Super Tycoon
Chapter 203: Force down
On April 8th, Songxia's 3DO officially began to be sold in the island country, and all Songxia stores, including some shopping mall counters, showed advertisements.
Major game console manufacturers are all concerned about Songxia's sales. If Songxia's sales are particularly good, then they should consider launching their own game consoles in advance to avoid market saturation, leading to a decline in their sales.
On the first day of listing, Songxia achieved a much worse result than expected. They only sold 120,000 units. This was because they paid a lot of advertising and sales volume after the price cuts.
Song thought it might not be enough to advertise, so he continued to broadcast advertisements on TV stations, expecting more players to buy, but the next day, sales were directly halved to 60,000 units.
On the third day, it was folded again in half and became 30,000 units.
After a week, the sales volume is only 250,000 units. This data is similar to Zhiduoxing G.
But Zhiduoxing G went on the market for more than a month ahead of them. Not to mention, sales in the later period did not decline significantly, and sales in the first month exceeded 400,000 units.
This month's sales decline, because many players are waiting for their 3DO, plus Zhiduoxing's advertising is very scattered, spent a lot of money, but divided into different markets, each market has only one or two ads, Nor is it prime time.
At the end of the month, Zhang Yang got the game console sales statistics from the island country.
From the 8th to the end of the 30th, Song 3DO only sold 330,000 units. This sales data is much lower than Song's expectations.
Songxia feels that in the United States, the price is particularly expensive. They didn’t make much publicity. They directly launched and sold more than 100,000 units. The island market is their home base. They are also giants in the field of consumer electronics. Consumers should buy it very much. Correct.
But reality has given Sang Ji a slap in the face. Even if their product has been reduced in price, they even gave a game disc, and there is still no consumer to buy it.
Zhang Yang took a look at the sales of Zhiduoxing G in the island market. In April, sales rose against the market. In March, only more than 30,000 units were sold in the island market. In April, it rose to 80,000 units.
Sales of game discs made him even more delighted. In the island market, the sales of game discs are close to 600,000, which is comparable to the sales of the entire European market. It is worthy of being the second largest game market in the world.
Wait, there are a few data that seem to be not right.
Zhang Yang made a call to Zhang Benxiong: "Hey, this is Zhang Yang."
"Mr. Zhang, what's the call, isn't the sales statistics faxed to you, didn't you receive it?" Zhang Benxiong asked with a smile on the phone.
"The sales statistics are received. I think the sales statistics of the island market seem to be a bit problematic. The sales of game discs are much higher than expected. How did you do it?"
"By the way, I'm about to tell you about it." Zhang Benxiong sat on the sofa and took the phone with another hand. "Mr. Zhang, this time I contacted a large-scale game store in the island country. We All of their products are sold by their agents."
"I know that you don’t pay attention to these sub-agents, but they have an analysis of the island market, and believe that after we purchase some game copyrights according to their requirements, our game console sales in the island country can continue to be fast. Growth, it is no problem to catch up with Song 3DO."
"What games do they want us to produce?"
"Love life games."
Chapter Yang: "..."
What kind of virtue is the love life game of the island country, Zhang Yang is very clear. Those games are all 10~8 forbidden, but it is undeniable that there are also some good plots and very popular ones.
is not only popular in island countries, but also sold well in many overseas markets.
"You agreed?" Zhang Yang asked back.
"No, after all, Zhang Zong came to make this decision. I know what Zhang Zong is worried about, and these games are flowing into foreign markets through some other channels, causing damage to the Zhiduoxing brand."
"But Mr. Zhang forgot, this game disc can only be produced by Zhiduoxing's factory. This specification is different from the CD discs used by other foreign companies, and the patent right is still in your hands."
"The patent is in Wanyan Company, Zhiduoxing just has a permanent right to use it."
Zhang Yang thought that his previous worries were superfluous and the technology was in his own hands. Which market he wanted to sell could only be sold to another market, unless some people bought it in the island country and then sold it to other countries. .
Such discs that enter the market through abnormal channels, Zhiduoxing is not responsible.
"Well, you can talk about it, but remember, it is best to buy out the authorization and not to share the sales."
The price of the buyout is more cost-effective. No one in the previous game companies thought that the sales of Zhiduoxing G would be so good, even with their game discs.
At that time, the estimated sales of those game manufacturers to Zhiduoxing were about 100,000 units. They thought that Zhiduoxing could only sell some in the Chinese market. Unexpectedly, Zhiduoxing entered the overseas market and performed well.
Of course, this is only good compared to Songdo 3DO. Those top game console manufacturers still disdain the sales of Zhiduoxing.
In this way, when their game consoles are released, the sales of Zhiduoxing G will inevitably plummet. At that time, the sales of Zhiduoxing G may be about one million units~www.readwn.com~ or not yet, what can this form for them Threat?
In the island market, millions of units can be sold with a new game console. In Europe and America, more will be sold. A hot game console, the global sales in the first month should be able to exceed one million!
Zhiduoxing, the global market has sold less than half a million units in the first month. Although there has not been a significant decline, there has not been much growth. This is not a cause for concern.
Nintendo and others don’t care, but Songdo cares, because 3DO company authorized more than one game machine technology, and many companies such as Sanyo and Samsung will produce it. Their goal is to form an industrial alliance and jointly monopolize this market.
It's a pity that they watched this alliance high, everyone has their own ideas, except for EA, they have no relevant development experience.
And each one has a different idea. It seems like Songxia thinks that they should make money on the game console, and follow up the game development to 3DO.
Other companies feel that they bought the copyright of the game, but after the sale, others play on the 3DO produced by other companies.
To put it bluntly, apart from EA, other companies have never thought that game machine manufacturers actually make money by selling games, and they all went the wrong way.
Soon, the sales statistics for May came out. The monthly sales volume of Zhiduoxing G exceeded 500,000 units for the first time, while Songxia 3DO also started to sell in other markets, and the sales volume will reach 300,000 units.
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