Super Tycoon

As early as two years ago, Duan Yongping told Zhang Yang to make a mobile phone. Zhang Yang also expressed his support and gave enough funds.

Some technologies were developed by Zhiduoxing itself, including some patents. Some of them are exchanged with Bird, which is not bad.

Some of them were purchased from other companies, with a one-time buyout authorization, and can continue to be developed and upgraded.

This year, a subsidiary company of Yangcheng was established, dedicated to the mobile phone business. A lot of talents have been recruited, and the company's structure is getting bigger and bigger, but the mobile phone has not yet been launched.

The original plan was to launch a mobile phone in the fourth quarter of this year, but the products made always dissatisfied Duan Yongping. Either the signal is not very good, or the battery is low, and the other is the sound interference.

But they want to make a music phone, the sound is disturbing, so how do you listen to the song?

Even Li Zeju had urged him when to ask when the first mobile phone could be brought to market. Now more and more companies are entering this industry, and the pressure of competition is also increasing.

The paging stations in the mainland of China have ceased, and the pagers will be completely eliminated within a year and will withdraw from the stage of history. Along with it, the mobile phone will definitely be booming.

The sooner you enter, the sooner you can accumulate brand awareness, understand user demand, and make targeted R&D.

What makes Li Zeju anxious is that this year, PHS started rapid development, and now it has been opened in more than 200 prefectures and cities, and the number of online users is millions.

Moreover, the current policy is loose, discourages and does not interfere, which gives PHS a faster development opportunity. According to the current situation, next year, all PHS cities in China will be covered, including first-tier cities such as Beijing and Modu. At that time, cheap PHS will have a huge impact on the mobile phone business.

At this time, you can't wait any longer. If you don't enter the market now and wait for PHS to develop, the mobile phone business will be further compressed. It is not necessarily true who will grow fast.

Mobile phones are expensive and expensive, while PHS is cheaper. Although it is difficult for PHS users to cross the urban network, many people spend most of their time in the local area and will not go out.

This can also be combined with fixed line, which saves money and has obvious advantages.

This matter made Duan Yongping anxious, and finally finished product development and started production after passing the test.

This phone is the first mobile phone of Zhiduoxing, and is also defined as a music phone, so it has been strengthened in terms of sound quality and battery, and other functions are more ordinary, even without a camera.

This function was initially added by Duan Yongping and was later denied by Zhang Yang. At this time, the camera function is very poor, the pixels are low, it is simply a gimmick, and it will increase costs.

When can a clear picture be taken, this function will be liked by users, and become the standard configuration of mobile phones.

In fact, after two or three years, there are still many mobile phones that do not have cameras and are still selling very well.

In the past, Zhang Yang discussed with Duan Yongping, whether to launch a non-music phone first, and delete all the popular features, and only retain the most basic functions, such as calling and SMS. Most people use mobile phones, so they use These two functions.

In the past, Nokia’s 1110 was the best-selling mobile phone in the world. It had been on fire for several years, and it also tickled the roots of many low-cost mobile phone manufacturers.

Fortunately, more and more small manufacturers' mobile phones appeared in the country, that is, copycats in everyone's mouth. The price is also cheap and has many functions, occupying the market of low-end mobile phones.

Some people say that it was because of the emergence of 1110 that they defeated PHS. In fact, this is not only the case, but also related to the decline in the tariffs of mobile and China Unicom, and the poor signal of PHS.

However, Duan Yongping believes that the launch of low-end mobile phones will hurt the brand of Zhiduoxing. Zhiduoxing now gives everyone the impression that the products launched are all the best in the industry and are the best sellers.

The strategy of low-price competition is not good for the company's brand development. But Yangcheng Zhiduoxing also did research and development according to Zhang Yang, and it was almost successful.

They plan to sell this technology to other companies to earn a technology licensing fee, while still continuing to open up the mobile phone market.

Now, Zhiduoxing's mobile phone technology is finally successful. After everyone's test, I think that this phone has enough to market, focusing on the concept of music phones.

Zhang Yang looked at the technical parameters, and the expression on his face was also a bit surprised: "It's good, then start mass production. I will go back and give you some suggestions to let you know how to produce the next generation."

Zhang Yang feels that there is nothing to say about a satisfactory straight bar machine. The current technology is destined to make thinner and lighter products.

This phone is not too big, and the girl will have no problem holding it. The endurance is also okay, that is, if you want to listen to the song, you have to charge it every day.

And the phone's waterproof, dustproof, and anti-drop tests have also passed. Although it does not reach the top, it is also excellent.

At this time, the mobile phone is still a luxury for many people. If it is too easy to break, no one is willing to buy it.

"The president thinks it is feasible, then I will arrange the promotion first. The day after tomorrow is the CCTV advertising bidding meeting, I plan to buy two advertisements for Zhiduoxing's music phone."

"There are also some advertisements on the Internet, such as the recommendation of the Penguin, the recommendation of the legendary official website, the recommendation of the official website of the war website, etc. There is also a need to increase the land push. The planned advertising fee is 300 million RMB."

Three hundred million RMB, this is not a small amount. Mainly at this time, Huaxia's advertising fees have been rising rapidly. This is still a negotiated preferential price with Penguin, etc., otherwise I may have to increase some fees.

"So what's the price of this music phone? How much can our profit be? How many units do you think can be sold in one year~www.readwn.com?"

"The retail price of a mobile phone is set at about 3,000 yuan. Our cost is about 2,000 yuan. After excluding the profits of agents and retailers, we have a gross profit of about 400 yuan."

"If one million units can be sold, there will be a gross profit of 400 million. This product is considered a success."

Of course, the R&D expenses spent by the company can be more than 100 million RMB, not just the purchase of those patents. However, it is not realistic for the first product to completely recover all R&D costs.

At present, in the domestic market, Nokia, Motorola and Bird are the best-selling mobile phones, and then Ericsson, Schneider, Philips, Xiapu, Samsung and other manufacturers. In the domestic market, there are no other domestic mobile phone manufacturers except Bird. Standing in the top ten.

In fact, there are more than one waveguide manufacturer, but others cannot be sold. Neither technology nor brand, nor funds to promote.

Zhiduoxing will become the second domestic mobile phone manufacturer to break into the top ten or even the top five!