. One is expensive, and the other is the sales channel. Not to mention the county seats, even the prefectures have failed to cover more than Half of that, some advertisements are actually wasted.

　　 "Boy, you mean, as long as we establish a good sales channel, ensure the price advantage, and then put an advertisement on the central station, will our TV sets be sold?"

　　 "Yes, not only can be sold, but also sold very hot. But remember ~www.readwn.com~ If you want to maintain the brand's popularity, the quality must also be guaranteed."

"Actually, I'm not too optimistic about the restructuring of the city's electronics factory, because I said that the premise is that someone will invest and provide a sum of money to allow the electronics factory to introduce advanced production lines for the production of television sets, with money to advertise and money to get through sales channel."

"This amount of money is not a small amount. Ten or ten million is not enough. At least one or two hundred million is enough. But Ice City is at a disadvantage. Very few people will be willing to invest in Ice City. Transportation is a big problem. ."

　　Zhang Yang's cold water poured Zhang Shengchang to cool again.

　　 "Boy, you mentioned the TV set just now. You must have thought of a solution, right?"

　　 "When I think of it, I'm afraid the city will disagree."

　　 "You say first, I will tell our leaders that it is his business to disagree, at least I have a solution. If you don't fight for it, how do you know that the leader disagrees?"

“Allow private or foreign companies to control the city’s electronics factory, and at the same time lay off some unqualified workers, including some factory leaders, to streamline and reduce unnecessary expenditures. For enterprise development, in fact, in simple terms, there are two ways: open source and economy. Flow. Open source alone is not enough, and throttling is also necessary."

　　Zhang Shengchang blew his teeth, allowing foreign capital and personal holdings was enough to shock him. Why should he lay off his employees? Those are all state-owned enterprise workers. Why didn't you blame you for not making mistakes? This is a big trouble, and the workers are not making trouble yet.

　　 And what did my brother say, even the factory leaders had to lay off, how could it be passed?

　　:. :