Super Tycoon

At the headquarters of the company, Craig Barrett was looking at the company's statements, and the secretary knocked on the door.

　　 "Mr. Barrett, this is the document of Vice President Schmidt, and it must be read carefully."

　　 Barrett was a little surprised. Is any document so anxious? A few days ago, the company was operating very well, and we plan to hit another peak this year.

　　 Opened it for a while, and Barrett put down the coffee cup in his hand. Is the data on it wrong?

　　 Pick up the phone and dial the number.

　　 "Schmidt, come to my office."

"Mr. Barrett, did you read this document? Didn’t you think it was right? Eagle Weida used only $300 million to promote it, which boosted sales, and many PC manufacturers signed supplementary contracts with them , Ordered many graphics cards."

　　 "And our ally, ATI, has also done a lot of advertising recently, but they have done the same thing with Eagle Weida, that is, to promote unique performance advantages."

　　 "Many people who buy a computer will upgrade the computer themselves. Some people buy parts and assemble the computer by themselves, so that the performance is higher."

　　 "Although there is no after-sales guarantee of the brand, the price will be much cheaper. With the same performance, it can be more than two hundred dollars cheaper than buying a brand machine!"

　　 "Now many families choose to assemble their own computers, with better performance, faster games, and faster Internet access. They use computers not for office, but for entertainment."

　　 "Assembling your own computer is not only popular in North America, but also very popular in Asia and Europe, especially in Asia. Our graphics card sales in Asia have plummeted."

　　 "If you leave it alone, then our share of the graphics card market this year may fall below 50% and be divided by ATI and Eagle Weida."

"At the same time, because we put more energy on the graphics card during this time, CPU manufacturers such as Chaowei and Transmeta are very active, and some investment institutions have supported Transmeta. It seems that we have not been able to step on each other. "

　　 At the beginning of the three CPU manufacturers out of Fairchild Semiconductor, Intel developed the fastest, focusing on technology research and development, Chaowei focused on cost, and National Semiconductor focused on practicality and compliance.

　　 Later, National Semiconductor focused on communication networks, industrial systems, medical systems, etc., and gradually withdrew from the PC market. The integrated graphics card was even trampled on by the Internet and could not make money.

　　Inc forced National Semiconductor to turn its direction, thinking that it could trample on Transmeta, but gave the other party a chance to breathe. Now Inter has spent money and failed to reach its goal.

　　 Barrett frowned: "What's wrong with our strategy? Isn't it good for us to cooperate with ATI? Everyone joined forces to suppress Eagle Weida, why has Eagle Weida's sales also increased?"

　　 The original Intel's plan was to use ATI to defeat Eagle Weida, and then cause the merger of Chaowei and Eagle Weida to have problems. Even if the merger is eventually completed, it is not enough to worry about.

　　 At that time, Inte turned the muzzle and aimed at ATI. To defeat the other side, let the manufacturers choose their Inte integrated graphics card more.

　　 Independent display is good, but their integrated graphics are also very good, and the price is cheaper, and the performance is improved quickly.

　　As for the inconvenience of replacement, what's the matter? Now that the PC performance is improving so fast, when you want to change the graphics card, the whole machine should be replaced.

　　 "Mr. Barrett, did ATI see through our ideas and did it on purpose?"

　　 Barrett tapped his finger on the table, it was indeed possible. Shopping malls are like battlefields. If one step is wrong, it may lead to full losses.

　　 Not to mention that ATI and Eagle Weida are both Chinese Americans at the helm, and the possibility of their union is also great. But doesn't ATI want to swallow the entire market alone? The cake they gave is not big enough?

　　Still saying that ATI wants the entire graphics card market, including the market occupied by integrated graphics!

　　 If this is the case, then ATI's appetite is too big. Disregarding their originally negotiated plan, this is a problem of raising tigers.

　　 "Contact He and ask them what's going on. Although everyone has no contract, they should also keep their promises. Having said that they will work together against Eagle Weida, why don't they do it?"

　　After half an hour, Schmidt returned to Barrett’s office again.

　　 "Mr. Barrett, He replied to us that they are fulfilling their commitments. They contacted many PC manufacturers, and the other party was willing to purchase their products, but Eagle Weida was also procured. It was not up to them."

　　 "We optimized ATI's graphics card, but Chaowei optimized Eagle Weida. And Chaowei's CPU is very popular in the market at this time, they are higher in frequency than ours."

　　 "They said they have done what they promised. Eagle Weida's graphics card sales have increased. It should be an accident. After all, Eagle Weida now has the best sales channels in the China and Eastern European markets, which we can't compare with."

　　嘭!

　　 Barrett snapped the table suddenly: "What do they know? High frequency does not mean it is better!"

"Mr. Barrett, they should know, but ordinary consumers don’t know. They only look at the data, the data is better, think the performance is stronger~www.readwn.com~ And Chaowei builds a factory in China and produces The cost has dropped again, and the price-performance ratio has indeed improved a lot. Chaowei is also doing well on microprocessors, not only Zhiduoxing, but also companies such as Johnny also plan to order microprocessors from Chaowei."

"We only aimed at Eagle Weida's strategy, it seems to have failed. Instead, we gave Chaowei the opportunity to make Chaowei develop faster and better. And Eagle Weida and ATI both announced unique performance advantages that are more suitable Playing games and using some office software that requires display functions is also better, and our graphics card sales will decline."

　　 "If we do not respond anymore, the market share of the graphics card market and the CPU market will both decline. I suggest that we adjust our publicity strategies and pay close attention to launching a new generation of products."

　　 "Now Chaowei is extremely arrogant, and Sanders is the darling of the media again. I don't know why so many people are willing to see him look like a big word. If it is not for the addition of Zhiduoxing Group, Chaowei can develop so well?"

　　 Barrett took a deep breath: "After the notice, half an hour later, a senior executive meeting will be held to discuss and adjust the company's first and second quarter business strategies."

"It seems that the strategy I set before will not work. Chaowei is looking at the situation, but Eagle Weida borrowed $300 million from the chapter and passed the difficulty. We will not unite with ATI. Next, we will fully suppress ATI. Heying Weida, including Chaowei and Transmeta."

"Prepare to contact those PC makers, and Mr. Gates, and be prepared to take a shot, give them a thunder blow. Let everyone know that our products are the best, we are the industry leader, We have the right to speak in the industry!"